WorldCat Identities

Turow, Joseph

Overview
Works: 62 works in 302 publications in 3 languages and 16,361 library holdings
Genres: History  Educational films  Internet videos  Criticism, interpretation, etc  Abstracts  Medical television programs 
Roles: Author, Editor, Dedicatee
Classifications: HF5415.32, 659.1
Publication Timeline
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Most widely held works by Joseph Turow
The daily you : how the new advertising industry is defining your identity and your worth by Joseph Turow( Book )

19 editions published between 2011 and 2013 in English and held by 1,124 WorldCat member libraries worldwide

The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online newspaper The Daily Me, and it is one we experience now in many ways and on a daily basis. But, as the author shows, the customized media environment we inhabit today reflects diminished, not enhanced consumer power. Not only ads and discounts but even news and entertainment are being customized by newly powerful media agencies on the basis of data we don't know they are collecting and individualized profiles we don't know we have. It is clearly not being customized by and for consumers themselves. Little is known about this new industry: how is this data being collected and analyzed? And how are our profiles created and used? How do you know if you have been identified as a "target" or "waste" or placed in one of the industry's finer-grained marketing niches? Are you, for example, a Socially Liberal Organic Eater, a Diabetic Individual in the Household, or Single City Struggler? And, depending on the category to which you are assigned, how does that affect the array of choices, and what you see and do online? Drawing on research, including interviews with industry insiders, this book shows how advertisers have come to wield such power over individuals and media outlets, and what can be done to stop it
Breaking up America : advertisers and the new media world by Joseph Turow( Book )

24 editions published between 1996 and 2007 in 3 languages and held by 951 WorldCat member libraries worldwide

Combining shrewd analysis of contemporary practices with a historical perspective, Breaking up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race, marital status, ethnicity, and lifesyles
Playing doctor : television, storytelling, and medical power by Joseph Turow( Book )

19 editions published between 1988 and 2010 in English and held by 767 WorldCat member libraries worldwide

"This book is a history of the medical TV series from its inception to the present day. Turow offers an inside look at the creation of iconic doctor shows as well as a detailed history of the programs, an analysis of changing public perceptions of doctors and medicine, and an insightful commentary on how medical dramas have both exploited and shaped these perceptions. This expanded edition includes a new introduction placing the book in the contemporary context of the health care crisis, as well as new chapters covering the intervening twenty years of television programming. Turow uses recent research and interviews with principals in contemporary television doctor shows such as ER, Grey's Anatomy, House, and Scrubs to illuminate the extraordinary ongoing cultural influence of medical shows."--Publisher
Niche envy : marketing discrimination in the digital age by Joseph Turow( Book )

20 editions published between 2006 and 2008 in English and held by 743 WorldCat member libraries worldwide

"We have all been to Web sites that welcome us by name, offering us discounts, deals, or special access to content. For the most part, it feels good to be wanted--to be valued as a customer. But if we thought about it, we might realize that we've paid for this special status by turning over personal information to a company's database. And we might wonder whether other customers get the same deals we get, or something even better. We might even feel stirrings of resentment toward customers more valued than we are. In Niche Envy, Joseph Turow examines the emergence of databases as marketing tools and the implications this may have for media, advertising, and society. If the new goal of marketing is to customize commercial announcements according to a buyer's preferences and spending history--or even by race, gender, and political opinions--what does this mean for the twentieth-century tradition of equal access to product information, and how does it affect civic life? Turow shows that these marketing techniques are not wholly new; they have roots in direct marketing and product placement, widely used decades ago and recently revived and reimagined by advertisers as part of "customer relationship management" (known popularly as CRM). He traces the transformation of marketing techniques online, on television, and in retail stores. And he describes public reaction against database marketing-- pop-up blockers, spam filters, commercial-skipping video recorders, and other ad-evasion methods. Polls show that the public is nervous about giving up personal data. Meanwhile, companies try to persuade the most desirable customers to trust them with their information in return for benefits. Niche Envy tracks the marketing logic that got us to this uneasy impasse."--Publisher's website
Media today : an introduction to mass communication by Joseph Turow( Book )

