Hanna, Nessim

Pricing policies and procedures by Nessim Hanna ( Book )
11 editions published between 1995 and 1997 in English and held by 472 libraries worldwide
Undoubtedly the most visible of the decisions made by management, pricing has a direct impact on a firm's market performance and its overall level of profitability. The overpowering forces of the marketplace make it imperative that pricing decisions be recognized as marketing decisions rather than accounting or finance decisions. The risks are too great to rely on a simplified cost-plus approach. The theme of this book is that the price for a product meshes marketing and manufacturing strategies in maximizing the long-term profitability of the firm within the constraints of cost structure and the marketplace. Rather than look at the mechanics of pricing, this text shifts the emphasis to the meshing of the total product concept with the concepts of value and quality as interpreted by price while looking at other factors which affect decision-making with regard to price.

Consumer behavior : an applied approach by Nessim Hanna ( Book )
6 editions published between 2000 and 2009 in English and held by 118 libraries worldwide

Marketing opportunities in Egypt : a business guide by Nessim Hanna ( Book )
3 editions published in 1977 in English and Undetermined and held by 78 libraries worldwide

The effect of optimal stimulation level on perceived consumer satisfaction by Nessim Hanna ( Book )
1 edition published in 1991 in English and held by 3 libraries worldwide

Quality, a key element in marketing success stories by Nessim Hanna ( Book )
1 edition published in 1991 in English and held by 3 libraries worldwide

Pricing : policies and procedures ( Book )
1 edition published in 1996 in English and held by 2 libraries worldwide

The use of humor in advertising : the case of Hong Kong by Wah-leung Cheung ( Book )
1 edition published in 1995 in English and held by 2 libraries worldwide

Pricing : zásady a postupy tvorby cen by Nessim Hanna ( Book )
1 edition published in 1997 in Czech and held by 2 libraries worldwide

Consumer behavior by Nessim Hanna ( Book )
1 edition published in 2001 in English and held by 1 library worldwide

The effect of optimal stimulation level on perceived satisfaction by Nessim Hanna ( Book )
1 edition published in 1988 in English and held by 1 library worldwide