WorldCat Identities

Baker, Michael John

Overview
Works: 68 works in 605 publications in 4 languages and 9,572 library holdings
Genres: Dictionaries  Encyclopedias  Case studies  History  Conference papers and proceedings  Handbooks and manuals 
Roles: Author, Editor, Other, Honoree, Creator
Classifications: HF5415, 658.8
Publication Timeline
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Most widely held works by Michael John Baker
The marketing book by Michael J Baker( Book )

81 editions published between 1987 and 2016 in 3 languages and held by 888 WorldCat member libraries worldwide

Used by students and practitioners, this book gathers together the insights of the UK's most important and influential marketing thinkers. This fifth edition has been extensively updated to reflect changes and trends in current marketing thinking and practice
Macmillan dictionary of marketing & advertising by Michael J Baker( Book )

50 editions published between 1984 and 1998 in English and Undetermined and held by 761 WorldCat member libraries worldwide

Marketing : an introductory text by Michael J Baker( Book )

58 editions published between 1971 and 2006 in 3 languages and held by 677 WorldCat member libraries worldwide

Marketing strategy and management by Michael J Baker( Book )

57 editions published between 1985 and 2014 in English and Romanian and held by 676 WorldCat member libraries worldwide

Retaining its indepth and analytical approach, the third edition pays particular attention to the implementation of strategy in practice, including the business to business, service, international and social and public sectors
Marketing : theory and practice by Michael J Baker( Book )

38 editions published between 1976 and 1995 in English and Undetermined and held by 368 WorldCat member libraries worldwide

Companion encyclopedia of marketing( Book )

10 editions published in 1995 in English and held by 318 WorldCat member libraries worldwide

Marketing theory : a student text by Michael J Baker( Book )

40 editions published between 2000 and 2016 in English and Undetermined and held by 285 WorldCat member libraries worldwide

Marketing as a field of theoretical inquiry has grown exponentially over the past few decades to the point that there is now a very large and dense body of knowledge for scholars and students to navigate.Helping you navigate this field for the first time, this third edition introduces and illuminates marketing theory by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates. To keep you up-to-date with the latest advances in marketing theory and practice, this edition includes:New examples and up-to-date literature,Entirely new chapters on Digital and Social Media Marketing, and Service-Dominant Logic (SD-L),Global contributors introducing different schools of marketing from around the world.With chapters from many of the leading experts in marketing theory, this text provides the go-to overview of the field for undergraduate and postgraduate students alike.[Source : 4e de couv.]
The IEBM encyclopedia of marketing by Michael J Baker( Book )

15 editions published between 1999 and 2001 in English and held by 253 WorldCat member libraries worldwide

"The IEBM Encyclopedia of Marketing explains every facet of marketing theory and practice. The new edition of this major reference book provides a comprehensive, authoritative, rigorous and up-to-date guide to marketing bringing together a collection of original essays and integrating the respective elements of marketing into a unified field of study. Comprehensive and global in scope and content, this encyclopedia has been written by renowned international experts, including Peter Doyle, Evert Gummesson, Philip Kotler, Malcom McDonald, Bert Rosenbloom and Yoram Wind, amongst many others." "Coverage includes: the nature and scope of marketing; the theoretical foundations; marketing management; the marketing mix; marketing in practice; special topics of significance including strategic alliances, green marketing and Postmodernism."--Jacket
Product strategy and management by Michael J Baker( Book )

34 editions published between 1996 and 2011 in English and held by 245 WorldCat member libraries worldwide

This is a review and analysis of the issues involved in managing products through their life cycle. The work has a managerial orientation and will be ideal for students of marketing, business studies and product development courses
Marketing new industrial products by Michael J Baker( Book )

13 editions published between 1975 and 1978 in English and Undetermined and held by 245 WorldCat member libraries worldwide

Marketing and competitive success by Michael J Baker( Book )

11 editions published in 1989 in English and held by 222 WorldCat member libraries worldwide

The role of design in international competitiveness by D. O Ughanwa( Book )

7 editions published between 1988 and 1989 in English and held by 200 WorldCat member libraries worldwide

Marketing in adversity( Book )

11 editions published between 1976 and 1977 in English and Undetermined and held by 196 WorldCat member libraries worldwide

Product policy and management by Michael J Baker( Book )

15 editions published between 1976 and 1983 in English and Undetermined and held by 160 WorldCat member libraries worldwide

Industrial innovation : technology, policy, diffusion by Michael J Baker( Book )

13 editions published between 1979 and 1993 in English and Undetermined and held by 156 WorldCat member libraries worldwide

Research for marketing by Michael J Baker( Book )

12 editions published between 1991 and 1992 in English and held by 154 WorldCat member libraries worldwide

Dictionary of marketing & advertising by Michael J Baker( Book )

3 editions published between 1985 and 1990 in English and held by 152 WorldCat member libraries worldwide

Organizational buying behaviour : purchasing and marketing management implications by Stephen T Parkinson( Book )

6 editions published in 1986 in English and held by 130 WorldCat member libraries worldwide

This book looks at the behaviour of the organizational customer and is designed to help the industrial marketing manager understand and predict his customers' behaviour effectively
The marketing manual by Michael J Baker( Book )

10 editions published between 1998 and 2011 in English and Undetermined and held by 112 WorldCat member libraries worldwide

The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies, this book demonstrates how to prepare your marketing plan. The Marketing Manual addresses the 3 fundamental questions facing the business planner: *where are we now? *where do we want to go? *how do we get there? The workbook elaborates on these essential questions helping you to address your own marketing problem and work through to the preparation of an operational marketing plan. This is not a theory book but a manual that trains the student in the application of key marketing concepts to solving real marketing problems or completing a degree or diploma level project Based on a powerful diagrammatic approach backed by exercises (including matrices, self-tests, checklists) and model answers creating a framework for using the 'tools' of analysis Written by one of the UK's leading marketing academics for his undergraduate and professional students to complete their marketing project course work
Marketing's domain( Book )

5 editions published in 2002 in English and held by 2 WorldCat member libraries worldwide

Capitalism versus communism, pure competition versus monopoly, globalisation versus domestic competition, qualitative versus quantitative, positivistic versus interpretivistic . . .and so on. It is the very essence of debate and argument that we adopt diametrically opposedpositions despite the fact that invariably we find that polar opposites are the exception rather than the rule
 
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Audience Level
0
Audience Level
1
  Kids General Special  
Audience level: 0.57 (from 0.03 for Marketing ... to 0.78 for Industrial ...)

Companion encyclopedia of marketing
Alternative Names
Baker, M. J.

Baker, M. J. 1935-

Baker, M. J. (Michael J.), 1935-

Baker, M. J. (Michael John), 1935-

Baker, Michael.

Baker, Michael 1935-

Baker, Michael J.

Baker, Michael J. 1935-

Baker, Michael John

Baker, Michael John 1935-

Бейкер, Майкл 1935-

Бейкер, Майкл Дж 1935-

Languages
Covers
Macmillan dictionary of marketing & advertisingMarketing : an introductory textMarketing strategy and managementMarketing : theory and practiceCompanion encyclopedia of marketingMarketing theory : a student textThe IEBM encyclopedia of marketingProduct strategy and management