WorldCat Identities

Varey, Richard J. 1955-

Overview
Works: 28 works in 113 publications in 2 languages and 5,169 library holdings
Genres: Conference papers and proceedings  Illustrated works 
Roles: Author, Editor, Contributor, Other
Classifications: ND3363.V37, 658.802
Publication Timeline
.
Most widely held works by Richard J Varey
Internal marketing : directions of management by Richard J Varey( )

31 editions published between 2000 and 2005 in English and held by 2,768 WorldCat member libraries worldwide

This work represents a much-needed resource of the current s̀tate-of-the-art' research and conceptual development in internal marketing. Comprising theoretical and empirical work, and case studies based on a wide range of sector and industry applications, this work themes and issues, including: social model of marketing; human resource management perspective; marketing and service management; quality management organizational development; corporate identity, image and reputation; and corporate communication
Marketing communication : principles and practice by Richard J Varey( )

20 editions published between 2001 and 2011 in English and held by 1,037 WorldCat member libraries worldwide

This text challenges the orthodox view of marketing communication. Using references to communication studies, cultural studies, and critical management studies, the focus of managing marketing communication is shifted from message-making to relationship-building. This textbook provides a contemporary examination of marketing as a social process. The scope of communication theory is broadened and a two-way conception of communication is introduced. The existing model of marketing communication is replaced with a new and exciting concept, that integrates the relational and social emphases of the twenty-first century. "Marketing Communication" investigates the problems of organizing and locating marketing in a business corporation, management responsibility for planning and decision making, and the role of the marketing communication manager in contemporary society
Relationship marketing : dialogue and networks in the e-commerce era by Richard J Varey( )

9 editions published between 2002 and 2003 in English and held by 1,018 WorldCat member libraries worldwide

"The unique contribution of this book is the particular and careful emphasis on the understanding of human trading relationships as central to relationship marketing. Contemporary Relationship Marketing is explained as a business strategy within a management framework that integrates marketing, e-commerce, corporate communication, and knowledge management. A reconsideration of relationship marketing in the light of recent innovative thinking and the emerging new economy presents the other side of the coin - communication as the mode of inter-action, and relationships as the shared context for meaning-making. This book develops the management framework for responsive and responsible communicative interaction in an integrated corporate management system."--Back cover
Humanistic marketing by Richard J Varey( Book )

11 editions published between 2013 and 2014 in English and held by 203 WorldCat member libraries worldwide

Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as some possible solutions and ways forward: both for theory and for practice. This volume was initiated by the Humanistic Management Network to contribute knowledge and understanding to the emerging humanistic business and management movement that does not accept perpetual economic expansion as a sustainably viable means of meeting individual and collective needs in society and nature, and instead seeks balance in place of excess. 'Humanistic Marketing' recognises the harm that comes with the unfettered desire for more of more. The authors ask how can marketing's principles and practice be founded in humanistic values such as altruism, empathy, respect, trustworthiness, honesty, integrity, care, compassion, service, intelligence, beauty, justice, virtue? Furthermore, how can marketing help to protect human dignity and promote sustainable human (not consumer) well-being? -- from back cover
New Zealand law for marketers( Book )

7 editions published between 2009 and 2014 in English and held by 38 WorldCat member libraries worldwide

"New Zealand law for marketers describes and analyses the laws relating to marketing in New Zealand. Written by an author team specialising in commercial law, marketing, and advertising, it presents the full, relevant body of New Zealand law concisely and in a format accessible to students, business owners, and managers. New Zealand Law for Marketers has been arranged to reflect the sequence of..." --Publisher description
Marketing communication : a critical introduction by Richard J Varey( Book )

5 editions published between 2001 and 2002 in English and held by 18 WorldCat member libraries worldwide

Providing a fresh and innovative framework for the management of marketing communication processes, this textbook uses references to communication studies, cultural studies and critical management studies to shift the focus from message-making to relationship-building. Providing a contemporary examination of marketing as a social process, author Varey focuses on a planned, integrated marketing communication programme. He combines a managerial perspective with current communication and marketing theory, to develop a contemporary set of principles, incorporating such recent developments as e-communication and new media. It investigates the issues of: organizing and locating marketing in a business corporation management responsibility for planning and decision making the role of the marketing communication manager in contemporary society. With a good balance of theory and practice and UK and European case studies, this noteworthy book covers a range of issues of significance to both the public and private sectors, and large, medium and small businesses
Corporate communication and business performance by Richard J Varey( Book )

2 editions published in 1995 in Undetermined and English and held by 12 WorldCat member libraries worldwide

The Hours of Simon de Varie by James H Marrow( Book )

1 edition published in 1994 in English and held by 10 WorldCat member libraries worldwide

Better planning for performance improvement by Richard J Varey( Book )

1 edition published in 1994 in English and held by 9 WorldCat member libraries worldwide

Excellence in communication management : proceedings of the 4th International Conference in Corporate & Marketing Communication, 7-8 April 1999 by International Conference in Corporate & Marketing Communication( Book )

3 editions published in 1999 in English and held by 8 WorldCat member libraries worldwide

Marketing communication : an introduction to contemporary issues by Richard J Varey( )

3 editions published between 2001 and 2002 in English and held by 7 WorldCat member libraries worldwide

Managing identity at the crossroads of the national highroad and the corporate lowroad by Richard J Varey( Book )

1 edition published in 1999 in English and held by 6 WorldCat member libraries worldwide

A critical Ethnography of the language use of a management group : some methodological reflections by Lisa Anderson( Book )

1 edition published in 2002 in English and held by 6 WorldCat member libraries worldwide

Internal marketing by Barbara R Lewis( )

2 editions published between 2000 and 2012 in English and held by 3 WorldCat member libraries worldwide

Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:* the social model of marketing* the human resource management perspective* marketing and service management* quality management* organizational development* corporate identity, image and reputation* corporate communication.Comprising new theoretical and empirical work, this book also features in depth c
Ying xiao chuan bo : li lun yu shi jian by Richard J Varey( Book )

1 edition published in 2011 in Chinese and held by 2 WorldCat member libraries worldwide

Marketing by Richard J Varey( )

1 edition published in 2016 in English and held by 2 WorldCat member libraries worldwide

Corporations as storytellers - stakeholders as image builders : towards impressive corporate communication by Roy Langer( Book )

1 edition published in 2000 in English and held by 2 WorldCat member libraries worldwide

Marketing strategy in smaller UK technology-based firms in the electronics and computer sectors by Richard J Varey( Book )

2 editions published in 1990 in English and held by 2 WorldCat member libraries worldwide

A broadened concept of internal marketing by Richard J Varey( Book )

1 edition published in 1996 in English and held by 1 WorldCat member library worldwide

 
moreShow More Titles
fewerShow Fewer Titles
Audience Level
0
Audience Level
1
  Kids General Special  
Audience level: 0.15 (from 0.08 for Internal m ... to 0.97 for Marketing ...)

Internal marketing : directions of management
Covers
Marketing communication : principles and practiceRelationship marketing : dialogue and networks in the e-commerce eraNew Zealand law for marketersMarketing communication : a critical introductionThe Hours of Simon de VarieMarketing communication : an introduction to contemporary issuesInternal marketing
Alternative Names
Varey, Richard.

Varey, Richard 1955-

Languages
English (101)

Chinese (1)