WorldCat Identities

Hollander, Stanley C. (Stanley Charles) 1919-2004

Overview
Works: 59 works in 225 publications in 1 language and 4,999 library holdings
Genres: History  Bibliography  Programmed instructional materials  Conference papers and proceedings 
Roles: Author, Editor, Honoree, Other
Classifications: HF5429, 658.87
Publication Timeline
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Most widely held works about Stanley C Hollander
 
Most widely held works by Stanley C Hollander
Modern retailing management : basic concepts and practices by Delbert J Duncan( Book )

25 editions published between 1972 and 1983 in English and Undetermined and held by 841 WorldCat member libraries worldwide

S. 641-676: Annotated supplementary readings
Was there a Pepsi Generation before Pepsi discovered it? : youth-based segmentation in marketing by Stanley C Hollander( Book )

8 editions published between 1992 and 1993 in English and Undetermined and held by 708 WorldCat member libraries worldwide

"Was there a Pepsi Generation before Pepsi discovered it? Stanley Hollander and Richard Germain's fascinating look at marketing campaigns of the past reveals how early marketers identified and actively promoted their products and services to an influential market segment - youth." "Today, the Pepsi Generation represents consumers whose purchasing power will influence market position long after they've turned 25. Not a creation of the 1960s, this group was also important to yesterday's marketers, who targeted youth as a distinct market more than a hundred years ago." "Beginning with 19th century campaigns aimed at 15-24-year-old consumers, this book traces the roots and development of youth marketing. Hollander and Germain explain how youth has been effectively - and not so effectively - reached through distinct product lines and youth-oriented advertising, contests and games, special promotions, and direct mail. This book also highlights the "youth appeal" of early campaigns, revealing how young and old - drawn by the allure or image of youth - become lifetime customers." "Early campaigns across a range of products and services - cosmetics, fashion, bridal wear, cigarettes, sporting goods, entertainment, churches, colleges, and the military - illustrate how youth marketing grew gradually during the late 19th century, took hold in the "flapper" era of the 1920s, and was a firmly established marketing practice by the beginning of World War II." "An important contribution to the field of marketing, this book will help marketers, researchers, and students understand and market successfully to today's and tomorrow's Pepsi Generations."--Jacket
Markets and marketing in developing economies by Reed Moyer( Book )

11 editions published in 1968 in English and held by 421 WorldCat member libraries worldwide

Historical perspectives in marketing : essays in honor of Stanley C. Hollander( Book )

8 editions published in 1988 in English and held by 413 WorldCat member libraries worldwide

Public policy toward retailing: an international symposium by J. J Boddewyn( Book )

7 editions published in 1972 in English and held by 315 WorldCat member libraries worldwide

Multinational retailing by Stanley C Hollander( Book )

8 editions published in 1970 in English and held by 283 WorldCat member libraries worldwide

Passenger transportation; readings selected from a marketing viewpoint by Stanley C Hollander( Book )

14 editions published between 1968 and 1980 in English and Undetermined and held by 241 WorldCat member libraries worldwide

Explorations in retailing by Stanley C Hollander( Book )

14 editions published between 1959 and 1964 in English and Undetermined and held by 233 WorldCat member libraries worldwide

Restraints upon retail competition by Stanley C Hollander( Book )

6 editions published in 1965 in English and Undetermined and held by 185 WorldCat member libraries worldwide

Management consultants and clients by Stanley C Hollander( Book )

6 editions published in 1972 in English and held by 158 WorldCat member libraries worldwide

Business consultants and clients; a literature search on the marketing practices and problems of the management research and advisory professions by Stanley C Hollander( Book )

8 editions published in 1963 in English and held by 125 WorldCat member libraries worldwide

A special interest bibliography on discount selling, retail price-cutting, and resale price controls by Stanley C Hollander( Book )

5 editions published between 1956 and 1963 in English and held by 124 WorldCat member libraries worldwide

Marketing( Book )

11 editions published in 1993 in English and held by 121 WorldCat member libraries worldwide

Discount retailing, 1900-1952 : an examination of some divergences from the one-price system in American retailing by Stanley C Hollander( Book )

7 editions published between 1954 and 1986 in English and held by 116 WorldCat member libraries worldwide

Henry Ford: inventor of the supermarket? by Stanley C Hollander( Book )

3 editions published in 1960 in English and held by 111 WorldCat member libraries worldwide

Small business is big business by Harry J Ostlund( Book )

5 editions published in 1956 in English and held by 89 WorldCat member libraries worldwide

Retail price policies by Stanley C Hollander( Book )

8 editions published between 1958 and 1959 in English and Undetermined and held by 88 WorldCat member libraries worldwide

The rise and fall of a buying club by Stanley C Hollander( Book )

4 editions published in 1959 in English and held by 77 WorldCat member libraries worldwide

Marketing in the long run : proceedings of the Second Workshop on Historical Research in Marketing by Workshop on Historical Research in Marketing( Book )

5 editions published in 1985 in English and held by 43 WorldCat member libraries worldwide

Programmed learning aid for retailing: modern concepts and practices by Delbert J Duncan( Book )

2 editions published in 1979 in English and held by 39 WorldCat member libraries worldwide

 
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Audience Level
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  Kids General Special  
Audience level: 0.47 (from 0.31 for Was there ... to 0.99 for Stanley Ho ...)

Was there a Pepsi Generation before Pepsi discovered it? : youth-based segmentation in marketing
Alternative Names
Hollander, Stanley Charles 1919-2004

Languages
English (160)

Covers