WorldCat Identities

Institute of Marketing

Overview
Works: 133 works in 358 publications in 2 languages and 8,346 library holdings
Genres: Periodicals  Case studies  Dictionaries  Directories  Handbooks and manuals 
Roles: Other, Editor, Publisher, Author
Classifications: HF5415.13, 658.802
Publication Timeline
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Most widely held works about Institute of Marketing
 
Most widely held works by Institute of Marketing
Marketing plans : how to prepare them, how to use them by Malcolm McDonald( Book )

18 editions published between 1984 and 2007 in English and held by 1,222 WorldCat member libraries worldwide

"In this thoroughly updated fourth edition, McDonald has brought Marketing Plans: How to Prepare Them, How to Use Them, into the twenty-first century, including new material on key growth areas such as key account management and electronic marketing." "In this text, one of the world's leading marketing educators takes the reader through the whole process of marketing planning - from the initial assessment of a company's business plan, to the steps necessary to ensure a company achieves its profit targets."
Marketing by Institute of Marketing( )

in English and held by 1,210 WorldCat member libraries worldwide

Essentials of statistics in marketing by C. S Greensted( Book )

10 editions published between 1974 and 1986 in English and held by 373 WorldCat member libraries worldwide

Marketing research for managers by Sunny Crouch( Book )

7 editions published between 1984 and 1996 in English and held by 371 WorldCat member libraries worldwide

This practical introduction to marketing research covers the range of marketing research techniques. It describes how each stage in the research process is carried out with an appreciation of their strengths and weaknesses
Glossary of marketing terms by Norman A Hart( Book )

11 editions published between 1977 and 1987 in English and held by 253 WorldCat member libraries worldwide

The fundamentals and practice of marketing by John Wilmshurst( Book )

10 editions published between 1978 and 1995 in English and held by 234 WorldCat member libraries worldwide

