WorldCat Identities

Zikmund, William G.

Overview
Works: 74 works in 492 publications in 5 languages and 5,953 library holdings
Genres: Case studies  Methods (Music)  Textbooks  Humor 
Roles: Author
Publication Timeline
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Most widely held works by William G Zikmund
Business research methods by William G Zikmund( Book )

88 editions published between 1984 and 2015 in 4 languages and held by 1,424 WorldCat member libraries worldwide

Provides current and comprehensive coverage of business research. Its student friendly design contains numerous examples illustrating real world research in management, marketing, finance, accounting and other business areas
Marketing by William G Zikmund( Book )

66 editions published between 1984 and 2002 in English and Spanish and held by 955 WorldCat member libraries worldwide

Covering topics such as e-commerce, IMC, direct marketing, relationship marketing, and competitive intelligence, this text features marketing trends and issues along with a cross-functionality focus
Essentials of marketing research by William G Zikmund( Book )

77 editions published between 1999 and 2017 in 4 languages and held by 762 WorldCat member libraries worldwide

The organization of this title follows the logic of the marketing research process. The book begins by discussing the scope of marketing research, and provides an overview of problem definition and the marketing research process
Effective marketing : creating and keeping customers by William G Zikmund( Book )

32 editions published between 1994 and 2008 in English and Chinese and held by 325 WorldCat member libraries worldwide

Effective marketing
Customer relationship management : integrating marketing strategy and information technology by William G Zikmund( Book )

14 editions published between 2002 and 2010 in English and held by 240 WorldCat member libraries worldwide

A Collection of outstanding cases in marketing management by William G Zikmund( Book )

2 editions published in 1979 in English and held by 160 WorldCat member libraries worldwide

Cases in marketing research by William G Zikmund( Book )

4 editions published in 1982 in English and held by 124 WorldCat member libraries worldwide

A collection of cases in marketing management by H. Robert Dodge( Book )

4 editions published in 1987 in English and held by 77 WorldCat member libraries worldwide

Business : the American challenge for global competitiveness by William G Zikmund( Book )

4 editions published between 1994 and 1995 in English and held by 66 WorldCat member libraries worldwide

Basic marketing by William G Zikmund( Book )

7 editions published in 1996 in English and held by 58 WorldCat member libraries worldwide

Effective marketing research in Canada by William G Zikmund( Book )

6 editions published between 2007 and 2011 in English and held by 34 WorldCat member libraries worldwide

A corporate bestiary, or, How to spot the animals in your organization by William G Zikmund( Book )

1 edition published in 1986 in English and held by 31 WorldCat member libraries worldwide

Marketing, first Canadian edition by N. G Papadopoulos( Book )

3 editions published in 1988 in English and held by 21 WorldCat member libraries worldwide

Gu ke guan xi guan li : zheng he xing xiao ce lue yu zi xun ke ji by William G Zikmund( Book )

3 editions published between 2004 and 2010 in Chinese and held by 17 WorldCat member libraries worldwide

Customer relationship management = AdministracioĢn de relaciones con los clientes by William G Zikmund( Book )

4 editions published in 2004 in Spanish and held by 9 WorldCat member libraries worldwide

Ke hu guan xi guan li by William G Zikmund( Book )

4 editions published between 2004 and 2010 in Chinese and held by 8 WorldCat member libraries worldwide

Ben shu yi ji chu ying xiao guan li li lun kai pian bing shou wei,Nei rong han gai le xin xi xi tong kai fa de ge ge fang mian,Bao kuo ke hu shu ju de shou ji,Shu ju cang ku de jian li,Shu ju kai fa,Ke hu man yi du he zhong cheng du de ce liang deng nei rong
Business, the American challenge for global competitiveness( Visual )

1 edition published in 1995 in English and held by 7 WorldCat member libraries worldwide

Describes the various ways in which the Phoenix Suns basketball team promotes itself through business enterprises
Ying xiao tiao yan jing yao = Essentials of marketing research by William G Zikmund( Book )

4 editions published between 2010 and 2016 in Chinese and held by 6 WorldCat member libraries worldwide

Ben shu de zu zhi jie gou zun xun le ying xiao diao yan guo cheng de luo ji xing.Zuo zhe cong tan tao ying xiao diao yan de fan wei ru shou,Ti gong le wen ti que ding ji zheng ge ying xiao diao yan guo cheng de gai yao.Jie xia lai shi dui quan qiu xin xi xi tong he hu lian wang de tao lun,Bao kuo shu ju shou ji de xu duo zui xin de xin xi ji shu he fang fa.Jie zhe,Dui tan suo xing diao yan ji er shou shu ju de shou ji de xu yao jin xing le jie shi.Ran hou tao lun le yuan shi shu ju shou ji de diao yan she ji,Diao cha,Guan cha diao yan yi ji shi yan.Jie xia lai shi dui yu ce liang he wen juan de shi yong xing jie shi,Bing jian yan le chou yang she ji he yang ben rong liang.Zui hou,Jie shi le ji ben shu ju fen xi,Bing shuo ming le gao ji shu ju fen xi de gai nian xing gai yao
 
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Audience Level
1
  Kids General Special  
Audience level: 0.51 (from 0.31 for Business : ... to 0.86 for Ke hu guan ...)

Business research methods
Alternative Names
Zikmund, William

Zikmund, William 1943-

Zikmund, William George 1943-

Languages
English (286)

Spanish (20)

Chinese (14)

Thai (2)

German (1)

Covers
MarketingEssentials of marketing researchEffective marketing : creating and keeping customersCustomer relationship management : integrating marketing strategy and information technologyBasic marketingEffective marketing research in Canada