WorldCat Identities

Kaputa, Catherine 1948-

Overview
Works: 15 works in 100 publications in 7 languages and 3,780 library holdings
Genres: Biography  Catalogs  Case studies 
Roles: Author, Adapter, Translator
Classifications: ND1059.K17, 658.827
Publication Timeline
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Most widely held works by Catherine Kaputa
You are a brand! : how smart people brand themselves for business success by Catherine Kaputa( )

22 editions published between 2009 and 2012 in English and Turkish and held by 1,062 WorldCat member libraries worldwide

Catherine Kaputa reveals the inside secrets of Madison Avenue product branding and applies these tried-and-true principles and techniques to a dynamic new strategic branding process for individuals -- publisher description
The female brand : using the female mindset to succeed in business by Catherine Kaputa( )

14 editions published between 2009 and 2011 in English and held by 896 WorldCat member libraries worldwide

"To succeed beyond the mid-level in corporations, women must build a successful career identity--a brand--one that's authentic, focused and relevant. Drawing on the latest findings of experts in fields of brain science and gender research, Kaputa shows women how to build a brand around their personal strengths and their aptitude as women."--Jacket
Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big brand by Catherine Kaputa( Book )

17 editions published between 2012 and 2014 in English and Turkish and held by 793 WorldCat member libraries worldwide

From the grassroots growth of beverage brands like Red Bull, Honest Tea, and Innocent, to the exploding growth of digital brands like Twitter, Weibo, and Groupon; from the cult appeal of stores like Forever 21, to the success of virtual retailers like Zappos -- successful companies of all types and sizes begin with three things: ambition, a winning idea, and brand strategy. Learn how to define your audience, create a standout personality, and position yourself as superior to the competition -- all by utilizing the power of branding! --Book cover, p. [4]
Asiatic art in the Seattle Art Museum : a selection and catalogue by Seattle Art Museum( Book )

5 editions published in 1973 in English and held by 318 WorldCat member libraries worldwide

Graduate to a great career : how smart students, new graduates and young professionals can launch brand you by Catherine Kaputa( )

6 editions published in 2016 in English and held by 257 WorldCat member libraries worldwide

"This is the most important moment in your career. Branding guru Catherine Kaputa will show you how to get it right. In today's job market, competition is fierce. After college, many graduates fall back to earth with a bump and struggle to launch a career in their chosen field. Graduate to a Great Career guides you through the job search process and teaches you how to use the exciting ideas used by top brands to make yourself stand out from the sea of applicants. Award-winning marketer Catherine Kaputa is an expert in personal branding and knows exactly how to make an application sizzle. Drawing on her years of experience, insightful case-studies of recent graduates, and fascinating insider details from campaigns like Nike, Volvo, and Google, Kaputa will help you to navigate the career landscape as she shares her strategy for standing out from other applicants, in even the most competitive industries. Graduate to a Great Career will give you the tools you need to survive--and show you how to thrive--by creating "Brand You."Catherine Kaputa is an award-winning author and founder of SelfBrand, a personal branding and development company. Kaputa is a Harvard graduate who learned brand strategy under Ali Ries and Jack Trout at Trout & Ries Advertising. A successful branding strategist and speaker, Catherine later led the "I Heart NY" campaign. She resides in New York City, New York"--
U R a brand : how smart people brand themselves for business success by Catherine Kaputa( Book )

11 editions published between 2005 and 2007 in English and Chinese and held by 242 WorldCat member libraries worldwide

Winner of the 2007 Benjamin Franklin Award, U R a Brand! combines today's hottest business concept with the realities of the modern workplace. Helping business professionals everywhere harness their personal potential, take charge of their careers, and contribute their dynamic energy to create sustainable advantage for their organizations. Taking field-tested strategies directly from the playbook, used by Madison Avenue's best product brand managers, U R a Brand! unlocks the hidden rules for creating a unique self-brand. Like having a personal coach right by your side, these are the secrets of
Women who brand : how smart women promote themselves and get ahead by Catherine Kaputa( )

12 editions published between 2014 and 2015 in English and held by 186 WorldCat member libraries worldwide

""Whether you need a total career makeover or just a little refining around the edges, [Kaputa] will show you how to get ahead while staying true to yourself. Empowering, insightful, and fun to read."--Clinton Kelly, co-host, TLC's What Not to WearBy the author of the bestsellers You Are a Brand and Breakthrough Branding, an up-to-date guide for women who want to get ahead in the business world. Just as individual strengths are based on who we are as people, gender-based strengths for women are essential assets of the female brand. Out of this provocative and challenging assertion, Women Who Brand delivers the very latest in gender research into the female brain to debunk the notion that women have to play the male game to win. Catherine Kaputa is founder and president of SelfBrand, a brand strategy and business coaching company. A bestselling author and twenty-year veteran of branding and advertising on Madison Avenue, Wall Street, and in academia, Kaputa has been a marketing and advertising executive at well-known New York ad agencies, where she worked on the iconic I?NY campaign, as well as taught at the Stern School of Business, New York University. She has been featured on CNN, ABC, NBC, and MSNBC, in the Wall Street Journal, the New York Times, USA Today, and Fortune, and was a "Cool Friend" on TomPeters.com"--
Die Kunst der Selbstvermarktung [so verkaufen Sie sich besser] by Catherine Kaputa( Book )

4 editions published between 2011 and 2017 in 3 languages and held by 7 WorldCat member libraries worldwide

Learn the secrets : the field-tested, combat-ready guide to becoming a pharmaceutical sales representative by Catherine Kaputa( Book )

1 edition published in 2005 in English and held by 6 WorldCat member libraries worldwide

Jiko burando senryaku 12 no himitsu by Catherine Kaputa( Book )

2 editions published in 2009 in Japanese and held by 3 WorldCat member libraries worldwide

Khun khư̄ brǣn : sāng ʻēkkalak khǭng khun hai lōk rū wā khun samkan yāngrai by Catherine Kaputa( Book )

1 edition published in 2007 in Thai and held by 3 WorldCat member libraries worldwide

Kano Eitoku by Eitoku Kanō( Book )

1 edition published in 1977 in English and held by 3 WorldCat member libraries worldwide

Ni jiu shi pin pai : cong ming ren de zi wo ying xiao by Catherine Kaputa( Book )

2 editions published in 2014 in Chinese and held by 2 WorldCat member libraries worldwide

Seattle Art Museum : Asiatic art in the Seattle art Museum( Book )

1 edition published in 1973 in English and held by 1 WorldCat member library worldwide

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1 edition published in 2007 in Thai and held by 1 WorldCat member library worldwide

 
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The female brand : using the female mindset to succeed in business
Covers
The female brand : using the female mindset to succeed in businessU R a brand : how smart people brand themselves for business successLearn the secrets : the field-tested, combat-ready guide to becoming a pharmaceutical sales representative
Alternative Names
カピュタ, キャサリン

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