WorldCat Identities

Loudon, David L.

Overview
Works: 45 works in 167 publications in 2 languages and 4,479 library holdings
Genres: Case studies  Encyclopedias  Dictionaries 
Roles: Author, Editor, Contributor
Publication Timeline
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Most widely held works by David L Loudon
Marketing research : text and cases by Bruce Wrenn( )

17 editions published between 2001 and 2007 in English and held by 916 WorldCat member libraries worldwide

This step-by-step textbook shows students how to design, conduct, and interpret market research. Marketing research: text and cases covers the full range of this topic from the difference between strategic and tactical decisions to choosing the proper research design and on to advice on successfully presenting results. Marketing research provides clear explanations of complex issues, including the interpretation of statistics. Its charts, graphs, figures, sample questionnaires, and case studies make important points easier to grasp. The practice cases (including an SPSS data disk) offer engaging real-world problems that test the student's research and analysis skills
Consumer behavior : concepts and applications by David L Loudon( Book )

55 editions published between 1979 and 2000 in English and held by 913 WorldCat member libraries worldwide

Marketing planning guide by Robert E Stevens( Book )

12 editions published between 1991 and 2014 in English and held by 505 WorldCat member libraries worldwide

THE CLASSIC guide to develop a marketing plan?completely updated! The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing plan for a company, product, or service. With over 50 pages of updated material, this classic textbook has the solid foundation of knowledge and philosophy of the previous editions while adding essential new information on Internet marketing, business ethics, and an illustrative sample business plan. Worksheets at the end of each chapter guide you in creating your own plan?onc
Marketing management : text and cases by David L Loudon( )

11 editions published between 2004 and 2012 in English and held by 456 WorldCat member libraries worldwide

"Originally designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also an easy-to-read resource for business owners, managers, and entrepreneurs who want to maximize efficiency in their marketing departments. This volume integrates understandable concepts and techniques with demonstrative tables, graphs, and case studies. Three leading experts in marketing management teach you how to market any business efficiently and effectively."--Jacket
The Marketing Research Guide Second Edition by Robert E Stevens( )

2 editions published in 2012 in English and held by 312 WorldCat member libraries worldwide

WORKSHEET; Chapter 3 Experimentation; WHAT IS EXPERIMENTATION?; TERMINOLOGY; VALIDITY AND EXPERIMENTATION; FIELD VERSUS LABORATORY EXPERIMENTS; EXPERIMENTAL DESIGN SYMBOLS; ETHICS AND EXPERIMENTATION; EXPERIMENTAL RESEARCH DESIGNS; LIMITATIONS OF CAUSAL RESEARCH; EX POST FACTO RESEARCH; TEST MARKETING; SUMMARY; WORKSHEET; Chapter 4 Measurement; WHAT IS TO BE MEASURED?; WHO IS TO BE MEASURED?; HOW TO MEASURE WHAT NEEDS TO BE MEASURED; IMPROVING THE MEASUREMENT PROCESS; DEVELOPING VALID AND RELIABLE MEASUREMENT INSTRUMENTS; SUMMARY; WORKSHEET; Chapter 5 Introduction to Data Collection
Application Service Providers in Business by Robert E Stevens( )

1 edition published in 2013 in English and held by 306 WorldCat member libraries worldwide

Learn how to use Application Service Providers to enhance the future of your business!Application Service Providers in Business is a comprehensive analysis of the present ASP model and its place in business today. Business success in today's information-intensive marketplace depends on a company's ability to acquire and fully use the latest advancements in business-critical applications. By having these applications delivered as services over the Internet, businesses can lessen the demands on company IT staff, and increase the ability to get complex software into use immediately. W
Concise encyclopedia of advertising by Kenneth E Clow( )

1 edition published in 2014 in English and held by 301 WorldCat member libraries worldwide

At your fingertips?find advertising terms and concepts quickly and easily in this A-Z reference guide!As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific meanings in advertising. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms and concepts used in the advertising industry. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all major concepts used in
Marketing for churches and ministries by Robert E Stevens( Book )

9 editions published between 1992 and 1996 in English and held by 261 WorldCat member libraries worldwide

This comprehensive new book is the first guide to applications in marketing concepts in church and ministry services. Demonstrations of marketing concepts and techniques for effectively meeting the needs of constituents dispel any negative connotations about marketing religious organizations. Straightforward presentations of basic marketing principles emphasize their use in churches or ministries. This invaluable book features two complete marketing plans--one for churches, one for ministries--as examples to use in developing your own marketing plan. Marketing for Churches and Ministr
Church and ministry strategic planning : from concept to success by R. Henry Migliore( Book )

