Andreasen, Alan R. 1934-
Overview
| Works: | 59 works in 281 publications in 5 languages and 7,274 library holdings |
|---|---|
| Genres: | Conference papers and proceedings Case studies |
| Roles: | Author, Editor, Honoree, Author of introduction, Originator |
| Classifications: | HF5415, 658.8 |
Publication Timeline
.
Most widely held works by
Alan R Andreasen
Strategic marketing for nonprofit organizations by
Philip Kotler(
Book
)
90 editions published between 1975 and 2015 in 5 languages and held by 2,120 WorldCat member libraries worldwide
Reflecting contemporary research developments, this text forms a conceptual and practical foundation for marketing in non-profit organisations. Its coverage encompasses the entire process, providing valuable insights on strategic evaluations, positioning, and market targeting
90 editions published between 1975 and 2015 in 5 languages and held by 2,120 WorldCat member libraries worldwide
Reflecting contemporary research developments, this text forms a conceptual and practical foundation for marketing in non-profit organisations. Its coverage encompasses the entire process, providing valuable insights on strategic evaluations, positioning, and market targeting
The disadvantaged consumer by
Alan R Andreasen(
Book
)
10 editions published in 1975 in English and held by 857 WorldCat member libraries worldwide
10 editions published in 1975 in English and held by 857 WorldCat member libraries worldwide
Social marketing in the 21st century by
Alan R Andreasen(
Book
)
14 editions published between 2005 and 2006 in English and held by 599 WorldCat member libraries worldwide
"The goal of this cutting-edge book is to reposition social marketing so that foundations, government agencies, and various nonprofits will approach social change in a way that reaches both upstream and downstream individuals in society. Author Alan R. Andreasen outlines potential roles, restates fundamental principles, and then suggests how social marketing might be applied to a sample of nontraditional challenges"--Jacket
14 editions published between 2005 and 2006 in English and held by 599 WorldCat member libraries worldwide
"The goal of this cutting-edge book is to reposition social marketing so that foundations, government agencies, and various nonprofits will approach social change in a way that reaches both upstream and downstream individuals in society. Author Alan R. Andreasen outlines potential roles, restates fundamental principles, and then suggests how social marketing might be applied to a sample of nontraditional challenges"--Jacket
Marketing social change : changing behavior to promote health, social development, and the environment by
Alan R Andreasen(
Book
)
10 editions published in 1995 in English and held by 547 WorldCat member libraries worldwide
Marketing Social Change offers a revolutionary approach to solving a range of social problems - drug use, smoking, pollution, unsafe sex, and overpopulation - by applying marketing techniques and concepts to change behavior. Using illustrative examples of innovative marketing programs, the author describes the process of developing and implementing an effective social marketing strategy. This successful approach is based on Alan R. Andreasen's more than twenty years' experience consulting, teaching, and researching for social marketing programs around the world. This valuable resource offers public health officials, social service agencies, educators, and health care and nonprofit professionals a state-of-the-art approach to marketing social solutions and behavioral change
10 editions published in 1995 in English and held by 547 WorldCat member libraries worldwide
Marketing Social Change offers a revolutionary approach to solving a range of social problems - drug use, smoking, pollution, unsafe sex, and overpopulation - by applying marketing techniques and concepts to change behavior. Using illustrative examples of innovative marketing programs, the author describes the process of developing and implementing an effective social marketing strategy. This successful approach is based on Alan R. Andreasen's more than twenty years' experience consulting, teaching, and researching for social marketing programs around the world. This valuable resource offers public health officials, social service agencies, educators, and health care and nonprofit professionals a state-of-the-art approach to marketing social solutions and behavioral change
Cheap but good marketing research by
Alan R Andreasen(
Book
)
8 editions published in 1988 in English and held by 502 WorldCat member libraries worldwide
8 editions published in 1988 in English and held by 502 WorldCat member libraries worldwide
Ethics in social marketing(
Book
)
8 editions published in 2001 in English and held by 377 WorldCat member libraries worldwide
8 editions published in 2001 in English and held by 377 WorldCat member libraries worldwide
Marketing research that won't break the bank : a practical guide to getting the information you need by
Alan R Andreasen(
Book
)
6 editions published in 2002 in English and held by 332 WorldCat member libraries worldwide
This guide dispels the myths and misconceptions that keep managers from getting started in marketing research and offers a basic approach that will assure that any research that is done is needed and useful to the organization. It describes in a systematic fashion a wide variety of research techniques that are low cost and can provide crucial information. The book motivates readers to get started and to see how market research can lead to better decision making and organizational effectiveness. The first edition of this book was entitled "Cheap but Good Marketing Research."
6 editions published in 2002 in English and held by 332 WorldCat member libraries worldwide
This guide dispels the myths and misconceptions that keep managers from getting started in marketing research and offers a basic approach that will assure that any research that is done is needed and useful to the organization. It describes in a systematic fashion a wide variety of research techniques that are low cost and can provide crucial information. The book motivates readers to get started and to see how market research can lead to better decision making and organizational effectiveness. The first edition of this book was entitled "Cheap but Good Marketing Research."
