Kotler, Philip
Overview
| Works: | 1,159 works in 5,362 publications in 19 languages and 75,879 library holdings |
|---|---|
| Genres: | Case studies Textbooks Handbooks and manuals Interviews |
| Roles: | Author, Interviewee, Other, Editor, Author of introduction, Compiler, Creator, Contributor, Narrator, Collector, zxx |
| Classifications: | HF5415.13, 658.8 |
Publication Timeline
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Most widely held works about
Philip Kotler
- Legends in marketing by Philip Kotler( Book )
- Philip Kotler by Philip Kotler( )
- Māketingu o manabu hito no tameno kotorā nyūmon( Book )
- Philip Kotler( Book )
- Kyō kara soku tsukaeru kotorā no māketingu senryaku 54 by Akira Nakano( Book )
- Māketingu to tomo ni : firippu kotorā jiden by Philip Kotler( Book )
- Jing yi ke te le : dang dai xing xiao xue zhi fu de 77 ge he xin guan nian by Katsumi Nishimura( Book )
- Kotorā o yomu( Book )
- Zukai de manabu kotorā nyūmon by Masayoshi Arai( Book )
- Ketele : wo zhe yang kan shi jie, huan you wo zi ji by Philip Kotler( Book )
- Legends in marketing : Philip Kotler by Philip Kotler( Book )
- Legends in marketing : Philip Kotler by Philip Kotler( Book )
- ( Tu jie ) ke te le ying xiao si xiang jing cui by Jing Hua( Book )
- Legends in marketing : Philip Kotler by Philip Kotler( Book )
- Legends in marketing : Philip Kotler by Philip Kotler( Book )
- Dian shi cheng jin by He Lu( Book )
- Philip Kotler( Book )
- Legends in marketing : Philip Kotler by Philip Kotler( Book )
- Legends in marketing : Philip Kotler by Philip Kotler( Book )
- Legends in marketing : Philip Kotler by Philip Kotler( Book )
more
fewer
Most widely held works by
Philip Kotler
Marketing management by
Philip Kotler(
Book
)
865 editions published between 1963 and 2017 in 13 languages and held by 11,328 WorldCat member libraries worldwide
This is the 12th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning
865 editions published between 1963 and 2017 in 13 languages and held by 11,328 WorldCat member libraries worldwide
This is the 12th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning
Marketing : an introduction by
Gary Armstrong(
Book
)
292 editions published between 1987 and 2017 in 9 languages and held by 3,622 WorldCat member libraries worldwide
This volume introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy
292 editions published between 1987 and 2017 in 9 languages and held by 3,622 WorldCat member libraries worldwide
This volume introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy
Strategic marketing for nonprofit organizations by
Philip Kotler(
Book
)
101 editions published between 1975 and 2015 in 5 languages and held by 2,369 WorldCat member libraries worldwide
Reflecting contemporary research developments, this text forms a conceptual and practical foundation for marketing in non-profit organisations. Its coverage encompasses the entire process, providing valuable insights on strategic evaluations, positioning, and market targeting
101 editions published between 1975 and 2015 in 5 languages and held by 2,369 WorldCat member libraries worldwide
Reflecting contemporary research developments, this text forms a conceptual and practical foundation for marketing in non-profit organisations. Its coverage encompasses the entire process, providing valuable insights on strategic evaluations, positioning, and market targeting
Marketing for hospitality and tourism by
Philip Kotler(
Book
)
120 editions published between 1996 and 2017 in 5 languages and held by 1,747 WorldCat member libraries worldwide
"Philip Kotler, one of the world's foremost authorities on marketing, along with hospitality marketing experts John Bowen and James Makens bring their knowledge of the industry to the pages of Marketing for Hospitality and Tourism, 2/e. The authors' understanding of the industry provides for a very readable and extremely practical text. Introductory students and experienced managers alike will find this book a useful tool, providing a strong foundation for hospitality marketing decision-making and know-how. Book jacket."--Jacket
120 editions published between 1996 and 2017 in 5 languages and held by 1,747 WorldCat member libraries worldwide
"Philip Kotler, one of the world's foremost authorities on marketing, along with hospitality marketing experts John Bowen and James Makens bring their knowledge of the industry to the pages of Marketing for Hospitality and Tourism, 2/e. The authors' understanding of the industry provides for a very readable and extremely practical text. Introductory students and experienced managers alike will find this book a useful tool, providing a strong foundation for hospitality marketing decision-making and know-how. Book jacket."--Jacket
Kotler on marketing : how to create, win, and dominate markets by
Philip Kotler(
Book
)
61 editions published between 1999 and 2014 in 10 languages and held by 1,564 WorldCat member libraries worldwide
