WorldCat Identities

Marketing Science Institute

Overview
Works: 875 works in 2,019 publications in 1 language and 24,915 library holdings
Genres: Conference papers and proceedings  Bibliography  Periodicals  Case studies 
Roles: Other, Editor, Publisher
Classifications: HF5415.2, 659.1019
Publication Timeline
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Most widely held works about Marketing Science Institute
 
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Most widely held works by Marketing Science Institute
Nonverbal communication in advertising by Sidney Hecker( Book )

4 editions published in 1988 in English and held by 748 WorldCat member libraries worldwide

Cognitive and affective responses to advertising by Patricia Cafferata( Book )

5 editions published between 1988 and 1989 in English and held by 501 WorldCat member libraries worldwide

Developing a market orientation by Rohit Deshpande( Book )

8 editions published in 1999 in English and Undetermined and held by 453 WorldCat member libraries worldwide

Market orientation is best defined as an organization-level culture, a set of shared values and beliefs about putting the customer first in business planning. This book demonstrates the importance of market orientation on organizational culture (the shared set of values for putting customers first), on strategy (the creation of superior value for a firm's customers), and on tactics (the set of cross-functional activities directed at creating and satisfying customers)
Brand policy determination by Victor J Cook( Book )

5 editions published in 1967 in English and held by 392 WorldCat member libraries worldwide

Knowledge development in marketing : the MSI experience by Paul N Bloom( Book )

3 editions published in 1987 in English and held by 371 WorldCat member libraries worldwide

Promotional decisions using mathematical models by Patrick J Robinson( Book )

6 editions published in 1967 in English and Undetermined and held by 370 WorldCat member libraries worldwide

Comparative analysis for international marketing by Vern Terpstra( Book )

5 editions published in 1967 in English and held by 365 WorldCat member libraries worldwide

Experiments on the value of information in simulated marketing environments by Paul E Green( Book )

3 editions published in 1967 in English and held by 361 WorldCat member libraries worldwide

Personal selling in a modern perspective by Patrick J Robinson( Book )

3 editions published in 1967 in English and held by 345 WorldCat member libraries worldwide

Industrial buying and creative marketing by Patrick J Robinson( Book )

3 editions published in 1967 in English and held by 332 WorldCat member libraries worldwide

Multidimensional scaling and related techniques in marketing analysis by Paul E Green( Book )

5 editions published between 1970 and 1983 in English and Undetermined and held by 313 WorldCat member libraries worldwide

Advertising and consumer psychology( Book )

1 edition published in 1986 in English and held by 289 WorldCat member libraries worldwide

Review of marketing( )

in English and held by 266 WorldCat member libraries worldwide

The bibliography of marketing research methods by John R Dickinson( Book )

2 editions published in 1990 in English and held by 237 WorldCat member libraries worldwide

Multinational product management by American Marketing Association/Marketing Science Institute Research Workshop( Book )

3 editions published between 1976 and 1977 in English and held by 230 WorldCat member libraries worldwide

International marketing : managerial issues, research, and opportunities( Book )

4 editions published in 1983 in English and held by 224 WorldCat member libraries worldwide

Marketing development in the European Economic Community by Marketing Science Institute( Book )

6 editions published in 1964 in English and held by 208 WorldCat member libraries worldwide

Conceptualization and measurement of consumer satisfaction and dissatisfaction by H. Keith Hunt( Book )

11 editions published in 1977 in English and held by 161 WorldCat member libraries worldwide

Cumulative advertising effects : sources and implications by Darral G Clarke( Book )

2 editions published in 1977 in English and held by 125 WorldCat member libraries worldwide

Analytic approaches to product and marketing planning : proceedings of workshop( Book )

3 editions published in 1979 in English and held by 122 WorldCat member libraries worldwide

 
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Audience Level
0
Audience Level
1
  Kids General Special  
Audience level: 0.44 (from 0.29 for Marketing ... to 0.84 for Catalog of ...)

Developing a market orientation
Alternative Names
M.S.I.

M.S.I. (Marketing Science Institute)

MSI

MSI (Marketing Science Institute)

MSI (Marketing Science Institute ; Cambridge Mass.)

Languages
English (99)

Covers