WorldCat Identities

Motion, Judy

Overview
Works: 6 works in 18 publications in 1 language and 293 library holdings
Roles: Author
Publication Timeline
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Most widely held works by Judy Motion
Social media and public relations : fake friends and powerful publics by Judy Motion( Book )

13 editions published between 2015 and 2019 in English and held by 289 WorldCat member libraries worldwide

"Social media has had a profound, and as yet not fully understood impact on public relations. In the 24/7 world of perpetually-connected publics, will public relations function as a dark art that spins (or tweets) the truth for credulous publics? Or must public relations be reconceptualized under the full glare of the internet and the expectations of increasingly powerful publics? The purpose of this book is to examine the role of public relations in social media through an exploration of the myriad ways that social media is reshaping its core concepts and activities. In particular, it examines the dichotomies of fake and authentic, powerful and powerless, meaning and meaningful. It also examines the key transgressions committed by practitioners: the paucity of digital literacy, a widespread lack of understanding of the norms of social media, a naivety about the corporate identity risks, and a prevalent emphasis on spin and persuasion rather than on authentic engagement. This challenging and fascinating book will be of interest to all students, researchers and practitioners in Public Relations, Media and Communication Studies"--
Participative public relations Power to the people or legitimacy for government discourse? by Judy Motion( )

1 edition published in 2005 in Undetermined and held by 1 WorldCat member library worldwide

Popularizing dissent: A civil society perspective( )

1 edition published in 2015 in English and held by 1 WorldCat member library worldwide

This article theorizes civil society groups' attempts to popularize opposition to genetic modification in New Zealand as deliberative interventions that seek to open up public participation in science–society governance. In this case, the popularization strategies were designed to intensify concerns about social justice and democratic incursions, mobilize dissent and offer meaningful mechanisms for navigating and participating in public protest. Such civic popularization efforts, we argue, are more likely to succeed when popularity and politicization strategies are judiciously integrated to escalate controversy, re-negotiate power relations and provoke agency and action
A toolbox for public relations the oeuvre of Michel Foucault by Judy Motion( )

1 edition published in 2007 in English and held by 1 WorldCat member library worldwide

Building contemporary brands : asponsorship-based strategy by Simon J Cliffe( Book )

1 edition published in 2005 in English and held by 1 WorldCat member library worldwide

Persuasive communication and its ethics : thesis submitted to Auckland University of Technology in partial fulfilment of the degree of Master of Arts (Communication Studies), 2004 by Heidi McLeod( )

1 edition published in 2004 in English and held by 0 WorldCat member libraries worldwide

Public relations has developed as a profession in order to manage communication between different groups of people. This communication process is a persuasive process; which has the ability to influence public opinion. Creating public opinion is often the role of public relations practitioners, as practitioners influence public discourse through the communication processes they manage. This power to manage public opinion creates ethical dilemmas. Many commentators contend that public relations is a pervasive and negative influence, and demand more accountable and socially responsible behaviour. Despite most public relations industry associations having codes of ethics or conduct, this has not solved the issue of ethics, and many practitioners continue to debate how more ethical behaviour can be achieved. However, this thesis proposes that it is possible to influence public opinion in a way that is effective, ethical and persuasive; and that this managed communication helps to create balanced public discourse, meeting the needs of stakeholders as well as serving the public interest. The research examines how managed communication influences public discourse, and the ethical responsibility that this creates. Theories in the areas of public relations, communication and persuasion are explored. Key themes are drawn from each of these areas, and a framework for evaluating persuasive communication is developed. The resulting model challenges traditional two-way communication approaches and offers an alternative multi-sided approach to communication, which seeks to redress the imbalance in public discourse, and suggests a different role for the public relations practitioner. Multi-sided communication demands that the public relations practitioner accepts responsibility for creating opportunities for different points of view to be expressed in the public domain. This is concluded as one of the key determinants of ethical behaviour, and therefore an important principle of the proposed model. A model is presented that reflects multi-sided communication and balances the imperatives of communication, persuasion and ethics (CPE model). This model provides an evaluative tool for qualitatively assessing proposed or completed communication campaigns. This thesis argues that if practitioners were to apply this model, the public would feel that public relations provided a better service to them, and not just to the clients or organisations the practitioner represents. This in turn would help to improve the integrity of the practice of public relations. It is accepted that the model is not a panacea for the issues the public relations industry faces. Two significant challenges still remain. Firstly, traditional constraints such as time, money and resources will continue to inhibit effective, ethical communication. Secondly, and perhaps more importantly, it is unlikely that a client or organisation will fund or support competing ideas and views
 
Audience Level
0
Audience Level
1
  Kids General Special  
Audience level: 0.44 (from 0.43 for Social med ... to 1.00 for Persuasive ...)

Languages
English (17)