WorldCat Identities

Zikmund, William G.

Overview
Works: 61 works in 421 publications in 6 languages and 5,673 library holdings
Genres: Case studies  Methods (Music)  Textbooks  Humor  Examinations 
Roles: Author
Classifications: HF5415.2, 658.83
Publication Timeline
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Most widely held works by William G Zikmund
Exploring marketing research by William G Zikmund( Book )

94 editions published between 1982 and 2016 in 4 languages and held by 1,550 WorldCat member libraries worldwide

"Using a raft of contemporary local and international examples, data sets and case studies to explain traditional marketing research methods, marketing research also examines new theories and techniques such as grounded theory, ethnogrpahy, phenomenology, automated interviewing, text, data mining and the increasing use of online panels."--Back cover
Business research methods by William G Zikmund( Book )

77 editions published between 1984 and 2015 in 4 languages and held by 1,346 WorldCat member libraries worldwide

Provides current and comprehensive coverage of business research. Its student friendly design contains numerous examples illustrating real world research in management, marketing, finance, accounting and other business areas
Marketing by William G Zikmund( Book )

65 editions published between 1984 and 2002 in 3 languages and held by 953 WorldCat member libraries worldwide

Covering topics such as e-commerce, IMC, direct marketing, relationship marketing, and competitive intelligence, this text features marketing trends and issues along with a cross-functionality focus
Essentials of marketing research by William G Zikmund( Book )

50 editions published between 1999 and 2016 in 3 languages and held by 518 WorldCat member libraries worldwide

The organization of this title follows the logic of the marketing research process. The book begins by discussing the scope of marketing research, and provides an overview of problem definition and the marketing research process
Effective marketing : creating and keeping customers by William G Zikmund( Book )

33 editions published between 1994 and 2008 in English and Chinese and held by 349 WorldCat member libraries worldwide

Effective marketing
Customer relationship management : integrating marketing strategy and information technology by William G Zikmund( Book )

13 editions published between 2002 and 2010 in English and held by 237 WorldCat member libraries worldwide

A Collection of outstanding cases in marketing management by William G Zikmund( Book )

2 editions published in 1979 in English and held by 164 WorldCat member libraries worldwide

Cases in marketing research by William G Zikmund( Book )

3 editions published in 1982 in English and held by 127 WorldCat member libraries worldwide

A collection of cases in marketing management by H. Robert Dodge( Book )

4 editions published in 1987 in English and held by 80 WorldCat member libraries worldwide

Business : the American challenge for global competitiveness by William G Zikmund( Book )

4 editions published between 1994 and 1995 in English and held by 66 WorldCat member libraries worldwide

Basic marketing by William G Zikmund( Book )

7 editions published in 1996 in English and Undetermined and held by 59 WorldCat member libraries worldwide

A corporate bestiary, or, How to spot the animals in your organization by William G Zikmund( Book )

1 edition published in 1986 in English and held by 34 WorldCat member libraries worldwide

Fundamentos de investigación de mercados by William G Zikmund( Book )

5 editions published between 2003 and 2006 in Spanish and held by 30 WorldCat member libraries worldwide

Marketing, first Canadian edition by N. G Papadopoulos( Book )

2 editions published in 1988 in English and held by 19 WorldCat member libraries worldwide

Customer de relationship management = Administración de relaciones con los clientes by William G Zikmund( Book )

3 editions published in 2004 in Spanish and held by 8 WorldCat member libraries worldwide

Business, the American challenge for global competitiveness( Visual )

1 edition published in 1995 in English and held by 8 WorldCat member libraries worldwide

Describes the Federal Reserve system, and such banking activities as check processing and the distribution of coins and currency conducted on behalf of other financial institutions. Takes a look at the operation of Federal Reserve Bank of Dallas
Ke hu guan xi guan li : ying xiao zhan l.ue yu xin xi ji shu de zheng he by William G Zikmund( Book )

3 editions published between 2004 and 2010 in Chinese and held by 7 WorldCat member libraries worldwide

Business, the American challenge for global competitiveness( Visual )

1 edition published in 1995 in English and held by 7 WorldCat member libraries worldwide

Describes the various ways in which the Phoenix Suns basketball team promotes itself through business enterprises
Student learning guide to accompany Effective marketing : creating and keeping customers by William G Zikmund( Book )

1 edition published in 1995 in English and held by 5 WorldCat member libraries worldwide

Test bank and transparency masters : Exploring marketing research by William G Zikmund( Book )

3 editions published between 1989 and 1991 in English and held by 3 WorldCat member libraries worldwide

 
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Audience Level
0
Audience Level
1
  Kids General Special  
Audience level: 0.51 (from 0.16 for Business, ... to 0.93 for Fundamento ...)

Business research methods
Alternative Names
Zikmund, William

Zikmund, William 1943-

Zikmund, William George 1943-

Languages
English (321)

Spanish (34)

Chinese (7)

Thai (2)

German (1)

Esperanto (1)

Covers
Business research methodsMarketingEssentials of marketing researchEffective marketing : creating and keeping customersCustomer relationship management : integrating marketing strategy and information technologyBasic marketing