WorldCat Identities

Harris, Eric G.

Overview
Works: 14 works in 60 publications in 2 languages and 422 library holdings
Genres: Textbooks  Periodicals 
Classifications: HF5415.32, 658.8342
Publication Timeline
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Most widely held works by Eric G Harris
International marketing by Daniel W Baack( Book )

9 editions published between 2012 and 2013 in English and Undetermined and held by 99 WorldCat member libraries worldwide

"International Marketing presents an innovative, integrated approach, in which marketing concepts are explored in depth within the international context. The authors identify five key factors that impact any international marketing venture - culture, language, political/legal systems, economic systems, and technological differences - and discuss them in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. The book incorporates discussions of sustainability and bottom-of-the-pyramid concepts within each chapter with rich illustrations and examples from both multinational companies and smaller local concerns. Setting the path for the future direction of this course, the authors provide instructors and students with the first truly integrated international marketing textbook". --Back Cover
CB7 by Barry J Babin( Book )

5 editions published between 2015 and 2016 in English and held by 51 WorldCat member libraries worldwide

CB3 by Barry J Babin( Book )

5 editions published between 2011 and 2012 in English and held by 47 WorldCat member libraries worldwide

CB4 by Barry J Babin( Book )

5 editions published between 2012 and 2013 in English and held by 44 WorldCat member libraries worldwide

CB5 by Barry J Babin( Book )

6 editions published between 2013 and 2014 in English and Undetermined and held by 43 WorldCat member libraries worldwide

CB 2008-2009 by Barry J Babin( Book )

4 editions published in 2009 in English and held by 40 WorldCat member libraries worldwide

CB by Barry J Babin( Book )

5 editions published between 2009 and 2011 in English and held by 39 WorldCat member libraries worldwide

CB : consumer behavior : student edition 6 by Barry J Babin( Book )

7 editions published between 2015 and 2016 in English and held by 38 WorldCat member libraries worldwide

CB by Barry J Babin( Book )

4 editions published between 2014 and 2016 in English and held by 8 WorldCat member libraries worldwide

CB( )

in English and held by 3 WorldCat member libraries worldwide

Xiao fei zhe xing wei xue by Barry J Babin( Book )

1 edition published in 2011 in Chinese and held by 3 WorldCat member libraries worldwide

CB6 by Barry J Babin( Book )

3 editions published between 2014 and 2015 in English and held by 3 WorldCat member libraries worldwide

Consumer behavior by Barry J Babin( Book )

3 editions published between 2012 and 2016 in English and held by 2 WorldCat member libraries worldwide

Sex and dating (for teens) by Taffi L Dollar( Recording )

1 edition published in 1999 in English and held by 2 WorldCat member libraries worldwide

 
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Audience Level
0
Audience Level
1
  Kids General Special  
Audience level: 0.51 (from 0.40 for CB : consu ... to 0.98 for Consumer b ...)

CB3
Alternative Names
Harris, Eric G.

Languages
Covers
CB 2008-2009CB