The fourth edition of this seminal text retains the clarity and simplicity of its predecessors in communicating the basic themes and principles of contemporary marketing. 'The Fundamentals and Practice of Marketing' has been substantially revised to take into account recent developments in the field - most particularly the changes wrought by new technology. It now follows a new structure and includes: 650_table.seel AddXMLRootTags.pl amazon-info.seel amazonls_marc.seel archivearchivein archivecontntdmin archivein autoconfig balancereport balancereport.template balancetrack balancetrackfile balancetrackfile.template balancetrack.template base64 bash_logger.config bash_logger.config.template bash_logger.sh bridcrosswalk bridgetformat bridwatcher bridwatcher-idebk bridwrapgoogle bridwrapmarc bridwrapmarcxml bridwraponix bridwrapsoh bsdatainnotify BundleFiles.pl cdf2marc-006.seel cdf2marc-007.seel cdf2marc-008.seel cdf2marc-leader.seel cdf2marc.seel CDF2Onix.bash cir_marc.seel cleanFiles.bash cleanlogs cleannotifylogs cleanupReports.bash codelist7.seel contntdmarchivein contributor.seel contributor_table.seel copystep countmarcrecs countrecords createaccount createReports.bash crosswalk crosswalkonix2cdf crosswalk_v1_0.wsdl curlUpload.pl dcg_marc.seel dc_marc.seel dcterms_marc.seel deapfunctions deapfunctions.template dir.properties dir.properties.template dos2unix dublincore_marc_all.seel eContent.bash eContentB.bash econtenthtmlfooter econtenthtmlheader econtentinprint econtentprint econtentprintmonthlyreport econtentprint.template edifactsweep eserials eSerials.bash eserialshtmlfooter eserialshtmlheader eserialsin eserialsmonthlyreport eSweep.bash finddups formatweblog ftpVendorLabels.pl gem_marc.seel GenericXml.class GenericXml$_main_closure1.class getbridbase getbridbase.template geteserialsharvests getformat getorderid getorderid.template google_marc.seel handofforder hostwatcher hostwatcherhtmlfooter hostwatcherhtmlheader IG_35AcqOrderImportTestRequest.xml inotify jms.properties jms.properties.template listaccounts log4j.properties logsplitter makeFiles.bash marc2cdf-006.seel marc2cdf-007.seel marc2cdf-008.seel marc2cdf-leader.seel marc2cdf.seel marc2Mods-abstract.seel marc2Mods-accessCondition.seel marc2Mods-classification.seel marc2Mods-extension.seel marc2Mods-genre-books.seel marc2Mods-genre-computerfiles.seel marc2Mods-genre-maps.seel marc2Mods-genre-music.seel marc2Mods-genre.seel marc2Mods-genre-serials.seel marc2Mods-genre-visualmaterials.seel marc2Mods-identifier.seel marc2Mods-language.seel marc2Mods-location.seel marc2Mods-name.seel marc2Mods-note.seel marc2Mods-originInfo.seel marc2Mods-physicalDescription.seel marc2Mods-recordInfo.seel marc2Mods-relatedItem.seel marc2Mods.seel marc2Mods-subject.seel marc2Mods-tableOfContents.seel marc2Mods-targetAudience.seel marc2Mods-titleInfo.seel marc2Mods-typeOfResource.seel marcchunker marc_dcsimple_loose.seel marc_dcsimple_oclc.seel marc_dcsimple.seel marc_dcterms_loose.seel marc_dcterms_oclc.seel marc_dcterms.seel marc_oclcadmin.seel marc_onixbook_Audience.seel marc_onixbook_Conference.seel marc_onixbook_Contributor.seel marc_onixbook_Description.seel marc_onixbook_Edition.seel marc_onixbook_Extent.seel marc_onixbook_Header.seel marc_onixbook_Language.seel marc_onixbook_Measure.seel marc_onixbook_OtherText.seel marc_onixbook_Prize.seel marc_onixbook_ProductContentType.seel marc_onixbook_ProductForm.seel marc_onixbook_ProductIdentifier.seel marc_onixbook_Publisher.seel marc_onixbook_RelatedProduct.seel marc_onixbook.seel marc_onixbook_Series.seel marc_onixbook_Subject.seel marc_onixbook_Title.seel MarcXml2MarcIso.bash MergeOnixDelimitedFiles.groovy mods2Marc-001-006.seel mods2Marc-007.seel mods2Marc-008.seel mods2Marc-01x-04x.seel mods2Marc-05x-08x.seel mods2Marc-1xx.seel mods2Marc-20x-24x.seel mods2Marc-2xx.seel mods2Marc-3xx.seel mods2Marc-5xx.seel mods2Marc-6xx.seel mods2Marc-7xx.seel mods2Marc-8xx.seel mods2Marc-genre-books.seel mods2Marc-genre-computerfiles.seel mods2Marc-genre-maps.seel mods2Marc-genre-music.seel mods2Marc-genre.seel mods2Marc-genre-serials.seel mods2Marc-genre-visualmaterials.seel mods2Marc-leader.seel mods2Marc.seel ncip_marc-acceptitem.seel ncip_marc.seel netreadonixonixdiffin netreadonixonixdiffin.template netreadonixonixdiffout netreadonixonixdiffout.template netreadonixonixmergein netreadonixonixmergein.template netreadonixonixmergeout netreadonixonixmergeout.template netreadonixtemplatefullin netreadonixtemplatefullin.template netreadonixtemplatefullout netreadonixtemplatefullout.template netreadonixtemplatemergein netreadonixtemplatemergein.template netreadonixtemplatemergeout netreadonixtemplatemergeout.template netreadtemplateonixdiffin netreadtemplateonixdiffin.template netreadtemplateonixdiffout netreadtemplateonixdiffout.template netreadtemplateonixfullin netreadtemplateonixfullin.template netreadtemplateonixfullout netreadtemplateonixfullout.template nextgen nextgenbacklist nextgenbacklistin nextgenbacklistin.template nextgenbalance nextgenfrontlistin nextgenfrontlistin-noRE