Institute of Marketing

Overview

Works:	162 works in 424 publications in 2 languages and 8,808 library holdings
Genres:	Periodicals Case studies Dictionaries Directories
Roles:	Other, Editor, Publisher, isb
Classifications:	HF5415.13, 658.802

Publication Timeline

Most widely held works about Institute of Marketing

The industrial buying decision: implications for the sales approach in industrial marketing by Gordon T Brand( Book )
Annual report by Institute of Marketing( )
The history of ISMA by Reg Bowden( Book )
[Miscellaneous publications] by Institute of Marketing( )

Most widely held works by Institute of Marketing

Marketing plans : how to prepare them, how to use them by Malcolm McDonald( )

22 editions published between 1984 and 2007 in English and held by 2,164 WorldCat member libraries worldwide

"In this thoroughly updated fourth edition, McDonald has brought Marketing Plans: How to Prepare Them, How to Use Them, into the twenty-first century, including new material on key growth areas such as key account management and electronic marketing." "In this text, one of the world's leading marketing educators takes the reader through the whole process of marketing planning - from the initial assessment of a company's business plan, to the steps necessary to ensure a company achieves its profit targets."--Jacket

Marketing( )

in English and held by 1,617 WorldCat member libraries worldwide

Essentials of statistics in marketing by C. S Greensted( Book )

9 editions published between 1974 and 1982 in English and held by 374 WorldCat member libraries worldwide

Marketing research for managers by Sunny Crouch( Book )

8 editions published between 1984 and 1996 in English and held by 364 WorldCat member libraries worldwide

This practical introduction to marketing research covers the range of marketing research techniques. It describes how each stage in the research process is carried out with an appreciation of their strengths and weaknesses

Glossary of marketing terms by Norman A Hart( Book )

13 editions published between 1977 and 1987 in English and held by 244 WorldCat member libraries worldwide

The industrial buying decision: implications for the sales approach in industrial marketing by Gordon T Brand( Book )

9 editions published between 1972 and 1973 in English and held by 228 WorldCat member libraries worldwide

Marketing in the not-for-profit sector by Margaret Kinnell Evans( Book )

1 edition published in 1997 in English and held by 213 WorldCat member libraries worldwide

"Through case studies and mini questionnaires, Marketing in the Not-for-Profit Sector shows how general marketing principles can be applied to the not-for-profit sector to achieve quality service and meet customer expectations." "Marketing in the Not-for-Profit Sector is relevant to all involved in the public and voluntary sectors. Both marketing managers and students will find it of particular relevance."--BOOK JACKET

Behavioural aspects of marketing by Keith C Williams( Book )

9 editions published between 1981 and 1994 in English and held by 206 WorldCat member libraries worldwide

The principles and practice of export marketing by E. P Hibbert( Book )

7 editions published between 1985 and 1987 in English and held by 203 WorldCat member libraries worldwide

Management controls and marketing planning by R. M. S Wilson( Book )

2 editions published between 1979 and 1980 in English and held by 195 WorldCat member libraries worldwide

Marketing communications by Colin Coulson-Thomas( Book )

6 editions published between 1983 and 1991 in English and held by 188 WorldCat member libraries worldwide

Case studies in international marketing( Book )

4 editions published in 1982 in English and held by 182 WorldCat member libraries worldwide

The fundamentals of advertising by John Wilmshurst( Book )

5 editions published between 1985 and 1986 in English and held by 182 WorldCat member libraries worldwide

Here, advertising is viewed from the perspective of advertisers, advertising agencies and the media. With the emphasis on practical application in the current marketing scene, this book includes examples, guidelines and checklists

Profitable product management by John Ward( Book )

9 editions published between 1984 and 1988 in English and Undetermined and held by 163 WorldCat member libraries worldwide

Financial aspects of marketing by Keith Ward( Book )

6 editions published between 1989 and 1995 in English and held by 145 WorldCat member libraries worldwide

First published in 1989

Marketing & management: a world register of organisations by Ian Gibson Anderson( Book )

6 editions published in 1969 in English and German and held by 140 WorldCat member libraries worldwide

Case studies in marketing, advertising, and public relations( Book )

6 editions published between 1984 and 1985 in English and held by 135 WorldCat member libraries worldwide

The fundamentals and practice of marketing by John Wilmshurst( Book )

3 editions published in 1984 in English and held by 116 WorldCat member libraries worldwide

Business analysis for marketing managers by L. A Rogers( Book )

7 editions published in 1978 in English and held by 115 WorldCat member libraries worldwide

The fundamentals and practice of marketing by John Wilmshurst( Book )

2 editions published in 1995 in English and held by 103 WorldCat member libraries worldwide

Now established as the standard introductory text, the third edition of this book has been thoroughly revised and updated to give greater emphasis on the dynamic nature of effective marketing management. The new syllabus requirements of the Chartered Institute of Marketing are fully covered and a number of short case histories are included. Students, as well as general readers, will find it of great value with its straightforward presentation of marketing ideas and practices