WorldCat Identities

Smit, Edith (Edith Gloria) 1967-

Works: 14 works in 32 publications in 2 languages and 155 library holdings
Roles: Author, dgs, Redactor
Classifications: HF5813.D4, 659.1
Publication Timeline
Most widely held works by Edith Smit
Mass media advertising : information or wallpaper? by Edith Smit( Book )

9 editions published in 1999 in English and held by 66 WorldCat member libraries worldwide

Ver-BINDING : interne en externe relatiemedia als verbinding tussen mensen en organisaties by Edith Smit( )

5 editions published between 2007 and 2011 in Dutch and held by 23 WorldCat member libraries worldwide

The SWOCC book of brand management models by Giep Franzen( Book )

3 editions published between 2006 and 2008 in English and held by 14 WorldCat member libraries worldwide

De gewapende consument by Doran van Veenendaal( Book )

1 edition published in 2011 in Dutch and held by 13 WorldCat member libraries worldwide

Mensen worden dagelijks bestookt met (een enorme hoeveelheid) persuasieve boodschappen. Zij staan hier niet altijd open voor. Als gevolg daarvan ontwikkelen mensen strategieen om beinvloeding te weren en hun eigen attitude ten aanzien van een object, product of issue in stand te houden. Denk aan vermijdingsstrategieen (o.a. zappen en selectieve blootstelling), maar ook aan het opwerpen van tegenargumenten of het bieden van weerstand door de eigen houding te versterken. Drs. Doran van Veenendaal, dr. Marieke Fransen en prof. dr. Edith Smit brengen aan de hand van een literatuuroverzicht in kaart vanuit welke motieven men weerstand tegen beinvloeding biedt, welke strategieen zij hierbij gebruiken en hoe adverteerders hierop kunnen anticiperen
Nachtmerrie of droom : de ROl van customer media by Sak van den Boom( Book )

2 editions published in 2010 in Dutch and held by 7 WorldCat member libraries worldwide

Geïntegreerd merkbeleid : het wiel van de toekomst by Anna Giling( Book )

1 edition published in 2006 in Dutch and held by 6 WorldCat member libraries worldwide

Om een sterk merk te bouwen, dienen alle verschillende momenten waarop de consument met een merk in aanraking komt op elkaar te zijn afgestemd. Deze publicatie behandelt het Integrated Branding Wheel, een model in 5 stappen, dat leidt naar een geïntegreerd merkbeleid
De logica van likeability by Marieke van den Berg( Book )

2 editions published in 2004 in Dutch and held by 6 WorldCat member libraries worldwide

Packaging design as communicator of product attributes : effects on consumers' attribute inferences by Iris van Ooijen( Book )

1 edition published in 2016 in English and held by 6 WorldCat member libraries worldwide

"This dissertation will focus on two types of attribute inferences that result from packaging design cues. First, the effects of product packaging design on quality related inferences are investigated. Second, the effects of product packaging design on healthiness related inferences are examined (See Figure 1.4 for a dissertation overview). Whereas effects of marketing communications on product quality related inferences have been studied extensively, very little research has addressed the question how subtle packaging design cues influence product quality perception. Possibly, packaging design cues affect general product quality perception and related attributes, such as price expectations and willingness to pay. Effects of packaging design on quality related attributes are addressed in Chapters 2 and 4. Also, as over 60 per cent of adults in Western countries are considered as being overweight (WHO, 2015), demand for healthier food has increased. Communication of healthiness related product attributes has typically been studied in the context of nutrition information, labels and product claims. Until now, no studies have addressed the role of product packaging in the communication of food healthiness to consumers. Packaging design could be a helpful aid in communicating product healthiness, which would facilitate healthier consumption. These effects will be addressed in Chapters 3 and 4"--Author's abstract
Introducing COBRAs: a holistic exploration of motivations for brand-related social media use by Daan Muntinga( Book )

2 editions published in 2009 in Dutch and English and held by 5 WorldCat member libraries worldwide

Reclame-irritatie / Wear-in en wear-out / door Wieke van Dun, Daniëlle Bremer by Edith Smit( Book )

2 editions published between 1997 and 1999 in Dutch and held by 4 WorldCat member libraries worldwide

Succesvol adverteren in dagbladen by Edith Smit( Book )

1 edition published in 2006 in Dutch and held by 2 WorldCat member libraries worldwide

De kracht van adverteren by Peter Neijens( Book )

1 edition published in 2003 in Dutch and held by 1 WorldCat member library worldwide

'We' are more likely to endorse than 'I': the effects of self-construal and brand symbolism on consumers' online brand endorsements( )

1 edition published in 2017 in English and held by 1 WorldCat member library worldwide

Abstract : Recent research increasingly highlights that consumers engage in online brand endorsements (e.g. Facebook likes) to signal their identity, but has failed to explain why different consumers use this type of signaling to differing degrees. This paper addresses this gap by looking at a culturally constructed individual difference variable, namely self-construal. Self-construal, which can be independent or interdependent, refers to the extent that people define themselves in terms of the relations they have with others. In four studies, this research shows that consumers' self-construal is related to their intention to endorse brands online. In particular, high levels of interdependent self-construal positively affect consumers' intention to endorse brands online (Studies 1A & 1B). This effect is mediated by an increased perception of brands' symbolic value (Study 2). Moreover, this positivity bias toward symbolic brand cues is conditional upon consumers' brand attitude (Study 3). These findings demonstrate that consumers' identity plays a central role in their brand perception and brand-related social media use
In ads we trust. Religiousness as a predictor of advertising trustworthiness and avoidance( )

1 edition published in 2015 in English and held by 1 WorldCat member library worldwide

Abstract : Purpose: – This paper aims to provide insight into the relationship between religiousness, trust in advertising and advertisement avoidance. Design/methodology/approach: – A survey of 4, 984 participants from the USA, the UK, Germany, Spain and France was conducted. Findings: – This paper shows that religiousness is a (negative) predictor of avoidance of advertisements in traditional and digital media and that advertisement trustworthiness mediates this effect. Higher perceived trustworthiness of advertising among the more religious people leads to less advertisement avoidance. Less religious people trust advertising less and, consequently, show higher advertisement avoidance. The role of religiousness is explained by a positive relationship between religiousness and perceived advertisement trustworthiness because of religious people's general conformity to authority and because of religion's emphasis on the good of fellow human beings. Research limitations/implications: – One limitation is that response bias may have occurred because of the self-reported data on advertisement avoidance in different media. Another limitation is that though the use of existing panels has advantages, it also has disadvantages. Two such disadvantages of the sampling procedure are the considerable non-responses and the impossibility of a non-response analysis for our study. Although all the respondents had Internet access and responded fairly quickly to the survey, we do not know whether they are special in any systematic way. Practical implications: – The implication of the current paper is that advertisers might also benefit from more closely examining religion and religiousness as a key variable for segmentation. Religiousness constitutes a relatively stable society grouping, and media vehicles also are available for targeting people with different religions within societies (e.g. Websites, social media, magazines, television channels). Originality/value: – This paper is the first to examine the relationship between religiousness, trust in advertising and advertisement avoidance from an international perspective. This is important because religiousness may have an impact on marketing communication efforts
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Audience Level
Audience Level
  Kids General Special  
Audience level: 0.73 (from 0.66 for Mass media ... to 0.93 for De kracht ...)

Alternative Names
Smit, Edith G. 1967-

Smit, Edith Gloria

Dutch (16)

English (16)