Kotler on Marketing offers his essential guide to marketing for managers, freshly written based on his phenomenally successful worldwide lectures on marketing for the new millennium. Through Kotler's profound insights you will quickly update your skills and knowledge of the new challenges and opportunities posed by hypercompetition, globalization, and the Internet. Perhaps most important, Kotler on Marketing can be read as a penetrating book-length discourse on the 14 questions asked most frequently by managers during the 20-year history of Kotler's worldwide lectures. You will gain a new understanding of such age-old conundrums as how to select the right market segments or how to compete against lower-price competitors
61 editions published between 1999 and 2014 in 10 languages and held by 1,564 WorldCat member libraries worldwide
Kotler on Marketing offers his essential guide to marketing for managers, freshly written based on his phenomenally successful worldwide lectures on marketing for the new millennium. Through Kotler's profound insights you will quickly update your skills and knowledge of the new challenges and opportunities posed by hypercompetition, globalization, and the Internet. Perhaps most important, Kotler on Marketing can be read as a penetrating book-length discourse on the 14 questions asked most frequently by managers during the 20-year history of Kotler's worldwide lectures. You will gain a new understanding of such age-old conundrums as how to select the right market segments or how to compete against lower-price competitors
Marketing for nonprofit organizations by
Philip Kotler(
Book
)
34 editions published between 1974 and 1995 in English and Undetermined and held by 1,522 WorldCat member libraries worldwide
34 editions published between 1974 and 1995 in English and Undetermined and held by 1,522 WorldCat member libraries worldwide
Marketing moves : a new approach to profits, growth, and renewal by
Philip Kotler(
Book
)
38 editions published between 2002 and 2011 in 10 languages and held by 1,189 WorldCat member libraries worldwide
The authors advocate holistic marketing, a dynamic concept that combines the best tools of traditional marketing with new digital capabilities to build long-term relationships. In today's world, customers are scarce, but consumerism is still powerful -- leading to holistically identifying why people buy and marketing to their tastes
38 editions published between 2002 and 2011 in 10 languages and held by 1,189 WorldCat member libraries worldwide
The authors advocate holistic marketing, a dynamic concept that combines the best tools of traditional marketing with new digital capabilities to build long-term relationships. In today's world, customers are scarce, but consumerism is still powerful -- leading to holistically identifying why people buy and marketing to their tastes
Social marketing : influencing behaviors for good by
Philip Kotler(
Book
)
39 editions published between 2007 and 2016 in English and Undetermined and held by 1,118 WorldCat member libraries worldwide
The Third edition of Social Marketing will be positioned as a core textbook for advanced undergraduate and graduate courses in social marketing, consumer behavior, health communication, social change, and public communication. The book examines how social marketing can be used as a strategy for changing behavior. It highlights successful social change campaigns that have been launched by governments, by a combination of governments and citizens, and by citizens themselves
39 editions published between 2007 and 2016 in English and Undetermined and held by 1,118 WorldCat member libraries worldwide
The Third edition of Social Marketing will be positioned as a core textbook for advanced undergraduate and graduate courses in social marketing, consumer behavior, health communication, social change, and public communication. The book examines how social marketing can be used as a strategy for changing behavior. It highlights successful social change campaigns that have been launched by governments, by a combination of governments and citizens, and by citizens themselves
Strategic marketing for educational institutions by
Philip Kotler(
Book
)
30 editions published between 1985 and 2006 in 3 languages and held by 1,109 WorldCat member libraries worldwide
Here is the handbook for academics and practitioners who want to understand what marketing is, how it can contribute to their institutions' greater effectiveness, and how to do it. This revised edition, like its predecessor, provides a solid background in marketing in the context of educational institutions and their essential activities. It emphasizes quality, including service quality, and the value of cost-effective research to uncover and gain a better understanding of the institutions marketing problems, as a basis for planning effective programs. It focuses on marketing as a process based on strategic planning, and presents ways to replace guesses with estimates through the use of tools for estimating market demand. The book illustrates sound, systematic ways to develop and test new programs, and focuses on direct mail including guidelines for using direct mail effectively and on educational institutions as service providers. 80% of the material is new or has been updated. It contains a new description of the marketing issues facing educational institutions in the 90s with the latest available statistics, and includes more examples of practical marketing-research tools
