Institute of Marketing
Overview
Works: | 162 works in 424 publications in 2 languages and 8,808 library holdings |
---|---|
Genres: | Periodicals Case studies Dictionaries Directories |
Roles: | Other, Editor, Publisher, isb |
Classifications: | HF5415.13, 658.802 |
Publication Timeline
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Most widely held works about
Institute of Marketing
- The industrial buying decision: implications for the sales approach in industrial marketing by Gordon T Brand( Book )
- Annual report by Institute of Marketing( )
- The history of ISMA by Reg Bowden( Book )
- [Miscellaneous publications] by Institute of Marketing( )
Most widely held works by
Institute of Marketing
Marketing plans : how to prepare them, how to use them by
Malcolm McDonald(
)
22 editions published between 1984 and 2007 in English and held by 2,164 WorldCat member libraries worldwide
"In this thoroughly updated fourth edition, McDonald has brought Marketing Plans: How to Prepare Them, How to Use Them, into the twenty-first century, including new material on key growth areas such as key account management and electronic marketing." "In this text, one of the world's leading marketing educators takes the reader through the whole process of marketing planning - from the initial assessment of a company's business plan, to the steps necessary to ensure a company achieves its profit targets."--Jacket
22 editions published between 1984 and 2007 in English and held by 2,164 WorldCat member libraries worldwide
"In this thoroughly updated fourth edition, McDonald has brought Marketing Plans: How to Prepare Them, How to Use Them, into the twenty-first century, including new material on key growth areas such as key account management and electronic marketing." "In this text, one of the world's leading marketing educators takes the reader through the whole process of marketing planning - from the initial assessment of a company's business plan, to the steps necessary to ensure a company achieves its profit targets."--Jacket
Essentials of statistics in marketing by
C. S Greensted(
Book
)
9 editions published between 1974 and 1982 in English and held by 374 WorldCat member libraries worldwide
9 editions published between 1974 and 1982 in English and held by 374 WorldCat member libraries worldwide
Marketing research for managers by
Sunny Crouch(
Book
)
8 editions published between 1984 and 1996 in English and held by 364 WorldCat member libraries worldwide
This practical introduction to marketing research covers the range of marketing research techniques. It describes how each stage in the research process is carried out with an appreciation of their strengths and weaknesses
8 editions published between 1984 and 1996 in English and held by 364 WorldCat member libraries worldwide
This practical introduction to marketing research covers the range of marketing research techniques. It describes how each stage in the research process is carried out with an appreciation of their strengths and weaknesses
Glossary of marketing terms by
Norman A Hart(
Book
)
13 editions published between 1977 and 1987 in English and held by 244 WorldCat member libraries worldwide
13 editions published between 1977 and 1987 in English and held by 244 WorldCat member libraries worldwide
The industrial buying decision: implications for the sales approach in industrial marketing by
Gordon T Brand(
Book
)
9 editions published between 1972 and 1973 in English and held by 228 WorldCat member libraries worldwide
9 editions published between 1972 and 1973 in English and held by 228 WorldCat member libraries worldwide
Marketing in the not-for-profit sector by
Margaret Kinnell Evans(
Book
)
1 edition published in 1997 in English and held by 213 WorldCat member libraries worldwide
"Through case studies and mini questionnaires, Marketing in the Not-for-Profit Sector shows how general marketing principles can be applied to the not-for-profit sector to achieve quality service and meet customer expectations." "Marketing in the Not-for-Profit Sector is relevant to all involved in the public and voluntary sectors. Both marketing managers and students will find it of particular relevance."--BOOK JACKET
1 edition published in 1997 in English and held by 213 WorldCat member libraries worldwide
"Through case studies and mini questionnaires, Marketing in the Not-for-Profit Sector shows how general marketing principles can be applied to the not-for-profit sector to achieve quality service and meet customer expectations." "Marketing in the Not-for-Profit Sector is relevant to all involved in the public and voluntary sectors. Both marketing managers and students will find it of particular relevance."--BOOK JACKET
Behavioural aspects of marketing by
Keith C Williams(
Book
)
9 editions published between 1981 and 1994 in English and held by 206 WorldCat member libraries worldwide
9 editions published between 1981 and 1994 in English and held by 206 WorldCat member libraries worldwide
The principles and practice of export marketing by
E. P Hibbert(
Book
)
7 editions published between 1985 and 1987 in English and held by 203 WorldCat member libraries worldwide
7 editions published between 1985 and 1987 in English and held by 203 WorldCat member libraries worldwide
Management controls and marketing planning by
R. M. S Wilson(
Book
)
2 editions published between 1979 and 1980 in English and held by 195 WorldCat member libraries worldwide
2 editions published between 1979 and 1980 in English and held by 195 WorldCat member libraries worldwide
