WorldCat Identities

Baack, Daniel W.

Overview
Works: 31 works in 68 publications in 1 language and 229 library holdings
Genres: Case studies 
Roles: Author
Publication Timeline
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Most widely held works by Daniel W Baack
International marketing by Daniel W Baack( Book )

9 editions published between 2012 and 2013 in English and Undetermined and held by 104 WorldCat member libraries worldwide

"International Marketing presents an innovative, integrated approach, in which marketing concepts are explored in depth within the international context. The authors identify five key factors that impact any international marketing venture - culture, language, political/legal systems, economic systems, and technological differences - and discuss them in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. The book incorporates discussions of sustainability and bottom-of-the-pyramid concepts within each chapter with rich illustrations and examples from both multinational companies and smaller local concerns. Setting the path for the future direction of this course, the authors provide instructors and students with the first truly integrated international marketing textbook". --Back Cover
Focus on cosmetics by Daniel W Baack( )

2 editions published in 2016 in English and held by 0 WorldCat member libraries worldwide

Certain products require different marketing strategies when sold internationally, depending on cultural and ethical contexts. This case study discusses these issues with respect to the cosmetics industry and the various intricacies that marketers must consider
Carrefour : retailing in an international marketplace by Daniel W Baack( )

2 editions published in 2016 in English and held by 0 WorldCat member libraries worldwide

The French supermarket company, Carrefour, has grown to own a significant share of the global retail market. This case study examines how Carrefour has ensured its success in international markets by adapting its strategies, depending on local culture, economy or religious differences
Nestlé, S.A. by Daniel W Baack( )

2 editions published in 2016 in English and held by 0 WorldCat member libraries worldwide

This case study focuses on the 'Get Set, Go Free' campaign, implemented by Nestlé, S.A. in the United Kingdom and Ireland. The campaign aimed to combat growing levels of obesity and inactivity by allowing participating consumers to try activities free of charge. Readers are asked to evaluate the campaign within the context Nestlé's core values
Nintendo : marketing strategies in a turbulent environment by Daniel W Baack( )

2 editions published in 2016 in English and held by 0 WorldCat member libraries worldwide

This case study investigates the various positions that Nintendo has occupied in the global video games market, throughout the company's history. Readers are asked to consider the ways in which Nintendo has responded to changing market trends, and to evaluate how Nintendo might position itself as the market continues to evolve with the introduction of new gaming technologies
Exporting and the business-to-business market : Alibaba.com by Daniel W Baack( )

2 editions published in 2016 in English and held by 0 WorldCat member libraries worldwide

This case study examines the Chinese business-to-business website Alibaba.com and how it came to hold a 69% market share in the Chinese business-to-business e-commerce market. The company was established after its founder, Jeffrey Ma, noticed a gap in the market for Chinese business to export their goods and services to global importers
TOTO, positioning plumbing products globally by Daniel W Baack( )

2 editions published in 2016 in English and held by 0 WorldCat member libraries worldwide

TOTO is the world's largest manufacturer of toilets. It holds its position based on beliefs about company innovations combined with an emphasis on sustainability. This case discusses the firm's international marketing practices and the ethical guidelines that it follows
DHL and facilitating small business trade by Daniel W Baack( )

2 editions published in 2016 in English and held by 0 WorldCat member libraries worldwide

This case study tracks the growth of DHL, from a small courier between California and Hawaii, to an international shipping organization. In more recent years, DHL has directed focus to facilitating trade for small and medium businesses in emerging markets, and this case investigates the various strategies by which these markets are reached
International personal selling and real estate : complications and opportunities by Daniel W Baack( )

2 editions published in 2016 in English and held by 0 WorldCat member libraries worldwide

This case study investigates the different factors that must be considered by individuals and businesses wishing to market real estate and property on an international basis. For example, methods of communication, government restrictions or cultural differences in the terms of property ownership may present unique challenges
Musical segmentation by Daniel W Baack( )