30 editions published between 1985 and 2006 in 3 languages and held by 1,109 WorldCat member libraries worldwide
Here is the handbook for academics and practitioners who want to understand what marketing is, how it can contribute to their institutions' greater effectiveness, and how to do it. This revised edition, like its predecessor, provides a solid background in marketing in the context of educational institutions and their essential activities. It emphasizes quality, including service quality, and the value of cost-effective research to uncover and gain a better understanding of the institutions marketing problems, as a basis for planning effective programs. It focuses on marketing as a process based on strategic planning, and presents ways to replace guesses with estimates through the use of tools for estimating market demand. The book illustrates sound, systematic ways to develop and test new programs, and focuses on direct mail including guidelines for using direct mail effectively and on educational institutions as service providers. 80% of the material is new or has been updated. It contains a new description of the marketing issues facing educational institutions in the 90s with the latest available statistics, and includes more examples of practical marketing-research tools
Corporate social responsibility : doing the most good for your company and your cause by
Philip Kotler(
Book
)
24 editions published between 2004 and 2013 in English and Thai and held by 672 WorldCat member libraries worldwide
"Offering more than just a theoretical perspective, this book includes the personal insight of some of the business world's most admired companies. Full of proven recommendations and real-world advice on social initiatives, it includes first-person stories from twenty-five business leaders."--Jacket
24 editions published between 2004 and 2013 in English and Thai and held by 672 WorldCat member libraries worldwide
"Offering more than just a theoretical perspective, this book includes the personal insight of some of the business world's most admired companies. Full of proven recommendations and real-world advice on social initiatives, it includes first-person stories from twenty-five business leaders."--Jacket
Marketing insights from A to Z : 80 concepts every manager needs to know by
Philip Kotler(
Book
)
35 editions published between 2003 and 2015 in 3 languages and held by 619 WorldCat member libraries worldwide
"In Marketing Insights from A to Z, marketing's most respected sage, Philip Kotler, chooses and examines the most important concepts of the discipline for today and the future, offering a fresh and stimulating take on how marketing will change and how marketers must change with it." "From "Advertising" to "Zest," topics are organized alphabetically to allow readers easy access to advice. Relevant and straightforward, this book is comprehensive enough for managers who want a complete primer on marketing but also a cutting-edge resource for seasoned marketers who need to keep up with the latest thinking."--Jacket
35 editions published between 2003 and 2015 in 3 languages and held by 619 WorldCat member libraries worldwide
"In Marketing Insights from A to Z, marketing's most respected sage, Philip Kotler, chooses and examines the most important concepts of the discipline for today and the future, offering a fresh and stimulating take on how marketing will change and how marketers must change with it." "From "Advertising" to "Zest," topics are organized alphabetically to allow readers easy access to advice. Relevant and straightforward, this book is comprehensive enough for managers who want a complete primer on marketing but also a cutting-edge resource for seasoned marketers who need to keep up with the latest thinking."--Jacket
Chaotics : the business of managing and marketing in the age of turbulence by
Philip Kotler(
Book
)
22 editions published between 2009 and 2011 in 3 languages and held by 541 WorldCat member libraries worldwide
This work explores a new way of doing business for increasingly turbulent times. We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. This book presents a revolutionary set of guidelines designed to help businesses: detect sources of turbulence, prepare scenarios, predict resulting vulnerabilities and opportunities, develop responses to ensure longterm resilience and success, avoid risk while advancing the interests of the company, build flexibility into the balance sheet, price strategically, adjust products to meet new customer values, and more. Complete with metrics and measurements, it outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less
22 editions published between 2009 and 2011 in 3 languages and held by 541 WorldCat member libraries worldwide
