Institute of Marketing

Overview

Works:	142 works in 379 publications in 2 languages and 8,449 library holdings
Genres:	Periodicals Case studies Dictionaries Directories Handbooks and manuals
Roles:	Other, Editor, Publisher, isb

Publication Timeline

Most widely held works about Institute of Marketing

The industrial buying decision: implications for the sales approach in industrial marketing by Gordon T Brand( Book )
Annual report by Institute of Marketing( )
[Miscellaneous publications] by Institute of Marketing( )
The history of ISMA by Reg Bowden( Book )

Most widely held works by Institute of Marketing

Marketing plans : how to prepare them, how to use them by Malcolm McDonald( )

22 editions published between 1984 and 2007 in English and Undetermined and held by 2,175 WorldCat member libraries worldwide

"In this thoroughly updated fourth edition, McDonald has brought Marketing Plans: How to Prepare Them, How to Use Them, into the twenty-first century, including new material on key growth areas such as key account management and electronic marketing." "In this text, one of the world's leading marketing educators takes the reader through the whole process of marketing planning - from the initial assessment of a company's business plan, to the steps necessary to ensure a company achieves its profit targets."--Jacket

Marketing( )

in English and held by 1,430 WorldCat member libraries worldwide

Essentials of statistics in marketing by C. S Greensted( Book )

9 editions published between 1974 and 1982 in English and held by 367 WorldCat member libraries worldwide

Marketing research for managers by Sunny Crouch( Book )

7 editions published between 1984 and 1996 in English and held by 365 WorldCat member libraries worldwide

This practical introduction to marketing research covers the range of marketing research techniques. It describes how each stage in the research process is carried out with an appreciation of their strengths and weaknesses

Glossary of marketing terms by Norman A Hart( Book )

12 editions published between 1977 and 1987 in English and held by 252 WorldCat member libraries worldwide

The industrial buying decision: implications for the sales approach in industrial marketing by Gordon T Brand( Book )

8 editions published between 1972 and 1973 in English and held by 222 WorldCat member libraries worldwide

The fundamentals and practice of marketing by John Wilmshurst( Book )

10 editions published between 1978 and 1995 in English and held by 219 WorldCat member libraries worldwide

The fourth edition of this seminal text retains the clarity and simplicity of its predecessors in communicating the basic themes and principles of contemporary marketing. 'The Fundamentals and Practice of Marketing' has been substantially revised to take into account recent developments in the field - most particularly the changes wrought by new technology. It now follows a new structure and includes: * New chapters on: direct marketing, public relations; integrated marketing planning; wholesale and retail operations; relationship marketing; * Material on: services marketing, e-commerce, ethics and social responsibility, B2B marketing and external marketing environment * A range of new examples The book is accompanied by online resources for tutors which include: guidance notes on teaching methods for each chapter, case studies with suggested solutions and approaches, questions for discussion, and OHP masters. With a new clear and easy to use layout, this text will make learning easier for students Tutor Resource Material will be available to assist lecturers in their teaching New and up-to-date material has been added to keep readers abreast with new technology

Behavioural aspects of marketing by Keith C Williams( Book )

9 editions published between 1981 and 1994 in English and held by 208 WorldCat member libraries worldwide

Marketing in the not-for-profit sector by Margaret Kinnell Evans( Book )

1 edition published in 1997 in English and held by 203 WorldCat member libraries worldwide

"Through case studies and mini questionnaires, Marketing in the Not-for-Profit Sector shows how general marketing principles can be applied to the not-for-profit sector to achieve quality service and meet customer expectations." "Marketing in the Not-for-Profit Sector is relevant to all involved in the public and voluntary sectors. Both marketing managers and students will find it of particular relevance."--BOOK JACKET

The Practice of advertising by Chartered institute of marketing (GB)( Book )

13 editions published between 1978 and 1995 in English and held by 200 WorldCat member libraries worldwide

The fourth edition of The Practice of Advertising is fully updated and revised including chapters by twelve new authors who are all top professionals in their own fields. The Practice of Advertising starts by answering the question 'how' rather than 'why' in relation to advertising. It then introduces the background and growth of each of its major components, stating their present position and forecasting new developments

The principles and practice of export marketing by E. P Hibbert( Book )

7 editions published between 1985 and 1987 in English and held by 198 WorldCat member libraries worldwide

Management controls and marketing planning by R. M. S Wilson( Book )

1 edition published in 1979 in English and held by 191 WorldCat member libraries worldwide

Marketing communications by Colin Coulson-Thomas( Book )

6 editions published between 1983 and 1991 in English and held by 178 WorldCat member libraries worldwide

Case studies in international marketing( Book )

4 editions published in 1982 in English and held by 177 WorldCat member libraries worldwide

The fundamentals of advertising by John Wilmshurst( Book )

5 editions published between 1985 and 1986 in English and held by 173 WorldCat member libraries worldwide

Here, advertising is viewed from the perspective of advertisers, advertising agencies and the media. With the emphasis on practical application in the current marketing scene, this book includes examples, guidelines and checklists

Profitable product management by John Ward( Book )

6 editions published between 1984 and 1985 in English and Undetermined and held by 158 WorldCat member libraries worldwide

Financial aspects of marketing by Keith Ward( Book )

6 editions published between 1989 and 1995 in English and held by 144 WorldCat member libraries worldwide

First published in 1989

Marketing & management: a world register of organisations by I. G Anderson( Book )

4 editions published in 1969 in English and German and held by 137 WorldCat member libraries worldwide

Case studies in marketing, advertising, and public relations( Book )

4 editions published between 1984 and 1985 in English and held by 129 WorldCat member libraries worldwide

Business analysis for marketing managers by L. A Rogers( Book )

6 editions published in 1978 in English and held by 109 WorldCat member libraries worldwide