WorldCat Identities

Andreasen, Alan R. 1934-

Overview
Works: 64 works in 283 publications in 4 languages and 7,281 library holdings
Genres: Conference papers and proceedings  Case studies 
Roles: Author, Editor, Honoree, Author of introduction, Originator
Classifications: HF5415, 658.8
Publication Timeline
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Most widely held works by Alan R Andreasen
Strategic marketing for nonprofit organizations by Philip Kotler( Book )

82 editions published between 1975 and 2015 in English and Spanish and held by 2,074 WorldCat member libraries worldwide

Reflecting contemporary research developments, this text forms a conceptual and practical foundation for marketing in non-profit organisations. Its coverage encompasses the entire process, providing valuable insights on strategic evaluations, positioning, and market targeting
The disadvantaged consumer by Alan R Andreasen( Book )

10 editions published in 1975 in English and held by 862 WorldCat member libraries worldwide

Social marketing in the 21st century by Alan R Andreasen( Book )

14 editions published between 2005 and 2006 in English and held by 601 WorldCat member libraries worldwide

"The goal of this cutting-edge book is to reposition social marketing so that foundations, government agencies, and various nonprofits will approach social change in a way that reaches both upstream and downstream individuals in society. Author Alan R. Andreasen outlines potential roles, restates fundamental principles, and then suggests how social marketing might be applied to a sample of nontraditional challenges"--Jacket
Marketing social change : changing behavior to promote health, social development, and the environment by Alan R Andreasen( Book )

10 editions published in 1995 in English and held by 546 WorldCat member libraries worldwide

Marketing Social Change offers a revolutionary approach to solving a range of social problems - drug use, smoking, pollution, unsafe sex, and overpopulation - by applying marketing techniques and concepts to change behavior. Using illustrative examples of innovative marketing programs, the author describes the process of developing and implementing an effective social marketing strategy. This successful approach is based on Alan R. Andreasen's more than twenty years' experience consulting, teaching, and researching for social marketing programs around the world. This valuable resource offers public health officials, social service agencies, educators, and health care and nonprofit professionals a state-of-the-art approach to marketing social solutions and behavioral change
Cheap but good marketing research by Alan R Andreasen( Book )

7 editions published in 1988 in English and held by 502 WorldCat member libraries worldwide

Ethics in social marketing( Book )

8 editions published in 2001 in English and held by 379 WorldCat member libraries worldwide

Marketing research that won't break the bank : a practical guide to getting the information you need by Alan R Andreasen( Book )

6 editions published in 2002 in English and held by 334 WorldCat member libraries worldwide

This guide dispels the myths and misconceptions that keep managers from getting started in marketing research and offers a basic approach that will assure that any research that is done is needed and useful to the organization. It describes in a systematic fashion a wide variety of research techniques that are low cost and can provide crucial information. The book motivates readers to get started and to see how market research can lead to better decision making and organizational effectiveness. The first edition of this book was entitled "Cheap but Good Marketing Research."
Inner city business; a case study of Buffalo, New York by Alan R Andreasen( Book )

7 editions published in 1971 in English and held by 297 WorldCat member libraries worldwide

Diffusing marketing theory and research : the contributions of Bauer, Green, Kotler, and Levitt by American Marketing Association( Book )

10 editions published between 1978 and 2003 in English and held by 278 WorldCat member libraries worldwide

Minorities and marketing : Research challenges( Book )

4 editions published between 1977 and 1981 in English and held by 246 WorldCat member libraries worldwide

Improving inner-city marketing( Book )

6 editions published in 1972 in English and held by 214 WorldCat member libraries worldwide

Public policy and marketing thought : proceedings from the ninth Paul D. Converse symposium( Book )

12 editions published between 1975 and 1980 in English and Undetermined and held by 203 WorldCat member libraries worldwide

Expanding the audience for the performing arts by Alan R Andreasen( Book )

10 editions published between 1987 and 1991 in English and held by 137 WorldCat member libraries worldwide

Met lit. opg. By trying to understand the process by which someone becomes a committed, involved arts attender the author gives recommendations for the future development of arts audiences. The paper describes consumers at various stages in this process, attempts to learn what seems most related to transitions between stages, and then makes recommendations for both managerial action and further research based on the model and the study's primary findings
Regulation and the disadvantaged : the case of the creditors' remedies rule by Alan R Andreasen( Book )

2 editions published in 1978 in English and held by 52 WorldCat member libraries worldwide

Talking back to business : voiced and unvoiced consumer complaints by Arthur Best( Book )

2 editions published in 1976 in English and held by 35 WorldCat member libraries worldwide

Marketing per le organizzazioni non profit : la grande scelta strategica by Philip Kotler( Book )

5 editions published between 1998 and 2004 in Italian and held by 30 WorldCat member libraries worldwide

Fei ying li shi ye de ce lue xing xing xiao by Kou le( Book )

1 edition published in 1991 in Chinese and held by 18 WorldCat member libraries worldwide

Marketing and Public Policy Conference proceedings : June 5-6, 1998, Key Bridge Marriott, Arlington, VA by Marketing and Public Policy Conference( Book )

1 edition published in 1998 in English and held by 5 WorldCat member libraries worldwide

"Power potential" channel strategies in social marketing by Alan R Andreasen( Book )

4 editions published in 1981 in English and held by 4 WorldCat member libraries worldwide

Mythological barriers to the use of marketing research by small and non-profit organizations by Alan R Andreasen( Book )

4 editions published in 1981 in English and held by 4 WorldCat member libraries worldwide

 
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Audience level: 0.45 (from 0.32 for The disadv ... to 0.97 for Marketing ...)

Social marketing in the 21st century
Alternative Names
Andreasen, Alan Robert 1934-

안드레아센, 알랜 R

アンドリーセン, アラン・R

Languages
Covers
Social marketing in the 21st centuryMarketing social change : changing behavior to promote health, social development, and the environmentEthics in social marketingMarketing research that won't break the bank : a practical guide to getting the information you needMarketing and Public Policy Conference proceedings : June 5-6, 1998, Key Bridge Marriott, Arlington, VA