WorldCat Identities

Hays, Constance L.

Overview
Works: 9 works in 35 publications in 4 languages and 1,503 library holdings
Genres: History 
Roles: Author
Classifications: HD9349.S634, 338.7663620973
Publication Timeline
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Most widely held works by Constance L Hays
The real thing : truth and power at the Coca-Cola Company by Constance L Hays( Book )

17 editions published between 2004 and 2013 in English and held by 1,336 WorldCat member libraries worldwide

Publisher's description: The Real Thing is a portrait of America's most famous product and the people who transformed it from mere soft drink to symbol of freedom. With fresh insights and a penetrating eye, New York Times reporter Constance L. Hays examines a century of Coca-Cola history through deft portraits of the charismatic, driven men who used luck, spin, and the open door of enterprise to turn a beverage with no nutritional value into a remedy, a refreshment, and an international object of consumer desire. The rise of Coke is also a catalog of carbonation, soda fountains, dynastic bottling businesses, global expansion, and outsize promotional campaigns, not all of which succeeded. By examining relationships at every level of the company, Hays reveals the psyche of a great American corporation--and also tells a larger story about business and this nation's cuture
Pop : truth and power at the Coca-Cola Company by Constance L Hays( Book )

11 editions published between 2004 and 2010 in English and held by 156 WorldCat member libraries worldwide

"Constance L. Hays examines a century of Coca-Cola history through the charismatic, driven men who used luck, spin, and the open door of enterprise to turn a beverage with no nutritional value into a remedy, a refreshment, and the world's best-known brand. The story of Coke is also a catalog of carbonation, soda fountains, dynastic bottling businesses, global expansion, and outsize promotional campaigns, including New Coke, one of the greatest marketing debacles of all time. By examining relationships at all levels of the company, The Real Thing reveals the psyche of a great American corporation and how it shadows all business, for better or worse."--Jacket
<>( Book )

1 edition published in 2005 in Thai and held by 4 WorldCat member libraries worldwide

Zheng ba : Ke kou ke le quan qiu kuo zhang de zhen shi li cheng by Constance L Hays( Book )

1 edition published in 2005 in Chinese and held by 2 WorldCat member libraries worldwide

Tō̜ng Khōk si! : khwāmčhing læ ʻamnāt nai Bǭrisat Khōkhā-Khōlā by Constance L Hays( Book )

1 edition published in 2005 in Thai and held by 1 WorldCat member library worldwide

Zheng ba : Ke kou ke le quan qiu kuo zhang de zhen shi li cheng = The real thing : truth and power at the Coca-Cola by Constance L Hays( )

1 edition published in 2005 in Chinese and held by 1 WorldCat member library worldwide

Constance Hays, author, "The real thing: truth and power at the Coca-Cola Company"( Visual )

1 edition published in 2004 in English and held by 1 WorldCat member library worldwide

Constance Hays talks about her book, The real thing: truth and power at the Coca-Cola Company. Hays is a New York Times reporter who has followed the Coca-Cola Company for years. The book provides a history of the Coca-Cola brand, from it's creation after the Civil War, the independent bottling partnership beginning in the 1920s, the creation of New Coke during the time of the Pepsi Challenge, to the current management's attempts to recover after financial woes. She describes 100 years of the company's history, changes in its culture, and Coca-Cola's status as a symbol of freedom
<>( Book )

1 edition published in 2006 in Korean and held by 1 WorldCat member library worldwide

Where paper tigers guard the fatted pig : Chinese foreign policy and the future of Hongkong by Constance L Hays( )

1 edition published in 1983 in English and held by 1 WorldCat member library worldwide

 
Audience Level
0
Audience Level
1
  Kids General Special  
Audience level: 0.27 (from 0.22 for The real t ... to 0.99 for <> ...)

The real thing : truth and power at the Coca-Cola Company
Covers
Pop : truth and power at the Coca-Cola Company
Alternative Names
Laibe, Constance Mary

헤이스, 콘스턴스 1961-2005

헤이스, 콘스턴스 L. 1961-2005

Languages
English (30)

Chinese (2)

Thai (2)

Korean (1)