WorldCat Identities

Marketing Science Institute

Overview
Works: 967 works in 2,102 publications in 1 language and 24,470 library holdings
Genres: Conference papers and proceedings  Bibliography  Periodicals  Bibliographies  Case studies 
Roles: Other, Editor, Publisher
Classifications: HF5415.2, 659.1019
Publication Timeline
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Most widely held works about Marketing Science Institute
 
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Most widely held works by Marketing Science Institute
Nonverbal communication in advertising by Sidney Hecker( Book )

4 editions published in 1988 in English and held by 721 WorldCat member libraries worldwide

Developing a market orientation by Rohit Deshpande( Book )

7 editions published in 1999 in English and held by 649 WorldCat member libraries worldwide

Market orientation is best defined as an organization-level culture, a set of shared values and beliefs about putting the customer first in business planning. This book demonstrates the importance of market orientation on organizational culture (the shared set of values for putting customers first), on strategy (the creation of superior value for a firm's customers), and on tactics (the set of cross-functional activities directed at creating and satisfying customers)
Cognitive and affective responses to advertising by Patricia Cafferata( Book )

5 editions published between 1988 and 1989 in English and held by 498 WorldCat member libraries worldwide

Brand policy determination by Victor J Cook( Book )

5 editions published in 1967 in English and held by 373 WorldCat member libraries worldwide

Promotional decisions using mathematical models by Patrick J Robinson( Book )

6 editions published in 1967 in English and Undetermined and held by 354 WorldCat member libraries worldwide

Knowledge development in marketing : the MSI experience by Paul N Bloom( Book )

3 editions published in 1987 in English and held by 353 WorldCat member libraries worldwide

Comparative analysis for international marketing by Vern Terpstra( Book )

5 editions published in 1967 in English and held by 347 WorldCat member libraries worldwide

Experiments on the value of information in simulated marketing environments by Paul E Green( Book )

5 editions published in 1967 in English and held by 344 WorldCat member libraries worldwide

Personal selling in a modern perspective by Patrick J Robinson( Book )

3 editions published in 1967 in English and held by 331 WorldCat member libraries worldwide

Industrial buying and creative marketing by Patrick J Robinson( Book )

3 editions published in 1967 in English and held by 316 WorldCat member libraries worldwide

Multidimensional scaling and related techniques in marketing analysis by Paul E Green( Book )

5 editions published in 1970 in English and held by 304 WorldCat member libraries worldwide

Advertising and consumer psychology( Book )

1 edition published in 1986 in English and held by 283 WorldCat member libraries worldwide

Review of marketing( )

in English and held by 269 WorldCat member libraries worldwide

The bibliography of marketing research methods by John R Dickinson( Book )

3 editions published in 1990 in English and held by 231 WorldCat member libraries worldwide

Multinational product management by Marketing Science Institute( Book )

7 editions published between 1976 and 1977 in English and held by 223 WorldCat member libraries worldwide

International marketing : managerial issues, research, and opportunities by V. H Kirpalani( Book )

4 editions published in 1983 in English and held by 212 WorldCat member libraries worldwide

Marketing development in the European Economic Community by Marketing Science Institute( Book )

6 editions published in 1964 in English and held by 196 WorldCat member libraries worldwide

Conceptualization and measurement of consumer satisfaction and dissatisfaction by H. Keith Hunt( Book )

8 editions published in 1977 in English and held by 151 WorldCat member libraries worldwide

MSI reports by Marketing Science Institute( )

7 editions published in 1979 in English and held by 140 WorldCat member libraries worldwide

Cumulative advertising effects : sources and implications by Darral G Clarke( Book )

3 editions published in 1977 in English and Undetermined and held by 124 WorldCat member libraries worldwide

 
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Audience Level
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Audience Level
1
  Kids General Special  
Audience level: 0.44 (from 0.27 for Marketing ... to 0.83 for Catalog of ...)

Developing a market orientation
Covers
Alternative Names
M.S.I.

M.S.I. (Marketing Science Institute)

MSI

MSI (Marketing Science Institute)

MSI (Marketing Science Institute ; Cambridge Mass.)

Languages
English (108)