WorldCat Identities

Ward, Anthony 1947-

Works: 5 works in 25 publications in 1 language and 454 library holdings
Genres: Terminology 
Roles: Author
Classifications: HD70.C5, 302.350951
Publication Timeline
Most widely held works by Anthony Ward
The changing face of Chinese management by Jie Tang( Book )

21 editions published between 2002 and 2004 in English and held by 436 WorldCat member libraries worldwide

Chinese management has experienced a dramatic change in recent years. In many areas, established ideas about how Chinese management operates are oversimplified and outdated. This book sets out to provide a more realistic portrait of Chinese management today and how it has changed dramatically over the past ten years. The portrait of contemporary Chinese management draws on extensive interviews with Chinese managers conducted by the authors. These provide a wealth of concrete illustrations of how managers deal on a daily basis with the opportunities and threats they face
What is a 'service'? : a historical analysis of 'service' definitions by Anthony Ward( Book )

1 edition published in 1993 in English and held by 10 WorldCat member libraries worldwide

Marketing : science or standardised art by Debra Caldow( Book )

1 edition published in 1997 in English and held by 3 WorldCat member libraries worldwide

This paper aimed to answer the question of whether or not marketing should be considered a science or a standardised art. In order to address this question, it was necessary to detail the development of the varying philosophies of science. A criteria of science, often applied to the discipline of marketing, was evaluated. The dominant philosophy of science in marketing was identified as empiricism and the strengths and weakness of this approach were evaluated against a relativist approach. The need to develop a marketing paradigm was identified. A marketing philosophy of science, labelled constructive empiricism, was proposed. The conclusion of the paper suggests that it is impossible to answer this question without any firm ontological answers to other sciences. However, any attempt to answer the question contributes to the development of a research methodology that the discipline of marketing will find both relevant in use and rigorous in approach
What is, or should be, the proper domain of marketing theory? by Sharon Purchase( Book )

1 edition published in 1997 in English and held by 3 WorldCat member libraries worldwide

"The title of this paper suggests that the domain of marketing theory can be determined strictly, accurately, and truly. Outhwaite (1993:33) sys that 'the best possible explanations, however, are in no sense ultimate; there is no one true theory'. This statement can be applied to the domain of marketing theory, in that there is no true domain of marketing theory. No marketing domain is ever 'real' but exists in a relative degree of reality until a new theory or application of an existing teory is generated. Therefore, for this paper, the word proper will mean the colloquial sense of proper, and that is correct to a large degree."--p. 1
The adoption process : theory or conjecture by Debra Caldow( Book )

1 edition published in 1997 in English and held by 2 WorldCat member libraries worldwide

Audience Level
Audience Level
  Kids General Special  
Audience level: 0.56 (from 0.56 for The changi ... to 0.66 for What is, o ...)

The changing face of Chinese management
Alternative Names
Ward, Tony 1947-

English (25)