Inner city business; a case study of Buffalo, New York by
Alan R Andreasen(
Book
)
7 editions published in 1971 in English and held by 293 WorldCat member libraries worldwide
7 editions published in 1971 in English and held by 293 WorldCat member libraries worldwide
Diffusing marketing theory and research : the contributions of Bauer, Green, Kotler, and Levitt by
American Marketing Association(
Book
)
10 editions published between 1978 and 2003 in English and held by 276 WorldCat member libraries worldwide
10 editions published between 1978 and 2003 in English and held by 276 WorldCat member libraries worldwide
Minorities and marketing : Research challenges(
Book
)
4 editions published between 1977 and 1981 in English and held by 246 WorldCat member libraries worldwide
4 editions published between 1977 and 1981 in English and held by 246 WorldCat member libraries worldwide
Improving inner-city marketing(
Book
)
5 editions published in 1972 in English and held by 210 WorldCat member libraries worldwide
5 editions published in 1972 in English and held by 210 WorldCat member libraries worldwide
Public policy and marketing thought : proceedings from the ninth Paul D. Converse symposium by
American Marketing Association(
Book
)
14 editions published between 1975 and 1980 in English and Undetermined and held by 204 WorldCat member libraries worldwide
14 editions published between 1975 and 1980 in English and Undetermined and held by 204 WorldCat member libraries worldwide
Expanding the audience for the performing arts by
Alan R Andreasen(
Book
)
10 editions published between 1987 and 1991 in English and held by 136 WorldCat member libraries worldwide
Met lit. opg. By trying to understand the process by which someone becomes a committed, involved arts attender the author gives recommendations for the future development of arts audiences. The paper describes consumers at various stages in this process, attempts to learn what seems most related to transitions between stages, and then makes recommendations for both managerial action and further research based on the model and the study's primary findings
10 editions published between 1987 and 1991 in English and held by 136 WorldCat member libraries worldwide
Met lit. opg. By trying to understand the process by which someone becomes a committed, involved arts attender the author gives recommendations for the future development of arts audiences. The paper describes consumers at various stages in this process, attempts to learn what seems most related to transitions between stages, and then makes recommendations for both managerial action and further research based on the model and the study's primary findings
Regulation and the disadvantaged : the case of the creditors' remedies rule by
Alan R Andreasen(
Book
)
2 editions published in 1978 in English and held by 52 WorldCat member libraries worldwide
2 editions published in 1978 in English and held by 52 WorldCat member libraries worldwide
Talking back to business : voiced and unvoiced consumer complaints by
Arthur Best(
Book
)
2 editions published in 1976 in English and held by 35 WorldCat member libraries worldwide
2 editions published in 1976 in English and held by 35 WorldCat member libraries worldwide
Fei ying li zu zhi zhan lue ying xiao by
Philip Kotler(
Book
)
1 edition published in 2003 in Chinese and held by 5 WorldCat member libraries worldwide
1 edition published in 2003 in Chinese and held by 5 WorldCat member libraries worldwide
Marketing and Public Policy Conference : proceedings : May 17-18, 1996, Key Bridge Marriott, Arlington, Va by Marketing and Public Policy Conference(
Book
)
1 edition published in 1998 in English and held by 4 WorldCat member libraries worldwide
1 edition published in 1998 in English and held by 4 WorldCat member libraries worldwide
"Power potential" channel strategies in social marketing by
Alan R Andreasen(
Book
)
4 editions published in 1981 in English and held by 4 WorldCat member libraries worldwide
4 editions published in 1981 in English and held by 4 WorldCat member libraries worldwide
Mythological barriers to the use of marketing research by small and non-profit organizations by
Alan R Andreasen(
Book
)
4 editions published in 1981 in English and held by 4 WorldCat member libraries worldwide
4 editions published in 1981 in English and held by 4 WorldCat member libraries worldwide
Strategic Marketing for non-profit Organisations:Pearson New International Edition : United States Edition by
Alan R Andreasen(
)
1 edition published in 2013 in English and held by 0 WorldCat member libraries worldwide
1 edition published in 2013 in English and held by 0 WorldCat member libraries worldwide
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Related Identities
Associated Subjects
Advertising--Government policy African American business enterprises African American businesspeople African American consumers Behavior modification Businessmen Businesspeople Consumer complaints Consumer credit--Law and legislation Consumer protection Consumer protection--Law and legislation Consumers Diffusion of innovations Low-income consumers Marketing Marketing channels Marketing--Government policy Marketing research Marketing--Social aspects Markets--Social aspects Minority consumers New York (State)--Buffalo Nonprofit organizations Nonprofit organizations--Marketing Performing arts--Audiences Performing arts--Marketing Performing arts--Public relations Poor Small business Social change Social marketing Social problems Strategic planning United States
