WorldCat Identities

Baack, Daniel W.

Overview
Works: 2 works in 9 publications in 1 language and 95 library holdings
Roles: Author
Classifications: HF1416, 658.84
Publication Timeline
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Most widely held works by Daniel W Baack
International marketing by Daniel W Baack( Book )

8 editions published between 2012 and 2013 in English and Undetermined and held by 93 WorldCat member libraries worldwide

"International Marketing presents an innovative, integrated approach, in which marketing concepts are explored in depth within the international context. The authors identify five key factors that impact any international marketing venture - culture, language, political/legal systems, economic systems, and technological differences - and discuss them in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. The book incorporates discussions of sustainability and bottom-of-the-pyramid concepts within each chapter with rich illustrations and examples from both multinational companies and smaller local concerns. Setting the path for the future direction of this course, the authors provide instructors and students with the first truly integrated international marketing textbook". --Back Cover
Brand association measurement and advertising's modification of association strength by Daniel W Baack( )

1 edition published in 2006 in English and held by 2 WorldCat member libraries worldwide

 
Audience Level
0
Audience Level
1
  Kids General Special  
Audience level: 0.62 (from 0.62 for Internatio ... to 0.73 for Brand asso ...)

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