WorldCat Identities

Andreasen, Alan R. 1934-

Overview
Works: 69 works in 311 publications in 5 languages and 7,335 library holdings
Genres: Conference papers and proceedings  Case studies 
Roles: Author, Editor, Honoree, Originator, Author of introduction, Other
Classifications: HF5415, 658.8
Publication Timeline
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Most widely held works by Alan R Andreasen
Strategic marketing for nonprofit organizations by Philip Kotler( Book )

92 editions published between 1975 and 2015 in 5 languages and held by 2,138 WorldCat member libraries worldwide

Reflecting contemporary research developments, this text forms a conceptual and practical foundation for marketing in non-profit organisations. Its coverage encompasses the entire process, providing valuable insights on strategic evaluations, positioning, and market targeting
The disadvantaged consumer by Alan R Andreasen( Book )

11 editions published in 1975 in English and Undetermined and held by 849 WorldCat member libraries worldwide

Social marketing in the 21st century by Alan R Andreasen( Book )

14 editions published between 2005 and 2006 in English and held by 677 WorldCat member libraries worldwide

"The goal of this cutting-edge book is to reposition social marketing so that foundations, government agencies, and various nonprofits will approach social change in a way that reaches both upstream and downstream individuals in society. Author Alan R. Andreasen outlines potential roles, restates fundamental principles, and then suggests how social marketing might be applied to a sample of nontraditional challenges"--Jacket
Marketing social change : changing behavior to promote health, social development, and the environment by Alan R Andreasen( Book )

10 editions published in 1995 in English and held by 542 WorldCat member libraries worldwide

Marketing Social Change offers a revolutionary approach to solving a range of social problems - drug use, smoking, pollution, unsafe sex, and overpopulation - by applying marketing techniques and concepts to change behavior. Using illustrative examples of innovative marketing programs, the author describes the process of developing and implementing an effective social marketing strategy. This successful approach is based on Alan R. Andreasen's more than twenty years' experience consulting, teaching, and researching for social marketing programs around the world. This valuable resource offers public health officials, social service agencies, educators, and health care and nonprofit professionals a state-of-the-art approach to marketing social solutions and behavioral change
Cheap but good marketing research by Alan R Andreasen( Book )

10 editions published in 1988 in English and held by 495 WorldCat member libraries worldwide

Expanding the audience for the performing arts by Alan R Andreasen( )

5 editions published between 1987 and 1991 in English and held by 401 WorldCat member libraries worldwide

Becoming involved in the arts is a process that involves movement through several stages, from disinterest to active attendance at and enthusiasm for performing arts events. Since target consumers at any time will differ in their placement on this continuum, marketing programs to expand arts audiences must first identify where each target segment is and then motivate that group to move to the next stage. A six-stage model, labelled the "Performing Arts Adoption Process," is a first approximation of this process. Data from the survey of Public Participation in the Arts are used to test the model and explore its implications. Detailed comparisons of consumers at adjacent stages in the process, using both bivariate and multivariate analytic techniques, appear to support both the validity and the usefulness of the model to both arts managers and future researchers in the field. (Aem)
Ethics in social marketing( Book )

9 editions published in 2001 in English and held by 387 WorldCat member libraries worldwide

Marketing research that won't break the bank : a practical guide to getting the information you need by Alan R Andreasen( Book )

9 editions published in 2002 in English and held by 377 WorldCat member libraries worldwide

"In Marketing Research That Won't Break the Bank, Alan Andreasen shows readers how to get the information they need to make smart, strategic decisions without spending a lot of money. The tools and techniques presented will help managers gain an in-depth understanding of their target market, competitors, and environment without stretching the organization's budget." "Marketing Research That Won't Break the Bank shows that research need not be expensive, overly complex, or involve complicated statistics to be extremely helpful to managers in a wide range of organizations. Andreasen demystifies marketing research in an accessible, readable, and easy-to-use way, sweeping away the misconceptions that keep managers from doing marketing research and motivating them to get started. He offers a basic approach that assures that any research done is actually needed and useful to the manager and describes a variety of low-cost research techniques that can provide management with crucial market insights and improve decision making. Andreasen offers insights on how to use the Web, conduct low-cost surveys and focus groups, make astute observations of customers and competitors, use simple experiments to test tactics and strategies, create internal records that yield maximum creative insight, and more."--BOOK JACKET
Inner city business; a case study of Buffalo, New York by Alan R Andreasen( Book )

7 editions published in 1971 in English and held by 292 WorldCat member libraries worldwide

Diffusing marketing theory and research : the contributions of Bauer, Green, Kotler, and Levitt by American Marketing Association( Book )

11 editions published between 1978 and 2003 in English and held by 270 WorldCat member libraries worldwide

Minorities and marketing : Research challenges( Book )

6 editions published between 1977 and 1981 in English and Undetermined and held by 243 WorldCat member libraries worldwide

Improving inner-city marketing( Book )

5 editions published in 1972 in English and held by 203 WorldCat member libraries worldwide

Public policy and marketing thought : proceedings from the ninth Paul D. Converse symposium( Book )

13 editions published between 1975 and 1980 in English and held by 202 WorldCat member libraries worldwide

Regulation and the disadvantaged : the case of the creditors' remedies rule by Alan R Andreasen( Book )

2 editions published in 1978 in English and held by 51 WorldCat member libraries worldwide

Talking back to business : voiced and unvoiced consumer complaints by Arthur Best( Book )

2 editions published in 1976 in English and held by 37 WorldCat member libraries worldwide

Fei ying li shi ye de ce lue xing xing xiao by Kou le( Book )

9 editions published between 1987 and 2014 in 4 languages and held by 34 WorldCat member libraries worldwide

Reflecting contemporary research developments, this text forms a conceptual and practical foundation for marketing in non-profit organizations. Its coverage encompasses the entire process
Expanding the audience for the performing arts by Alan R Andreasen( Book )

4 editions published between 1990 and 1991 in English and held by 6 WorldCat member libraries worldwide

"Power potential" channel strategies in social marketing by Alan R Andreasen( Book )

4 editions published in 1981 in English and held by 6 WorldCat member libraries worldwide

Mythological barriers to the use of marketing research by small and non-profit organizations by Alan R Andreasen( Book )

4 editions published in 1981 in English and held by 6 WorldCat member libraries worldwide

Strategic Marketing for non-profit Organisations:Pearson New International Edition : United States Edition by Alan R Andreasen( )

1 edition published in 2013 in English and held by 5 WorldCat member libraries worldwide

 
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Audience level: 0.45 (from 0.31 for The disadv ... to 0.88 for Fei ying l ...)

Social marketing in the 21st century
Covers
Social marketing in the 21st centuryMarketing social change : changing behavior to promote health, social development, and the environmentEthics in social marketingMarketing research that won't break the bank : a practical guide to getting the information you needFei ying li shi ye de ce lue xing xing xiao
Alternative Names
Andreasen, Alan Robert 1934-

Андреасен А.Р.

Андреасен Алан Р.

안드레아센, 알랜 R

アンドリーセン, アラン・R

Languages