Marketing communications by
Colin Coulson-Thomas(
Book
)
6 editions published between 1983 and 1991 in English and held by 188 WorldCat member libraries worldwide
6 editions published between 1983 and 1991 in English and held by 188 WorldCat member libraries worldwide
Case studies in international marketing(
Book
)
4 editions published in 1982 in English and held by 182 WorldCat member libraries worldwide
4 editions published in 1982 in English and held by 182 WorldCat member libraries worldwide
The fundamentals of advertising by
John Wilmshurst(
Book
)
5 editions published between 1985 and 1986 in English and held by 182 WorldCat member libraries worldwide
Here, advertising is viewed from the perspective of advertisers, advertising agencies and the media. With the emphasis on practical application in the current marketing scene, this book includes examples, guidelines and checklists
5 editions published between 1985 and 1986 in English and held by 182 WorldCat member libraries worldwide
Here, advertising is viewed from the perspective of advertisers, advertising agencies and the media. With the emphasis on practical application in the current marketing scene, this book includes examples, guidelines and checklists
Profitable product management by
John Ward(
Book
)
9 editions published between 1984 and 1988 in English and Undetermined and held by 163 WorldCat member libraries worldwide
9 editions published between 1984 and 1988 in English and Undetermined and held by 163 WorldCat member libraries worldwide
Financial aspects of marketing by
Keith Ward(
Book
)
6 editions published between 1989 and 1995 in English and held by 145 WorldCat member libraries worldwide
First published in 1989
6 editions published between 1989 and 1995 in English and held by 145 WorldCat member libraries worldwide
First published in 1989
Marketing & management: a world register of organisations by
Ian Gibson Anderson(
Book
)
6 editions published in 1969 in English and German and held by 140 WorldCat member libraries worldwide
6 editions published in 1969 in English and German and held by 140 WorldCat member libraries worldwide
Case studies in marketing, advertising, and public relations(
Book
)
6 editions published between 1984 and 1985 in English and held by 135 WorldCat member libraries worldwide
6 editions published between 1984 and 1985 in English and held by 135 WorldCat member libraries worldwide
The fundamentals and practice of marketing by
John Wilmshurst(
Book
)
3 editions published in 1984 in English and held by 116 WorldCat member libraries worldwide
3 editions published in 1984 in English and held by 116 WorldCat member libraries worldwide
Business analysis for marketing managers by
L. A Rogers(
Book
)
7 editions published in 1978 in English and held by 115 WorldCat member libraries worldwide
7 editions published in 1978 in English and held by 115 WorldCat member libraries worldwide
The fundamentals and practice of marketing by
John Wilmshurst(
Book
)
2 editions published in 1995 in English and held by 103 WorldCat member libraries worldwide
Now established as the standard introductory text, the third edition of this book has been thoroughly revised and updated to give greater emphasis on the dynamic nature of effective marketing management. The new syllabus requirements of the Chartered Institute of Marketing are fully covered and a number of short case histories are included. Students, as well as general readers, will find it of great value with its straightforward presentation of marketing ideas and practices
2 editions published in 1995 in English and held by 103 WorldCat member libraries worldwide
Now established as the standard introductory text, the third edition of this book has been thoroughly revised and updated to give greater emphasis on the dynamic nature of effective marketing management. The new syllabus requirements of the Chartered Institute of Marketing are fully covered and a number of short case histories are included. Students, as well as general readers, will find it of great value with its straightforward presentation of marketing ideas and practices
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Audience Level
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Kids | General | Special |

- CAM Foundation Other Publisher
- McDonald, Malcolm Author
- Institute of Marketing and Sales Management
- Thomson Gale (Firm)
- EBSCO Publishing (Firm)
- NewsBank, inc
- Hart, Norman A. Other Author Editor
- Wilmshurst, John Author
- Greensted, C. S. Author
- Macfarlane, J. D.
Useful Links
Associated Subjects
Advertising Business Business forecasting Chartered Institute of Marketing Communication in marketing Consumer behavior Consumers Europe Export marketing Finance Great Britain Human settlements--Statistical methods Industrial procurement Industrial publicity Institute of Marketing Management Marketing Marketing--Case studies Marketing--Decision making Marketing--Finance Marketing--Management Marketing--Management--Finance Marketing--Planning Marketing research Marketing--Statistical methods Motivation research (Marketing) Nonprofit organizations--Marketing Product management Public relations Research--Management Sampling (Statistics) Selling Social sciences and management Statistics
Covers
Alternative Names
Chartered Institute of Marketing
Institute of Marketing and Sales Management
Institute of Marketing
London Institute of Marketing
Londres. Institute of Marketing
Languages