WorldCat Identities

Silver, Lawrence S. 1948-

Works: 3 works in 22 publications in 1 language and 323 library holdings
Genres: Encyclopedias  Case studies  Terminology  Dictionaries  Study guides 
Roles: Author
Classifications: HG8025, 368.003
Publication Timeline
Most widely held works by Lawrence S Silver
Concise encyclopedia of insurance terms by Lawrence S Silver( Book )

8 editions published in 2010 in English and held by 104 WorldCat member libraries worldwide

"The purpose of the book is to provide insurance practitioners, consumers, and students with definitions of common insurance terms in both the property/casualty and life/health insurance industries. The unique feature of the book is that many of the definitions contain detailed explanations of coverage provided by certain types of insurance and/or examples that illustrate how a particular coverage works. The book should be helpful to insurance agents and to new insurance agency/company personnel. It will also be helpful to consumers to use as a reference guide to better understand insurance products the consumer needs. Finally, it will be useful as a reference guide for students in business courses."--Publisher's website
The essentials of marketing research by Lawrence S Silver( Book )

12 editions published between 2012 and 2013 in English and held by 94 WorldCat member libraries worldwide

Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy.The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including:Secondary research and data miningInternet marketing researchQualitative and exploratory researchStatistical analysisMarketing research ethicsWith learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offer
Study guide for The essentials of marketing research by Lawrence S. Silver( Book )

1 edition published in 2013 in English and held by 1 WorldCat member library worldwide

Audience Level
Audience Level
  Kids General Special  
Audience level: 0.49 (from 0.43 for Concise en ... to 0.68 for Study guid ...)

Associated Subjects
Concise encyclopedia of insurance terms
Alternative Names
Silver, Lawrence 1948-

English (21)