6 editions published in 1994 in English and held by 199 WorldCat member libraries worldwide

The essentials of marketing research by Lawrence S Silver( )

3 editions published between 2012 and 2013 in English and held by 82 WorldCat member libraries worldwide

Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including:Secondary research and data miningInternet marketing researchQualitative and exploratory researchStatistical analysisMarketing research ethicsWith learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offer
Comportamiento del consumidor : conceptos y aplicaciones by David L Loudon( Book )

7 editions published between 1993 and 2000 in Spanish and held by 45 WorldCat member libraries worldwide

Instructor's manual, Marketing planning guide by Robert E Stevens( Book )

2 editions published in 1997 in English and held by 28 WorldCat member libraries worldwide

Legal services marketing : a planning guide by Robert E Stevens( Book )

1 edition published in 1989 in English and held by 21 WorldCat member libraries worldwide

Concise encyclopedia of real estate business terms by Bill Roark( )

1 edition published in 2013 in English and held by 20 WorldCat member libraries worldwide

An invaluable resource for real estate professionals and studentsConcise Encyclopedia of Real Estate Business Terms puts the terms used every day in the marketing and study of real estate at your fingertips. With a simple A-to-Z format, this comprehensive reference guide gets right to the point, providing brief but clear definitions and understandable explanations for more than 300 current terms and concepts used in every aspect of the real estate industry. An essential communication tool for anyone working in real estate management, insurance, economics, and urban planning, this p
Concise encyclopedia of church and religious organization marketing by Robert E Stevens( )

1 edition published in 2013 in English and held by 19 WorldCat member libraries worldwide

Discover the marketing basics to draw new members?and more funds?to your church!Though more and more religious organizations increasingly attempt to use marketing techniques to improve response, little literature exists to explain crucial concepts, terms, and strategies. The Concise Encyclopedia of Church and Religious Organization Marketing fills this gap by providing novice marketers with basic theories and terms in easy-to-understand language. This A-to-Z reference presents the essential concepts and techniques, such as benefits to constituents, target markets, market research
CHURCH AND MINISTRY STRATEGIC PLANNING by William Winston( )

2 editions published in 1994 in English and held by 16 WorldCat member libraries worldwide

Spiritual management is required for spiritual organization, and yet a ministry's master plan should be the Master's plan for that ministry. Church and Ministry Strategic Planning assists readers in developing a Biblically based blueprint for carrying out the many activities in which the church or ministry is involved. The authors show clearly how careful planning is inspired by the Scriptures ("Suppose one of you wants to build a tower. Will he not first sit down and estimate the cost to see if he has enough money to complete it?"--Luke 14:28) and how it improves making decisions today which
Strategic planning for private higher education by Robert E Stevens( )

1 edition published in 2013 in English and held by 14 WorldCat member libraries worldwide

With Strategic Planning for Private Higher Education you will improve your effectiveness in strategic planning to ensure the growth, success, and viability of your institution. The book's emphasis on tested techniques and the examples from the authors'experiences in leading several private educational organizations give you the practical insight you need to learn how to benefit from strategic planning. The entire strategic planning process is covered--from vision casting to evaluation--for all types of private educational institutions, including colleges, universities, seminaries, graduate sch
Fundamentals of strategic planning for healthcare organizations by William Winston( )

2 editions published in 2012 in English and held by 11 WorldCat member libraries worldwide

A straightforward and practical guidebook, Fundamentals of Strategic Planning for Healthcare Organizations explores the basic principles of planning and maps out key routes for expanding companies in need of specific decision-making procedures. This allows readers to generate their own ideas for developing strategic plans tailored to the individual needs of their companies. The worksheets, client surveys, and other comprehensive planning documents the book provides from actual healthcare organizations are valuable aids to this developmental stage. Fundamentals of Strategic Planning for Healthc
Economic impact, 1973 Newport International Sailboat Show by Albert J Della Bitta( Book )

1 edition published in 1974 in English and held by 8 WorldCat member libraries worldwide

The use and impact of selected marine publications by Albert J Della Bitta( Book )

1 edition published in 1973 in English and held by 5 WorldCat member libraries worldwide

 
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Concise encyclopedia of advertising
Covers
Consumer behavior : concepts and applicationsMarketing planning guideMarketing management : text and casesConcise encyclopedia of advertisingMarketing for churches and ministries
Languages
English (129)

Spanish (7)