WorldCat Identities

Smit, Edith (Edith Gloria) 1967-

Overview
Works: 15 works in 30 publications in 2 languages and 163 library holdings
Roles: Author, dgs, Redactor
Classifications: HF5813.D4, 659.1
Publication Timeline
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Most widely held works by Edith Smit
Mass media advertising : information or wallpaper? by Edith Smit( Book )

9 editions published in 1999 in English and held by 66 WorldCat member libraries worldwide

The SWOCC book of brand management models by Giep Franzen( Book )

3 editions published between 2006 and 2008 in English and held by 15 WorldCat member libraries worldwide

De gewapende consument by Doran van Veenendaal( Book )

1 edition published in 2011 in Dutch and held by 13 WorldCat member libraries worldwide

Mensen worden dagelijks bestookt met (een enorme hoeveelheid) persuasieve boodschappen. Zij staan hier niet altijd open voor. Als gevolg daarvan ontwikkelen mensen strategieen om beinvloeding te weren en hun eigen attitude ten aanzien van een object, product of issue in stand te houden. Denk aan vermijdingsstrategieen (o.a. zappen en selectieve blootstelling), maar ook aan het opwerpen van tegenargumenten of het bieden van weerstand door de eigen houding te versterken. Drs. Doran van Veenendaal, dr. Marieke Fransen en prof. dr. Edith Smit brengen aan de hand van een literatuuroverzicht in kaart vanuit welke motieven men weerstand tegen beinvloeding biedt, welke strategieen zij hierbij gebruiken en hoe adverteerders hierop kunnen anticiperen
De logica van likeability by Marieke van den Berg( Book )

2 editions published in 2004 in Dutch and held by 8 WorldCat member libraries worldwide

Geïntegreerd merkbeleid : het wiel van de toekomst by Anna Giling( Book )

1 edition published in 2006 in Dutch and held by 8 WorldCat member libraries worldwide

Om een sterk merk te bouwen, dienen alle verschillende momenten waarop de consument met een merk in aanraking komt op elkaar te zijn afgestemd. Deze publicatie behandelt het Integrated Branding Wheel, een model in 5 stappen, dat leidt naar een geïntegreerd merkbeleid
Packaging design as communicator of product attributes : effects on consumers' attribute inferences by Iris van Ooijen( Book )

1 edition published in 2016 in English and held by 6 WorldCat member libraries worldwide

"This dissertation will focus on two types of attribute inferences that result from packaging design cues. First, the effects of product packaging design on quality related inferences are investigated. Second, the effects of product packaging design on healthiness related inferences are examined (See Figure 1.4 for a dissertation overview). Whereas effects of marketing communications on product quality related inferences have been studied extensively, very little research has addressed the question how subtle packaging design cues influence product quality perception. Possibly, packaging design cues affect general product quality perception and related attributes, such as price expectations and willingness to pay. Effects of packaging design on quality related attributes are addressed in Chapters 2 and 4. Also, as over 60 per cent of adults in Western countries are considered as being overweight (WHO, 2015), demand for healthier food has increased. Communication of healthiness related product attributes has typically been studied in the context of nutrition information, labels and product claims. Until now, no studies have addressed the role of product packaging in the communication of food healthiness to consumers. Packaging design could be a helpful aid in communicating product healthiness, which would facilitate healthier consumption. These effects will be addressed in Chapters 3 and 4"--Author's abstract
Nachtmerrie of droom : de ROl van customer media( Book )

1 edition published in 2010 in Dutch and held by 6 WorldCat member libraries worldwide

Ver-BINDING : interne en externe relatiemedia als verbinding tussen mensen en organisaties by Edith Smit( Book )

4 editions published in 2007 in Dutch and held by 6 WorldCat member libraries worldwide

Reclame-irritatie / Wear-in en wear-out / door Wieke van Dun, Daniëlle Bremer by Edith Smit( Book )

2 editions published between 1997 and 1999 in Dutch and held by 4 WorldCat member libraries worldwide

Succesvol adverteren in dagbladen by Edith Smit( Book )

1 edition published in 2006 in Dutch and held by 3 WorldCat member libraries worldwide

Introducing COBRAs: a holistic exploration of motivations for brand-related social media use by Daan Muntinga( Book )

1 edition published in 2009 in Dutch and held by 3 WorldCat member libraries worldwide

Introducing COBRAs : a holistic exploration of motivations for brand-related social media use by Daan G Muntinga( Book )

1 edition published in 2009 in English and held by 2 WorldCat member libraries worldwide

Nachtmerrie of droom de ROI van customer media : Relatiemedia deel 3 by Sak van den Boom( Book )

1 edition published in 2010 in Dutch and held by 1 WorldCat member library worldwide

De kracht van adverteren by Peter Neijens( Book )

1 edition published in 2003 in Dutch and held by 1 WorldCat member library worldwide

The SWOCC Modellenboek by Giep Franzen( Book )

1 edition published in 2006 in English and held by 0 WorldCat member libraries worldwide

 
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Audience Level
0
Audience Level
1
  Kids General Special  
Audience level: 0.74 (from 0.48 for Introducin ... to 1.00 for The SWOCC ...)

Alternative Names
Smit, Edith G. 1967-

Smit, Edith Gloria

Languages
Dutch (15)

English (15)