48 editions published between 1999 and 2013 in English and Undetermined and held by 561 WorldCat member libraries worldwide

How do books, newspapers, music recordings, movies, television shows, and online sites get made? How does content in different media get funded, produced and delivered to the right audiences? Why do certain materials and not others get created and distributed in different media? What role do governments (federal, state, local) play in the process? [This book] addresses these and related questions with concrete examples from a wide variety of mass media - from books to cable television, highway billboards to online services. The text tracks, among other developments, the explosion of competition among new and old media, pressures toward greater and greater conglomeratization among media firms, the need to increasing segment audiences, and their obligation to expand global sales. Students need to understand what is happening, why, and with what possible consequences for society.-Pref
Media industries : the production of news and entertainment by Joseph Turow( Book )

9 editions published between 1984 and 2013 in English and held by 516 WorldCat member libraries worldwide

Entertainment, education, and the hard sell : three decades of network children's television by Joseph Turow( Book )

11 editions published in 1981 in English and Undetermined and held by 498 WorldCat member libraries worldwide

A study of changes in children's programing on network television in the United States from 1948 through 1978 is detailed in this report. The first chapter discusses the concepts of "diversity" and "shape" as they apply to television programing, and provides details about the research methodology used in the study. The second, third, and fourth chapters explore trends in children's television series by particular periods--1948-59, 1960-69, and 1970-78--with each chapter containing an overview of the industrial and regulatory environment for children's programing and analyses of the features of program scheduling, format, subject matter, and character portrayal during the period covered. Each of the three chapters explores questions about vertical diversity (the broadness or narrowness of program choices across time periods) and horizontal diversity (the broadness or narrowness of program choices within a given time period). The fifth chapter summarizes the findings from all three periods and discusses their implications. Three appendixes offer (1) a more detailed examination of the research methodology used, (2) the coding instruments used in the study, and (3) a list of all the networks' children's series broadcast from 1948 to 1978. (fl)
Media systems in society : understanding industries, strategies, and power by Joseph Turow( Book )

17 editions published between 1991 and 1997 in English and held by 473 WorldCat member libraries worldwide

The hyperlinked society : questioning connections in the digital age by Joseph Turow( Book )

14 editions published between 2008 and 2011 in English and held by 444 WorldCat member libraries worldwide

The Hyperlinked Society focuses on "links" as one of the most basic - and unexamined - features of online life. Bringing together a prominent array of thinkers from industry and academe, this collection addresses a provocative series of questions about the ways in which hyperlinks organize behavior online.-publisher description
Getting books to children : an exploration of publisher-market relations by Joseph Turow( Book )

8 editions published in 1978 in English and held by 373 WorldCat member libraries worldwide

The wired homestead : an MIT Press sourcebook on the Internet and the family by Joseph Turow( Book )

13 editions published in 2003 in English and held by 309 WorldCat member libraries worldwide

"The use of the internet in homes rivals the advent of the telephone, radio, or television in social significance. Daily use of the World Wide Web and e-mail is taken for granted in many families, and the computer-linked internet is becoming an integral part of the physical and audiovisual environment. The internet's features of personalization, interactivity, and information abundance raise profound new issues for parents and children.Most researchers studying the impact of the internet on families begin with the assumption that the family is the central influence in preparing a child to live in society and that home is where that influence takes place. In The Wired Homestead, communication theorists and social scientists offer recent findings on the effects of the internet on the lives of the family unit and its members. The book examines historical precedents of parental concern over "new" media such as television. It then looks at specific issues surrounding parental oversight of internet use, such as rules about revealing personal information, time limits, and web site restrictions. It looks at the effects of the web on both domestic life and entire neighborhoods. The wealth of information offered and the formulation of emerging issues regarding parents and children lay the foundation for further research in this developing field. The contributors include Robert Kraut, Jorge Reina Schement, Ellen Seiter, Sherry Turkle, Ellen Wartella, and Barry Wellman."
The advertising and consumer culture reader( Book )

2 editions published in 2009 in English and held by 295 WorldCat member libraries worldwide

