WorldCat Identities

Green, Paul E.

Overview
Works: 68 works in 381 publications in 4 languages and 6,394 library holdings
Genres: Festschriften  Conference papers and proceedings 
Roles: Author, Editor, Honoree, Dedicatee
Classifications: HF5415.2, 658.83
Publication Timeline
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Most widely held works by Paul E Green
Research for marketing decisions by Paul E Green( Book )

42 editions published between 1966 and 1988 in English and Spanish and held by 1,356 WorldCat member libraries worldwide

Marketing research - content and strategy; Management decision - the bayesian approach; The tatics of marketing research - research design; Information from respondents; The means of obtaining information from respondents; Measurement and scaling in marketing research; Multidimensional scaling of perception and preference; Sampling of respondents - the traditional approach; Sampling of respondents - the bayesian approach; Analyzing associative data - chi square and regression techniques; Analyzing associative data - discriminant analysis and canonical correlation; Factor analysis of associative data; Distance function and cluster analysis; Information from experiments; Information from simulation; Forecasting in marketing research; Applications of the bayesian approach to marketing
Mathematical tools for applied multivariate analysis by Paul E Green( Book )

63 editions published between 1976 and 2015 in English and held by 1,239 WorldCat member libraries worldwide

Green's name appears first on the earlier edition
Analyzing multivariate data by Paul E Green( Book )

17 editions published between 1976 and 1989 in English and Undetermined and held by 378 WorldCat member libraries worldwide

Single criterion, multiple predictor association; Multiple criterion, multiple predictor association; The analysis of interdependence
Planning and problem solving in marketing by Wroe Alderson( Book )

20 editions published between 1962 and 1978 in English and Undetermined and held by 378 WorldCat member libraries worldwide

Quantitative methods in marketing by Ronald Edward Frank( Book )

11 editions published between 1967 and 1972 in 3 languages and held by 373 WorldCat member libraries worldwide

Applied multidimensional scaling; a comparison of approaches and algorithms by Paul E Green( Book )

11 editions published in 1972 in English and Undetermined and held by 356 WorldCat member libraries worldwide

Experiments on the value of information in simulated marketing environments by Paul E Green( Book )

9 editions published in 1967 in English and held by 353 WorldCat member libraries worldwide

Multidimensional scaling and related techniques in marketing analysis by Paul E Green( Book )

16 editions published between 1970 and 1972 in English and Undetermined and held by 329 WorldCat member libraries worldwide

Multiattribute decisions in marketing: a measurement approach by Paul E Green( Book )

13 editions published in 1973 in English and Undetermined and held by 306 WorldCat member libraries worldwide

Marketing research and modeling : progress and prospects : a tribute to Paul E. Green by Yoram Wind( Book )

19 editions published between 2004 and 2005 in English and held by 264 WorldCat member libraries worldwide

Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks
Analyzing multivariate data by James M Lattin( Book )

31 editions published between 1978 and 2008 in English and Spanish and held by 241 WorldCat member libraries worldwide

CD-ROM contains: data files and software icluding Kyst3.exe, Sindscal.exe, and Mdpref.exe
Multidimensional scaling : concepts and applications by Paul E Green( Book )

11 editions published between 1989 and 1993 in English and held by 178 WorldCat member libraries worldwide

Methoden und Techniken der Marketingforschung by Paul E Green( Book )

3 editions published in 1982 in German and held by 114 WorldCat member libraries worldwide

Les grands auteurs en marketing( Book )

1 edition published in 2001 in French and held by 87 WorldCat member libraries worldwide

La 4è de couv. indique : "La collection grands auteurs présente de façon synthétique les apports des auteurs majeurs des disciplines comme : l'économie, la finance, les ressources humaines, l'organisation ... Rédigés par des spécialistes, les ouvrages de cette collection constituent des condensés indispensables à tout étudiant, chercheur ou praticien. Que serait le marketing sans eux? Cet ouvrage présente en vingt chapitres les apports de ceux qui ont contribué le plus à ce qu'est devenu le marketing aujourd'hui. Anglo-saxons pour la majorité, ils ont développé l'ensemble des composantes du marketing : théorie, vente, canaux de distribution, marketing stratégique, publicité, analyse des données, etc. Pour chacun, le lecteur a le choix entre deux niveaux de lecture, l'un simple et l'autre plus technique. Les étudiants et praticiens trouveront ainsi un condensé des concepts de marketing. Les encarts spécialisés sur les aspects techniques permettront aux chercheurs et aux spécialistes d'y trouver une vision large et complète de la matière. Enfin, outre les apports même des grands auteurs, cet ouvrage s'attache à présenter l'origine des axes de recherche, la formation d'origine qu'ils ont reçue ainsi que leurs influences."
Recherche et decisions en marketing by Paul E Green( Book )

6 editions published between 1974 and 1976 in French and Undetermined and held by 69 WorldCat member libraries worldwide

Mathematical tools for applied multivariate analysis by J. Douglas Carroll( )

1 edition published in 1997 in English and held by 53 WorldCat member libraries worldwide

This revised edition presents the relevant aspects of transformational geometry, matrix algebra, and calculus to those who may be lacking the necessary mathematical foundations of applied multivariate analysis. It brings up-to-date many definitions of mathematical concepts and their operations. It also clearly defines the relevance of the exercises to concerns within the business community and the social and behavioral sciences. Readers gain a technical background for tackling applications-oriented multivariate texts and receive a geometric perspective for understanding multivariate methods. Mathematical Tools for Applied Multivariate Analysis, Revised Edition illustrates major concepts in matrix algebra, linear structures, and eigenstructures geometrically, numerically, and algebraically. The authors emphasize the applications of these techniques by discussing potential solutions to problems outlined early in the book. They also present small numerical examples of the various concepts. Key Features * Provides a technical base for tackling most applications-oriented multivariate texts * Presents a geometric perspective for aiding ones intuitive grasp of multivariate methods * Emphasizes technical terms current in the social and behavioral sciences, statistics, and mathematics * Can be used either as a stand-alone text or a supplement to a multivariate statistics textbook * Employs many pictures and diagrams to convey an intuitive perception of matrix algebra concepts * Toy problems provide a step-by-step approach to each model and matrix algebra concept * Provides solutions for all exercises
Individual difference models in multidimensional scaling : an empirical comparison by Paul E Green( Book )

3 editions published in 1970 in English and Undetermined and held by 30 WorldCat member libraries worldwide

Investigaciones de mercadeo by Paul E Green( Book )

8 editions published between 1978 and 1989 in Spanish and Undetermined and held by 26 WorldCat member libraries worldwide

Brand positioning by Paul E Green( Book )

8 editions published between 1973 and 1976 in English and held by 25 WorldCat member libraries worldwide

Nonmetric approaches to multivariate analysis in marketing by Paul E Green( Book )

2 editions published in 1970 in English and held by 23 WorldCat member libraries worldwide

 
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Mathematical tools for applied multivariate analysis
Covers
Marketing research and modeling : progress and prospects : a tribute to Paul E. GreenAnalyzing multivariate dataMathematical tools for applied multivariate analysis
Alternative Names
Green, P. E.

Green, Paul 1927-2012

Green, Paul Edgar 1927-2012

Paul E. Green American economist and mathematician

Paul E. Green Amerikaans econoom (1927-2012)

Paul E. Green economista estauxunidense (1927–2012)

Paul E. Green US-amerikanischer Wirtschaftswissenschaftler und Mathematiker

باول إي. غرين اقتصادي من الولايات المتحدة الأمريكية

グリーン, P. E

Languages
English (265)

Spanish (8)

French (7)

German (3)