WorldCat Identities

Harris, Eric G.

Overview
Works: 46 works in 131 publications in 1 language and 586 library holdings
Genres: Textbooks  Examinations  Case studies 
Publication Timeline
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Most widely held works by Eric G Harris
International marketing by Daniel W Baack( Book )

9 editions published between 2012 and 2013 in English and Undetermined and held by 104 WorldCat member libraries worldwide

"International Marketing presents an innovative, integrated approach, in which marketing concepts are explored in depth within the international context. The authors identify five key factors that impact any international marketing venture - culture, language, political/legal systems, economic systems, and technological differences - and discuss them in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. The book incorporates discussions of sustainability and bottom-of-the-pyramid concepts within each chapter with rich illustrations and examples from both multinational companies and smaller local concerns. Setting the path for the future direction of this course, the authors provide instructors and students with the first truly integrated international marketing textbook". --Back Cover
CB7 by Barry J Babin( Book )

6 editions published between 2015 and 2016 in English and held by 57 WorldCat member libraries worldwide

CB3 by Barry J Babin( Book )

6 editions published between 2011 and 2012 in English and held by 47 WorldCat member libraries worldwide

CB5 by Barry J Babin( Book )

7 editions published between 2013 and 2014 in English and Undetermined and held by 46 WorldCat member libraries worldwide

CB4 by Barry J Babin( Book )

5 editions published between 2012 and 2013 in English and held by 45 WorldCat member libraries worldwide

CB by Barry J Babin( Book )

10 editions published between 2009 and 2017 in English and held by 42 WorldCat member libraries worldwide

CB 2008-2009 by Barry J Babin( Book )

5 editions published in 2009 in English and held by 39 WorldCat member libraries worldwide

CB : consumer behavior : student edition 8 by Barry J Babin( Book )

2 editions published in 2018 in English and held by 18 WorldCat member libraries worldwide

CB2 by Barry J Babin( Book )

1 edition published in 2011 in English and held by 5 WorldCat member libraries worldwide

Electrolux : refrigeration and segmentation by Daniel W Baack( )

2 editions published in 2016 in English and held by 0 WorldCat member libraries worldwide

Electrolux offers a variety of refrigerators and other household goods in many countries all around the world. This case examines Electrolux's marketing practices and product designs across different cultures
Advertising jewelry by Daniel W Baack( )

2 editions published in 2016 in English and held by 0 WorldCat member libraries worldwide

Jewelry carries a variety of cultural meanings in the international market. This case study considers the adaptations that must be made when marketing jewelry in the international business environment
Kikkoman soy sauce : a tradition of trade by Daniel W Baack( )

2 editions published in 2016 in English and held by 0 WorldCat member libraries worldwide

This case study presents a historical overview on the use of soy sauce and trading practices. In particular, the case focuses on Kikkoman, a leading soy sauce producer, and its growth model, from its origins in Japan to a global brand
Nintendo : marketing strategies in a turbulent environment by Daniel W Baack( )

2 editions published in 2016 in English and held by 0 WorldCat member libraries worldwide

This case study investigates the various positions that Nintendo has occupied in the global video games market, throughout the company's history. Readers are asked to consider the ways in which Nintendo has responded to changing market trends, and to evaluate how Nintendo might position itself as the market continues to evolve with the introduction of new gaming technologies
Nestlé, S.A. by Daniel W Baack( )

2 editions published in 2016 in English and held by 0 WorldCat member libraries worldwide

This case study focuses on the 'Get Set, Go Free' campaign, implemented by Nestlé, S.A. in the United Kingdom and Ireland. The campaign aimed to combat growing levels of obesity and inactivity by allowing participating consumers to try activities free of charge. Readers are asked to evaluate the campaign within the context Nestlé's core values
Focus on cosmetics by Daniel W Baack( )

2 editions published in 2016 in English and held by 0 WorldCat member libraries worldwide

Certain products require different marketing strategies when sold internationally, depending on cultural and ethical contexts. This case study discusses these issues with respect to the cosmetics industry and the various intricacies that marketers must consider
Carrefour : retailing in an international marketplace by Daniel W Baack( )

2 editions published in 2016 in English and held by 0 WorldCat member libraries worldwide

The French supermarket company, Carrefour, has grown to own a significant share of the global retail market. This case study examines how Carrefour has ensured its success in international markets by adapting its strategies, depending on local culture, economy or religious differences
Pricing ArcelorMitall steel globally : the effects of currency changes by Daniel W Baack( )

2 editions published in 2016 in English and held by 0 WorldCat member libraries worldwide

International companies can often face marketing challenges as a result of the intricacies of international finance. This case study focuses on ArcelorMittal, the world's largest steel manufacturer, and the pricing challenges that the company faces due to ever changing exchange rates and fluctuating costs
Facebook.com : global marketing opportunities and connectivity by Daniel W Baack( )

2 editions published in 2016 in English and held by 0 WorldCat member libraries worldwide

This case study investigates the unique marketing opportunities presented by the growing phenomenon of social media. Facebook has vastly increased opportunities to contact and connect with potential customers on an international basis, which causes a range of unique and traditional marketing challenges to arise
La Poste : pricing banking services by Daniel W Baack( )

2 editions published in 2016 in English and held by 0 WorldCat member libraries worldwide

The French postal service provider, La Poste, has expanded to become one of Europe's leading logistics, corporate services and financial providers. La Poste has been successful in France, Germany and the United Kingdom and, given this success, the company's leaders are looking to expand into other French-speaking nations. This case study asks readers to assess the various options open to La Poste, and to decide the right choice for the company's marketing and management teams
 
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Audience Level
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Audience level: 0.52 (from 0.40 for CB3 / ... to 0.73 for Advertisin ...)

CB3
Alternative Names
Harris, Eric G.

Languages
English (69)

Covers
CBCB 2008-2009