WorldCat Identities

Lee, Nancy 1945-

Overview
Works: 19 works in 117 publications in 7 languages and 4,593 library holdings
Genres: Case studies 
Roles: Author, Contributor
Publication Timeline
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Most widely held works by Nancy Lee
Social marketing : influencing behaviors for good by Philip Kotler( Book )

31 editions published between 2008 and 2016 in English and held by 1,149 WorldCat member libraries worldwide

The Third edition of Social Marketing will be positioned as a core textbook for advanced undergraduate and graduate courses in social marketing, consumer behavior, health communication, social change, and public communication. The book examines how social marketing can be used as a strategy for changing behavior. It highlights successful social change campaigns that have been launched by governments, by a combination of governments and citizens, and by citizens themselves
Good works! : marketing and corporate initiatives that build a better world-- and the bottom line by Philip Kotler( )

15 editions published between 2011 and 2013 in English and held by 1,076 WorldCat member libraries worldwide

In this book the author, a marketing guru explains how social initiatives can help your business grow. Businesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Marketing and corporate social initiatives requires a delicate balancing act between generating financial and social dividends. This is a book for business builders, not a corporate social responsibility treatise. It is for capitalists with the hearts and smarts to generate positive social impacts and bottom-line business results. It contains actionable advice on integrating marketing and corporate social initiatives into broader business goals. It makes the case that purpose-driven marketing has moved from a nice-to-do to a must-do for businesses, and explains how to balance social and business goals
Corporate social responsibility : doing the most good for your company and your cause by Philip Kotler( Book )

23 editions published between 2004 and 2013 in English and Thai and held by 705 WorldCat member libraries worldwide

"Offering more than just a theoretical perspective, this book includes the personal insight of some of the business world's most admired companies. Full of proven recommendations and real-world advice on social initiatives, it includes first-person stories from twenty-five business leaders."--Jacket
Marketing in the public sector : a roadmap for improved performance by Philip Kotler( Book )

4 editions published between 2006 and 2007 in English and held by 508 WorldCat member libraries worldwide

"'Marketing in the Public Sector' is a book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all types -- from around the world -- so that you can make a difference in your organization. World-renowned marketing expert Dr. Philip Kotler and social marketing consultant Nancy Lee show that marketing is far more than communications and has at its core a citizen-oriented mindset. You'll become familiar with the marketing toolbox and come to understand how these tools can be used to engender citizen support for your agency, increase utilization of your products and services, influence positive public behaviorseven increase revenues and decrease operating costs. This book offers no-nonsense roadmaps on how to create a strong brand identity, gather citizen input, and evaluate your efforts. It presents a step-by-step model for developing a marketing plan, pulling the lessons of the entire book together into one, high-impact action plan. Simply put, this book empowers you to build the 'high-tech, high-touch' agency of the futureand deliver more value for every penny you spend." -- BOOK JACKET
Social marketing : improving the quality of life by Philip Kotler( Book )

2 editions published in 2002 in English and held by 486 WorldCat member libraries worldwide

Duterrau's "National Picture", now lost, was intended to record a fictional reconciliation between the Aboriginal people and the interlopers. It was 4.25m long by 3m high, and hinged in the middle for ease of transport. A surviving painting, The Conciliation is now in the Tasmanian Museum and Art Gallery in Hobart
Up and out of poverty : the social marketing solution by Philip Kotler( Book )

7 editions published in 2009 in English and held by 209 WorldCat member libraries worldwide

