WorldCat Identities

Blackwell, Roger D.

Overview
Works: 112 works in 423 publications in 3 languages and 7,429 library holdings
Genres: Case studies  Textbooks 
Roles: Author, Editor, Other, Thesis advisor
Classifications: HF5415.3, 658.8342
Publication Timeline
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Most widely held works by Roger D Blackwell
Consumer behavior by James F Engel( Book )

156 editions published between 1968 and 2012 in 4 languages and held by 3,067 WorldCat member libraries worldwide

A textbook which focuses on economic, demographic and sociocultural trends, serving to alert students to the many aspects that impact buyer behaviour and long-term strategic planning. The EKB model as well as core chapter information, has been updated to reflect the impact of technology on consumer behaviour. In addition, there is inclusion of information detailing psychological processes and their affects on consumer behaviour
Brands that rock by Roger D Blackwell( )

11 editions published between 2003 and 2004 in English and held by 707 WorldCat member libraries worldwide

The unique ability of rock and roll to inspire fanatical support from its customers is undeniable; the loyalty showered upon the Rolling Stones, Elton John, Aerosmith, and others who create it, unmatched; and the lessons for corporate America, endless. In the past, business leaders have looked to the successes of other firms to guide their own strategies for increasing market share and capturing more consumer attention, spending, and loyalty. However, in today{u2019}s hyper-competitive marketplace, managers are looking for ways to shake, rattle, and roll corporate America{u2019}s traditional marketing and branding mindset. In Brands That Rock, Roger Blackwell and Tina Stephan, co-authors of best-selling Customers Rule! and From Mind To Market, take readers behind the music to uncover how businesses can create brands that become adopted by culture and capture a long-term position in the marketplace. Brands That Rock takes a unique, behind-the-music look at how businesses can increase brand awareness, customer loyalty, and profits by implementing some of the same strategies that legendary bands have used to transform customers into fan and create deep, emotional connections with them. Aerosmith and Madonna offer insight into how to evolve a brand to remain relevant in the marketplace without alienating current fans, while the Rolling Stones and KISS prove that successful execution at all levels of the brand experience are key to capturing long-term loyalty. Stephan and Blackwell also examine how businesses, from Victoria{u2019}s Secret and Wal-Mart to Cadillac and Kraft, have implemented {u2018}rock and roll strategies{u2019} to become adopted by culture and secure fans in their own right. Filled with fun anecdotes and interviews from industry insiders, Brands That Rock will relate to managers who grew up with classic rock, showing them how build iconic brands, and delight fans decade after decade. Roger D. Blackwell (Columbus, OH) is President of Roger Blackwell Associates, a consulting firm that works with Fortune 500 companies in the areas of consumer trends, strategy, e-commerce, and global business. A highly sought-after speaker, he is also Professor of Marketing at the Fisher College of Business at The Ohio State University. Tina Stephan (Columbus, OH and New York, NY) is Vice President of Roger Blackwell Associates. Together, they have collaborated on eight books, including Customers Rule! and From Mind to Market, and numerous articles and research projects
Contemporary cases in consumer behavior by Roger D Blackwell( Book )

35 editions published between 1976 and 1993 in English and Undetermined and held by 565 WorldCat member libraries worldwide

This collection of 44 classic and contemporary cases allows students to develop their analytical skills as they apply consumer behaviour concepts. A variety of sizes and types of companies are addressed to give students a broad understanding of the application of consumer behaviour concepts
From mind to market : reinventing the retail supply chain by Roger D Blackwell( Book )

11 editions published in 1997 in English and Spanish and held by 502 WorldCat member libraries worldwide

As the middle class continues to shrink, retail space remains overbuilt, and consumers are ever more savvy and increasingly pressured by time constraints, it is no wonder that suppliers, manufacturers, wholesalers, retailers, and small business owners nationwide are searching for the way to dominate today's - and tomorrow's - marketplace. The answer lies in mastering the demand chain and in gaining the ability to penetrate the mind of the consumer
Customers rule! : why the e-commerce honeymoon is over and where winning businesses go from here by Roger D Blackwell( Book )

7 editions published in 2001 in English and held by 486 WorldCat member libraries worldwide

"Roger Blackwell and Kristina Stephan have spent years watching, analyzing, and advising the players. In Customers Rule! they offer case studies that reveal the inside story of successful operations like Victoria's Secret, L.L. Bean, Nordstrom's, Sherwin-Williams, and a dozen other corporations - companies that have created a blended strategy that combines the best of online and offline commerce. They also reveal the flaws that made companies like Boo.com, eToys, and Pets.com road kill on the information superhighway."
Research in consumer behavior by David T Kollat( Book )

