WorldCat Identities

Kapferer, Jean-Noël

Overview
Works: 117 works in 464 publications in 7 languages and 6,299 library holdings
Genres: Case studies 
Roles: Author, Editor, Author of introduction, Redactor, Thesis advisor, Publishing director, Other, Interviewee, Compiler
Publication Timeline
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Most widely held works by Jean-Noël Kapferer
The new strategic brand management : creating and sustaining brand equity long term by Jean-Noël Kapferer( )

38 editions published between 1998 and 2012 in 3 languages and held by 1,386 WorldCat member libraries worldwide

This in-depth account of every aspect of brand management is destined to become the definitive book on the topic for many years to come. Packed with examples and case studies, it pays particular attention to the development of global brands
The luxury strategy : break the rules of marketing to build luxury brands by Jean-Noël Kapferer( Book )

38 editions published between 2009 and 2015 in English and held by 705 WorldCat member libraries worldwide

This work analyzes the nature of true luxury brands and identifies the rules for marketing luxury products. It also explains the difference between 'premium' and 'luxury', and sets out the rules to be applied to the luxury marketing mix
Strategic brand management : new approaches to creating and evaluating brand equity by Jean-Noël Kapferer( Book )

30 editions published between 1982 and 2000 in 3 languages and held by 589 WorldCat member libraries worldwide

Les marques, capital de l'entreprise : créer et développer des marques fortes by Jean-Noël Kapferer( Book )

30 editions published between 1991 and 2016 in 3 languages and held by 447 WorldCat member libraries worldwide

Montre que la gestion de la marque relève de logiques et de principes différents et spécifiques. L'identité de marque réclame de nouveaux modes de pensée et d'investigation: ils sont présentés ici. Cette édition met l'accent sur les enjeux de la gestion des marques d'aujourd'hui: la gestion en fonction du temps. [SDM]
The new strategic brand management : advanced insights and strategic thinking by Jean-Noël Kapferer( )

18 editions published between 2012 and 2015 in English and held by 425 WorldCat member libraries worldwide

"Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself. The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Revealing and explaining the latest techniques used by companies worldwide, author Jean-Nol︠ Kapferer covers all the leading issues faced by the brand strategist today, supported by an array of international case studies. With both gravitas and intelligent insight, the book reveals new thinking on topics such as putting culture and content into brands, the impact of private labels, the new dynamics of targeting and the comeback of local brands."
Luxe : nouveaux challenges, nouveaux challengers by Jean-Noël Kapferer( )

20 editions published between 2015 and 2017 in 3 languages and held by 296 WorldCat member libraries worldwide

In an industry where rarity and exclusivity are keys to success, business growth can be both positive and negative. In this book the author offers a collection of carefully chosen new and popular essays that address issues relating to luxury growth. He provides answers to questions such as: how fast should a firm grow and where in the world should it do so, how much volume should a brand sell, and when does saturation occur?
Advances in luxury brand management by Jean-Noël Kapferer( )

13 editions published in 2017 in English and German and held by 248 WorldCat member libraries worldwide

"Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury management, the role of sustainability for luxury brands and major insights from a customer point of view, Advances in Luxury Brand Management is essential reading for upper level students as well as scholars and discerning practitioners."--
Les chemins de la persuasion : le mode d'influence des média et de la publicité sur les comportements by Jean-Noël Kapferer( Book )

27 editions published between 1978 and 1990 in French and held by 226 WorldCat member libraries worldwide

En s'inspirant des résultats de la recherche fondamentale en communication, l'auteur tente d'expliquer comment le public peut être influencé par la publicité et, d'une façon plus générale, par les médias. Deux parties: 1. La persuasion: schémas et cadres de la recherche en persuasion; quelques pièges - 2. Analyse des résultats de la recherche en persuasion: l'exposition aux communications; le décodage des messages; le processus d'acceptation; la généralisation des effets; la persistance temporelle des changements d'attitudes; de l'attitude au comportement
(Re)inventing the brand : can top brands survive the new market realities? by Jean-Noël Kapferer( Book )

10 editions published in 2001 in English and held by 208 WorldCat member libraries worldwide

Are the 'classical' rules of brand management obsolete? These rules were created over 50 years ago in the United States under very different market conditions and realities. Since then, textbooks and current thinking have been replete with the same simplistic models of branding, which are looking incresingly out of date
L'Enfant et la publicité : les chemins de la séduction by Jean-Noël Kapferer( Book )

16 editions published between 1985 and 1992 in French and Dutch and held by 162 WorldCat member libraries worldwide

Ce livre bien documenté représente "la prise de parole de la science" sur ce sujet
Ré-inventer les marques la fin des marques telles que nous les connaissions by Jean-Noël Kapferer( Book )

8 editions published between 2012 and 2013 in 3 languages and held by 120 WorldCat member libraries worldwide

Luxe oblige by Vincent Bastien( Book )

12 editions published between 2008 and 2014 in French and held by 113 WorldCat member libraries worldwide

