Andreasen, Alan R. 1934-

Strategic marketing for nonprofit organizations by Philip Kotler( Book )

106 editions published between 1975 and 2015 in 5 languages and held by 2,175 WorldCat member libraries worldwide

Reflecting contemporary research developments, this text forms a conceptual and practical foundation for marketing in non-profit organizations. Its coverage encompasses the entire process, providing valuable insights on strategic evaluations, positioning, and market targeting

The disadvantaged consumer by Alan R Andreasen( Book )

11 editions published in 1975 in English and Undetermined and held by 829 WorldCat member libraries worldwide

Social marketing in the 21st century by Alan R Andreasen( Book )

16 editions published between 2005 and 2006 in English and held by 765 WorldCat member libraries worldwide

"The goal of this cutting-edge book is to reposition social marketing so that foundations, government agencies, and various nonprofits will approach social change in a way that reaches both upstream and downstream individuals in society. Author Alan R. Andreasen outlines potential roles, restates fundamental principles, and then suggests how social marketing might be applied to a sample of nontraditional challenges"--Jacket

Marketing social change : changing behavior to promote health, social development, and the environment by Alan R Andreasen( Book )

12 editions published in 1995 in English and held by 555 WorldCat member libraries worldwide

Marketing Social Change offers a revolutionary approach to solving a range of social problems - drug use, smoking, pollution, unsafe sex, and overpopulation - by applying marketing techniques and concepts to change behavior. Using illustrative examples of innovative marketing programs, the author describes the process of developing and implementing an effective social marketing strategy. This successful approach is based on Alan R. Andreasen's more than twenty years' experience consulting, teaching, and researching for social marketing programs around the world. This valuable resource offers public health officials, social service agencies, educators, and health care and nonprofit professionals a state-of-the-art approach to marketing social solutions and behavioral change

Cheap but good marketing research by Alan R Andreasen( Book )

9 editions published in 1988 in English and held by 487 WorldCat member libraries worldwide

Expanding the audience for the performing arts by Alan R Andreasen( )

7 editions published between 1987 and 1991 in English and held by 424 WorldCat member libraries worldwide

Met lit. opg. By trying to understand the process by which someone becomes a committed, involved arts attender the author gives recommendations for the future development of arts audiences. The paper describes consumers at various stages in this process, attempts to learn what seems most related to transitions between stages, and then makes recommendations for both managerial action and further research based on the model and the study's primary findings

Ethics in social marketing( Book )

9 editions published in 2001 in English and held by 389 WorldCat member libraries worldwide

Marketing research that won't break the bank : a practical guide to getting the information you need by Alan R Andreasen( Book )

9 editions published in 2002 in English and held by 381 WorldCat member libraries worldwide

"In Marketing Research That Won't Break the Bank, Alan Andreasen shows readers how to get the information they need to make smart, strategic decisions without spending a lot of money. The tools and techniques presented will help managers gain an in-depth understanding of their target market, competitors, and environment without stretching the organization's budget." "Marketing Research That Won't Break the Bank shows that research need not be expensive, overly complex, or involve complicated statistics to be extremely helpful to managers in a wide range of organizations. Andreasen demystifies marketing research in an accessible, readable, and easy-to-use way, sweeping away the misconceptions that keep managers from doing marketing research and motivating them to get started. He offers a basic approach that assures that any research done is actually needed and useful to the manager and describes a variety of low-cost research techniques that can provide management with crucial market insights and improve decision making. Andreasen offers insights on how to use the Web, conduct low-cost surveys and focus groups, make astute observations of customers and competitors, use simple experiments to test tactics and strategies, create internal records that yield maximum creative insight, and more."--BOOK JACKET

Inner city business; a case study of Buffalo, New York by Alan R Andreasen( Book )

7 editions published in 1971 in English and held by 290 WorldCat member libraries worldwide

Diffusing marketing theory and research : the contributions of Bauer, Green, Kotler, and Levitt by American Marketing Association( Book )

11 editions published between 1978 and 2003 in English and held by 263 WorldCat member libraries worldwide