WorldCat Identities

Baker, Michael J. 1935-

Works: 80 works in 738 publications in 4 languages and 10,038 library holdings
Genres: Dictionaries  Encyclopedias  Case studies  History  Conference papers and proceedings  Periodicals  Handbooks and manuals 
Roles: Author, Editor, Speaker, Other, Honoree, Creator, Thesis advisor
Classifications: HF5415, 658.8
Publication Timeline
Most widely held works by Michael J Baker
The marketing book by Michael J Baker( )

102 editions published between 1987 and 2016 in 3 languages and held by 2,314 WorldCat member libraries worldwide

Used by students and practitioners, this book gathers together the insights of the UK's most important and influential marketing thinkers. This fifth edition has been extensively updated to reflect changes and trends in current marketing thinking and practice
Marketing theory : a student text by Christian Grönroos( )

42 editions published between 2000 and 2016 in English and Undetermined and held by 1,045 WorldCat member libraries worldwide

'Marketing Theory' presents a comprehensive scholarly overview of the development of marketing theory. Drawing on a variety of international sources, the editors bring together key contributions to the field that reflects both historical and contemporary debates and influences
Macmillan dictionary of marketing & advertising by Michael J Baker( Book )

55 editions published between 1984 and 1998 in English and Undetermined and held by 757 WorldCat member libraries worldwide

The third edition of the much acclaimed Macmillan Dictionary of Marketing and Advertising, is the definitive resource for all those who wish to be familiar with marketing and advertising terms. It has been thoroughly up-dated and expanded ensuring it reflects the most recent conceptual and linguistic developments in this increasingly important and influential field. Encyclopaedic in coverage and providing clear and informative definitions, this book is ideal both for students and practitioners of advertising and marketing and the interested lay person
Marketing strategy and management by Michael J Baker( Book )

63 editions published between 1985 and 2014 in 3 languages and held by 732 WorldCat member libraries worldwide

Retaining its indepth and analytical approach, the third edition pays particular attention to the implementation of strategy in practice, including the business to business, service, international and social and public sectors
Marketing : an introductory text by Michael J Baker( Book )

57 editions published between 1971 and 2006 in 3 languages and held by 632 WorldCat member libraries worldwide

"The seventh edition of 'Marketing: An Introductory Text' by Michael J. Baker has been extensively revised, re-structured and updated, based on careful analysis of both major textbooks and detailed feedback from students and tutors. First published in 1971, this authoritative work has been the foundation textbook for innumerable marketing courses throughout the English-speaking world and has also been translated into other languages While the content reflects that required for an introductory course in Marketing, its approach differs in several important ways from 'standard' textbooks. First and foremost, Baker sees marketing as a synthetic integrative discipline firmly founded in the social sciences, especially Economics, Psychology and Sociology, which seeks to pull together theories, knowledge and ideas from a variety of more theoretically based 'single disciplines', and integrate them into a holistic approach capable of implementation through practice. While it may be true that marketing decisions are situation specific and call for tailored decisions, this does not mean that theoretical frameworks and findings cannot be applied to diagnose, analyse and solve these problems. 'Marketing: An Introductory Text' provides the foundations for such an understanding, as well as for more advanced study of the many sub-fields and specialisations that have evolved in recent years such as Brand Management, E-commerce and Services Marketing
Marketing's domain by Michael J Baker( )

5 editions published in 2002 in English and held by 470 WorldCat member libraries worldwide

Capitalism versus communism, pure competition versus monopoly, globalisation versus domestic competition, qualitative versus quantitative, positivistic versus interpretivistic . . .and so on. It is the very essence of debate and argument that we adopt diametrically opposedpositions despite the fact that invariably we find that polar opposites are the exception rather than the rule
Marketing : theory and practice by Michael J Baker( Book )

47 editions published between 1976 and 2016 in English and Undetermined and held by 386 WorldCat member libraries worldwide

This new edition of Michael Baker's popular text again starts from the premise that the development of marketing depends on the integration of theory and practice and that if marketing is to achieve the transition from art to applied science, it must establish a sound theoretical foundation in its own right. The book has been thoroughly updated to take account of new developments and many new contributions from leading marketing academics have been added including 13 entirely new chapters covering areas such as relationship marketing, marketing and Eastern Europe and Market Segmentation
Companion encyclopedia of marketing( Book )

11 editions published in 1995 in English and held by 314 WorldCat member libraries worldwide

Product strategy and management by Michael J Baker( Book )

37 editions published between 1996 and 2011 in English and held by 276 WorldCat member libraries worldwide

This is a review and analysis of the issues involved in managing products through their life cycle. The work has a managerial orientation and will be ideal for students of marketing, business studies and product development courses
Marketing new industrial products by Michael J Baker( Book )

16 editions published between 1975 and 1978 in English and Undetermined and held by 254 WorldCat member libraries worldwide

The IEBM encyclopedia of marketing by Michael J Baker( Book )

16 editions published between 1999 and 2001 in English and held by 241 WorldCat member libraries worldwide

