WorldCat Identities

Moeller, Ryan M.

Overview
Works: 4 works in 17 publications in 1 language and 409 library holdings
Genres: Handbooks and manuals 
Roles: Editor, Author
Publication Timeline
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Most widely held works by Ryan M Moeller
Computer games and technical communication : critical methods & applications at the intersection by Jennifer DeWinter( )

14 editions published between 2014 and 2017 in English and Undetermined and held by 404 WorldCat member libraries worldwide

Taking as its point of departure the fundamental observation that games are both technical and symbolic, this collection investigates the multiple intersections between the study of computer games and the discipline of technical and professional writing. Divided into five parts, Computer Games and Technical Communication engages with questions related to workplace communities and gamic simulations; industry documentation; manuals, gameplay, and ethics; training, testing, and number crunching; and the work of games and gamifying work. In that computer games rely on a complex combination of writ
Wireless transactions: The rhetorical appeals of consumer electronics marketing by Ryan M Moeller( )

in Undetermined and held by 2 WorldCat member libraries worldwide

This dissertation critiques the techniques used to market and distribute consumer electronics products in the United States. Using the wireless networking industry as a case study, I argue that the consumer electronics industry is at the cutting edge of the commercial, consumer nature of U.S. culture and that it operates according to the ideological moorings of what the Frankfurt School called "the culture industry." These moorings include the obscuring of contradiction and the politics of production behind a unified product image, the erasure of individual consumer choice in favor of efficient means of product distribution to an infinite consumer base, an exaggerated presentation of cultural values in product packaging that teach consumers what they should believe and how they should act, and a carefully constructed use of statistical data and quantified consumer behavior to maintain a mass, homogenized culture that opposes characterizations of diversity or heterogeneity that do not expand the consumer base or the target demographic. The rhetorical appeals of consumer electronics marketers depend upon recycled consumer values to create desire through a universal product image, through carefully designed product information, and through highly developed language. The dominant appeals in wireless networking products are to mobility, security, and entertainment. I explicate these appeals using a methodology derived from social-epistemic rhetoric, a rhetoric that examines sites of conflict and contradiction as the arbiters of culture. I explore the contradictions in what I call choicing, or the prediction and manipulation of consumer choice through the marketing, distribution, and use of mass-produced goods. These contradictions include several consumer tactics that confront choicing strategies
Language games and computer-aided composition by Ryan M Moeller( )

1 edition published in 1999 in English and held by 2 WorldCat member libraries worldwide

Computer Games and Technical Communication: Critical Methods and Applications at the Intersection (Ashgate Studies in Technical Communication, Rhetoric, and Culture) by Jennifer DeWinter( Book )

1 edition published in 2014 in English and held by 1 WorldCat member library worldwide

 
Audience Level
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Audience Level
1
  Kids General Special  
Audience level: 0.17 (from 0.16 for Computer g ... to 0.97 for Computer G ...)

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Languages
English (15)