WorldCat Identities

Baker, Michael J. 1935-

Overview
Works: 70 works in 627 publications in 4 languages and 9,621 library holdings
Genres: Dictionaries  Encyclopedias  Case studies  History  Conference papers and proceedings  Handbooks and manuals 
Roles: Author, Editor, Other, Honoree, Creator
Classifications: HF5415, 658.8
Publication Timeline
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Most widely held works by Michael J Baker
The marketing book by Michael J Baker( Book )

82 editions published between 1987 and 2016 in 3 languages and held by 890 WorldCat member libraries worldwide

Used by students and practitioners, this book gathers together the insights of the UK's most important and influential marketing thinkers. This fifth edition has been extensively updated to reflect changes and trends in current marketing thinking and practice
Macmillan dictionary of marketing & advertising by Michael J Baker( Book )

52 editions published between 1984 and 1998 in English and Undetermined and held by 739 WorldCat member libraries worldwide

Marketing strategy and management by Michael J Baker( Book )

59 editions published between 1985 and 2014 in English and Romanian and held by 680 WorldCat member libraries worldwide

Retaining its indepth and analytical approach, the third edition pays particular attention to the implementation of strategy in practice, including the business to business, service, international and social and public sectors
Marketing : an introductory text by Michael J Baker( Book )

58 editions published between 1971 and 2006 in 3 languages and held by 648 WorldCat member libraries worldwide

Marketing : theory and practice by Michael J Baker( Book )

40 editions published between 1976 and 1995 in English and Undetermined and held by 362 WorldCat member libraries worldwide

This new edition of Michael Baker's popular text again starts from the premise that the development of marketing depends on the integration of theory and practice and that if marketing is to achieve the transition from art to applied science, it must establish a sound theoretical foundation in its own right. The book has been thoroughly updated to take account of new developments and many new contributions from leading marketing academics have been added including 13 entirely new chapters covering areas such as relationship marketing, marketing and Eastern Europe and Market Segmentation
Companion encyclopedia of marketing( Book )

10 editions published in 1995 in English and held by 313 WorldCat member libraries worldwide

Marketing theory : a student text by Michael J Baker( Book )

42 editions published between 2000 and 2016 in English and Undetermined and held by 297 WorldCat member libraries worldwide

Building on the popularity of the first edition, published in 2000, the Second Edition brings together revised and new, original chapters from an outstanding team of contributors providing an authoritative overview of the theoretical foundations and current status of thinking on topics central to the discipline and practice of marketing. Summary of key features: - A marketing theory text written specifically for students - Provides an introduction and overview of the role of theory in marketing - Contributors are
Product strategy and management by Michael J Baker( Book )

33 editions published between 1996 and 2011 in English and held by 244 WorldCat member libraries worldwide

This is a review and analysis of the issues involved in managing products through their life cycle. The work has a managerial orientation and will be ideal for students of marketing, business studies and product development courses
Marketing new industrial products by Michael J Baker( Book )

15 editions published between 1975 and 1978 in English and Undetermined and held by 240 WorldCat member libraries worldwide

Marketing and competitive success by Michael J Baker( Book )

11 editions published in 1989 in English and held by 222 WorldCat member libraries worldwide

Marketing in adversity( Book )

12 editions published between 1976 and 2013 in English and Undetermined and held by 189 WorldCat member libraries worldwide

The IEBM encyclopedia of marketing by Michael J Baker( Book )

1 edition published in 1999 in English and held by 187 WorldCat member libraries worldwide

"The IEBM Encyclopedia of Marketing explains every facet of marketing theory and practice. The new edition of this major reference book provides a comprehensive, authoritative, rigorous and up-to-date guide to marketing bringing together a collection of original essays and integrating the respective elements of marketing into a unified field of study. Comprehensive and global in scope and content, this encyclopedia has been written by renowned international experts, including Peter Doyle, Evert Gummesson, Philip Kotler, Malcom McDonald, Bert Rosenbloom and Yoram Wind, amongst many others." "Coverage includes: the nature and scope of marketing; the theoretical foundations; marketing management; the marketing mix; marketing in practice; special topics of significance including strategic alliances, green marketing and Postmodernism."--Jacket
The role of design in international competitiveness by D. O Ughanwa( Book )

