WorldCat Identities

Britt, Steuart Henderson 1907-1979

Overview
Works: 61 works in 395 publications in 5 languages and 8,219 library holdings
Genres: Handbooks and manuals  Bibliography 
Roles: Author, Editor, Other, Compiler, Creator
Classifications: HF5415.13, 658.8
Publication Timeline
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Most widely held works about Steuart Henderson Britt
 
Most widely held works by Steuart Henderson Britt
Marketing management and administrative action by Steuart Henderson Britt( Book )

70 editions published between 1963 and 1983 in English and Undetermined and held by 1,288 WorldCat member libraries worldwide

The Dartnell marketing manager's handbook by Steuart Henderson Britt( Book )

27 editions published between 1973 and 1993 in English and held by 816 WorldCat member libraries worldwide

Consumer behavior and the behavioral sciences; theories and applications by Steuart Henderson Britt( Book )

39 editions published between 1966 and 1979 in English and Undetermined and held by 783 WorldCat member libraries worldwide

Measuring advertising effectiveness by Darrell Blaine Lucas( Book )

23 editions published between 1963 and 2011 in English and Undetermined and held by 751 WorldCat member libraries worldwide

"This book brings together the most up-to-date information about: 1. Measurement of advertising messages (Part One) 2. Measurement of advertising media (Part Two) In other words, this is a book about creative research and media in the advertising industry of today and with emphasis on practical details. Part One explains both the planning of advertising measurement and the techniques of measuring advertising messages. There are separate chapters on recognition tests, recall and association tests, opinion and attitude ratings, projective methods, laboratory testing and analyses of content, and inquiries and sales measures. Part Two explains the basic media concepts. There are separate chapters on printed-media audiences, television and radio audiences, exposure of advertisements, audiences of advertisements, kinds of people in media audiences, and attitudes of media audiences; the book ends with a discussion of audience accumulations and combinations and the implications of mathematical programming. The text represents the combined efforts of two psychologists, who between them have spent over fifty years in advertising work. To produce this volume, they have drawn upon their psychological knowledge, experience as teachers, their own research studies, and their work as advertising consultants. It is their hope that Measuring Advertising Effectiveness will be useful to students in the classroom and useful also to those people in business who are concerned with the evaluation and improvement in methods of measuring advertising effectiveness"--Book
Psychological principles of marketing and consumer behavior by Steuart Henderson Britt( Book )

15 editions published between 1978 and 1979 in English and held by 634 WorldCat member libraries worldwide

Social psychology of modern life by Steuart Henderson Britt( Book )

40 editions published between 1941 and 1960 in English and Undetermined and held by 613 WorldCat member libraries worldwide

The spenders by Steuart Henderson Britt( Book )

21 editions published between 1960 and 1962 in 3 languages and held by 577 WorldCat member libraries worldwide

Advertising psychology and research; an introductory book by Darrell Blaine Lucas( Book )

24 editions published between 1950 and 2011 in English and Undetermined and held by 546 WorldCat member libraries worldwide

"This volume is intended for students and practitioners of advertising and of psychology. It is designed as a text for use in colleges, schools of commerce and business, and other technical schools. It is also written for those people in advertising agencies and in industrial concerns who are interested in the principles of advertising psychology and research. This is not just another book on advertising, for it combines psychological principles of advertising with extensive application of practical research methods. However, this volume is not intended to be all-embracing of every aspect and viewpoint of the field of advertising. For example, it does not include detailed facts on marketing, merchandising, media, and public relations. Neither is this a general textbook of advertising procedure. Instead, the purpose has been to select those materials which will be most useful in gaining an understanding of the psychology of advertising"--Preface. (PsycINFO Database Record (c) 2010 APA, all rights reserved)
Jews in a gentile world; the problem of anti-Semitism by Isacque Graeber( Book )

14 editions published between 1942 and 1979 in English and Undetermined and held by 451 WorldCat member libraries worldwide

Psychological experiments in consumer behavior by Steuart Henderson Britt( Book )

11 editions published in 1970 in English and Undetermined and held by 449 WorldCat member libraries worldwide

Consumer behavior in theory and in action by Steuart Henderson Britt( Book )

12 editions published in 1970 in English and held by 439 WorldCat member libraries worldwide

Selected readings in social psychology by Steuart Henderson Britt( Book )

21 editions published between 1950 and 1960 in English and held by 386 WorldCat member libraries worldwide

Plan your advertising budget by Steuart Henderson Britt( Book )

1 edition published in 1982 in English and held by 84 WorldCat member libraries worldwide

Landslides, a selected annotated bibliography by Jessie M Tompkin( Book )

4 editions published in 1951 in English and held by 73 WorldCat member libraries worldwide

Plan your advertising budget by Steuart Henderson Britt( Book )

1 edition published in 1978 in English and held by 62 WorldCat member libraries worldwide

Plan your advertising budget by Steuart Henderson Britt( Book )

1 edition published in 1981 in English and held by 58 WorldCat member libraries worldwide

Messung der Werbewirkung by Darrell Blaine Lucas( Book )

7 editions published in 1966 in German and held by 46 WorldCat member libraries worldwide

Marketing, Management und Organisation by John W Mullins( Book )

5 editions published in 1971 in German and held by 37 WorldCat member libraries worldwide

La misura dell'efficacia della pubblicità by Darrell Blaine Lucas( Book )

5 editions published between 1964 and 1965 in Italian and Undetermined and held by 24 WorldCat member libraries worldwide

Het effect van de reclame by Darrell Blaine Lucas( Book )

2 editions published in 1966 in Dutch and held by 18 WorldCat member libraries worldwide

 
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Audience Level
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Audience Level
1
  Kids General Special  
Audience level: 0.45 (from 0.37 for The spende ... to 0.95 for La misura ...)

Alternative Names
Britt, S. H. 1907-

Britt, S. H. 1907-1979

Britt, S. H. (Steuart Henderson), 1907-

Britt, S. H. (Steuart Henderson), 1907-1979

Britt, St. H.

Britt, St. H. 1907-1979

Britt, St. H. (Steuart Henderson), 1907-1979

Buritto, S. H. 1907-1979

Henderson Britt, Steuart 1907-1979

ブリット, S. H

Languages
English (308)

German (12)

Spanish (5)

Italian (4)

Dutch (2)