WorldCat Identities

Roll, Martin 1967-

Overview
Works: 14 works in 57 publications in 4 languages and 764 library holdings
Genres: Case studies 
Roles: Author, Speaker
Publication Timeline
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Most widely held works by Martin Roll
Asian brand strategy : how Asia builds strong brands by Martin Roll( Book )

23 editions published between 2005 and 2014 in English and held by 438 WorldCat member libraries worldwide

"This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. Theoretical frameworks, up-to-date models and case studies on Asian brands make this a comprehensive work."--Jacket
Asian brand strategy : building and sustaining strong global brands in Asia by Martin Roll( )

11 editions published between 2006 and 2015 in English and held by 178 WorldCat member libraries worldwide

A new edition of the bestselling, comprehensive framework for understanding Asian branding strategies and Asian brands, including a user-friendly strategic model and examples of success stories and challenges. The author offers trusted insights, knowledge and perspectives supported by brand new research and case studies
Asian Brand Strategy (Revised and Updated): Building and Sustaining Strong Global Brands in Asia by Martin Roll( )

7 editions published in 2015 in English and held by 74 WorldCat member libraries worldwide

This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands
Strategische Frühaufklärung : Vorbereitung auf eine ungewisse Zukunft am Beispiel des Luftverkehrs by Martin Roll( Book )

4 editions published in 2004 in German and held by 23 WorldCat member libraries worldwide

Grundsätzliche, langfristige unternehmerische Entscheidungen sind von großer Unsicherheit geprägt. Strategische Frühaufklärung soll dazu beitragen, möglichst frühzeitig latente Risiken und Chancen zu erkennen und in Unternehmensstrategien einzubeziehen. Jedoch scheinen Frühaufklärungssysteme in der Unternehmenspraxis kaum Anwendung zu finden. Vor diesem Hintergrund betrachtet Martin Roll strategische Frühaufklärung exemplarisch in der Branche Luftverkehr. Im Rahmen einer empirischen Untersuchung führt er Fallstudien in verschiedenen Airlines durch und zeigt, wie Vorstände und Führungskräfte strategische Entscheidungen fällen und wie strategische Frühaufklärung hierbei helfen kann. Der Autor erläutert, warum eine offene und teilweise informell gestaltete Frühaufklärung zielführender ist als stark strukturierte Systeme, und gibt konkrete Empfehlungen zum Aufbau einer strategischen Frühaufklärung in Airlines verschiedener Größe und in Unternehmen im Allgemeinen
How Singapore Airlines created a legend of glamorous service by Martin Roll( Visual )

2 editions published between 2014 and 2016 in English and held by 15 WorldCat member libraries worldwide

The case study reviews Singapore Airlines' innovative strategies in crafting an international brand of excellence
AmorePacific and the magic of Korean beauty by Martin Roll( Visual )

2 editions published between 2014 and 2017 in English and held by 13 WorldCat member libraries worldwide

This case study describes how a flourishing skincare and cosmetics company from Korea has leveraged the aspirational pull of Korean beauty to achieve success across Asia
Managing brands in Asia by Martin Roll( Visual )

1 edition published in 2014 in English and held by 12 WorldCat member libraries worldwide

Branding excellence : insights from the world's leading brands by Martin Roll( Book )

1 edition published in 2006 in English and held by 6 WorldCat member libraries worldwide

Okres Poprad klenotnica architektonických pamiatok by Ivan Petras( Book )

1 edition published in 1987 in Slovak and held by 1 WorldCat member library worldwide

Acute chest pain without obvious organic cause before the age of 40 years by Martin Roll( Book )

1 edition published in 1991 in English and held by 1 WorldCat member library worldwide

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1 edition published in 2006 in Korean and held by 1 WorldCat member library worldwide

Asian brand strategy : how Asia builds strong brands.(KoUMS/90011-25) by Martin Roll( Book )

1 edition published in 2005 in English and held by 1 WorldCat member library worldwide

Social Software im Marketing Eine Analyse über Potentiale und Risiken beim Einsatz von Weblogs im Hochschulmarketing by Torsten Liebig( Book )

1 edition published in 2006 in German and held by 1 WorldCat member library worldwide

 
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Audience level: 0.57 (from 0.55 for Asian bran ... to 1.00 for The Trans- ...)

Asian brand strategy : how Asia builds strong brands Asian brand strategy : building and sustaining strong global brands in Asia Asian brand strategy : how Asia builds strong brands.(KoUMS/90011-25)
Covers
Asian brand strategy : building and sustaining strong global brands in AsiaAsian brand strategy : how Asia builds strong brands.(KoUMS/90011-25)
Alternative Names
롤, 마틴

Languages
English (50)

German (5)

Korean (1)

Slovak (1)