2 editions published in 2016 in English and held by 0 WorldCat member libraries worldwide

This case study asks readers to consider the intersection of international marketing practices with music in various cultural contexts. Different musical forms are associated with different market segments, allowing for a multitude of different international marketing opportunities
Oriflame and the Indian marketplace by Daniel W Baack( )

2 editions published in 2016 in English and held by 0 WorldCat member libraries worldwide

The Swedish cosmetics company, Oriflame, has successfully entered the Indian marketplace as the leading cosmetics marketer in the region. This case study examines the strategies that Oriflame adopted to overcome the challenges that the Indian marketplace poses for direct marketers
Electrolux : refrigeration and segmentation by Daniel W Baack( )

2 editions published in 2016 in English and held by 0 WorldCat member libraries worldwide

Electrolux offers a variety of refrigerators and other household goods in many countries all around the world. This case examines Electrolux's marketing practices and product designs across different cultures
La Poste : pricing banking services by Daniel W Baack( )

2 editions published in 2016 in English and held by 0 WorldCat member libraries worldwide

The French postal service provider, La Poste, has expanded to become one of Europe's leading logistics, corporate services and financial providers. La Poste has been successful in France, Germany and the United Kingdom and, given this success, the company's leaders are looking to expand into other French-speaking nations. This case study asks readers to assess the various options open to La Poste, and to decide the right choice for the company's marketing and management teams
Wind turbines in Finland : pricing sustainability and economic incentives by Daniel W Baack( )

2 editions published in 2016 in English and held by 0 WorldCat member libraries worldwide

Tuulivoimala Finland LTD is one of several major corporations devoted to sustainable energy. The company wishes to provide electricity to neighborhoods using methods other than the national power grid, such as wind turbines. This case study examines the advantages and challenges of neighborhood associations owning their own turbines, as presented by a group of Finnish scholars
Advertising jewelry by Daniel W Baack( )

2 editions published in 2016 in English and held by 0 WorldCat member libraries worldwide

Jewelry carries a variety of cultural meanings in the international market. This case study considers the adaptations that must be made when marketing jewelry in the international business environment
Pricing ArcelorMitall steel globally : the effects of currency changes by Daniel W Baack( )

2 editions published in 2016 in English and held by 0 WorldCat member libraries worldwide

International companies can often face marketing challenges as a result of the intricacies of international finance. This case study focuses on ArcelorMittal, the world's largest steel manufacturer, and the pricing challenges that the company faces due to ever changing exchange rates and fluctuating costs
JDA Software Services by Daniel W Baack( )

2 editions published in 2016 in English and held by 0 WorldCat member libraries worldwide

JDA Software Services has expanded from a Canadian-based software solutions provider to a global supply chain management company. This case study details JDA Software's successes, from its aggressive acquisition strategy and environment-conscious services to its customer-facing brand
Mobile phone marketing by Daniel W Baack( )

2 editions published in 2016 in English and held by 0 WorldCat member libraries worldwide

There is ever-increasing competition in the international mobile phone market. Therefore, in order to be successful, mobile phone companies must come up with creative new marketing and advertising campaigns. This case study follows one such success story, in the form of the Nokia N8 campaign in the Philippines
Kikkoman soy sauce : a tradition of trade by Daniel W Baack( )

2 editions published in 2016 in English and held by 0 WorldCat member libraries worldwide

This case study presents a historical overview on the use of soy sauce and trading practices. In particular, the case focuses on Kikkoman, a leading soy sauce producer, and its growth model, from its origins in Japan to a global brand
Facebook.com : global marketing opportunities and connectivity by Daniel W Baack( )

2 editions published in 2016 in English and held by 0 WorldCat member libraries worldwide

This case study investigates the unique marketing opportunities presented by the growing phenomenon of social media. Facebook has vastly increased opportunities to contact and connect with potential customers on an international basis, which causes a range of unique and traditional marketing challenges to arise
 
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Languages
English (46)