"The IEBM Encyclopedia of Marketing explains every facet of marketing theory and practice. The new edition of this major reference book provides a comprehensive, authoritative, rigorous and up-to-date guide to marketing bringing together a collection of original essays and integrating the respective elements of marketing into a unified field of study. Comprehensive and global in scope and content, this encyclopedia has been written by renowned international experts, including Peter Doyle, Evert Gummesson, Philip Kotler, Malcom McDonald, Bert Rosenbloom and Yoram Wind, amongst many others." "Coverage includes: the nature and scope of marketing; the theoretical foundations; marketing management; the marketing mix; marketing in practice; special topics of significance including strategic alliances, green marketing and Postmodernism."--Jacket
The role of design in international competitiveness by D. O Ughanwa( Book )

13 editions published between 1988 and 2018 in English and held by 235 WorldCat member libraries worldwide

"Design is an important factor in business success. This book, first published in 1989, analyses what the role of design is in business success; just what design is; and how both design and its management might be improved. It draws on extensive original research by the authors in eighty-seven companies regarded as leaders in the field of export and technological achievement and it reports on the experiences of these companies. Among the book's many important conclusions and recommendations for improved practice are: that design, rather than price, is the key factor in determining customer/user satisfaction; and that success with design is the leading characteristic of firms that compete successfully in international markets."--Provided by publisher
Marketing and competitive success by Michael J Baker( Book )

11 editions published in 1989 in English and held by 223 WorldCat member libraries worldwide

The marketing manual by Michael J Baker( Book )

13 editions published between 1998 and 2017 in English and held by 200 WorldCat member libraries worldwide

The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies, this book demonstrates how to prepare your marketing plan. The Marketing Manual addresses the 3 fundamental questions facing the business planner: *where are we now? *where do we want to go? *how do we get there? The workbook elaborates on these essential questions helping you to address your own marketing problem and work through to the preparation of an operational marketing plan. This is not a theory book but a manual that trains the student in the application of key marketing concepts to solving real marketing problems or completing a degree or diploma level project Based on a powerful diagrammatic approach backed by exercises (including matrices, self-tests, checklists) and model answers creating a framework for using the 'tools' of analysis Written by one of the UK's leading marketing academics for his undergraduate and professional students to complete their marketing project course work
Marketing in adversity by Michael J Baker( Book )

12 editions published between 1976 and 2013 in English and Undetermined and held by 194 WorldCat member libraries worldwide

Industrial innovation : technology, policy, diffusion by Michael J Baker( Book )

15 editions published between 1979 and 1993 in English and Undetermined and held by 168 WorldCat member libraries worldwide

How much can innovation contribute to the quality of life? How can innovation be used to develop and market commercial products? These are two major questions considered by an international symposium of active researchers from the USA and Europe in the fields of industrial innovation which was held at the University of Strathclyde, Glasgow. The scope of the papers is extensive and embraces the whole process of innovation, from invention through development to commercialisation and diffusion. Some papers cover broad general issues such as the social and economic consequences of innovation and government policies towards innovation and research and development. Others provide highly specific and pragmatic advice upon the management of innovation and the development of marketing strategies to promote the speedy acceptance of new products and processes. Despite the diversity of the contributions, a number of clear themes emerge. These include the importance, for successful innovation, of clearly identifying user needs and the need for total immersion in the detail of an industry or market in order to understand the diffusion of an innovation. In short, there is something in this book for anyone who is concerned with the impact and influence of technological innovation on our future
Product policy and management by Michael J Baker( Book )

13 editions published between 1976 and 1983 in English and held by 162 WorldCat member libraries worldwide

Research for marketing by Michael J Baker( Book )

18 editions published between 1991 and 1992 in English and held by 156 WorldCat member libraries worldwide

Dictionary of marketing & advertising by Michael J Baker( Book )

6 editions published between 1985 and 1998 in English and Undetermined and held by 152 WorldCat member libraries worldwide

Organizational buying behaviour : purchasing and marketing management implications by Stephen T Parkinson( Book )

11 editions published between 1986 and 2016 in English and Undetermined and held by 140 WorldCat member libraries worldwide

This book looks at the behaviour of the organizational customer and is designed to help the industrial marketing manager understand and predict his customers' behaviour effectively
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Audience Level
  Kids General Special  
Audience level: 0.47 (from 0.03 for Marketing ... to 0.77 for Industrial ...)

The marketing book
Marketing theory : a student textMacmillan dictionary of marketing & advertisingMarketing strategy and managementMarketing : an introductory textMarketing : theory and practiceCompanion encyclopedia of marketingProduct strategy and managementThe IEBM encyclopedia of marketing
Alternative Names
Baker, M. J.

Baker, M. J. 1935-

Baker, M. J. 1935- (Michael John)

Baker, M. J. (Michael J.), 1935-

Baker, M. J. (Michael John)

Baker, M. J. (Michael John), 1935-

Baker, Michael.

Baker, Michael 1935-

Baker Michael J.

Baker, Michael J. 1935-

Baker, Michael J. 1935- (Michael John)

Baker, Michael John

Baker, Michael John 1935-

Michael J. Baker Michael John; 1935-

Бейкер, Майкл 1935-

Бейкер Майкл Дж.

Бейкер, Майкл Дж 1935-

ベイカー, マイケル・J

マイケル・J. ベイカー