WorldCat Identities

Lovelock, Christopher H.

Overview
Works: 146 works in 717 publications in 5 languages and 8,487 library holdings
Genres: Case studies  Textbooks 
Roles: Author, Editor, Other, Artist, Creator
Classifications: HF5415, 658.8
Publication Timeline
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Most widely held works by Christopher H Lovelock
Services marketing : people, technology, strategy by Christopher H Lovelock( Book )

103 editions published between 1991 and 2016 in 4 languages and held by 1,313 WorldCat member libraries worldwide

This comprehensive text provides a managerial overview of services by combining conceptual rigor with practical applications
Services marketing by Christopher H Lovelock( Book )

69 editions published between 1984 and 2016 in 3 languages and held by 807 WorldCat member libraries worldwide

Revised for a European market within a global context, this text includes new chapters on: customer behaviour; complaint handling; managing customer-contact personnel; developing integrated service strategies
Managing services : marketing, operations, and human resources by Christopher H Lovelock( Book )

37 editions published between 1988 and 1992 in English and Undetermined and held by 580 WorldCat member libraries worldwide

Essentials of services marketing by Jochen Wirtz( Book )

37 editions published between 2008 and 2018 in English and held by 429 WorldCat member libraries worldwide

"Essentials of Services Marketing delivers streamlined coverage of services marketing topics with an exciting global outlook. With its visual learning aids and clear language, students read less to learn more. For undergraduate services marketing courses."--Publisher's website
Services marketing : text, cases & readings by Christopher H Lovelock( Book )

16 editions published between 1984 and 1991 in English and held by 417 WorldCat member libraries worldwide

Principles of service marketing and management by Christopher H Lovelock( Book )

24 editions published between 1998 and 2002 in English and held by 413 WorldCat member libraries worldwide

This text explores both concepts and techniques of marketing for a broad range of service categories and industries. The authors show that different categories of services face distinctive marketing problems and encourage students to analyse useful parallels across a range of service industries. Examples cited include EuroDisney, Singapore Airlines, British Telecom, Lausanne Tourist Office, Federal E×press Business Logistics Services and Air BP
Marketing challenges : cases and exercises by Christopher H Lovelock( Book )

37 editions published between 1985 and 1993 in English and held by 398 WorldCat member libraries worldwide

Marketing des services by Christopher H Lovelock( Book )

15 editions published between 1999 and 2015 in French and Spanish and held by 394 WorldCat member libraries worldwide

Marketing for public and nonprofit managers by Christopher H Lovelock( Book )

10 editions published between 1983 and 1984 in English and held by 393 WorldCat member libraries worldwide

Services marketing : an Asia Pacific and Australian perspective by Christopher H Lovelock( Book )

14 editions published between 2001 and 2015 in English and held by 379 WorldCat member libraries worldwide

Combination text/reader/casebook explores the concepts and techniques of Services Marketing, and combines conceptual rigour with real world examples and practical applications. Patterson, University of NSW, Australia
Problems in marketing by E. Raymond Corey( Book )

18 editions published between 1977 and 1985 in English and held by 296 WorldCat member libraries worldwide

Product plus : how product + service = competitive advantage by Christopher H Lovelock( Book )

16 editions published in 1994 in English and held by 283 WorldCat member libraries worldwide

"If a firm is to survive and prosper into the twenty-first century, says Christopher Lovelock, its top management must find ways to create a "product plus organization." Product plus means knowing how to add value for all stakeholders - not just for customers but also for employees, suppliers, owners, and even the broader community. Whatever your product, service holds the key. Improving or reengineering service processes should lie at the heart of any strategy. This groundbreaking book by one of the world's leading authorities on service-driven businesses shows you how to proceed." "Today's managers are under pressure to perform on many fronts: Customers demand more than quality, they want value, too; investors want profits; and employees seek more rewarding work. Experts constantly urge businesses to cut costs and increase productivity. Both problems and opportunities abound as markets become multicultural, technology develops with astonishing speed, and the evolving global economy affects even local firms." "Product Plus is about creating synergy between customer satisfaction, operational productivity, and employee performance. Drawing on more than 20 years of experience, Lovelock demonstrates how successful businesses enhance their core products - both goods and services - with an array of supplementary service elements that add benefits and reduce the costs of doing business for both customers and the firm itself. Costs, to customers, he emphasizes, entail more than just money - they involve time, physical effort, and hassle, too. Innovation in service delivery requires rethinking the ways in which the firm and its customers interact and then reengineering traditional processes." "With its strong international orientation, appreciation of the role of technology, and in-depth examples, Product Plus offers an authoritative and highly readable guide to creating competitive advantage."--Jacket
Marketing public transit : a strategic approach by Christopher H Lovelock( Book )

10 editions published in 1987 in English and Undetermined and held by 281 WorldCat member libraries worldwide

Marketing public transportation : policies, strategies, and research needs for the 1980's by Richard K Robinson( Book )

8 editions published between 1980 and 1981 in English and held by 248 WorldCat member libraries worldwide

Public and nonprofit marketing--cases and readings by Christopher H Lovelock( Book )

7 editions published in 1984 in English and held by 215 WorldCat member libraries worldwide

Readings in public and nonprofit marketing by Christopher H Lovelock( Book )

7 editions published in 1978 in English and Undetermined and held by 138 WorldCat member libraries worldwide

Cases in public and nonprofit marketing by Christopher H Lovelock( Book )

7 editions published between 1977 and 1978 in English and held by 126 WorldCat member libraries worldwide

Public & nonprofit marketing by Christopher H Lovelock( Book )

3 editions published in 1989 in English and held by 107 WorldCat member libraries worldwide

Services marketing in Asia : managing people, technology, and strategy by Christopher H Lovelock( Book )

6 editions published between 2002 and 2005 in English and held by 105 WorldCat member libraries worldwide

Competing through services : strategy and implementation : cases and text by Sandra Vandermerwe( Book )

9 editions published in 1994 in English and held by 90 WorldCat member libraries worldwide

 
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Audience Level
0
Audience Level
1
  Kids General Special  
Audience level: 0.60 (from 0.42 for Public & n ... to 0.88 for Marketing ...)

Services marketing
Covers
Services marketingEssentials of services marketingPrinciples of service marketing and managementServices marketing : an Asia Pacific and Australian perspectiveProduct plus : how product + service = competitive advantage
Alternative Names
Christopher Lovelock académico británico

Christopher Lovelock British academic

Christopher Lovelock Brits bedrijfskundige (1940-2008)

Lovelock, Christopher.

Lovelock, Christopher 1940-2008

Lovelock, Christopher H.

Lovelock Christopher H. 1940-2008

러브락, 크리스토퍼

ラブロック, C. H.

ラブロック, クリストファー

Languages
English (421)

French (14)

Chinese (5)

Spanish (2)

German (1)