WorldCat Identities

Britt, Steuart Henderson 1907-1979

Overview
Works: 53 works in 385 publications in 6 languages and 8,379 library holdings
Genres: Handbooks and manuals  Bibliography 
Roles: Author, Editor, Compiler, Other, Creator
Classifications: HF5415.13, 658.8
Publication Timeline
.
Most widely held works about Steuart Henderson Britt
 
Most widely held works by Steuart Henderson Britt
Marketing management and administrative action by Steuart Henderson Britt( Book )

73 editions published between 1963 and 1983 in 3 languages and held by 1,356 WorldCat member libraries worldwide

The Dartnell marketing manager's handbook by Steuart Henderson Britt( Book )

25 editions published between 1973 and 1993 in English and held by 830 WorldCat member libraries worldwide

Consumer behavior and the behavioral sciences; theories and applications by Steuart Henderson Britt( Book )

39 editions published between 1966 and 1979 in English and Undetermined and held by 808 WorldCat member libraries worldwide

Measuring advertising effectiveness by Darrell Blaine Lucas( Book )

34 editions published between 1963 and 2011 in 6 languages and held by 690 WorldCat member libraries worldwide

"This book brings together the most up-to-date information about: 1. Measurement of advertising messages (Part One) 2. Measurement of advertising media (Part Two) In other words, this is a book about creative research and media in the advertising industry of today and with emphasis on practical details. Part One explains both the planning of advertising measurement and the techniques of measuring advertising messages. There are separate chapters on recognition tests, recall and association tests, opinion and attitude ratings, projective methods, laboratory testing and analyses of content, and inquiries and sales measures. Part Two explains the basic media concepts. There are separate chapters on printed-media audiences, television and radio audiences, exposure of advertisements, audiences of advertisements, kinds of people in media audiences, and attitudes of media audiences; the book ends with a discussion of audience accumulations and combinations and the implications of mathematical programming. The text represents the combined efforts of two psychologists, who between them have spent over fifty years in advertising work. To produce this volume, they have drawn upon their psychological knowledge, experience as teachers, their own research studies, and their work as advertising consultants. It is their hope that Measuring Advertising Effectiveness will be useful to students in the classroom and useful also to those people in business who are concerned with the evaluation and improvement in methods of measuring advertising effectiveness"--Book
Psychological principles of marketing and consumer behavior by Steuart Henderson Britt( Book )

15 editions published between 1978 and 1979 in English and held by 640 WorldCat member libraries worldwide

Social psychology of modern life by Steuart Henderson Britt( Book )

41 editions published between 1941 and 1960 in English and Undetermined and held by 611 WorldCat member libraries worldwide

The spenders by Steuart Henderson Britt( Book )

19 editions published between 1960 and 1962 in 3 languages and held by 569 WorldCat member libraries worldwide

Psychological experiments in consumer behavior by Steuart Henderson Britt( Book )

11 editions published in 1970 in English and Undetermined and held by 453 WorldCat member libraries worldwide

Jews in a gentile world; the problem of anti-Semitism by Isacque Graeber( Book )

15 editions published between 1942 and 1979 in English and Undetermined and held by 450 WorldCat member libraries worldwide

Consumer behavior in theory and in action by Steuart Henderson Britt( Book )

12 editions published in 1970 in English and Undetermined and held by 446 WorldCat member libraries worldwide

Advertising psychology and research; an introductory book by Darrell Blaine Lucas( Book )

23 editions published between 1950 and 2011 in English and Undetermined and held by 428 WorldCat member libraries worldwide

"This volume is intended for students and practitioners of advertising and of psychology. It is designed as a text for use in colleges, schools of commerce and business, and other technical schools. It is also written for those people in advertising agencies and in industrial concerns who are interested in the principles of advertising psychology and research. This is not just another book on advertising, for it combines psychological principles of advertising with extensive application of practical research methods. However, this volume is not intended to be all-embracing of every aspect and viewpoint of the field of advertising. For example, it does not include detailed facts on marketing, merchandising, media, and public relations. Neither is this a general textbook of advertising procedure. Instead, the purpose has been to select those materials which will be most useful in gaining an understanding of the psychology of advertising"--Preface. (PsycINFO Database Record (c) 2010 APA, all rights reserved)
Selected readings in social psychology by Steuart Henderson Britt( Book )

20 editions published between 1950 and 1960 in English and held by 378 WorldCat member libraries worldwide

Plan your advertising budget by Steuart Henderson Britt( Book )

1 edition published in 1982 in English and held by 86 WorldCat member libraries worldwide

Plan your advertising budget by Steuart Henderson Britt( Book )

1 edition published in 1978 in English and held by 60 WorldCat member libraries worldwide

Landslides, a selected annotated bibliography by Jessie M Tompkin( Book )

4 editions published in 1951 in English and held by 59 WorldCat member libraries worldwide

Plan your advertising budget by Steuart Henderson Britt( Book )

1 edition published in 1981 in English and held by 58 WorldCat member libraries worldwide

Do advertising agencies train trainees? : an investigation and interpretation of training procedures in the 100 largest advertising agencies by Steuart Henderson Britt( Book )

2 editions published in 1968 in English and held by 7 WorldCat member libraries worldwide

Where to find marketing facts by Steuart Henderson Britt( Book )

1 edition published in 1962 in English and held by 6 WorldCat member libraries worldwide

Consumer motivation and behavior; readings and problems by Steuart Henderson Britt( Book )

2 editions published in 1961 in English and held by 1 WorldCat member library worldwide

 
moreShow More Titles
fewerShow Fewer Titles
Audience Level
0
Audience Level
1
  Kids General Special  
Audience level: 0.45 (from 0.38 for The spende ... to 0.88 for Consumer m ...)

Alternative Names
Britt, S. H. 1907-

Britt, S. H. 1907-1979

Britt, S. H. (Steuart Henderson), 1907-

Britt, S. H. (Steuart Henderson), 1907-1979

Britt, St. H.

Britt, St. H. 1907-1979

Britt, St. H. (Steuart Henderson), 1907-1979

Buritto, S. H. 1907-1979

Henderson Britt, Steuart 1907-1979

ブリット, S. H

Languages