nextgenfrontlistin-noRE.template nextgenfrontlistin.template nextgenfrontlistout nextgenfrontlistout.template nextgeninfrontlist nextgeninfrontlisthtmlfooter nextgeninfrontlisthtmlheader nextgeninfrontlistmonthlyreport nextgenout nextgenpostprocreport nextgenpostprocreport.template nextgen.template notify notifytemplate notify.template notifytemplate.template OAIPMH2Marc.bash oaipmh_marc.seel oaister oaister.template oclcterms_marc.seel oldbridwraponix Onix2CDF.bash onix2marc.seel onix4amazon.seel onixbook_marc_001_006.seel onixbook_marc_007.seel onixbook_marc_008.seel onixbook_marc_01x_04x.seel onixbook_marc_05x_08x.seel onixbook_marc_05x_09x.seel onixbook_marc_1xx.seel onixbook_marc_20x_24x.seel onixbook_marc_26x.seel onixbook_marc_2xx.seel onixbook_marc_3xx.seel onixbook_marc_4xx.seel onixbook_marc_5xx.seel onixbook_marc_650.seel onixbook_marc_6xx_1.seel onixbook_marc_6xx_2.seel onixbook_marc_6xx.seel onixbook_marc_7xx.seel onixbook_marc_887.seel onixbook_marc_8xx.seel onixbook_marc_9xx.seel onixbook_marc_extended.seel onixbook_marc_leader.seel onixbook_marc.seel onix_composition_template.xml onix_decomp_template.xml onix-long4amazon.seel ONIXOrderer-1.3-standalone.jar OnixSerials2Marc.seel pass2econtent productContentType_table.seel productForm_table.seel queuewatcher rsyncfilewatcher rsyncloginwatcher runErrLevel runErrLevel.template runRE runRE.template runVal runVal.template schemas selectrecs slxout sweepFiles.bash tempfile toplevelnotify transferredLabelFiles.lst upload_eSerials.bash Utilities validationnotify vdatadev vdataqa vdatatst vSerials.bash wckbindata wckbinprovider wckbsweep wcp wcpFilesweep.groovy wcpinmatching wcpinmatchinghtmlfooter wcpinmatchinghtmlheader wcpinmatching-idebk wcpinmatchingmonthlyreport wcplabels wcplabelsaging wcplabelsamples wcpmanifest wcpmanifestdg1 wcpmatching wmsacqpoimport wmsacqpoimportmonthlyreport wmsinacqpoimport wmsinacqpoimport-qa-service wmsinacqpoimporttestenqueue wmsinpatron wmsinpatronhtmlfooter wmsinpatronhtmlheader wmsinpatronmonthlyreport wmsreports x12sweep xmlchunker xmlcleanup xmlcleanupnew xmlcleanuptest xmlcomposition XmlCompositionRequest.xsd xmlcompositionservice xmljoiner XmlToolsLib.jar New chapters on: direct marketing, public relations; integrated marketing planning; wholesale and retail operations; relationship marketing; 650_table.seel AddXMLRootTags.pl amazon-info.seel amazonls_marc.seel archivearchivein archivecontntdmin archivein autoconfig balancereport balancereport.template balancetrack balancetrackfile balancetrackfile.template balancetrack.template base64 bash_logger.config bash_logger.config.template bash_logger.sh bridcrosswalk bridgetformat bridwatcher bridwatcher-idebk bridwrapgoogle bridwrapmarc bridwrapmarcxml bridwraponix bridwrapsoh bsdatainnotify BundleFiles.pl cdf2marc-006.seel cdf2marc-007.seel cdf2marc-008.seel cdf2marc-leader.seel cdf2marc.seel CDF2Onix.bash cir_marc.seel cleanFiles.bash cleanlogs cleannotifylogs cleanupReports.bash codelist7.seel contntdmarchivein contributor.seel contributor_table.seel copystep countmarcrecs countrecords createaccount createReports.bash crosswalk crosswalkonix2cdf crosswalk_v1_0.wsdl curlUpload.pl dcg_marc.seel dc_marc.seel dcterms_marc.seel deapfunctions deapfunctions.template dir.properties dir.properties.template dos2unix dublincore_marc_all.seel eContent.bash eContentB.bash econtenthtmlfooter econtenthtmlheader econtentinprint econtentprint econtentprintmonthlyreport econtentprint.template edifactsweep eserials eSerials.bash eserialshtmlfooter eserialshtmlheader eserialsin eserialsmonthlyreport eSweep.bash finddups formatweblog ftpVendorLabels.pl gem_marc.seel GenericXml.class GenericXml$_main_closure1.class getbridbase getbridbase.template geteserialsharvests getformat getorderid getorderid.template google_marc.seel handofforder hostwatcher hostwatcherhtmlfooter hostwatcherhtmlheader IG_35AcqOrderImportTestRequest.xml inotify jms.properties jms.properties.template listaccounts log4j.properties logsplitter makeFiles.bash marc2cdf-006.seel marc2cdf-007.seel marc2cdf-008.seel marc2cdf-leader.seel marc2cdf.seel marc2Mods-abstract.seel marc2Mods-accessCondition.seel marc2Mods-classification.seel marc2Mods-extension.seel marc2Mods-genre-books.seel marc2Mods-genre-computerfiles.seel marc2Mods-genre-maps.seel marc2Mods-genre-music.seel marc2Mods-genre.seel marc2Mods-genre-serials.seel marc2Mods-genre-visualmaterials.seel marc2Mods-identifier.seel marc2Mods-language.seel marc2Mods-location.seel marc2Mods-name.seel marc2Mods-note.seel marc2Mods-originInfo.seel marc2Mods-physicalDescription.seel marc2Mods-recordInfo.seel marc2Mods-relatedItem.seel marc2Mods.seel marc2Mods-subject.seel marc2Mods-tableOfContents.seel marc2Mods-targetAudience.seel marc2Mods-titleInfo.seel marc2Mods-typeOfResource.seel marcchunker marc_dcsimple_loose.seel marc_dcsimple_oclc.seel marc_dcsimple.seel marc_dcterms_loose.seel marc_dcterms_
The industrial buying decision: implications for the sales approach in industrial marketing by Gordon T Brand( Book )

