WorldCat Identities

Swett, Pamela E. 1970-

Works: 4 works in 54 publications in 1 language and 2,675 library holdings
Genres: History 
Roles: Author, Editor, Creator
Classifications: HF5813.G4, 943.155085
Publication Timeline
Most widely held works by Pamela E Swett
Selling under the swastika : advertising and commercial culture in Nazi Germany by Pamela E Swett( )

18 editions published between 2013 and 2014 in English and held by 1,509 WorldCat member libraries worldwide

"Selling under the Swastika is the first in-depth study of commercial advertising in the Third Reich. While scholars have focused extensively on the political propaganda that infused daily life in Nazi Germany, they have paid little attention to the role played by commercial ads and sales culture in legitimizing and stabilizing the regime. Historian Pamela Swett explores the extent of the transformation of the German ads industry from the internationally infused republican era that preceded 1933 through the relative calm of the mid-1930s and into the war years. She argues that advertisements helped to normalize the concept of a "racial community," and that individual consumption played a larger role in the Nazi worldview than is often assumed. Furthermore, Selling under the Swastika demonstrates that commercial actors at all levels, from traveling sales representatives to company executives and ad designers, enjoyed relative independence as they sought to enhance their professional status and boost profits through the manipulation of National Socialist messages."--Publisher's description
Neighbors and enemies : the culture of radicalism in Berlin, 1929-1933 by Pamela E Swett( Book )

11 editions published between 2004 and 2009 in English and held by 434 WorldCat member libraries worldwide

"Neighbors and Enemies provides a new interpretation of the collapse of Germany's first democracy, the Weimar Republic, which ended with the naming of Adolf Hitler as chancellor in January 1933. This study focuses on individual workers in Berlin and their strategies to confront the crises in their daily lives that were introduced by the transformation of society after 1918 and intensified by the Depression. Tensions between the sexes and generations, among neighbors, within families, and between citizens and their political parties led to the emergence of a radical - and at times violent - neighborhood culture that signaled a loss of faith in political institutions
Selling modernity : advertising in twentieth-century Germany by BaranowskiShelley( Book )

12 editions published between 2007 and 2008 in English and held by 396 WorldCat member libraries worldwide

The sheer intensity and violence of Germany's 20th century transformations provides a unique opportunity to assess the power and endurance of commercial imagery in the most extreme circumstances. This is an historical study of modern German advertising, from the Imperial period through to the 1970s
Pleasure and power in Nazi Germany( Book )

13 editions published in 2011 in English and held by 336 WorldCat member libraries worldwide

"Although we associate the Third Reich above all with suffering, pain, and fear, pleasure played a central role in its social and cultural dynamics. This book explores the relationship between the rationing of pleasures as a means of political stabilization and the pressure on the Nazi regime to cater to popular cultural expectations"--
Audience Level
Audience Level
  Kids General Special  
Audience level: 0.33 (from 0.12 for Selling un ... to 0.63 for Pleasure a ...)

Neighbors and enemies : the culture of radicalism in Berlin, 1929-1933
Selling modernity : advertising in twentieth-century GermanyPleasure and power in Nazi Germany
Alternative Names
Swett, P. E. 1970-

Swett, Pamela

Swett, Pamela 1970-

English (54)