WorldCat Identities

Wind, Yoram

Works: 191 works in 561 publications in 4 languages and 10,166 library holdings
Genres: Conference papers and proceedings  Festschriften 
Roles: Author, Editor, Other, Contributor, Speaker, Honoree
Publication Timeline
Most widely held works about Yoram Wind
Most widely held works by Yoram Wind
Digital marketing : global strategies from the world's leading experts by Yoram Wind( )

21 editions published between 2001 and 2002 in 3 languages and held by 1,681 WorldCat member libraries worldwide

The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes contributed chapters from leading thinkers from top U.S. business schools including Wharton, the University of Texas, Columbia, Harvard, Northwestern, University of Michigan, Duke, and MIT. Many of the contributors, in addition to teaching MBA and Executive Education seminars, also consult to major corporations around the world
The power of impossible thinking : transform the business of your life and the life of your business by Yoram Wind( )

32 editions published between 2004 and 2006 in English and held by 767 WorldCat member libraries worldwide

"On the audio CD you'll find a short 20-minute summary of the contents of the book ... [and] and interview between the book's author(s) and CKC' editor-in-chief." -- p. [280]
Beyond advertising : Creating value through all customer touchpoints by Yoram Wind( )

21 editions published between 2015 and 2016 in English and held by 597 WorldCat member libraries worldwide

"Radically alter the impact of your advertising by changing your mindset Beyond Advertising offers concrete advice for actions to take and mindsets to adopt that will radically alter the impact of advertising--both for advertising professionals and target audiences. An ambitious book with insight from over 200 leading executives, innovators, and academics, this text paints a picture of what the future of advertising may look like by 2020. Most importantly, it provides concrete guidance regarding the changes you can make to your approach in order to thrive in an evolving industry, and explains what you can do differently now to create effective advertising across all consumer touchpoints. Advertising relies upon the engagement of target audience members to be successful, and achieving this engagement is becoming both easier and more difficult as communication channels change to keep up with the latest technology. Retaining a dynamic, flexible approach to advertising--and understanding where to make changes to your methods--is the only way to stay relevant in such a quickly moving industry. Visualize the evolution of the advertising industry, and understand how it may change in the coming decade Avoid the mistake of failing to change your approach to advertising as the industry evolves Identify the concrete actions you can take right now to improve your results Discover the RAVES method of advertising Beyond Advertising is a forward-thinking text that every advertising professional needs to maintain a level of relevancy as the industry continues to evolve"--
New-product forecasting : models and applications( Book )

23 editions published between 1981 and 1984 in English and Undetermined and held by 552 WorldCat member libraries worldwide

Driving change : how the best companies are preparing for the 21st century by Yoram Wind( Book )

15 editions published between 1998 and 1999 in English and held by 541 WorldCat member libraries worldwide

Based on eight years of in-depth, worldwide research at the SEI Center for Advanced Studies in Management at the Wharton School, Driving Change presents an integrated real-world framework of the qualities that the 21st-century corporation must possess to succeed. The authors focus on how these ideas actually work in practice, showing how any corporation can be dynamic, effective, and prosperous. Chapter by chapter, they relate the experience of these companies that have put the new ideas into action - what went wrong, what went right, and the lessons they learned. Each chapter concludes with highlights of pointers, cautions, and links - the links that connect one series of actions with others to make for integrated change
The network imperative : how to survive and grow in the age of digital business models by Barry Libert( Book )

6 editions published in 2016 in English and held by 492 WorldCat member libraries worldwide

"Digital networks are changing all the rules of business. New, scalable, digitally networked business models, like those of Amazon, Google, Uber, and Airbnb, are affecting growth, scale, and profit potential for companies of every industry. But this seismic shift isn't unique to digital start-ups and tech superstars. Digital transformation is affecting every business sector, and as investor capital, top talent, and customers shift toward network-centric organizations, the performance gap between early and late adopters is widening. So the question isn't whether your organization needs to change, but when and how much. The Network Imperative is a call to action for managers and executives to embrace network-based business models. The benefits are indisputable: companies that leverage digital platforms to co-create and share value with networks of employees, customers, and suppliers are fast outpacing the market. These companies, or network orchestrators, grow faster, scale with lower marginal cost, and generate the highest revenue multipliers. Supported by research that covers fifteen hundred companies, authors Barry Libert, Megan Beck, and Jerry Wind guide leaders and investors through the ten principles that all organizations can use to grow and profit regardless of their industry. They also share a five-step process for pivoting an organization toward a more scalable and profitable business model. The Network Imperative, brimming with compelling case studies and actionable advice, provides managers with what they really need: new tools and frameworks to generate unprecedented value in a rapidly changing age."--
Organizational buying behavior by Frederick E Webster( Book )

