WorldCat Identities

Moreno, Julio 1970-

Works: 3 works in 25 publications in 2 languages and 1,973 library holdings
Genres: History 
Roles: Author, Editor
Classifications: HD3616.M42, 337.7207309041
Publication Timeline
Most widely held works by Julio Moreno
Yankee don't go home! : Mexican nationalism, American business culture, and the shaping of modern Mexico, 1920-1950 by Julio Moreno( )

14 editions published between 2003 and 2007 in English and Spanish and held by 1,271 WorldCat member libraries worldwide

Liberalism, the state, and modern industrial capitalism in postrevolutionary Mexico -- Spreading the American dream : information, technology, and World War II -- Prophets of capitalism : the growth of advertising as a profession and the making of modern Mexico -- Advertising national identity and globalization in the reconstruction of modern Mexico -- J. Walter Thompson and the negotiation of Mexican and American values -- In search of markets, diplomacy, and consumers : Sears as a commercial diplomat in Mexico -- Industrial capitalism, antimodernism, and consumer culture in 1940s Mexico
Beyond the eagle's shadow : new histories of Latin America's cold war by Virginia Garrard( )

8 editions published in 2013 in English and held by 668 WorldCat member libraries worldwide

"The dominant tradition in writing about U.S.-Latin American relations during the Cold War views the United States as all-powerful. That perspective, represented in the metaphor "talons of the eagle," continues to influence much scholarly work down to the present day. The goal of this collection of essays is not to write the United States out of the picture but to explore the ways Latin American governments, groups, companies, organizations, and individuals promoted their own interests and perspectives. The book also challenges the tendency among scholars to see the Cold War as a simple clash of "left" and "right." In various ways, several essays disassemble those categories and explore the complexities of the Cold War as it was experienced beneath the level of great-power relations"--
Los subsidios Agrícolas en clave de desafío by Julio Moreno( )

3 editions published between 2003 and 2010 in Spanish and held by 34 WorldCat member libraries worldwide

Audience Level
Audience Level
  Kids General Special  
Audience level: 0.21 (from 0.17 for Yankee don ... to 0.43 for Los subsid ...)

Yankee don't go home! : Mexican nationalism, American business culture, and the shaping of modern Mexico, 1920-1950
Alternative Names
Morenoce, Julio E.