"Luxe ou pas luxe? La question est régulièrement posée pour des marques notoires, voire prestigieuses. Il est vrai que le luxe est à la mode. D'où la multiplication de termes hybrides tels que " nouveau luxe ", " mass-tige ", " opuluxe ", qui créent en réalité la confusion dans les esprits, jusque chez les managers eux-mêmes. À croire que " luxe " est un mot magique transformant en or tout modèle économique. Or rien n'est plus faux : hors quelques succès éclatants, que d'échecs financiers dans le monde du luxe! Premier livre de stratégie sur le Luxe, ce livre en rappelle les fondamentaux et définit ce qu'est réellement une politique de luxe. Il clarifie le concept de luxe, le distinguant en particulier de ceux de mode ou de haut de gamme qui impliquent des stratégies différentes, souvent incompatibles entre elles. Luxe oblige définit le business modèle singulier du luxe, ses soubassements sociaux, et en déduit les règles de management précises et souvent paradoxales à respecter, tant pour développer une marque de luxe que la maintenir. Luxe oblige explicite pourquoi il faut oublier le marketing classique pour réussir. Il puise ses " best practices " dans l'expérience des auteurs, et l'analyse de réussites au-delà du secteur traditionnel du luxe : dans l'automobile, les services, la haute technologie, et même le " B to B ". Luxe oblige montre enfin comment dans tout secteur on peut s'inspirer du luxe pour développer des stratégies gagnantes."--Page 4 de la couv
Re-marques : les marques à l'épreuve de la pratique by Jean-Noël Kapferer( Book )

9 editions published between 2000 and 2004 in French and Japanese and held by 94 WorldCat member libraries worldwide

La marque : moteur de la compétitivité des entreprises et de la croissance de l'économie( Book )

6 editions published between 1989 and 1994 in French and held by 90 WorldCat member libraries worldwide

Dictionnaire de l'e-réputation : veille et communication d'influence sur le web by Jacques Breillat( Book )

1 edition published in 2015 in French and held by 81 WorldCat member libraries worldwide

"Aujourd'hui, chaque organisation, chaque marque et chaque dirigeant public ou privé doit pouvoir maîtriser l'évolution de son E-réputation. Il ne s'agit plus seulement de mesurer la notoriété ou la popularité d'une entreprise, d'une association ou d'une collectivité publique. Il faut comprendre les mécanismes et saisir la tonalité des perceptions qui s'expriment sur les différentes sphères du web 2.0. Chacun doit promouvoir et protéger son E-Réputation. Le premier 'Dictionnaire de l'E-réputation' est conçu comme un outil pratique au service des professionnels. Il comporte plus de 350 définitions détaillées enrichies par de nombreux shémas et tableaux de synthèse sur les outils, les techniques et les stratégies de l'E-réputation. Cet ouvrage apportera une aide précieuse et de nombreuses références à tous les directeurs généraux, chefs d'entreprise, cadres et dirigeants du secteur public, responsables de communication, présidents d'association et consultants qui désirent mettre en œuvre une stratégie de positionnement, de communication d'influence et de surveillance de leur E-réputation." [Source : 4e de couv.]
La sensibilité aux marques : marchés sans marques, marchés à marques by Jean-Noël Kapferer( Book )

6 editions published in 1992 in French and held by 76 WorldCat member libraries worldwide

Gesellschaftssoziologie ; Waren, Produkte, Handelstechnik (BWL) ; Konsumverhalten ; Meinungsforschung, Umfragetechnik (PR) ; Corporate Identity, Public relations, Öffentlichkeitsarbeit
FAQ la marque : la marque en questions : réponses d'un spécialiste by Jean-Noël Kapferer( Book )

2 editions published in 2006 in French and held by 73 WorldCat member libraries worldwide

Le dirigeant et la planète consommateurs : les réalités du marketing mondial by Claude Boutineau( Book )

4 editions published in 2005 in French and held by 70 WorldCat member libraries worldwide

Les marques à l'épreuve de la pratique by Jean-Noël Kapferer( Book )

7 editions published between 2002 and 2003 in French and held by 66 WorldCat member libraries worldwide

E-réputation des marques, des produits, des dirigeants by Jean-Marc Décaudin( Book )

2 editions published in 2013 in French and held by 63 WorldCat member libraries worldwide

Connaître les pratiques de l'e-Réputation, ses outils et ses acteurs, protéger et enrichir l'identité numérique, capital incontournable de l'entreprise, adopter les bonnes stratégies pour gérer les cyber-crises
 
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The new strategic brand management : creating and sustaining brand equity long term
Covers
The luxury strategy : break the rules of marketing to build luxury brandsStrategic brand management : new approaches to creating and evaluating brand equityThe new strategic brand management : advanced insights and strategic thinking(Re)inventing the brand : can top brands survive the new market realities?
Alternative Names
Jean-Noël Kapferer Kapferer, Jean-Noël

Kapferer, J. N.

Kapferer, J. N. ca. 20. Jh.

Kapferer, Jean-Noël

Kapferers, Žans-Noels

جان-نويل كابفيرير

카페레, 장-노엘

캐퍼러, 장-노엘

케퍼러, 장-노엘

カプフェレ, J.-N

カプフェレ, ジャン=ノエル

Languages
English (157)

French (122)

Spanish (6)

German (4)

Japanese (4)

Danish (1)

Dutch (1)