WorldCat Identities

Hughes, G. David (George David)

Overview
Works: 35 works in 110 publications in 5 languages and 1,969 library holdings
Genres: Case studies  Conference papers and proceedings  Handbooks and manuals 
Roles: Author, Editor
Classifications: HF5415.3, 658.8
Publication Timeline
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Most widely held works by G. David Hughes
Demand analysis for marketing decisions by G. David Hughes( Book )

11 editions published in 1973 in 3 languages and held by 383 WorldCat member libraries worldwide

Marketing management : a planning approach by G. David Hughes( Book )

15 editions published between 1978 and 1990 in 3 languages and held by 310 WorldCat member libraries worldwide

Buyer/consumer information processing; [papers of a workshop]( Book )

11 editions published between 1974 and 2011 in English and Undetermined and held by 282 WorldCat member libraries worldwide

Strategic sales management by G. David Hughes( Book )

11 editions published between 1982 and 1999 in English and held by 244 WorldCat member libraries worldwide

Taking a practical, goal-oriented approach to teaching sales management skills and concepts, this text uses the steps along the typical career path of the sales manager, from field representative to upper management
Attitude measurement for marketing strategies by G. David Hughes( Book )

8 editions published in 1971 in English and held by 238 WorldCat member libraries worldwide

Research parks from the community viewpoint by G. David Hughes( Book )

4 editions published in 1966 in English and held by 77 WorldCat member libraries worldwide

The dialogue that happened : proceedings of Workshop on the Private Costs of Regulation by Workshop on the Private Costs of Regulation( Book )

3 editions published in 1979 in English and held by 75 WorldCat member libraries worldwide

How to climb the sales pyramid : from sales to senior management by G. David Hughes( Book )

1 edition published in 2000 in English and held by 68 WorldCat member libraries worldwide

The mounting private costs of public policies in marketing by G. David Hughes( Book )

2 editions published in 1978 in English and held by 65 WorldCat member libraries worldwide

Realtime response measures of television commercials : reliability, construct validity, new approaches to wearout, and potential applications for pretesting by G. David Hughes( Book )

3 editions published in 1992 in English and held by 57 WorldCat member libraries worldwide

Validating a dial-turning instrument for real-time measurement of affective and evaluative responses to advertising by Michel Tuan Pham( Book )

5 editions published in 1993 in English and held by 56 WorldCat member libraries worldwide

Marketers' potential contribution to regulatory reform by G. David Hughes( Book )

4 editions published in 1980 in English and held by 48 WorldCat member libraries worldwide

Administración de ventas : un enfoque de orientación profesional by G. David Hughes( Book )

3 editions published in 2000 in Spanish and held by 21 WorldCat member libraries worldwide

CONTENIDO: Cambios y oportunidades extraordinarios en el área de ventas - Qué hacen los vendedores - Cómo obtener un puesto en ventas: el punto de vista del solicitante respecto al proceso de reclutamiento - El proceso de venta y posventa - El vendedor como gerente de un negocio - Aspectos éticos y legales de la venta personal y de la administración de ventas - El proceso de la administración de ventas - Desarrollo de una estrategia de ventas - Reclutamiento por parte de los gerentes de campo - Capacitación, orientación y desarrollo de los vendedores - Cómo ayudar a los vendedores a motivarse - Administración de calidad en las ventas - Evaluación del desempeño de ventas - Compensaciones y otros sistemas de recompensas - Administración general de ventas: una visión desde arriba - Creación de un sistema de información de ventas - Organización e innovación en el procedimiento de ventas - Automatización de la fuerza de ventas
Mercadotecnia : Planificación estratégica by G. David Hughes( Book )

1 edition published in 1986 in Spanish and held by 7 WorldCat member libraries worldwide

The dialogue that happened : proceedings of workshop on the private costs of regulation [May 31-June 2, 1978] by G. David Hughes( Book )

2 editions published in 1979 in English and held by 4 WorldCat member libraries worldwide

The measurement of changes in attitude induced by personal selling by G. David Hughes( )

3 editions published between 1963 and 1969 in English and held by 3 WorldCat member libraries worldwide

A new tool for sales managers by G. David Hughes( )

in English and held by 3 WorldCat member libraries worldwide

Xiao shou ren yuan zhi ye gui hua : cong xiao shou ren yuan dao xiao shou zong jian = How to climb the sales pyramid : from sales to senior management by G. David Hughes( Book )

1 edition published in 2002 in Chinese and held by 2 WorldCat member libraries worldwide

Senryakuteki māketingu( Book )

2 editions published in 1982 in Japanese and held by 2 WorldCat member libraries worldwide

 
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Audience level: 0.52 (from 0.41 for How to cli ... to 0.99 for A new tool ...)

Strategic sales management
Alternative Names
Hughes, George David

Languages
Covers
How to climb the sales pyramid : from sales to senior managementAdministración de ventas : un enfoque de orientación profesional