WorldCat Identities

Baack, Daniel W.

Overview
Works: 31 works in 68 publications in 1 language and 227 library holdings
Genres: Case studies 
Roles: Author
Publication Timeline
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Most widely held works by Daniel W Baack
International marketing by Daniel W Baack( Book )

9 editions published between 2012 and 2013 in English and Undetermined and held by 104 WorldCat member libraries worldwide

"International Marketing presents an innovative, integrated approach, in which marketing concepts are explored in depth within the international context. The authors identify five key factors that impact any international marketing venture - culture, language, political/legal systems, economic systems, and technological differences - and discuss them in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. The book incorporates discussions of sustainability and bottom-of-the-pyramid concepts within each chapter with rich illustrations and examples from both multinational companies and smaller local concerns. Setting the path for the future direction of this course, the authors provide instructors and students with the first truly integrated international marketing textbook". --Back Cover
Oriflame and the Indian marketplace by Daniel W Baack( )

2 editions published in 2016 in English and held by 0 WorldCat member libraries worldwide

The Swedish cosmetics company, Oriflame, has successfully entered the Indian marketplace as the leading cosmetics marketer in the region. This case study examines the strategies that Oriflame adopted to overcome the challenges that the Indian marketplace poses for direct marketers
Electrolux : refrigeration and segmentation by Daniel W Baack( )

2 editions published in 2016 in English and held by 0 WorldCat member libraries worldwide

Electrolux offers a variety of refrigerators and other household goods in many countries all around the world. This case examines Electrolux's marketing practices and product designs across different cultures
La Poste : pricing banking services by Daniel W Baack( )

2 editions published in 2016 in English and held by 0 WorldCat member libraries worldwide

The French postal service provider, La Poste, has expanded to become one of Europe's leading logistics, corporate services and financial providers. La Poste has been successful in France, Germany and the United Kingdom and, given this success, the company's leaders are looking to expand into other French-speaking nations. This case study asks readers to assess the various options open to La Poste, and to decide the right choice for the company's marketing and management teams
Exporting and the business-to-business market : Alibaba.com by Daniel W Baack( )

2 editions published in 2016 in English and held by 0 WorldCat member libraries worldwide

This case study examines the Chinese business-to-business website Alibaba.com and how it came to hold a 69% market share in the Chinese business-to-business e-commerce market. The company was established after its founder, Jeffrey Ma, noticed a gap in the market for Chinese business to export their goods and services to global importers
Nestlé, S.A. by Daniel W Baack( )

2 editions published in 2016 in English and held by 0 WorldCat member libraries worldwide

This case study focuses on the 'Get Set, Go Free' campaign, implemented by Nestlé, S.A. in the United Kingdom and Ireland. The campaign aimed to combat growing levels of obesity and inactivity by allowing participating consumers to try activities free of charge. Readers are asked to evaluate the campaign within the context Nestlé's core values
Advertising jewelry by Daniel W Baack( )

2 editions published in 2016 in English and held by 0 WorldCat member libraries worldwide

Jewelry carries a variety of cultural meanings in the international market. This case study considers the adaptations that must be made when marketing jewelry in the international business environment
Teens and jeans : clothing in transition by Daniel W Baack( )

2 editions published in 2016 in English and held by 0 WorldCat member libraries worldwide

Denim and jeans are consistently popular in most countries throughout the world. However, despite their universal appeal, different markets result in different brands and denim styles being more popular in some countries than others. This case study examines the international jeans market, particularly among teenagers
Tesco targets China by Daniel W Baack( )

2 editions published in 2016 in English and held by 0 WorldCat member libraries worldwide

Tesco was founded in the United Kingdom in the early 20th century as a grocery retailer and has grown to become the third largest retailer in world. The company has a strong international presence, and this case study documents Tesco's strategic plans for further impact in the Chinese market
Nintendo : marketing strategies in a turbulent environment by Daniel W Baack( )

2 editions published in 2016 in English and held by 0 WorldCat member libraries worldwide

