WorldCat Identities

Baker, Michael J. 1935-

Overview
Works: 68 works in 615 publications in 4 languages and 9,616 library holdings
Genres: Dictionaries  Encyclopedias  Case studies  History  Conference papers and proceedings  Handbooks and manuals 
Roles: Author, Editor, Other, Honoree, Creator
Classifications: HF5415, 658.8
Publication Timeline
.
Most widely held works by Michael J Baker
The marketing book by Michael J Baker( Book )

81 editions published between 1987 and 2016 in 3 languages and held by 892 WorldCat member libraries worldwide

Used by students and practitioners, this book gathers together the insights of the UK's most important and influential marketing thinkers. This fifth edition has been extensively updated to reflect changes and trends in current marketing thinking and practice
Macmillan dictionary of marketing & advertising by Michael J Baker( Book )

50 editions published between 1984 and 1998 in English and Undetermined and held by 757 WorldCat member libraries worldwide

Marketing strategy and management by Michael J Baker( Book )

57 editions published between 1985 and 2014 in English and Romanian and held by 677 WorldCat member libraries worldwide

Retaining its indepth and analytical approach, the third edition pays particular attention to the implementation of strategy in practice, including the business to business, service, international and social and public sectors
Marketing : an introductory text by Michael J Baker( Book )

58 editions published between 1971 and 2006 in 3 languages and held by 670 WorldCat member libraries worldwide

Marketing : theory and practice by Michael J Baker( Book )

38 editions published between 1976 and 1995 in English and Undetermined and held by 366 WorldCat member libraries worldwide

Companion encyclopedia of marketing( Book )

10 editions published in 1995 in English and held by 318 WorldCat member libraries worldwide

Marketing theory : a student text by Michael J Baker( Book )

40 editions published between 2000 and 2016 in English and Undetermined and held by 291 WorldCat member libraries worldwide

Building on the popularity of the first edition, published in 2000, the Second Edition brings together revised and new, original chapters from an outstanding team of contributors providing an authoritative overview of the theoretical foundations and current status of thinking on topics central to the discipline and practice of marketing. Summary of key features: - A marketing theory text written specifically for students - Provides an introduction and overview of the role of theory in marketing - Contributors are
Product strategy and management by Michael J Baker( Book )

35 editions published between 1996 and 2011 in English and held by 248 WorldCat member libraries worldwide

This is a review and analysis of the issues involved in managing products through their life cycle. The work has a managerial orientation and will be ideal for students of marketing, business studies and product development courses
Marketing new industrial products by Michael J Baker( Book )

14 editions published between 1975 and 1978 in English and Undetermined and held by 244 WorldCat member libraries worldwide

Marketing and competitive success by Michael J Baker( Book )

11 editions published in 1989 in English and held by 222 WorldCat member libraries worldwide

The role of design in international competitiveness by D. O Ughanwa( Book )

7 editions published between 1988 and 1989 in English and held by 201 WorldCat member libraries worldwide

Marketing in adversity( Book )

11 editions published between 1976 and 1977 in English and Undetermined and held by 194 WorldCat member libraries worldwide

Product policy and management by Michael J Baker( Book )

15 editions published between 1976 and 1983 in English and Undetermined and held by 160 WorldCat member libraries worldwide

Industrial innovation : technology, policy, diffusion by Michael J Baker( Book )

13 editions published between 1979 and 1993 in English and Undetermined and held by 154 WorldCat member libraries worldwide

Research for marketing by Michael J Baker( Book )

12 editions published between 1991 and 1992 in English and held by 152 WorldCat member libraries worldwide

Dictionary of marketing & advertising by Michael J Baker( Book )

3 editions published between 1985 and 1990 in English and held by 150 WorldCat member libraries worldwide

Organizational buying behaviour : purchasing and marketing management implications by Stephen T Parkinson( Book )

7 editions published in 1986 in English and held by 131 WorldCat member libraries worldwide

This book looks at the behaviour of the organizational customer and is designed to help the industrial marketing manager understand and predict his customers' behaviour effectively
The marketing manual by Michael J Baker( Book )

10 editions published between 1998 and 2011 in English and Undetermined and held by 112 WorldCat member libraries worldwide

The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies, this book demonstrates how to prepare your marketing plan.<BR id="LF"><BR id="CRLF">. The Marketing Manual addresses the 3 fundamental questions facing the business planner: *where are we now? *where do we want to go? *how do we get there? The workbook elaborates on these essential questions helping you to address your own marketing problem and work through to the preparation of an operational marketing plan.<BR id="CRLF"><BR id="CRLF"><BR id="CRLF">
Marketing's domain( Book )

5 editions published in 2002 in English and held by 2 WorldCat member libraries worldwide

Capitalism versus communism, pure competition versus monopoly, globalisation versus domestic competition, qualitative versus quantitative, positivistic versus interpretivistic . . .and so on. It is the very essence of debate and argument that we adopt diametrically opposedpositions despite the fact that invariably we find that polar opposites are the exception rather than the rule
 
moreShow More Titles
fewerShow Fewer Titles
Audience Level
0
Audience Level
1
  Kids General Special  
Audience level: 0.57 (from 0.03 for Marketing ... to 0.78 for Industrial ...)

Companion encyclopedia of marketing
Alternative Names
Baker, M. J.

Baker, M. J. 1935-

Baker, M. J. (Michael J.), 1935-

Baker, M. J. (Michael John), 1935-

Baker, Michael.

Baker, Michael 1935-

Baker, Michael J.

Baker, Michael J. 1935-

Baker, Michael John

Baker, Michael John 1935-

Бейкер, Майкл 1935-

Бейкер, Майкл Дж 1935-

Languages
Covers
Macmillan dictionary of marketing & advertisingMarketing strategy and managementMarketing : an introductory textMarketing : theory and practiceCompanion encyclopedia of marketingMarketing theory : a student textProduct strategy and managementIndustrial innovation : technology, policy, diffusion