WorldCat Identities

Hanna, Nessim

Overview
Works: 11 works in 39 publications in 3 languages and 725 library holdings
Genres: Handbooks and manuals  Case studies 
Roles: Author
Classifications: HF5416.5, 658.816
Publication Timeline
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Most widely held works by Nessim Hanna
Pricing policies and procedures by Nessim Hanna( Book )

17 editions published between 1995 and 1997 in English and held by 492 WorldCat member libraries worldwide

Undoubtedly the most visible of the decisions made by management, pricing has a direct impact on a firm's market performance and its overall level of profitability. The overpowering forces of the marketplace make it imperative that pricing decisions be recognized as marketing decisions rather than accounting or finance decisions. The risks are too great to rely on a simplified cost-plus approach. The theme of this book is that the price for a product meshes marketing and manufacturing strategies in maximizing the long-term profitability of the firm within the constraints of cost structure and the marketplace. Rather than look at the mechanics of pricing, this text shifts the emphasis to the meshing of the total product concept with the concepts of value and quality as interpreted by price while looking at other factors which affect decision-making with regard to price
Consumer behavior : an applied approach by Nessim Hanna( Book )

10 editions published between 2000 and 2013 in English and held by 147 WorldCat member libraries worldwide

Marketing opportunities in Egypt : a business guide by Nessim Hanna( Book )

4 editions published in 1977 in English and Undetermined and held by 71 WorldCat member libraries worldwide

Quality, a key element in marketing success stories by Nessim Hanna( Book )

1 edition published in 1991 in English and held by 3 WorldCat member libraries worldwide

The effect of optimal stimulation level on perceived consumer satisfaction by Nessim Hanna( Book )

1 edition published in 1991 in English and held by 3 WorldCat member libraries worldwide

Pricing : zásady a postupy tvorby cen by Nessim Hanna( Book )

1 edition published in 1997 in Czech and held by 2 WorldCat member libraries worldwide

Kształtowanie cen : strategie i procedury by Nessim Hanna( Book )

1 edition published in 1997 in Polish and held by 2 WorldCat member libraries worldwide

The use of humor in advertising : the case of Hong Kong by Wah-leung Cheung( Book )

1 edition published in 1995 in English and held by 2 WorldCat member libraries worldwide

The effect of optimal stimulation level on perceived satisfaction by Nessim Hanna( Book )

1 edition published in 1988 in English and held by 1 WorldCat member library worldwide

Studyguide for consumer behavior by hanna, nessim,isbn 9780757560347 by Nessim Hanna( Book )

1 edition published in 2012 in English and held by 1 WorldCat member library worldwide

Who is your satisfied customer? by Nessim Hanna( Book )

1 edition published in 1989 in Undetermined and held by 1 WorldCat member library worldwide

 
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Consumer behavior : an applied approach
Languages
English (35)

Polish (1)

Czech (1)

Covers
Consumer behavior : an applied approach