WorldCat Identities

Zikmund, William G.

Overview
Works: 68 works in 356 publications in 6 languages and 5,571 library holdings
Genres: Case studies  Textbooks  Humor 
Roles: Author
Classifications: HF5415.2, 658.83
Publication Timeline
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Most widely held works by William G Zikmund
Exploring marketing research by William G Zikmund( Book )
71 editions published between 1982 and 2010 in 4 languages and held by 1,403 WorldCat member libraries worldwide
Business research methods by William G Zikmund( Book )
63 editions published between 1984 and 2013 in 4 languages and held by 1,315 WorldCat member libraries worldwide
Provides current and comprehensive coverage of business research. Its student friendly design contains numerous examples illustrating real world research in management, marketing, finance, accounting and other business areas
Marketing by William G Zikmund( Book )
44 editions published between 1984 and 2002 in English and Spanish and held by 805 WorldCat member libraries worldwide
This work should appeal to instructors who seek a strong strategic focus, integrated coverage of technology, and who want to provide complete instruction in marketing principles while keeping an increasing number of non-traditional students interested. The text provides treatment of emerging markets, new technologies and marketing trends in the late 1990s. All concepts and topics are discussed with the goal of helping students adapt to, and strategically plan for, changes in the marketing environment. This edition retains early coverage of strategy and an overall strategic focus, with increased emphasis on critical thinking skills in marketing, global and relationship marketing
Essentials of marketing research by William G Zikmund( Book )
44 editions published between 1999 and 2013 in 4 languages and held by 510 WorldCat member libraries worldwide
The organization of this title follows the logic of the marketing research process. The book begins by discussing the scope of marketing research, and provides an overview of problem definition and the marketing research process
Effective marketing : creating and keeping customers by William G Zikmund( Book )
23 editions published between 1994 and 2002 in English and held by 308 WorldCat member libraries worldwide
Effective marketing
Customer relationship management : integrating marketing strategy and information technology by William G Zikmund( Book )
14 editions published between 2002 and 2010 in English and Spanish and held by 241 WorldCat member libraries worldwide
A Collection of outstanding cases in marketing management by William G Zikmund( Book )
2 editions published in 1979 in English and held by 174 WorldCat member libraries worldwide
Marketing : creating and keeping customers in an e-commerce world by William G Zikmund( Book )
3 editions published in 2001 in English and held by 144 WorldCat member libraries worldwide
Marketing research by William G Zikmund( Book )
4 editions published between 2001 and 2010 in English and held by 132 WorldCat member libraries worldwide
Cases in marketing research by William G Zikmund( Book )
2 editions published in 1982 in English and held by 127 WorldCat member libraries worldwide
A collection of cases in marketing management by H. Robert Dodge( Book )
3 editions published in 1987 in English and held by 83 WorldCat member libraries worldwide
Business : the American challenge for global competitiveness by William G Zikmund( Book )
3 editions published between 1994 and 1995 in English and held by 62 WorldCat member libraries worldwide
Basic marketing by William G Zikmund( Book )
5 editions published in 1996 in English and Undetermined and held by 56 WorldCat member libraries worldwide
Effective marketing research in Canada by William G Zikmund( Book )
8 editions published between 2003 and 2008 in English and Chinese and held by 46 WorldCat member libraries worldwide
A corporate bestiary, or, How to spot the animals in your organization by William G Zikmund( Book )
1 edition published in 1986 in English and held by 37 WorldCat member libraries worldwide
Marketing, first Canadian edition by N. G Papadopoulos( Book )
2 editions published in 1988 in English and held by 21 WorldCat member libraries worldwide
Business, the American challenge for global competitiveness ( Visual )
1 edition published in 1995 in English and held by 11 WorldCat member libraries worldwide
Describes the Federal Reserve system, and such banking activities as check processing and the distribution of coins and currency conducted on behalf of other financial institutions. Takes a look at the operation of Federal Reserve Bank of Dallas
Ke hu guan xi guan li : ying xiao zhan l..ue yu xin xi ji shu de zheng he by William G Zikmund( Book )
3 editions published between 2004 and 2010 in Chinese and held by 7 WorldCat member libraries worldwide
Business, the American challenge for global competitiveness ( Visual )
1 edition published in 1995 in English and held by 7 WorldCat member libraries worldwide
Describes the various ways in which the Phoenix Suns basketball team promotes itself through business enterprises
Student learning guide to accompany Effective marketing : creating and keeping customers by William G Zikmund( Book )
1 edition published in 1995 in English and held by 5 WorldCat member libraries worldwide
 
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Audience Level
0
Audience Level
1
  Kids General Special  
Audience level: 0.53 (from 0.22 for Ke hu guan ... to 0.82 for Marketing, ...)
Alternative Names
Zikmund, William
Zikmund, William 1943-
Zikmund, William George 1943-
Languages
English (259)
Spanish (27)
Chinese (6)
German (1)
Esperanto (1)
Thai (1)
Covers