WorldCat Identities

Morello, John A. 1951-

Overview
Works: 1 works in 5 publications in 1 language and 919 library holdings
Roles: Author
Classifications: ML420, 324.9730913
Publication Timeline
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Most widely held works by John A Morello
Selling the president, 1920 : Albert D. Lasker, advertising, and the election of Warren G. Harding by John A Morello( )

5 editions published in 2001 in English and held by 919 WorldCat member libraries worldwide

Modern advertising moved into the 20th century borne on many vehicles and distinguished by many techniques, three of the most frequently used being reason why advertising, celebrity endorsements, and pre-emptive claims. Best known for his reason why advertising, Albert Davis Lasker, president of the Lord & Thomas Agency of Chicago, championed all three techniques, helping Lucky Strike Cigarettes, Van Camp's Pork & Beans, and Sunkist Oranges become business successes. His least known but best work was in the political area, where he helped the Republicans gain control of Congress in 1918, and w
 
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Selling the president, 1920 : Albert D. Lasker, advertising, and the election of Warren G. Harding
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