WorldCat Identities

Hollis, Nigel

Overview
Works: 5 works in 42 publications in 2 languages and 926 library holdings
Roles: Author
Publication Timeline
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Most widely held works by Nigel Hollis
The global brand : how to create and develop lasting brand value in the world market by Nigel Hollis( Book )

24 editions published between 2008 and 2011 in English and Turkish and held by 482 WorldCat member libraries worldwide

"The Global Brand examines the challenges facing international brands and identifies the best practices that will help aspiring global brands become successful on the world stage." "Using research from the 2008 BrandZ Top 100 Most Valuable Brands ranking, case studies, and interviews with the architects of some of today's most successful global brands including Nestle, Jack Daniels, YouTube, HP, and more, Nigel Hollis, Chief Global Analyst at Millward Brown, paints a complete portrait of the international branding world. This book will provide marketers with the critical information necessary to determine how, when, and where it is best to take a brand global, when keeping a brand local is more important than going global, and how to effectively manage a brand from launch to global maturity."--Jacket
The meaningful brand : how strong brands make more money by Nigel Hollis( )

9 editions published between 2013 and 2016 in English and held by 256 WorldCat member libraries worldwide

"Why a meaningful, different, salient brand is key to unlocking financial value growth in today's hypercompetitive marketplace."--Publisher
Brand premium : how smart brands make more money by Nigel Hollis( )

7 editions published between 2013 and 2017 in English and held by 182 WorldCat member libraries worldwide

Why do consumers pay a premium price for a brand? Is it better quality, the look and feel, or is it the brand's social standing? Author Nigel Hollis believes the answer to all those questions is "yes." Yet the vast majority of brands today trade on past equity and transient buzz. And marketers focus on plan execution rather than creating meaningful differentiation rooted in the brand experience. This lack of meaning is creating a market full of commodities rather than products that instill loyalty. But loyalty (i.e., repeat business) is the key to long term success, and that requires focusing on meaningful differentiation: functional, emotional, or societal. Here, brand expert Nigel Hollis focuses on the four components of a meaningfully different brand: purpose, delivery, resonance, and difference.This unique model will be applied to two very different brand models: premium priced and value priced. The models will show readers how to amplify what their brand stands for across all the brand touch points including: findability, affordability, credibility, vitality, and extendibility. The book will include cases of global brands such as Dyson, Johnnie Walker, Geico, Volkswagen, and more
Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands by Martin Lindström( Book )

1 edition published in 2003 in English and held by 5 WorldCat member libraries worldwide

"Based on the world's most extensive study of tween attitudes and behaviours ever conducted, BRANDchild is the first book to look in-depth at the phenomena behind global kids and their relationships with brands. Conducted by Millward Brown, the leading global market research agency, the BRANDchild survey involved several thousand kids from more than 70 cities in 15 countries (throughout Europe, Asia, the United States and South America). Several renowned experts including best-selling author Patricia B Seybold (Customers.com) share their unique views on kids' trends and fascinating marketing techniques." "BRANDchild summarizes this research, as well as decades of experience from a variety of other sources on how to market to kids. It looks at their life priorities, hopes and dreams and reveals the true drivers of kids' trends by analyzing teen-minority groups, communities and clubs."
The global brand management : how to create an develop lasting brand value in the world market by Nigel Hollis( Book )

1 edition published in 2010 in English and held by 1 WorldCat member library worldwide

 
Audience Level
0
Audience Level
1
  Kids General Special  
Audience level: 0.43 (from 0.19 for Brandchild ... to 0.96 for The global ...)

The global brand : how to create and develop lasting brand value in the world market
Covers
Brandchild : remarkable insights into the minds of today's global kids and their relationships with brandsThe global brand management : how to create an develop lasting brand value in the world market
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