WorldCat Identities

Zikmund, William G.

Overview
Works: 68 works in 439 publications in 6 languages and 5,817 library holdings
Genres: Case studies  Methods (Music)  Textbooks  Humor 
Roles: Author
Classifications: HF5415.2, 658.83
Publication Timeline
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Most widely held works by William G Zikmund
Exploring marketing research by William G Zikmund( Book )

91 editions published between 1982 and 2016 in 4 languages and held by 1,426 WorldCat member libraries worldwide

"EXPLORING MARKETING RESEARCH, 11E, provides a thorough guide to the design, execution, analysis, and reporting of marketing research to support effective business decisions. The text prepares students to approach marketing research from a management perspective rather than as hands-on practitioners, providing valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data. In addition to updates based on recent trends and technology, the new 11th Edition features an increased emphasis on ethical and international issues, reflecting their growing importance in modern marketing research."--Provided by publisher
Business research methods by William G Zikmund( Book )

79 editions published between 1984 and 2015 in 4 languages and held by 1,388 WorldCat member libraries worldwide

Provides current and comprehensive coverage of business research. Its student friendly design contains numerous examples illustrating real world research in management, marketing, finance, accounting and other business areas
Marketing by William G Zikmund( Book )

57 editions published between 1984 and 2002 in English and Spanish and held by 950 WorldCat member libraries worldwide

Covering topics such as e-commerce, IMC, direct marketing, relationship marketing, and competitive intelligence, this text features marketing trends and issues along with a cross-functionality focus
Essentials of marketing research by William G Zikmund( Book )

65 editions published between 1999 and 2016 in 4 languages and held by 745 WorldCat member libraries worldwide

The organization of this title follows the logic of the marketing research process. The book begins by discussing the scope of marketing research, and provides an overview of problem definition and the marketing research process
Effective marketing : creating and keeping customers by William G Zikmund( Book )

27 editions published between 1994 and 2008 in English and held by 323 WorldCat member libraries worldwide

Effective marketing
Customer relationship management : integrating marketing strategy and information technology by William G Zikmund( Book )

13 editions published between 2002 and 2010 in English and held by 240 WorldCat member libraries worldwide

A Collection of outstanding cases in marketing management by William G Zikmund( Book )

2 editions published in 1979 in English and held by 163 WorldCat member libraries worldwide

Cases in marketing research by William G Zikmund( Book )

3 editions published in 1982 in English and held by 129 WorldCat member libraries worldwide

A collection of cases in marketing management by H. Robert Dodge( Book )

4 editions published in 1987 in English and held by 78 WorldCat member libraries worldwide

Business : the American challenge for global competitiveness by William G Zikmund( Book )

4 editions published between 1994 and 1995 in English and held by 67 WorldCat member libraries worldwide

Basic marketing by William G Zikmund( Book )

7 editions published in 1996 in English and Undetermined and held by 60 WorldCat member libraries worldwide

A corporate bestiary, or, How to spot the animals in your organization by William G Zikmund( Book )

1 edition published in 1986 in English and held by 34 WorldCat member libraries worldwide

Effective marketing research in Canada by William G Zikmund( Book )

4 editions published between 2007 and 2008 in English and held by 32 WorldCat member libraries worldwide

Marketing, first Canadian edition by N. G Papadopoulos( Book )

2 editions published in 1988 in English and held by 20 WorldCat member libraries worldwide

Customer de relationship management = AdministracioĢn de relaciones con los clientes by William G Zikmund( Book )

5 editions published in 2004 in Spanish and English and held by 13 WorldCat member libraries worldwide

Marketing : crear y mantener en un mundo de comercio-e by William G Zikmund( Book )

2 editions published in 2002 in Spanish and held by 10 WorldCat member libraries worldwide

Business, the American challenge for global competitiveness( Visual )

1 edition published in 1995 in English and held by 7 WorldCat member libraries worldwide

Describes the various ways in which the Phoenix Suns basketball team promotes itself through business enterprises
Marketing : crear y mantener clientes en un mundo de comercio-e by William G Zikmund( Book )

2 editions published in 2002 in Spanish and held by 7 WorldCat member libraries worldwide

Student learning guide to accompany Effective marketing : creating and keeping customers by William G Zikmund( Book )

2 editions published between 1995 and 2001 in English and held by 6 WorldCat member libraries worldwide

 
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Audience Level
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Audience Level
1
  Kids General Special  
Audience level: 0.51 (from 0.30 for Business : ... to 0.80 for Marketing ...)

Business research methods
Alternative Names
Zikmund, William

Zikmund, William 1943-

Zikmund, William George 1943-

Languages
English (327)

Spanish (34)

Chinese (2)

Thai (2)

German (1)

Esperanto (1)

Covers
Business research methodsMarketingEssentials of marketing researchEffective marketing : creating and keeping customersCustomer relationship management : integrating marketing strategy and information technologyBasic marketingEffective marketing research in CanadaMarketing : crear y mantener en un mundo de comercio-eMarketing : crear y mantener clientes en un mundo de comercio-e