WorldCat Identities

Bogart, Leo

Overview
Works: 68 works in 318 publications in 5 languages and 10,021 library holdings
Genres: Case studies  Anecdotes  Personal narratives  Biography  Personal narratives‡vAmerican  History  Conference papers and proceedings 
Roles: Author, Editor, Other
Classifications: HF5821, 659.111
Publication Timeline
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Most widely held works about Leo Bogart
 
Most widely held works by Leo Bogart
The age of television; a study of viewing habits and the impact of television on American life by Leo Bogart( Book )

45 editions published between 1956 and 1972 in English and held by 1,228 WorldCat member libraries worldwide

Strategy in advertising : matching media and messages to markets and motivations by Leo Bogart( Book )

31 editions published between 1984 and 1996 in English and held by 1,070 WorldCat member libraries worldwide

Strategy in Advertising: Matching Media and Messages to Markets and Motivations ties the many different strands of a successful advertising/marketing communications program into a coherent, strategic whole. Rapidly evolving communications technology has driven great changes in marketing practice. But the "big job" of advertising remains the same - developing the right message and using the right medium to reach the right market in order to get the best possible return on an advertising investment. That's what a well-planned and well-executed advertising strategy provides. And Strategy in Advertising: Matching Media and Messages to Markets and Motivations gives you all the practical guidance you'll need to reach that goal
Over the edge : how the pursuit of youth by marketers and the media has changed American culture by Leo Bogart( Book )

6 editions published in 2005 in English and held by 910 WorldCat member libraries worldwide

"Drawing on his long experience as a researcher and practitioner in media and marketing, and using extensive documentation and exclusive interviews with media producers, Bogart traces the connection between commercial interests and standards of propriety in movies and television. He shows how media content aimed at young adults inevitably engages children as well. He describes how the threat of government regulation has prompted the film, television, music, and video-game industries to adopt systems that rate or label their output, but how the labels intended to keep children away from unsuitable content actually invite them to taste the forbidden fruit. And these same labels encourage media producers to introduce such content gratuitously." "Over the Edge is an analysis of a major American social problem, with surprising conclusions."--Jacket
Press and public : who reads what, when, where, and why in American newspapers by Leo Bogart( Book )

23 editions published between 1981 and 1989 in English and Spanish and held by 885 WorldCat member libraries worldwide

Silent politics: polls and the awareness of public opinion by Leo Bogart( Book )

11 editions published in 1972 in English and Undetermined and held by 874 WorldCat member libraries worldwide

Commercial culture : the media system and the public interest by Leo Bogart( Book )

23 editions published between 1995 and 2007 in English and held by 870 WorldCat member libraries worldwide

This powerful critique of American mass communications highlights four trends that together sound an urgent call for reform: the blurring of distinctions among traditional media and between individual and mass communication; the increasing concentration of media control in a disturbingly small number of powerful organizations; the shift from advertisers to consumers as the source of media revenues; and the growing confusion of information and entertainment, of the real and the imaginary. The future direction of the media, Bogart contends, should not be left to market forces alone. He shows how the public's appetite for media differs from other demands the market is left to satisfy because of how profoundly the media shape the public's character and values. In conclusion, Bogart asserts that a world of new communications technology requires a coherent national media policy, respectful of the American tradition of free expression and subject to vigorous public scrutiny and debate
Premises for propaganda : the United States Information Agency's operating assumptions in the cold war by Leo Bogart( Book )

11 editions published in 1976 in English and held by 520 WorldCat member libraries worldwide

Bogen er udgivet i 1976 og gengiver i forkortet udgave et studie, der i 1954 er afleveret til the United States Information Agency (USIA) med forslag til hvordan virksomheden skulle organiseres. Rapporten blev umiddelbart klassificeret fortroligt og først nedklassificeret efter 20 år. Bogen giver et unikt indblik i de tanker, som den amerikanske administration havde om informationsvirksomhed i begyndelsen af 1950erne. Det var en tid med krigen i Korea og senator McCarthy's høringer i Kongressen. Forordet skal også ses i lyset af, at i 1976 havde USA på en lidet ærefuld måde lige forladt Vietnam
Preserving the press : how daily newspapers mobilized to keep their readers by Leo Bogart( Book )