"Philip Kotler, pioneer in social marketing, and Nancy Lee bring their incisive thinking and pragmatic approach to the problems of behavior change at the bottom of the pyramid. Creative solutions to persistent problems that affect the poor require the tools of social marketing and multi-stakeholder management. In this book, the poor around the world have found new and powerful allies. A must read for those who work to alleviate poverty and restore human dignity."--CK Prahalad, Paul and Ruth McCracken Distinguished University Professor, Ross School of Business, The University of Michigan, Ann Arbor; author of The Fortune at the Bottom of the Pyramid, 5th Anniversary Edition "Helping others out of poverty is a simple task; yet it remains incomplete. Putting poverty in a museum is achievable within a short span of time--if we all work together, we can do it!"--Muhammad Yunus, winner of the Nobel Prize for Peace and Managing Director, Grameen Bank "As an MBA student at Wharton in the 1970s, Philip Kotler's textbook was the marketer's Bible. Now, decades later, Philip Kotler and Nancy Lee have made a profound contribution to understanding and addressing the blight of global poverty. Marketing seems an unlikely weapon in the fight against poverty. But poverty is affected by behavioral choices, and behavior is influenced by information. Social marketing views the poor as rational consumers of information who change their behaviors when presented with information in a compelling way ... the very thing marketers do so well, whether selling the benefits of a toothpaste that prevents cavities or those of bednets which can prevent malaria."--Rich Stearns, President, World Vision US "Kotler and Lee set the record straight in this important book: Social marketing uses a range of tools to influence behavior and reduce poverty, beyond simply the sale of subsidized commodities like condoms and mosquito nets. Kotler's pioneering work in this field continues to inspire
Social marketing for public health : global trends and success stories by Hong Cheng( Book )

2 editions published in 2011 in English and held by 162 WorldCat member libraries worldwide

Policymaking for citizen behavior change : a social marketing approach by Nancy Lee( )

10 editions published between 2017 and 2018 in English and held by 105 WorldCat member libraries worldwide

Social marketing is a discipline unfamiliar to many policymakers, often confused with the more frequently applied and studied fields of social media, behavioral economics, or social change. Social marketing is a growing field and methodology, however, that has been successfully applied to improve public health, prevent injuries, protect the environment, engage communities, and improve financial well-being. Policymaking for Citizen Behavior Change is designed to demonstrate the ways in which social marketing can be an effective and efficient tool to change citizens' behavior, and how to advocate for and support its appropriate application. Providing a 10-Step Planning Model and examining a variety of social marketing cases and tools, including more than 40 success stories, Policymaking for Citizen Behavior Change is core reading for current policymakers, as well as all those studying and practicing social marketing, particularly in the public sector. It's also worthwhile supplementary reading for those studying public policy, public administration, environmental justice, public health, and other programs on how to effect social change--back cover
Good works! wie Sie mit dem richtigen Marketing die Welt - und Ihre Bilanzen verbessern by Philip Kotler( Book )

4 editions published in 2013 in German and held by 71 WorldCat member libraries worldwide

Unternehmen, die sich heute gesellschaftliche Verantwortung (CSR) auf die Fahnen schreiben, haben folgendes Problem: Entweder man wirft ihnen vor, CSR opportunistisch als Marketinginstrument zu missbrauchen, oder sie gelten als sozialromantische Übergangsphänomene ohne ernsthafte wirtschaftliche Ambition. Good Works! wendet sich an Unternehmenslenker, die aus tiefer Überzeugung beides wollen: Gewinne erzielen und Gutes tun. Das Buch enthält zahlreiche praktische Impulse, wie gesellschaftliche und wirtschaftliche Ziele ausbalanciert werden können. CSR ist längst kein Nice-to-have mehr. Es ist ein Must-do für alle Wirtschaftsvertreter, die auch in Zukunft ernst genommen werden, und gehört zum Spannendsten, was die Unternehmenswelt uns heute zu bieten hat. Immer mehr Unternehmen beweisen tagtäglich, dass es möglich ist, gleichzeitig etwas für eine bessere Welt und für die eigenen Bilanzen zu tun. Good Works! zeigt anhand aktueller Beispiele aus über 50 großer und mittelständischer Unternehmen weltweit - darunter Coca Cola, Nike, Patagonia, IBM, Genreral Electric u.a. - wie Unternehmen das Wohl der Allgemeinheit in ihr Marketing integrieren und Zynikern den Wind aus den Segeln nehmen können
Social Marketing für eine bessere Welt : Praxishandbuch für Politik, Unternehmen und Institutionen by Philip Kotler( Book )