9 editions published in 1970 in English and held by 392 WorldCat member libraries worldwide

Cases in consumer behavior by Roger D Blackwell( Book )

14 editions published between 1969 and 1970 in English and Undetermined and held by 389 WorldCat member libraries worldwide

From the edge of the world by Roger D Blackwell( Book )

12 editions published between 1994 and 1995 in English and held by 326 WorldCat member libraries worldwide

Blackwell describes which country has the fastest growing economy in the world, discusses whether Japan's sun is rising or falling, and presents new insights into the United States' North American neighbors, Canada and Mexico. Topics range from the future of Africa to who will emerge as the dominant world power in the twenty-first century. Blackwell also provides practical advice about vacationing in these countries, stressing how to turn such vacations into lessons for personal and professional prosperity. Illustrated with photographs from Blackwell's travels, the book compiles his observations of numerous cultures of the world. Blackwell then applies his ideas to many aspects of life, from finding a career in the age of unemployment to understanding the problems of crime, education, and cultural diversity. Focusing on improving our society's ability to "think globally," Blackwell demonstrates how the principles that make countries great can also be applied to families and individuals
Strategic marketing by David T Kollat( Book )

14 editions published between 1971 and 1976 in English and held by 322 WorldCat member libraries worldwide

Cases in marketing management and strategy by Roger D Blackwell( Book )

6 editions published between 1984 and 1985 in English and held by 128 WorldCat member libraries worldwide

Global marketing : perspectives and cases by Salah S Hassan( Book )

11 editions published in 1994 in English and held by 110 WorldCat member libraries worldwide

Consumer behaviour : an Asia Pacific approach by Roger D Blackwell( Book )

3 editions published between 2001 and 2006 in English and Undetermined and held by 78 WorldCat member libraries worldwide

Applies behavioural science concepts to the understanding of the activities of individuals in the marketplace. It contains diverse and balanced coverage of consumer behaviour research in theory and application
Consumer attitudes toward health care and medical malpractice by Roger D Blackwell( Book )

1 edition published in 1977 in English and held by 68 WorldCat member libraries worldwide

Comportamiento del consumidor by Roger D Blackwell( Book )

6 editions published between 2002 and 2003 in Spanish and held by 37 WorldCat member libraries worldwide

Comportamiento e investigación del consumidor - ¿Cómo el análisis del consumidor afecta la estrategia de negocios? - Proceso de decisión del consumidor - Procesos previos a la compra: reconocimiento de la necesidad búsqueda y evaluación - Compra - Proceso posteriores a la compra: consumo y evaluación - Demografía, psicografía y personalidad - Motivación del consumidor - Intenciones, actitudes, creencias y emociones de los consumidores - Cultura, etnicidad y clase social - Influencias familiares y domésticas - Influencia de grupos e individuos - Hacer contacto - Modificar la opinión de los consumidores - Cómo ayudar a los consumidores a recordar
Consumer driven health care by Roger D Blackwell( Book )

1 edition published in 2005 in English and held by 36 WorldCat member libraries worldwide

Consumer Behavior by Roger D Blackwell( )

in English and held by 23 WorldCat member libraries worldwide

Laboratory equipment for marketing research( Book )

2 editions published in 1970 in English and held by 17 WorldCat member libraries worldwide

American attitudes toward death and funerals : a study by Roger D Blackwell( Book )

2 editions published between 1970 and 1974 in English and held by 11 WorldCat member libraries worldwide

El cliente manda : la importancia de las cadenas de abastecimiento en la satisfaccin̤ de sus necesidades by Roger D Blackwell( Book )

3 editions published between 2001 and 2002 in Spanish and English and held by 11 WorldCat member libraries worldwide

Consumer decisions to reduce or stop using products and services : preliminary results of a nationwide study by Douglass K Hawes( Book )

2 editions published in 1975 in English and held by 10 WorldCat member libraries worldwide

 
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From mind to market : reinventing the retail supply chain
Covers
Brands that rockContemporary cases in consumer behaviorFrom mind to market : reinventing the retail supply chainCustomers rule! : why the e-commerce honeymoon is over and where winning businesses go from hereFrom the edge of the worldGlobal marketing : perspectives and casesConsumer behaviour : an Asia Pacific approachComportamiento del consumidor
Alternative Names
Blackwell, Roger 1940-

Blackwell, Roger Dale 1940-

Блэкуэлл, Роджер Д.

ブラックウェル, ロジャー・D

Languages
English (284)

Spanish (11)

Chinese (4)