WorldCat Identities

Marshall, Greg W.

Overview
Works: 62 works in 369 publications in 5 languages and 3,299 library holdings
Genres: Textbooks  Case studies 
Roles: Author, Editor, Other, Contributor, Speaker, Creator
Classifications: HF5415.35, 658.8
Publication Timeline
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Most widely held works by Greg W Marshall
Marketing : real people, real choices by Michael R Solomon( Book )

105 editions published between 1997 and 2020 in 3 languages and held by 741 WorldCat member libraries worldwide

Introducing marketing from a real-world, practical perspective, this text lets students see how people just like them are actually doing real marketing. Case studies focus on companies where the answers are not clear-cut
Contemporary selling : building relationships, creating value by Mark W Johnston( )

20 editions published between 2013 and 2016 in English and held by 738 WorldCat member libraries worldwide

This latest edition incorporates a new chapter on social media and technology-enabled selling, as well as a new chapter on selling globally. To support student engagement, the book also features: 'Expert Advice' chapter openers showing how each chapter's sales concepts are applied in the real world; in-chapter 'Ethical Dilemmas' that help students identify and handle effectively the numerous ethical issues that arise in selling; mini-cases to help students understand and apply the principles they have learned in the classroom; role-plays at the end of each chapter enabling students to learn by doing; special appendices on selling math and developing a professional sales proposal; and video material available on the companion website, featuring the highly regarded role-play series introduced by the authors and new content with sales experts discussing best sales practices from a recent PBS special on selling produced by HR Chally
Churchill/Ford/Walker's sales force management by Mark W Johnston( Book )

37 editions published between 2002 and 2011 in English and Undetermined and held by 403 WorldCat member libraries worldwide

This research-based title blends the theoretical foundations of sales management with current industry examples and applications
Marketing management by Greg W Marshall( Book )

46 editions published between 2009 and 2019 in English and Chinese and held by 281 WorldCat member libraries worldwide

"This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format."--Publisher
Sales force management : leadership, innovation, technology by Mark W Johnston( )

19 editions published between 2013 and 2021 in English and held by 156 WorldCat member libraries worldwide

In this edition of 'Sales Force Management', Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, solidifying the book's position globally as the leading textbook in the field. Including the Churchill, Ford, and Walker approach, this new edition also features a strong focus on leadership, technology, innovation, ethics, and global business
Sales force management by Gilbert A Churchill( )

15 editions published between 2003 and 2013 in English and Undetermined and held by 136 WorldCat member libraries worldwide

Develops a framework to portray sales managers' activities as three interrelated, sequential processes, each of which influences the various determinants of salesperson performance
Relationship selling by Mark W Johnston( Book )

21 editions published between 2008 and 2013 in English and Undetermined and held by 135 WorldCat member libraries worldwide

Now available in its third edition, "Relationship Selling" has struck a chord with instructors and students throughout the selling discipline. As its title suggests, "Relationship Selling" focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers. This same approach is used successfully at firms throughout the world - no surprise given the extensive real-world sales and consulting experience of this author team. From its numerous role-plays and pedagogical aids to its student-friendly style and stellar teaching support, "Relationship Selling" is a fast-rising favorite of students and instructors alike
Relationship selling and sales management by Mark W Johnston( Book )

12 editions published between 2004 and 2007 in English and held by 94 WorldCat member libraries worldwide

Synopsis : This book is unique as it is the only one on the market that fuses relationship selling and customer value (70%) with leadership and sales management (30%). Instead of purchasing multiple books to amass material in those areas, professors now have the convenience of having it all in one text
Marketing : real people, real decisions by Michael R Solomon( Book )

15 editions published between 2009 and 2019 in English and held by 82 WorldCat member libraries worldwide

Imagine you are Dr Steve Perry, Commercial Director of Visa Europe - the world's leading electronic payment system and one of the top ten sponsors of the Olympics, Paralympics and FIFA World Cup. Visa have developed V PAY which is the first trans European chip and pin payment system and the question facing Dr Steve Perry was, how does Visa Europe try to move European banks over to V PAY as the preferred payment card solution?
Marketing : real people, [real] choices by Michael R Solomon( Book )

1 edition published in 2009 in English and held by 72 WorldCat member libraries worldwide

Administración de ventas by Mark W Johnston( Book )

11 editions published between 2003 and 2009 in Spanish and Undetermined and held by 66 WorldCat member libraries worldwide

Esta edición incorpora lo último en Investigaciones y prácticas de la Administración a un instrumento de aprendizaje amplio pero fácil de leer. Observará abundantes cambios, en particular respecto a la cantidad y formato de los ejercicios de aprendizaje, orientados a su aplicación y pensados para los estudiantes. Esta edición integra herramientas nuevas e innovadoras y lo más reciente de la teoría y práctica de la Administración de ventas. Al mismo tiempo, se tuvo gran cuidado en conservar los excelentes marcos y principios de la primera a la séptima ediciones. En resumen, se aprovechó lo mejor de las ediciones prevías y se añadieron herramientas pertinentes y prácticas para los estudiantes, así como una teoría y práctica actualizadas de la Administración de ventas, para crear esta novena edición de Administración de ventas
Relationship selling by Mark W Johnston( Book )