5 editions published between 1900 and 2010 in German and English and held by 62 WorldCat member libraries worldwide

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. In this book, legendary marketing expert Philip Kotler and social marketing innovator Nancy Lee consider pove
Social marketing in India by Sameer Deshpande( Book )

2 editions published in 2013 in English and held by 45 WorldCat member libraries worldwide

This book, an adaptation of Nancy R. Lee and Philip Kotler's highly successful book Social Marketing: Influencing Behaviors for Good, 4th Edition, is structured around the ten-step marketing planning process that trains and encourages those in positions responsible for influencing public behaviors to undertake a systematic and comprehensive approach to behaviour change rather than jumping to the stage of producing just ads or distributing condoms. The book will convince readers when employing social marketing, it takes more than this. The book illus
Social marketing : behavior change for social good by Nancy Lee( Book )

2 editions published in 2019 in English and held by 4 WorldCat member libraries worldwide

Defining and distinguishing social marketing -- 10 step strategic planning model -- Research options -- Behavior change theories, models, frameworks -- Steps 1 & 2 social issue, purpose, focus, situation analysis -- Step 3: selecting priority audiences -- Behavior objectives and target goals -- Step 5: audience insights -- Crafting a desired positioning -- Product: creating a product platform -- Price: determining incentives and disincentives -- Place: making access convenient and pleasant -- Promotion: deciding on messages, messengers, and creative strategies -- Promotion: selecting communication channels -- Monitoring and evaluation -- Budget and funding plans -- Implementation and sustaining behaviors plans -- Epilogue -- Appendix a: social marketing planning worksheets -- Appendix b: sample social marketing plans -- Appendix c: additional planning models -- Appendix d: social marketing resources -- Appendix e: history annex -- Appendix f: courses -- Appendix g: international social marketing association?s academic competencies -- References -- Index
Why Poverty Hurts Every One of Us by Philip Kotler( )

3 editions published between 1900 and 2010 in English and held by 3 WorldCat member libraries worldwide

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. Why global poverty is more than an abstract moral issue: the surprising, direct impact it has on your life. We see the faces of the hungry, unemployed, and homeless. We know about mothers who experience their children dying young from diarrhea, who die in childbirth; the millions who have tuberculosis, malaria, or HIV/AIDS. But what is the impact on the rest of us-the nonpoor? We suggest it is enormous. If you liked this Element, read more from Philip Ko
The stroll by Clyde Otis( Recording )

2 editions published between 1958 and 1959 in English and held by 2 WorldCat member libraries worldwide

Zheng ying xiao : huo qu jing zheng you shi de xin fang fa by Philip Kotler( Book )

1 edition published in 2012 in Chinese and held by 2 WorldCat member libraries worldwide

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1 edition published in 2013 in Korean and held by 1 WorldCat member library worldwide

Good works! : kānbō̜rihān kāntalāt læ ʻongkō̜n yuk mai phư̄a lōk sotsai phœ̄m kamrai læ khwāmsamret by Philip Kotler( Book )

1 edition published in 2013 in Thai and held by 1 WorldCat member library worldwide

Socijalni marketing : kako poboljšati kvalitet života by Philip Kotler( Book )

1 edition published in 2008 in Serbian and held by 1 WorldCat member library worldwide

Yoksulluğa karşı sosyal pazarlama by Philip Kotler( Book )

1 edition published in 2010 in Turkish and held by 1 WorldCat member library worldwide

 
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Social marketing : influencing behaviors for good
Covers
Corporate social responsibility : doing the most good for your company and your causeMarketing in the public sector : a roadmap for improved performanceSocial marketing : improving the quality of lifeUp and out of poverty : the social marketing solutionSocial marketing for public health : global trends and success stories
Alternative Names
Lee, Nancy 1945-

Lee, Nancy R.

Lee, Nancy R. 1945-

Ли, Нэнси 1945-

리, 낸시 R. 1945-

Languages
English (102)

German (8)

Thai (3)

Chinese (1)

Turkish (1)

Serbian (1)

Korean (1)