WorldCat Identities

Zikmund, William G.

Overview
Works: 76 works in 316 publications in 3 languages and 5,516 library holdings
Genres: Case studies  Textbooks  Humor 
Classifications: HF5415.2, 658.83
Publication Timeline
Key
Publications about  William G Zikmund Publications about William G Zikmund
Publications by  William G Zikmund Publications by William G Zikmund
posthumous Publications by William G Zikmund, published posthumously.
Most widely held works by William G Zikmund
Exploring marketing research by William G Zikmund ( Book )
54 editions published between 1982 and 2010 in English and Undetermined and held by 1,378 WorldCat member libraries worldwide
Business research methods by William G Zikmund ( Book )
53 editions published between 1984 and 2013 in English and Undetermined and held by 1,296 WorldCat member libraries worldwide
Provides current and comprehensive coverage of business research. Its student friendly design contains numerous examples illustrating real world research in management, marketing, finance, accounting and other business areas
Marketing : by William G Zikmund ( Book )
36 editions published between 1984 and 2002 in English and Spanish and held by 785 WorldCat member libraries worldwide
Essentials of marketing research by William G Zikmund ( Book )
34 editions published between 1999 and 2013 in English and held by 472 WorldCat member libraries worldwide
The organization of this title follows the logic of the marketing research process. The book begins by discussing the scope of marketing research, and provides an overview of problem definition and the marketing research process
A Collection of outstanding cases in marketing management by H. Robert Dodge ( Book )
5 editions published between 1979 and 1987 in English and held by 263 WorldCat member libraries worldwide
Effective marketing : creating and keeping customers by William G Zikmund ( Book )
15 editions published between 1994 and 2002 in English and held by 256 WorldCat member libraries worldwide
The principles of marketing are covered in this book, which also examines the presentation of the marketplace as an interplay of relationships. The effect of the Internet and CD-ROM on marketing is also covered
Customer relationship management : integrating marketing strategy and information technology by William G Zikmund ( Book )
7 editions published between 2002 and 2003 in English and held by 228 WorldCat member libraries worldwide
Marketing : creating and keeping customers in an e-commerce world by William G Zikmund ( Book )
4 editions published between 2000 and 2001 in English and held by 141 WorldCat member libraries worldwide
Marketing research ( Book )
3 editions published between 2007 and 2010 in English and held by 131 WorldCat member libraries worldwide
Cases in marketing research by William G Zikmund ( Book )
2 editions published in 1982 in English and held by 126 WorldCat member libraries worldwide
Business : the American challenge for global competitiveness by William G Zikmund ( Book )
3 editions published between 1994 and 1995 in English and held by 63 WorldCat member libraries worldwide
Effective marketing : creating and keeping customers in an e-commerce world by William G Zikmund ( Book )
7 editions published between 2001 and 2002 in English and held by 56 WorldCat member libraries worldwide
Effective marketing
Basic marketing by William G Zikmund ( Book )
4 editions published in 1996 in English and Undetermined and held by 55 WorldCat member libraries worldwide
A corporate bestiary, or, How to spot the animals in your organization by William G Zikmund ( Book )
1 edition published in 1986 in English and held by 37 WorldCat member libraries worldwide
Effective marketing research in Canada by William G Zikmund ( Book )
4 editions published between 2007 and 2008 in English and held by 32 WorldCat member libraries worldwide
Marketing, first Canadian edition by N. G Papadopoulos ( Book )
2 editions published in 1988 in English and held by 23 WorldCat member libraries worldwide
Fundamentos de investigacioĢn de mercados by William G Zikmund ( Book )
5 editions published between 2003 and 2006 in Spanish and held by 20 WorldCat member libraries worldwide
Business, the American challenge for global competitiveness ( Visual )
1 edition published in 1995 in English and held by 15 WorldCat member libraries worldwide
Describes the Federal Reserve system, and such banking activities as check processing and the distribution of coins and currency conducted on behalf of other financial institutions. Takes a look at the operation of Federal Reserve Bank of Dallas
Effective marketing by William G Zikmund ( Book )
3 editions published between 2007 and 2008 in English and held by 13 WorldCat member libraries worldwide
InvestigacioĢn de mercados by William G Zikmund ( Book )
4 editions published in 1998 in Spanish and Esperanto and held by 11 WorldCat member libraries worldwide
 
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Audience Level
0
Audience Level
1
  Kids General Special  
Audience level: 0.52 (from 0.27 for A corporat ... to 0.79 for Marketing, ...)
Alternative Names
Zikmund, William
Zikmund, William, 1943-
Zikmund, William George 1943-
Languages
English (233)
Spanish (10)
Esperanto (1)
Covers