WorldCat Identities

Stanton, William J.

Overview
Works: 86 works in 503 publications in 5 languages and 6,261 library holdings
Genres: Case studies  Textbooks  Drama 
Roles: Author, Other
Classifications: HF5415, 658.8
Publication Timeline
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Most widely held works about William J Stanton
 
Most widely held works by William J Stanton
Fundamentals of marketing by William J Stanton( Book )

166 editions published between 1964 and 2000 in 3 languages and held by 2,951 WorldCat member libraries worldwide

"This is a basic textbook in the dynamic, complex field of marketing. While some attention is directed to the role of marketing in our socioeconomic system, the book is written largely from the viewpoint of management in an individual firm--either a manufacturer or a middleman."--Page vii
Management of the sales force by William J Stanton( Book )

64 editions published between 1959 and 1991 in English and Undetermined and held by 1,359 WorldCat member libraries worldwide

Management of a sales force by William J Stanton( Book )

57 editions published between 1984 and 2008 in 5 languages and held by 720 WorldCat member libraries worldwide

This text covers the concepts and applies the theories associated with managing a sales force. It emphasizes relationship selling and the use of team-selling
Marketing by Michael J Etzel( Book )

32 editions published between 1996 and 2007 in English and Portuguese and held by 476 WorldCat member libraries worldwide

Stanton's "Fundamentals of Marketing" has long been distinguished by its balanced, contemporary coverage of the managerial approach to marketing fundamentals. Thoroughly updated and revised to reflect the rapidly changing landscape of marketing, this classic text continues to be distinguished by its readability, balanced coverage, and high-interest examples. State-of-the-art coverage in this edition includes relationship marketing, value marketing, ISO 9000,database marketing, and the technological developments that have reinvented marketing practice in the 1990s, such as Internet and World Wide Web marketing. - Publisher
Fundamentos de marketing by William J Stanton( Book )

54 editions published between 1967 and 2007 in Spanish and Portuguese and held by 251 WorldCat member libraries worldwide

CONTENIDO: La naturaleza y el panorama del marketing : el campo del marketing - El ambiente dinámico del marketing - Los mercados globales y el marketing - Identificación y selección de mercados : mercados de consumo y comportamiento de compra - Mercados de negocios y comportamiento de compra - Segmentación, determinación de objetivos y posicionamiento en el mercado - Planeación, desarrollo y administración de los bienes y servicios que son productos de una compañía - Precio : determinación del precio - Estrategias de asignación de precios - Distribución : canales de distribución - Detallistas - Ventas al mayoreo y distribución - Promoción : comunicaciones integradas de marketing - Ventas personales y administración de ventas - Publicidad, promoción de ventas y relaciones públicas - Administración del esfuerzo de marketing : planeación estratégica de marketing - Implantación y evaluación del marketing - El marketing y la economía de la información
Marketing by William J Stanton( Book )

13 editions published between 1986 and 2003 in Italian and held by 68 WorldCat member libraries worldwide

Alaska recreation survey by United States( Book )

in English and held by 61 WorldCat member libraries worldwide

King Alfred an historical drama by Henry Van Rensselaer( Book )

4 editions published in 1886 in English and held by 49 WorldCat member libraries worldwide

Marketing : a practical approach by Peter Rix( Book )

2 editions published between 1997 and 1998 in English and held by 44 WorldCat member libraries worldwide

"This book introduces many of the evolving influences facing modern marketers, including a regionalized global environment, trends in the digital communication era and an ever-increasing quest for measurability of marketing programs. It includes a new chapter on Marketing Metrics, and many features examining direct marketing strategies, internet and digital marketing, viral marketing, the use of new media, new emerging customer segments, and changing customer attitudes and behaviours."--Cover
Xing xiao guan li by Ai ce er( Book )

2 editions published between 2004 and 2006 in Chinese and held by 34 WorldCat member libraries worldwide

Xing xiao xue by Michael J Etzel( Book )

2 editions published in 2001 in Chinese and held by 30 WorldCat member libraries worldwide

Internet exercises to accompany Marketing by Michael J Etzel( Book )

2 editions published between 1997 and 1999 in English and held by 18 WorldCat member libraries worldwide

Instructor's manual to accompany Fundamentals of Marketing by William J Stanton( Book )

9 editions published between 1971 and 1991 in English and Spanish and held by 13 WorldCat member libraries worldwide

Dirección del equipo de ventas by William J Stanton( Book )

3 editions published in 1973 in Spanish and held by 11 WorldCat member libraries worldwide

Ejercicios en Internet : suplemento de la obra fundamentos de marketing by William J Stanton( Book )

3 editions published in 2000 in Spanish and held by 11 WorldCat member libraries worldwide

Analysis of passenger travel to Alaska : with special reference to tourists by William J Stanton( Book )

1 edition published in 1953 in English and held by 9 WorldCat member libraries worldwide

Economic aspects of recreation in Alaska by William J Stanton( Book )

1 edition published in 1953 in English and held by 7 WorldCat member libraries worldwide

Fundamentals of marketing. Instructor's manual by William J Stanton( Book )

4 editions published between 1964 and 1994 in English and held by 6 WorldCat member libraries worldwide

Analysis of Alaska travel, with special reference to tourists June 1 through Sept. 30, 1952 by William J Stanton( Book )

1 edition published in 1953 in English and held by 6 WorldCat member libraries worldwide

Fundamentos de marketing (14a. ed.) by William J Stanton( )

1 edition published in 2000 in Spanish and held by 0 WorldCat member libraries worldwide

 
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Audience level: 0.51 (from 0.43 for Management ... to 0.99 for William J. ...)

Management of a sales force
Alternative Names
Stanton, W. J.

Stanton, William J.

Stanton, William J. 1919-

Stanton, William J. Jr

Stanton, William John

Стэнтон, Уильям Дж 1919-

스탠톤, 윌리엄 J

Languages
Covers
Marketing