7 editions published between 1988 and 1989 in English and held by 183 WorldCat member libraries worldwide

Product policy and management by Michael J Baker( Book )

15 editions published between 1976 and 1983 in English and held by 156 WorldCat member libraries worldwide

Industrial innovation : technology, policy, diffusion by Michael J Baker( Book )

14 editions published between 1979 and 1993 in English and Undetermined and held by 152 WorldCat member libraries worldwide

How much can innovation contribute to the quality of life? How can innovation be used to develop and market commercial products? These are two major questions considered by an international symposium of active researchers from the USA and Europe in the fields of industrial innovation which was held at the University of Strathclyde, Glasgow. The scope of the papers is extensive and embraces the whole process of innovation, from invention through development to commercialisation and diffusion. Some papers cover broad general issues such as the social and economic consequences of innovation and government policies towards innovation and research and development. Others provide highly specific and pragmatic advice upon the management of innovation and the development of marketing strategies to promote the speedy acceptance of new products and processes. Despite the diversity of the contributions, a number of clear themes emerge. These include the importance, for successful innovation, of clearly identifying user needs and the need for total immersion in the detail of an industry or market in order to understand the diffusion of an innovation. In short, there is something in this book for anyone who is concerned with the impact and influence of technological innovation on our future
Dictionary of marketing & advertising by Michael J Baker( Book )

5 editions published between 1985 and 1998 in English and held by 151 WorldCat member libraries worldwide

Research for marketing by Michael J Baker( Book )

12 editions published between 1991 and 1992 in English and held by 145 WorldCat member libraries worldwide

Organizational buying behaviour : purchasing and marketing management implications by Stephen T Parkinson( Book )

8 editions published in 1986 in English and Undetermined and held by 129 WorldCat member libraries worldwide

This book looks at the behaviour of the organizational customer and is designed to help the industrial marketing manager understand and predict his customers' behaviour effectively
The marketing manual by Michael J Baker( Book )

11 editions published between 1998 and 2017 in English and held by 107 WorldCat member libraries worldwide

The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies, this book demonstrates how to prepare your marketing plan.<BR id="LF"><BR id="CRLF">. The Marketing Manual addresses the 3 fundamental questions facing the business planner: *where are we now? *where do we want to go? *how do we get there? The workbook elaborates on these essential questions helping you to address your own marketing problem and work through to the preparation of an operational marketing plan.<BR id="CRLF"><BR id="CRLF"><BR id="CRLF">
Marketing's domain( Book )

5 editions published in 2002 in English and held by 2 WorldCat member libraries worldwide

Capitalism versus communism, pure competition versus monopoly, globalisation versus domestic competition, qualitative versus quantitative, positivistic versus interpretivistic . . .and so on. It is the very essence of debate and argument that we adopt diametrically opposedpositions despite the fact that invariably we find that polar opposites are the exception rather than the rule
 
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Audience level: 0.57 (from 0.03 for Marketing ... to 0.78 for Industrial ...)

Companion encyclopedia of marketing
Alternative Names
Baker, M. J.

Baker, M. J. 1935-

Baker, M. J. 1935- (Michael John)

Baker, M. J. (Michael J.), 1935-

Baker, M. J. (Michael John), 1935-

Baker, Michael.

Baker, Michael 1935-

Baker, Michael J.

Baker, Michael J. 1935-

Baker, Michael J. 1935- (Michael John)

Baker, Michael John

Baker, Michael John 1935-

Бейкер, Майкл 1935-

Бейкер, Майкл Дж 1935-

Languages
Covers
Macmillan dictionary of marketing & advertisingMarketing strategy and managementMarketing : an introductory textMarketing : theory and practiceCompanion encyclopedia of marketingMarketing theory : a student textProduct strategy and managementThe IEBM encyclopedia of marketing