8 editions published between 1972 and 1973 in English and held by 223 WorldCat member libraries worldwide

The principles and practice of export marketing by E. P Hibbert( Book )

7 editions published between 1985 and 1987 in English and held by 207 WorldCat member libraries worldwide

Behavioural aspects of marketing by Keith C Williams( Book )

9 editions published between 1981 and 1994 in English and held by 207 WorldCat member libraries worldwide

Marketing in the not-for-profit sector by Margaret Kinnell Evans( Book )

1 edition published in 1997 in English and held by 206 WorldCat member libraries worldwide

The Practice of advertising by Chartered institute of marketing (GB)( Book )

12 editions published between 1978 and 1990 in English and held by 206 WorldCat member libraries worldwide

The fourth edition of The Practice of Advertising is fully updated and revised including chapters by twelve new authors who are all top professionals in their own fields. The Practice of Advertising starts by answering the question 'how' rather than 'why' in relation to advertising. It then introduces the background and growth of each of its major components, stating their present position and forecasting new developments
Management controls and marketing planning by R. M. S Wilson( Book )

1 edition published in 1979 in English and held by 194 WorldCat member libraries worldwide

Marketing communications by Colin Coulson-Thomas( Book )

6 editions published between 1983 and 1991 in English and held by 185 WorldCat member libraries worldwide

The fundamentals of advertising by John Wilmshurst( Book )

5 editions published between 1985 and 1986 in English and held by 176 WorldCat member libraries worldwide

Here, advertising is viewed from the perspective of advertisers, advertising agencies and the media. With the emphasis on practical application in the current marketing scene, this book includes examples, guidelines and checklists
Case studies in international marketing( Book )

3 editions published in 1982 in English and held by 175 WorldCat member libraries worldwide

Profitable product management by John Ward( Book )

5 editions published between 1984 and 1985 in English and held by 169 WorldCat member libraries worldwide

Omschrijving van de taken en verantwoordelijkheden van een produktmanager
Financial aspects of marketing by Keith Ward( Book )

4 editions published between 1989 and 1990 in English and held by 142 WorldCat member libraries worldwide

First published in 1989
Marketing & management: a world register of organisations by Ian Gibson Anderson( Book )

3 editions published in 1969 in English and German and held by 134 WorldCat member libraries worldwide

Case studies in marketing, advertising, and public relations( Book )

4 editions published between 1984 and 1985 in English and held by 130 WorldCat member libraries worldwide

Business analysis for marketing managers by L. A Rogers( Book )

6 editions published in 1978 in English and held by 112 WorldCat member libraries worldwide

 
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Marketing plans : how to prepare them, how to use them
Alternative Names
Languages
English (161)

German (1)

Covers
Marketing research for managersThe fundamentals and practice of marketingMarketing in the not-for-profit sector