Key readings in media today : mass communication in contexts by Brooke Erin Duffy( Book )

8 editions published between 2008 and 2009 in English and held by 227 WorldCat member libraries worldwide

"By combining classic studies of mass communication with contemporary research on media, technology, and culture, Key Readings in Media Today will help students to make sense of the rapidly changing media environment. This collection is designed to supplement the 3rd edition of Media Today: An Introduction to Mass Communication, but it can also be used independently." "Key Readings in Media Today provides both historical and contemporary analyses of each of the major media industries: book, newspaper, magazine, sound recording/radio, motion picture, television, new media, advertising, and public relations. The volume places an emphasis on convergence, looking at the ways boundaries between these media industries are blurring in surprising new ways. Section introductions and headnotes for each article offer valuable critical and historical context, while review questions after each reading test students' understanding of key concepts. Additional resources on a companion website are designed to spark classroom discussion and connect the readings to the latest contemporary media issues and controversies."--Jacket
Film history( Visual )

3 editions published between 1997 and 1998 in English and held by 97 WorldCat member libraries worldwide

This program examines the history of film, from its beginnings in the late 19th century to the invention of VCRs. Filmmaking's roots as an entertainment and storytelling medium are examined, along with the emergence of Hollywood, the studio star system, and birth of the talkies. Film industry regulation, including censorship, is discussed along with the blacklist and competition from television
Media today : mass communication in a converging world by Joseph Turow( Book )

11 editions published between 2013 and 2016 in English and held by 87 WorldCat member libraries worldwide

Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The book's media systems approach helps students to look carefully at how media is created, distributed, and exhibited in the new world that the digital revolution has created. In this way, Media Today goes beyond the traditional mass communication textbook's focus on consuming media, t
The daily you : how the new advertising industry is defining your identity and your world by Joseph Turow( Book )

7 editions published between 2011 and 2013 in English and held by 45 WorldCat member libraries worldwide

"The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online newspaper The Daily Me - and it is one we experience now in daily ways. But, as media expert Joseph Turow shows, the customized media environment we inhabit today reflects diminished consumer power. Not only ads and discounts but even news and entertainment are being customized by newly powerful media agencies on the basis of data we don't know they are collecting and individualized profiles we don't know we have. Little is known about this new industry: how is this data being collected and analyzed? And how are our profiles created and used? How do you know if you have been identified as a "target" or "waste" or placed in one of the industry's finer-grained marketing niches? Are you, for example, a Socially Liberal Organic Eater, a Diabetic Individual in the Household, or Single City Struggler? And, if so, how does that affect what you see and do online? Drawing on groundbreaking research, including interviews with industry insiders, this important book shows how advertisers have come to wield such power over individuals and media outlets -and what can be done to stop it"--
Mass media careers( Book )

2 editions published in 1984 in English and held by 36 WorldCat member libraries worldwide

The advertising and consumer culture reader( Book )

7 editions published in 2009 in English and held by 27 WorldCat member libraries worldwide

Assembles the important writings on advertising and society. This title includes 27 essays which provide readers with the some of the best-known writings on the nature, process, and social implications of advertising and consumer culture for society
Media today : mass communication in a coverging world by Joseph Turow( Book )

4 editions published between 2016 and 2017 in English and held by 8 WorldCat member libraries worldwide

Hydraulic simulation in instream flow studies : theory and techniques by Ken D Bovee( )

2 editions published in 1978 in English and held by 0 WorldCat member libraries worldwide

 
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The daily you : how the new advertising industry is defining your identity and your worthThe daily you : how the new advertising industry is defining your identity and your world
Alternative Names
J. G. T 1950-

Turow, Joseph

Languages
English (243)

Chinese (1)

Italian (1)

Covers
Breaking up America : advertisers and the new media worldPlaying doctor : television, storytelling, and medical powerNiche envy : marketing discrimination in the digital ageMedia today : an introduction to mass communicationMedia systems in society : understanding industries, strategies, and powerThe hyperlinked society : questioning connections in the digital ageThe wired homestead : an MIT Press sourcebook on the Internet and the familyThe advertising and consumer culture reader