This case study investigates the various positions that Nintendo has occupied in the global video games market, throughout the company's history. Readers are asked to consider the ways in which Nintendo has responded to changing market trends, and to evaluate how Nintendo might position itself as the market continues to evolve with the introduction of new gaming technologies
The "Mobile You" breathalyzer by Daniel W Baack( )

2 editions published in 2016 in English and held by 0 WorldCat member libraries worldwide

The X275 Mobile You Breathalyzer is a portable, handheld breathalyzer device made by Youtoi Industries of Japan. Following successful marketing of the product in Japan, the company is expanding its focus to Germany. This case study presents a comparison of the Japanese and German markets and asks readers to consider how Youtoi should conduct its market research and whether it will be as successful in Germany as in Japan
Kikkoman soy sauce : a tradition of trade by Daniel W Baack( )

2 editions published in 2016 in English and held by 0 WorldCat member libraries worldwide

This case study presents a historical overview on the use of soy sauce and trading practices. In particular, the case focuses on Kikkoman, a leading soy sauce producer, and its growth model, from its origins in Japan to a global brand
Musical segmentation by Daniel W Baack( )

2 editions published in 2016 in English and held by 0 WorldCat member libraries worldwide

This case study asks readers to consider the intersection of international marketing practices with music in various cultural contexts. Different musical forms are associated with different market segments, allowing for a multitude of different international marketing opportunities
Focus on cosmetics by Daniel W Baack( )

2 editions published in 2016 in English and held by 0 WorldCat member libraries worldwide

Certain products require different marketing strategies when sold internationally, depending on cultural and ethical contexts. This case study discusses these issues with respect to the cosmetics industry and the various intricacies that marketers must consider
Carrefour : retailing in an international marketplace by Daniel W Baack( )

2 editions published in 2016 in English and held by 0 WorldCat member libraries worldwide

The French supermarket company, Carrefour, has grown to own a significant share of the global retail market. This case study examines how Carrefour has ensured its success in international markets by adapting its strategies, depending on local culture, economy or religious differences
TOTO, positioning plumbing products globally by Daniel W Baack( )

2 editions published in 2016 in English and held by 0 WorldCat member libraries worldwide

TOTO is the world's largest manufacturer of toilets. It holds its position based on beliefs about company innovations combined with an emphasis on sustainability. This case discusses the firm's international marketing practices and the ethical guidelines that it follows
Pricing ArcelorMitall steel globally : the effects of currency changes by Daniel W Baack( )

2 editions published in 2016 in English and held by 0 WorldCat member libraries worldwide

International companies can often face marketing challenges as a result of the intricacies of international finance. This case study focuses on ArcelorMittal, the world's largest steel manufacturer, and the pricing challenges that the company faces due to ever changing exchange rates and fluctuating costs
DHL and facilitating small business trade by Daniel W Baack( )

2 editions published in 2016 in English and held by 0 WorldCat member libraries worldwide

This case study tracks the growth of DHL, from a small courier between California and Hawaii, to an international shipping organization. In more recent years, DHL has directed focus to facilitating trade for small and medium businesses in emerging markets, and this case investigates the various strategies by which these markets are reached
International personal selling and real estate : complications and opportunities by Daniel W Baack( )

2 editions published in 2016 in English and held by 0 WorldCat member libraries worldwide

This case study investigates the different factors that must be considered by individuals and businesses wishing to market real estate and property on an international basis. For example, methods of communication, government restrictions or cultural differences in the terms of property ownership may present unique challenges
Facebook.com : global marketing opportunities and connectivity by Daniel W Baack( )

2 editions published in 2016 in English and held by 0 WorldCat member libraries worldwide

This case study investigates the unique marketing opportunities presented by the growing phenomenon of social media. Facebook has vastly increased opportunities to contact and connect with potential customers on an international basis, which causes a range of unique and traditional marketing challenges to arise
 
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Audience level: 0.60 (from 0.60 for Internatio ... to 0.73 for The "Mobil ...)

Languages
English (46)