WorldCat Identities

Bogart, Leo

Overview
Works: 73 works in 336 publications in 6 languages and 9,905 library holdings
Genres: Case studies  Anecdotes  Biography  Personal narratives‡vAmerican  Personal narratives  History  Conference papers and proceedings 
Roles: Author, Editor, Other
Publication Timeline
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Most widely held works about Leo Bogart
 
Most widely held works by Leo Bogart
Strategy in advertising : matching media and messages to markets and motivations by Leo Bogart( Book )

32 editions published between 1984 and 1996 in English and held by 1,570 WorldCat member libraries worldwide

Strategy in Advertising: Matching Media and Messages to Markets and Motivations ties the many different strands of a successful advertising/marketing communications program into a coherent, strategic whole. Rapidly evolving communications technology has driven great changes in marketing practice. But the "big job" of advertising remains the same - developing the right message and using the right medium to reach the right market in order to get the best possible return on an advertising investment. That's what a well-planned and well-executed advertising strategy provides. And Strategy in Advertising: Matching Media and Messages to Markets and Motivations gives you all the practical guidance you'll need to reach that goal
The age of television; a study of viewing habits and the impact of television on American life by Leo Bogart( Book )

46 editions published between 1956 and 1972 in English and Undetermined and held by 1,230 WorldCat member libraries worldwide

Commercial culture : the media system and the public interest by Leo Bogart( Book )

27 editions published between 1995 and 2018 in English and held by 904 WorldCat member libraries worldwide

Commercial Culture is the most comprehensive analysis of the media as they evolve in a technological age. It will be of great appeal to general readers interested in mass communications, as well as professionals and scholars studying American mass media
Over the edge : how the pursuit of youth by marketers and the media has changed American culture by Leo Bogart( Book )

7 editions published in 2005 in English and held by 903 WorldCat member libraries worldwide

"Drawing on his long experience as a researcher and practitioner in media and marketing, and using extensive documentation and exclusive interviews with media producers, Bogart traces the connection between commercial interests and standards of propriety in movies and television. He shows how media content aimed at young adults inevitably engages children as well. He describes how the threat of government regulation has prompted the film, television, music, and video-game industries to adopt systems that rate or label their output, but how the labels intended to keep children away from unsuitable content actually invite them to taste the forbidden fruit. And these same labels encourage media producers to introduce such content gratuitously." "Over the Edge is an analysis of a major American social problem, with surprising conclusions."--Jacket
Press and public : who reads what, when, where, and why in American newspapers by Leo Bogart( Book )

25 editions published between 1981 and 1989 in English and Spanish and held by 884 WorldCat member libraries worldwide

Silent politics: polls and the awareness of public opinion by Leo Bogart( Book )

10 editions published in 1972 in English and held by 854 WorldCat member libraries worldwide

Premises for propaganda : the United States Information Agency's operating assumptions in the cold war by Leo Bogart( Book )

11 editions published in 1976 in English and held by 520 WorldCat member libraries worldwide

Bogen er udgivet i 1976 og gengiver i forkortet udgave et studie, der i 1954 er afleveret til the United States Information Agency (USIA) med forslag til hvordan virksomheden skulle organiseres. Rapporten blev umiddelbart klassificeret fortroligt og først nedklassificeret efter 20 år. Bogen giver et unikt indblik i de tanker, som den amerikanske administration havde om informationsvirksomhed i begyndelsen af 1950erne. Det var en tid med krigen i Korea og senator McCarthy's høringer i Kongressen. Forordet skal også ses i lyset af, at i 1976 havde USA på en lidet ærefuld måde lige forladt Vietnam
Strategy in advertising by Leo Bogart( Book )

24 editions published between 1967 and 1974 in 5 languages and held by 481 WorldCat member libraries worldwide

Preserving the press : how daily newspapers mobilized to keep their readers by Leo Bogart( Book )

9 editions published in 1991 in English and Spanish and held by 441 WorldCat member libraries worldwide

Social research and the desegregation of the U.S. Army; two original 1951 field reports( Book )

2 editions published in 1969 in English and held by 421 WorldCat member libraries worldwide

Current controversies in marketing research by Leo Bogart( Book )

6 editions published in 1969 in English and held by 322 WorldCat member libraries worldwide

Finding out : personal adventures in social research : discovering what people think, say and do by Leo Bogart( Book )

8 editions published in 2003 in English and held by 276 WorldCat member libraries worldwide

"In Finding Out, Mr. Bogart displays not only his analytical skills but the art of a raconteur. His memoir is punctuated with excerpts from some of his most fascinating reports - for Macy's, Standard Oil, Revlon, McCann-Erickson, the Defense Department; but some readers will find more entertaining his accounts of the powerful and famous with whom he shared a conference table - Charles Revson, Paul Lazarsfeld, Elmo Roper, Marion Harper, Leo Lowenthal, Emerson Foote, and many others." "Over the years Mr. Bogart has been a prescient observer of the influence of the mass media on American habits, and a sharp analyst of the social dynamics of American culture. Both these qualities are on display in Finding Out, a book which reflects his astute appraisal of the mass society that America has become in the last half-century."--Jacket
Polls and the awareness of public opinion by Leo Bogart( Book )

14 editions published between 1985 and 2018 in English and held by 223 WorldCat member libraries worldwide

Cool words, cold war : a new look at USIA's Premises for propaganda by Leo Bogart( Book )

6 editions published in 1995 in English and held by 212 WorldCat member libraries worldwide

Psychology in media strategy; proceedings of a symposium sponsored by the Media Research Committee of the American Marketing Association by Leo Bogart( Book )

10 editions published between 1965 and 1966 in English and held by 207 WorldCat member libraries worldwide

Project Clear : social research and the desegregation of the United States Army by Leo Bogart( Book )

4 editions published between 1991 and 1992 in English and held by 140 WorldCat member libraries worldwide

The American media system and its commercial culture by Leo Bogart( Book )

2 editions published in 1991 in English and held by 48 WorldCat member libraries worldwide

Strategie in pubblicità : come combinare media e messaggi con mercati e motivazione by Leo Bogart( Book )

5 editions published between 1990 and 1998 in Italian and held by 21 WorldCat member libraries worldwide

American newspapers : how they have changed and how they must keep changing by Leo Bogart( Book )

6 editions published between 2005 and 2009 in English and Spanish and held by 16 WorldCat member libraries worldwide

Estrategia publicitaria by Leo Bogart( Book )

4 editions published in 1972 in Spanish and held by 14 WorldCat member libraries worldwide

 
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Audience Level
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Audience level: 0.38 (from 0.24 for Over the e ... to 0.98 for Strategie ...)

Over the edge : how the pursuit of youth by marketers and the media has changed American culture
Covers
Commercial culture : the media system and the public interestOver the edge : how the pursuit of youth by marketers and the media has changed American cultureFinding out : personal adventures in social research : discovering what people think, say and doCool words, cold war : a new look at USIA's Premises for propaganda
Alternative Names
Leo Bogart American sociologist

Leo Bogart sociólogo estadounidense

ボガート, レオ

Languages