9 editions published in 1991 in English and Spanish and held by 448 WorldCat member libraries worldwide

Strategy in advertising by Leo Bogart( Book )

14 editions published between 1967 and 1974 in 3 languages and held by 445 WorldCat member libraries worldwide

Social research and the desegregation of the U.S. Army; two original 1951 field reports( Book )

4 editions published in 1969 in English and held by 420 WorldCat member libraries worldwide

Current controversies in marketing research by Leo Bogart( Book )

5 editions published in 1969 in English and held by 336 WorldCat member libraries worldwide

Finding out : personal adventures in social research : discovering what people think, say and do by Leo Bogart( Book )

8 editions published in 2003 in English and held by 279 WorldCat member libraries worldwide

"In Finding Out, Mr. Bogart displays not only his analytical skills but the art of a raconteur. His memoir is punctuated with excerpts from some of his most fascinating reports - for Macy's, Standard Oil, Revlon, McCann-Erickson, the Defense Department; but some readers will find more entertaining his accounts of the powerful and famous with whom he shared a conference table - Charles Revson, Paul Lazarsfeld, Elmo Roper, Marion Harper, Leo Lowenthal, Emerson Foote, and many others." "Over the years Mr. Bogart has been a prescient observer of the influence of the mass media on American habits, and a sharp analyst of the social dynamics of American culture. Both these qualities are on display in Finding Out, a book which reflects his astute appraisal of the mass society that America has become in the last half-century."--BOOK JACKET
Polls and the awareness of public opinion by Leo Bogart( Book )

11 editions published between 1985 and 1988 in English and held by 222 WorldCat member libraries worldwide

Psychology in media strategy; proceedings of a symposium sponsored by the Media Research Committee of the American Marketing Association by Leo Bogart( Book )

10 editions published between 1965 and 1966 in English and held by 210 WorldCat member libraries worldwide

Cool words, cold war : a new look at USIA's Premises for propaganda by Leo Bogart( Book )

6 editions published in 1995 in English and held by 209 WorldCat member libraries worldwide

Project Clear : social research and the desegregation of the United States Army by Leo Bogart( Book )

4 editions published between 1991 and 1992 in English and held by 136 WorldCat member libraries worldwide

The American media system and its commercial culture by Leo Bogart( Book )

2 editions published in 1991 in English and held by 45 WorldCat member libraries worldwide

La Stratégie publicitaire. Strategy in advertising by Leo Bogart( Book )

2 editions published in 1971 in French and held by 27 WorldCat member libraries worldwide

Strategie in pubblicità : come combinare media e messaggi con mercati e motivazione by Leo Bogart( Book )

6 editions published between 1972 and 1998 in Italian and held by 24 WorldCat member libraries worldwide

American newspapers : how they have changed and how they must keep changing by Leo Bogart( Book )

8 editions published between 2005 and 2009 in 3 languages and held by 19 WorldCat member libraries worldwide

 
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Audience Level
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Audience Level
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  Kids General Special  
Audience level: 0.39 (from 0.25 for Over the e ... to 0.98 for Strategie ...)

Over the edge : how the pursuit of youth by marketers and the media has changed American culture
Alternative Names
Leo Bogart American sociologist

Leo Bogart sociólogo estadounidense

ボガート, レオ

Languages
Covers
Over the edge : how the pursuit of youth by marketers and the media has changed American cultureCommercial culture : the media system and the public interestFinding out : personal adventures in social research : discovering what people think, say and doCool words, cold war : a new look at USIA's Premises for propaganda