WorldCat Identities

Hanna, Nessim

Overview
Works: 11 works in 36 publications in 3 languages and 733 library holdings
Genres: Handbooks, manuals, etc  Case studies 
Classifications: HF5416.5, 658.816
Publication Timeline
Key
Publications about  Nessim Hanna Publications about Nessim Hanna
Publications by  Nessim Hanna Publications by Nessim Hanna
Most widely held works by Nessim Hanna
Pricing policies and procedures by Nessim Hanna ( Book )
16 editions published between 1995 and 1997 in English and held by 499 WorldCat member libraries worldwide
Undoubtedly the most visible of the decisions made by management, pricing has a direct impact on a firm's market performance and its overall level of profitability. The overpowering forces of the marketplace make it imperative that pricing decisions be recognized as marketing decisions rather than accounting or finance decisions. The risks are too great to rely on a simplified cost-plus approach. The theme of this book is that the price for a product meshes marketing and manufacturing strategies in maximizing the long-term profitability of the firm within the constraints of cost structure and the marketplace. Rather than look at the mechanics of pricing, this text shifts the emphasis to the meshing of the total product concept with the concepts of value and quality as interpreted by price while looking at other factors which affect decision-making with regard to price
Consumer behavior : an applied approach by Nessim Hanna ( Book )
9 editions published between 2000 and 2013 in English and held by 146 WorldCat member libraries worldwide
Marketing opportunities in Egypt : a business guide by Nessim Hanna ( Book )
3 editions published in 1977 in English and Undetermined and held by 73 WorldCat member libraries worldwide
Quality, a key element in marketing success stories by Nessim Hanna ( Book )
1 edition published in 1991 in English and held by 3 WorldCat member libraries worldwide
The effect of optimal stimulation level on perceived consumer satisfaction by Nessim Hanna ( Book )
1 edition published in 1991 in English and held by 3 WorldCat member libraries worldwide
Pricing : zásady a postupy tvorby cen by Nessim Hanna ( Book )
1 edition published in 1997 in Czech and held by 2 WorldCat member libraries worldwide
Kształtowanie cen : strategie i procedury by Nessim Hanna ( Book )
1 edition published in 1997 in Polish and held by 2 WorldCat member libraries worldwide
The use of humor in advertising : the case of Hong Kong by Wah-leung Cheung ( Book )
1 edition published in 1995 in English and held by 2 WorldCat member libraries worldwide
Who is your satisfied customer? by Nessim Hanna ( Book )
1 edition published in 1989 in Undetermined and held by 1 WorldCat member library worldwide
The effect of optimal stimulation level on perceived satisfaction by Nessim Hanna ( Book )
1 edition published in 1988 in English and held by 1 WorldCat member library worldwide
Studyguide for consumer behavior by hanna, nessim,isbn 9780757560347 by Nessim Hanna ( Book )
1 edition published in 2012 in English and held by 1 WorldCat member library worldwide
 
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Audience Level
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Audience Level
1
  Kids General Special  
Audience level: 0.61 (from 0.00 for Pricing : ... to 1.00 for The effect ...)
Languages
English (32)
Polish (1)
Czech (1)
Covers