WorldCat Identities

Palenchar, Michael J.

Works: 7 works in 23 publications in 1 language and 1,410 library holdings
Genres: Academic theses  Case studies 
Roles: Author
Publication Timeline
Most widely held works by Michael J Palenchar
Strategic issues management : organizations and public policy challenges by Robert L Heath( )

16 editions published between 2008 and 2014 in English and held by 1,401 WorldCat member libraries worldwide

"By exploring the communication options that organizations can employ in their stewardship to address crucial public policy options and engage in collaborative decision making, Strategic Issues Management gives students practical, actionable guidance. Issues management is vital to an organization's strategic management. It entails understanding and achieving high standards of corporate responsibility by listening to the opinions of key members of the public."--Publisher's website
Social construction of risk roles, risk perceptions, and emergency response procedures : an ethnographic case study of two near neighbor chemical manufacturing communities by Michael J Palenchar( )

2 editions published in 2005 in English and held by 4 WorldCat member libraries worldwide

Strategic risk communication adding value to society by Michael J Palenchar( )

1 edition published in 2007 in Undetermined and held by 1 WorldCat member library worldwide

A work-in-process literature review : incorporating social media in risk and crisis communication by Shari R Veil( )

1 edition published in 2011 in English and held by 1 WorldCat member library worldwide

Purchase decision type influences on consumers' reliance : brand-related user-generated content by Hyuk Jun Cheong( )

1 edition published in 2016 in English and held by 1 WorldCat member library worldwide

Consumers use brand-related user-generated content (UGC), such as online consumer reviews, for their pre-purchase information seeking. However, previous research on consumer information seeking has scarcely explored how purchase situations and product type influence consumers' use of brand-related UGC. The purpose of this dissertation is to shed light on this area of research. In the first part of the study, Vaughn's (1980; 1986) Foote, Cone, and Belding (FCB) grid, a popular product classification theory in advertising and consumer research, was updated based on a set of online surveys (N=1,104) that measured three purchase dimensions [i.e. purchase decision involvement (PDI), think/feel purchase, online/offline purchase context]. Multiple research hypotheses relevant to how purchase type influences one's brand-related UGC seeking were explored, based on another set of online surveys (N=391) in the second part of the study. A Cronbach's alpha test revealed that the think/feel purchase dimension of the FCB grid measured two purchase constructs, rather than measuring a single construct. The grid model now consists of 118 up-to-date product examples and 35 categories, and has improved usability for research in other fields, because the study altered the theory's dichotomous-looking dimensions into non-dichotomous variables. To examine the hypotheses, a linear mixed effect model was utilized for analysis, and the results indicated that the four dimensions (PDI, think purchase, feel purchase, online/offline purchase context) are all positively associated with one's reliance on brand-related UGC. Furthermore, the study found several more associations between demographic factors and consumers' reliance on brand-related UGC. Age, gender, marital status, number of children in a household, and employment status showed significant associations, whereas education, household income, and ethnicity did not. The dissertation has several implications. First, ad practitioners may use the updated product grid to define overall themes of advertising (e.g., informative vs. emotional theme). Second, marketers can use the study results to determine their budgets for online brand promotions. Finally, the study may also provide implications to scholars whose research explores pre-purchase information-seeking, influences of product type on decision-making, consumer involvement, emotional/rational purchase decisions, and brand-related UGC
'It's not rocket science' : employees' lived experiences and the essence of employee engagement by Laura Lou Lemon( )

1 edition published in 2017 in English and held by 1 WorldCat member library worldwide

The purpose of this dissertation is to better understand how employees perceive and experience engagement and participate in its meaning-making process. While employee engagement has been primarily explored within the business, the human resources, and management disciplines, public relations research has only recently taken an interest in furthering its understanding. Within these disciplines, the functional perspective has dominated employee engagement research, which has potentially limited theoretical developments. In response to the current literature being inundated with a rational, functional approach, the following dissertation attempts: (1) to examine employee engagement from an array of organizational voices using phenomenological methods; (2) to examine how employees contribute to the meaning-making process of employee engagement (32 participants); and (3) to inductively understand the presence of internal communication in the reconstruction of employee engagement. The phenomenological approach is the most appropriate methodology to study employee engagement experiences because phenomenology is concerned with what it means to feel and experience the phenomenon and uses participants' everyday lived experiences to uncover the meaning-making associated with the phenomenon. The dissertation developed the zones of engagement, which offer a new way to conceptualize employee engagement in public relations, shifting to a deeper comprehension and understanding. The six zones of engagement include: (1) employee engagement experiences occur from non-work related experiences at work, (2) employee engagement is freedom in the workplace, (3) employee engagement is going above and beyond roles and responsibilities, (4) employee engagement occurs when work is a vocational calling, (5) employee engagement is creating value, and (6) connections build employee engagement experiences. The findings from this dissertation show that employee experiences align to the initial personal engagement model (Kahn, 1990). Specifically, the psychological conditions of meaningfulness and safety emerged as important factors in defining the employees' lived experiences. Also, this dissertation offers a new definition of disengagement. Last, dialogue is repositioned as the precursor to employee engagement instead of the product of engagement, suggesting a reconceptualization of a dominant public relations theory. This dissertation extends understanding of employee engagement meaning-making and provides insight for practitioners who develop public relations strategies for internal audiences
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Strategic issues management : organizations and public policy challenges
English (22)