Andreasen, Alan R. 1934-
Overview
| Works: | 71 works in 318 publications in 5 languages and 7,346 library holdings |
|---|---|
| Genres: | Conference papers and proceedings Case studies |
| Roles: | Author, Editor, Honoree, Author of introduction, Other, Originator |
| Classifications: | HF5415, 658.8 |
Publication Timeline
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Most widely held works by
Alan R Andreasen
Strategic marketing for nonprofit organizations by
Philip Kotler(
Book
)
95 editions published between 1975 and 2015 in 4 languages and held by 2,130 WorldCat member libraries worldwide
Reflecting contemporary research developments, this text forms a conceptual and practical foundation for marketing in non-profit organizations. Its coverage encompasses the entire process, providing valuable insights on strategic evaluations, positioning, and market targeting
95 editions published between 1975 and 2015 in 4 languages and held by 2,130 WorldCat member libraries worldwide
Reflecting contemporary research developments, this text forms a conceptual and practical foundation for marketing in non-profit organizations. Its coverage encompasses the entire process, providing valuable insights on strategic evaluations, positioning, and market targeting
The disadvantaged consumer by
Alan R Andreasen(
Book
)
11 editions published in 1975 in English and Undetermined and held by 829 WorldCat member libraries worldwide
11 editions published in 1975 in English and Undetermined and held by 829 WorldCat member libraries worldwide
Social marketing in the 21st century by
Alan R Andreasen(
Book
)
15 editions published between 2005 and 2006 in English and held by 715 WorldCat member libraries worldwide
"The goal of this cutting-edge book is to reposition social marketing so that foundations, government agencies, and various nonprofits will approach social change in a way that reaches both upstream and downstream individuals in society. Author Alan R. Andreasen outlines potential roles, restates fundamental principles, and then suggests how social marketing might be applied to a sample of nontraditional challenges"--Jacket
15 editions published between 2005 and 2006 in English and held by 715 WorldCat member libraries worldwide
"The goal of this cutting-edge book is to reposition social marketing so that foundations, government agencies, and various nonprofits will approach social change in a way that reaches both upstream and downstream individuals in society. Author Alan R. Andreasen outlines potential roles, restates fundamental principles, and then suggests how social marketing might be applied to a sample of nontraditional challenges"--Jacket
Marketing social change : changing behavior to promote health, social development, and the environment by
Alan R Andreasen(
Book
)
10 editions published in 1995 in English and held by 548 WorldCat member libraries worldwide
Marketing Social Change offers a revolutionary approach to solving a range of social problems - drug use, smoking, pollution, unsafe sex, and overpopulation - by applying marketing techniques and concepts to change behavior. Using illustrative examples of innovative marketing programs, the author describes the process of developing and implementing an effective social marketing strategy. This successful approach is based on Alan R. Andreasen's more than twenty years' experience consulting, teaching, and researching for social marketing programs around the world. This valuable resource offers public health officials, social service agencies, educators, and health care and nonprofit professionals a state-of-the-art approach to marketing social solutions and behavioral change
10 editions published in 1995 in English and held by 548 WorldCat member libraries worldwide
Marketing Social Change offers a revolutionary approach to solving a range of social problems - drug use, smoking, pollution, unsafe sex, and overpopulation - by applying marketing techniques and concepts to change behavior. Using illustrative examples of innovative marketing programs, the author describes the process of developing and implementing an effective social marketing strategy. This successful approach is based on Alan R. Andreasen's more than twenty years' experience consulting, teaching, and researching for social marketing programs around the world. This valuable resource offers public health officials, social service agencies, educators, and health care and nonprofit professionals a state-of-the-art approach to marketing social solutions and behavioral change
Cheap but good marketing research by
Alan R Andreasen(
Book
)
9 editions published in 1988 in English and held by 489 WorldCat member libraries worldwide
9 editions published in 1988 in English and held by 489 WorldCat member libraries worldwide
Expanding the audience for the performing arts by
Alan R Andreasen(
)
8 editions published between 1987 and 1991 in English and held by 403 WorldCat member libraries worldwide