13 editions published between 1972 and 1976 in 3 languages and held by 452 WorldCat member libraries worldwide

Leveraging Japan : marketing to the new Asia by George Fields( Book )

7 editions published in 2000 in English and held by 418 WorldCat member libraries worldwide

"In Leveraging Japan, three experts who have had their fingers on the pulse of Asian business for decades examine the new rules of marketing in today's Japan and dissect the best practices of those companies - both foreign and domestic - that are doing it successfully." "Here, you will discover why Japan is currently seeing a dramatic increase in foreign investment. You'll examine the many forces that are changing Japan's economic landscape, including the rise of the single woman as consumer, shifts in regulations, the restructuring of distribution channels, and the growth of the Internet. And you'll look into the cultural and structural aspects of the market that make it so distinctly Japanese."--Jacket
Product policy : concepts, methods, and strategy by Yoram Wind( Book )

14 editions published between 1981 and 1991 in English and held by 403 WorldCat member libraries worldwide

Market segmentation by Ronald Edward Frank( Book )

9 editions published between 1970 and 1972 in English and Undetermined and held by 402 WorldCat member libraries worldwide

Convergence marketing : strategies for reaching the new hybrid consumer by Yoram Wind( Book )

24 editions published between 2000 and 2002 in English and German and held by 398 WorldCat member libraries worldwide

Today's consumer is a centaur: a new hybrid who's mastering the latest technologies, but is still driven by age-old human desires and motivations. "Cyberconsumer" business models ignored human reality: that's why they failed. But "back-to-basics" ignores the deep changes the Internet has wrought. The genie's out of the bottle: your customers have profoundly new expectations -- and you have powerful new tools for delivering on them. Convergence Marketing Strategy illuminates the "centaur," showing what today's customers can do, what they're choosing to do, how they're evolving, and where they're headed. Jerry Wind and Vijay Mahajan identify "5Cs" at the heart of the new consumer relationship: customerization, community, channels, competitive value propositions, and choice tools. You'll discover strategies and tactics for responding right now -- and a complete framework for refocusing processes, structure, people, incentives, and technology to serve the centaur tomorrow
Competing in a flat world : building enterprises for a borderless world by Victor K Fung( Book )

22 editions published between 2007 and 2009 in English and Chinese and held by 398 WorldCat member libraries worldwide

"Victor and William Fung and Jerry Wind, author of the best-selling The Power of Impossible Thinking, reveal how they've replaced "old-fashioned" infrastructure and huge employee bases with a fluid, ever changing network that can design, manufacture, and deliver almost anything, anywhere. The key to success in this world is a set of principles for "network orchestration," described for the first time in this book. They examine how these principles can be applied in manufacturing, services and other industries. They show how to build and orchestrate your own world-class global network."--Jacket
Advertising measurement and decision making by Patrick J Robinson( Book )

11 editions published between 1968 and 1969 in English and held by 372 WorldCat member libraries worldwide

Industrial buying and creative marketing by Patrick J Robinson( Book )

10 editions published in 1967 in English and held by 337 WorldCat member libraries worldwide

Multiattribute decisions in marketing: a measurement approach by Paul E Green( Book )

14 editions published between 1973 and 1985 in English and held by 305 WorldCat member libraries worldwide

Marketing research and modeling : progress and prospects : a tribute to Paul E. Green by Yoram Wind( Book )

21 editions published between 2004 and 2005 in English and held by 261 WorldCat member libraries worldwide

Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks. 'This is an excellent book. Corlett explores both foundational issues pertaining to free will, moral responsibility, retribution, and mercy and also the more "applied" issues relating to punishment. His scope is extraordinarily wide, and the combination of theoretical and applied analysis is distinctive and admirable. He is a pioneer in work on collective responsibility - an important and often neglected aspect of the analysis of moral responsibility. Anyone interested in the interconnected issues of moral responsibility and punishment should read this book!' John Martin Fischer, Professor of Philosophy, University of California, Riverside, author of "Responsibility and Control" and "The Metaphysics of Free Will"
Innovation diffusion models of new product acceptance( Book )

8 editions published in 1986 in English and held by 249 WorldCat member libraries worldwide

Moving a head [i.e. ahead] with attitude research : [proceedings] by Moving a head with attitude research( Book )

16 editions published between 1977 and 1981 in English and held by 248 WorldCat member libraries worldwide

The network challenge : strategy, profit, and risk in an interlinked world by Paul R Kleindorfer( Book )

17 editions published between 1900 and 2010 in English and held by 222 WorldCat member libraries worldwide

Networks and the Enterprise: Breakthrough Thinking and Actionable Strategies "This book presents an amazing collection of insights on underlying forces and ways to thrive in our post-Coaseian age--an age in which the centralized firm is changing into an agile and resilient network of participants. A must read for a world where unpredictability reigns supreme."--John Seely Brown, Independent Co-Chair of the Deloitte Center for Edge Innovation, and Senior Fellow at the Annenberg Center for Communication at the University of Southern California "I couldn't wait to get my hands on this research!I have already begun to put the ideas into practice in designing next-generation open innovation networks!the diversity of ideas and perspectives is truly amazing and will be a terrific resource to anyone seeking to move to new business models based on the power of networks for innovation, marketing, and creating and leveraging big ideas. Job well done!"--Larry Huston, Creator of the "Connect and Develop" program for Procter & Gamble, and Managing Director of 4iNNO, a major Open Innovation consulting practice "In our borderless world, every manager needs to understand the strategic implications of networks. For the first time, The Network Challenge brings together thought leaders from many fields--a team of experts as broad as the network challenge itself." --Kenichi Ohmae, author of more than 100 books, including the seminal work, The Mind of the Strategist, advisor on global strategy to foreign governments and scores of multinational corporations, selected by The Economist as one of five management gurus in the world. Networks define modern business. Networks introduce new risks (as seen by the rapid spread of contagion in global financial markets) and opportunities (as seen in the rapid rise of network-based businesses). While managers typically view business through the lens of a single firm, this book challenges readers to take a broader view of their enterprises
New-product diffusion models( Book )

14 editions published between 2000 and 2011 in English and held by 216 WorldCat member libraries worldwide

"New-Product Diffusion Models aims to distill, synthesize, and integrate the best thinking that is currently available on the theory and practice of new product diffusion models. This assessment includes contributions by individuals who have been at the forefront of developing and applying these models in industry. The book's twelve chapters are written by a combined total of thirty-two experts who together represent twenty-five different universities and other organizations in Australia, Europe, Hong Kong, Israel, and the United States. The book will be useful for researchers and students in marketing and technological forecasting, as well as those in other allied disciplines who study relevant aspects of innovation diffusion
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Audience level: 0.39 (from 0.14 for Digital ma ... to 0.73 for Legends in ...)

WorldCat IdentitiesRelated Identities
Digital marketing : global strategies from the world's leading experts
Alternative Names
Jerry Wind American academic

Wind, Jerry.

Wind, Jerry 1938-

Wind, Jerry Y.

Wind, Jerry Yoram

Wind, Jerry Yoram 1938-

Wind, Joram

Wind, Yoram J. 1938-

Wind, Yoram (Jerry)

Wind, Yoram Jerry 1938-

Wind, Yorram.

يورام ويند، 1938-

윈드, 요람

윈드, 제리

ウィンド, ジェリー

ウインド, ヨーラム ジェリー

English (313)

Chinese (4)

German (2)

Italian (2)

The power of impossible thinking : transform the business of your life and the life of your businessDriving change : how the best companies are preparing for the 21st centuryLeveraging Japan : marketing to the new AsiaProduct policy : concepts, methods, and strategyConvergence marketing : strategies for reaching the new hybrid consumerCompeting in a flat world : building enterprises for a borderless worldMarketing research and modeling : progress and prospects : a tribute to Paul E. GreenThe network challenge : strategy, profit, and risk in an interlinked worldNew-product diffusion models