1 edition published in 2008 in English and held by 59 WorldCat member libraries worldwide

Brand you : marketing real people, real choices by Michael R Solomon( Book )

3 editions published between 2011 and 2012 in English and held by 49 WorldCat member libraries worldwide

Marketing : een reallife-perspectief by Michael R Solomon( Book )

3 editions published between 2008 and 2017 in Dutch and held by 40 WorldCat member libraries worldwide

Studieboek op hbo-niveau
Le marketing : concepts, décisions, actions by Michael R Solomon( Book )

1 edition published in 2014 in French and held by 37 WorldCat member libraries worldwide

"Un ouvrage d'initiation pour apprendre à penser comme un gestionnaire du marketing. Dans ce manuel à l'approche centrée sur l'expérience d'apprentissage, tout est mis en place pour que le lecteur se sente en pleine immersion professionnelle. En plus : la plateforme de cours en ligne MonLab vous offre un accompagnement sur mesure. La raison d'être de ce livre est d'apprendre aux étudiants à penser comme des gestionnaires du marketing. En s'appuyant sur les grands principes d'une communication efficace, l'ouvrage se distingue des manuels traditionnels en faisant vivre à l'apprenant une véritable expérience de prise de décision marketing. Tout est mis en place pour que le lecteur se sente en pleine immersion professionnelle. En lien avec la pratique, toutes les thématiques du cours sont introduites à partir de cas réels d'entreprises. Les objectifs des chapitres démontrent de quelles manières les notions à l'étude viennent soutenir les gestionnaires dans leurs prises de décision. MonLab favorise l'amélioration de l'expérience d'enseignement et d'apprentissage grâce à des solutions en ligne dynamiques et individualisées. Cette plateforme de cours en ligne offre un accompagnement sur mesure pour chacun de vos étudiants."--Site web de l'éditeur
Strategic marketing : new horizons in theory and research by Nick Lee( )

2 editions published in 2016 in English and held by 33 WorldCat member libraries worldwide

Marketing by Michael R Solomon( )

6 editions published between 2012 and 2019 in English and held by 32 WorldCat member libraries worldwide

Real People, Real Choices Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday.   Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. The Eighth Edition features a completely reorganized Table of Contents and chapter pedagogy divided in a four-part structure that emphasizes the value proposition and the process of creating and delivering value. This edition presents more information than ever on marketing research and analytics and students are guided through chapter content with new integrated study maps and assessments that help them actively learn and retain content.     MyMarketingLab not included. Students, if MyMarketingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyMarketingLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyMarketingLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.     Please note that the product you are purchasing does not include MyMarketingLab.   MyMarketingLab   Join over 11 million students benefiting from Pearson MyLabs. This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyMarketingLab to accelerate your learning?  You need both an access card and a
Organizational buying by Greg W Marshall( Visual )

2 editions published in 2013 in English and held by 27 WorldCat member libraries worldwide

Marketing : real people, real choices, global edition by Michael R Solomon( )

3 editions published between 2017 and 2018 in English and held by 21 WorldCat member libraries worldwide

Relationship selling by Mark W Johnston( Book )

1 edition published in 2008 in English and held by 18 WorldCat member libraries worldwide

"Relationship Selling focuses on securing, building, and maintaining long-term relationships with profitable customers, highlighting the salesperson as an essential element in communicating value to customers. From its numerous role-plays and pedagogical aids to its student-friendly style and stellar teaching support, Relationship Selling is a favorite of students and instructors alike."--Jacket
 
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Audience Level
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  Kids General Special  
Audience level: 0.51 (from 0.28 for Contempora ... to 0.81 for Le marketi ...)

WorldCat IdentitiesRelated Identities
Marketing : real people, real choices
Covers
Churchill/Ford/Walker's sales force managementMarketing managementSales force managementRelationship sellingRelationship selling and sales managementMarketing : real people, real decisionsMarketing : real people, [real] choicesRelationship selling
Alternative Names
G. W. Marshall

Greg W. Marshall Amerikaans business manager

Greg W. Marshall Tätig an der Crummer Graduate School of Business, Rollins College; Ph.D., tätig an der Oklahoma State University (#Publ: 33)

Marshall.

Marshall, G. W.

Marshall, Greg.

Marshall, Greg W.

Маршалл, Грег У.

그레그 W. 마셜

마샬, 그렉

마셜, 그레그 W

Languages
English (303)

Spanish (10)

Dutch (3)

French (2)

Chinese (1)