Becoming involved in the arts is a process that involves movement through several stages, from disinterest to active attendance at and enthusiasm for performing arts events. Since target consumers at any time will differ in their placement on this continuum, marketing programs to expand arts audiences must first identify where each target segment is and then motivate that group to move to the next stage. A six-stage model, labelled the "Performing Arts Adoption Process," is a first approximation of this process. Data from the survey of Public Participation in the Arts are used to test the model and explore its implications. Detailed comparisons of consumers at adjacent stages in the process, using both bivariate and multivariate analytic techniques, appear to support both the validity and the usefulness of the model to both arts managers and future researchers in the field. (Aem)
8 editions published between 1987 and 1991 in English and held by 403 WorldCat member libraries worldwide
Becoming involved in the arts is a process that involves movement through several stages, from disinterest to active attendance at and enthusiasm for performing arts events. Since target consumers at any time will differ in their placement on this continuum, marketing programs to expand arts audiences must first identify where each target segment is and then motivate that group to move to the next stage. A six-stage model, labelled the "Performing Arts Adoption Process," is a first approximation of this process. Data from the survey of Public Participation in the Arts are used to test the model and explore its implications. Detailed comparisons of consumers at adjacent stages in the process, using both bivariate and multivariate analytic techniques, appear to support both the validity and the usefulness of the model to both arts managers and future researchers in the field. (Aem)
Ethics in social marketing(
Book
)
9 editions published in 2001 in English and held by 387 WorldCat member libraries worldwide
9 editions published in 2001 in English and held by 387 WorldCat member libraries worldwide
Marketing research that won't break the bank : a practical guide to getting the information you need by
Alan R Andreasen(
Book
)
9 editions published in 2002 in English and held by 377 WorldCat member libraries worldwide
"In Marketing Research That Won't Break the Bank, Alan Andreasen shows readers how to get the information they need to make smart, strategic decisions without spending a lot of money. The tools and techniques presented will help managers gain an in-depth understanding of their target market, competitors, and environment without stretching the organization's budget." "Marketing Research That Won't Break the Bank shows that research need not be expensive, overly complex, or involve complicated statistics to be extremely helpful to managers in a wide range of organizations. Andreasen demystifies marketing research in an accessible, readable, and easy-to-use way, sweeping away the misconceptions that keep managers from doing marketing research and motivating them to get started. He offers a basic approach that assures that any research done is actually needed and useful to the manager and describes a variety of low-cost research techniques that can provide management with crucial market insights and improve decision making. Andreasen offers insights on how to use the Web, conduct low-cost surveys and focus groups, make astute observations of customers and competitors, use simple experiments to test tactics and strategies, create internal records that yield maximum creative insight, and more."--BOOK JACKET
9 editions published in 2002 in English and held by 377 WorldCat member libraries worldwide
"In Marketing Research That Won't Break the Bank, Alan Andreasen shows readers how to get the information they need to make smart, strategic decisions without spending a lot of money. The tools and techniques presented will help managers gain an in-depth understanding of their target market, competitors, and environment without stretching the organization's budget." "Marketing Research That Won't Break the Bank shows that research need not be expensive, overly complex, or involve complicated statistics to be extremely helpful to managers in a wide range of organizations. Andreasen demystifies marketing research in an accessible, readable, and easy-to-use way, sweeping away the misconceptions that keep managers from doing marketing research and motivating them to get started. He offers a basic approach that assures that any research done is actually needed and useful to the manager and describes a variety of low-cost research techniques that can provide management with crucial market insights and improve decision making. Andreasen offers insights on how to use the Web, conduct low-cost surveys and focus groups, make astute observations of customers and competitors, use simple experiments to test tactics and strategies, create internal records that yield maximum creative insight, and more."--BOOK JACKET
Inner city business; a case study of Buffalo, New York by
Alan R Andreasen(
Book
)
7 editions published in 1971 in English and held by 293 WorldCat member libraries worldwide
7 editions published in 1971 in English and held by 293 WorldCat member libraries worldwide
Diffusing marketing theory and research : the contributions of Bauer, Green, Kotler, and Levitt by
American Marketing Association(
Book
)
11 editions published between 1978 and 2003 in English and held by 266 WorldCat member libraries worldwide
11 editions published between 1978 and 2003 in English and held by 266 WorldCat member libraries worldwide
Minorities and marketing : Research challenges(
Book
)
6 editions published in 1977 in English and Undetermined and held by 239 WorldCat member libraries worldwide
6 editions published in 1977 in English and Undetermined and held by 239 WorldCat member libraries worldwide
Improving inner-city marketing(
Book
)
5 editions published in 1972 in English and held by 202 WorldCat member libraries worldwide
5 editions published in 1972 in English and held by 202 WorldCat member libraries worldwide
Public policy and marketing thought : proceedings from the ninth Paul D. Converse symposium(
Book
)
13 editions published between 1975 and 1976 in English and held by 199 WorldCat member libraries worldwide
13 editions published between 1975 and 1976 in English and held by 199 WorldCat member libraries worldwide
Regulation and the disadvantaged : the case of the creditors' remedies rule by
Alan R Andreasen(
Book
)
2 editions published in 1978 in English and held by 51 WorldCat member libraries worldwide
2 editions published in 1978 in English and held by 51 WorldCat member libraries worldwide
Talking back to business : voiced and unvoiced consumer complaints by
Arthur Best(
Book
)
2 editions published in 1976 in English and held by 37 WorldCat member libraries worldwide
2 editions published in 1976 in English and held by 37 WorldCat member libraries worldwide
Fei ying li shi ye de ce lue xing xing xiao by Kou le(
Book
)
9 editions published between 1987 and 2014 in 4 languages and held by 36 WorldCat member libraries worldwide
Reflecting contemporary research developments, this text forms a conceptual and practical foundation for marketing in non-profit organizations. Its coverage encompasses the entire process
9 editions published between 1987 and 2014 in 4 languages and held by 36 WorldCat member libraries worldwide
Reflecting contemporary research developments, this text forms a conceptual and practical foundation for marketing in non-profit organizations. Its coverage encompasses the entire process
Social marketing in the ghetto by
Alan R Andreasen(
)
3 editions published in 1975 in English and held by 9 WorldCat member libraries worldwide
3 editions published in 1975 in English and held by 9 WorldCat member libraries worldwide
Consumerism and the broadened marketing concept by
Alan R Andreasen(
)
3 editions published in 1978 in English and held by 9 WorldCat member libraries worldwide
"As marketing moves into new broadened domains, it risks the criticism and public disfavor that dogs it in its traditional business milieu. This paper explores several alternative measures of consumer and practitioner satisfaction in one of these broadened domains, health care. It argues that evaluations of the outcomes and process of marketing are essential if marketing's past life cycle is not to repeat itself in this new area."
3 editions published in 1978 in English and held by 9 WorldCat member libraries worldwide
"As marketing moves into new broadened domains, it risks the criticism and public disfavor that dogs it in its traditional business milieu. This paper explores several alternative measures of consumer and practitioner satisfaction in one of these broadened domains, health care. It argues that evaluations of the outcomes and process of marketing are essential if marketing's past life cycle is not to repeat itself in this new area."
"Power potential" channel strategies in social marketing by
Alan R Andreasen(
Book
)
4 editions published in 1981 in English and held by 6 WorldCat member libraries worldwide
4 editions published in 1981 in English and held by 6 WorldCat member libraries worldwide
Mythological barriers to the use of marketing research by small and non-profit organizations by
Alan R Andreasen(
Book
)
4 editions published in 1981 in English and held by 6 WorldCat member libraries worldwide
4 editions published in 1981 in English and held by 6 WorldCat member libraries worldwide
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Related Identities
- Kotler, Philip Author
- Academy for Educational Development
- National Endowment for the Arts Research Division
- Gardner, David Morgan 1936- Editor
- Converse, Paul D. (Paul Dulaney) 1889-1968
- Sturdivant, Frederick D. Editor
- American Marketing Association
- Sudman, Seymour Editor
- University of Illinois at Urbana-Champaign College of Commerce and Business Administration
- Upah, Gregory D.
Associated Subjects
African American business enterprises African American businesspeople African American consumers Behavior modification Businessmen Businesspeople Consumer complaints Consumer credit--Law and legislation Consumer protection Consumer protection--Law and legislation Consumers Diffusion of innovations Low-income consumers Marketing Marketing channels Marketing research Marketing--Social aspects Markets--Social aspects Minority consumers New York (State)--Buffalo Nonprofit organizations Nonprofit organizations--Marketing Performing arts--Audiences Performing arts--Marketing Performing arts--Public relations Poor Small business Social change Social marketing Social problems Strategic planning United States