This work explores a new way of doing business for increasingly turbulent times. We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. This book presents a revolutionary set of guidelines designed to help businesses: detect sources of turbulence, prepare scenarios, predict resulting vulnerabilities and opportunities, develop responses to ensure longterm resilience and success, avoid risk while advancing the interests of the company, build flexibility into the balance sheet, price strategically, adjust products to meet new customer values, and more. Complete with metrics and measurements, it outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less
Confronting capitalism : real solutions for a troubled economic system by
Philip Kotler(
Book
)
8 editions published in 2015 in English and held by 531 WorldCat member libraries worldwide
Since the fall of the Berlin Wall, capitalism shapes the market economies of all the wealthiest and fastest-growing nations. But trouble is cracking its shiny veneer. In the U.S., Europe, and Japan, economic growth has slowed down. Wealth is concentrated in the hands of a few; natural resources are exploited for short-term profit; and good jobs are hard to find. Kotler explains the major problems undermining capitalism, and delivers a heartening message: We can turn things around
8 editions published in 2015 in English and held by 531 WorldCat member libraries worldwide
Since the fall of the Berlin Wall, capitalism shapes the market economies of all the wealthiest and fastest-growing nations. But trouble is cracking its shiny veneer. In the U.S., Europe, and Japan, economic growth has slowed down. Wealth is concentrated in the hands of a few; natural resources are exploited for short-term profit; and good jobs are hard to find. Kotler explains the major problems undermining capitalism, and delivers a heartening message: We can turn things around
Good works! : marketing and corporate initiatives that build a better world-- and the bottom line by
Philip Kotler(
Book
)
30 editions published between 2011 and 2014 in 7 languages and held by 521 WorldCat member libraries worldwide
In this book the author, a marketing guru explains how social initiatives can help your business grow. Businesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Marketing and corporate social initiatives requires a delicate balancing act between generating financial and social dividends. This is a book for business builders, not a corporate social responsibility treatise. It is for capitalists with the hearts and smarts to generate positive social impacts and bottom-line business results. It contains actionable advice on integrating marketing and corporate social initiatives into broader business goals. It makes the case that purpose-driven marketing has moved from a nice-to-do to a must-do for businesses, and explains how to balance social and business goals
30 editions published between 2011 and 2014 in 7 languages and held by 521 WorldCat member libraries worldwide
In this book the author, a marketing guru explains how social initiatives can help your business grow. Businesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Marketing and corporate social initiatives requires a delicate balancing act between generating financial and social dividends. This is a book for business builders, not a corporate social responsibility treatise. It is for capitalists with the hearts and smarts to generate positive social impacts and bottom-line business results. It contains actionable advice on integrating marketing and corporate social initiatives into broader business goals. It makes the case that purpose-driven marketing has moved from a nice-to-do to a must-do for businesses, and explains how to balance social and business goals
B2B brand management by
Philip Kotler(
Book
)
41 editions published between 2006 and 2010 in 8 languages and held by 482 WorldCat member libraries worldwide
As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Branding has been the essential factor in the success of well-known consumer goods such as Coca Cola, McDonald's, Kodak, and Mercedes. In fact, these brands are worth many times more than the book value of the property used to make these brands. Now it is time for more industrial companies to start using branding in a sophisticated way. Some industrial companies have led the way ... Caterpillar, DuPont, Siemens, GE. But industrial companies must understand that branding goes far beyond building names for a set of offerings. Branding is about promising that the company's offering will create and deliver a certain level of performance. The promise behind the brand becomes the motivating force for all the activities of the company and its partners. Thus if Motorola promises six sigma quality, then everyone at Motorola is driven to create and deliver this level of performance. Thus branding is the road that a company must travel to define what it wants to be excellent at and how its offerings differ from competitors. Branding is the outward expression of the company's earlier decisions on positioning its products and articulating its value propositions to buyers. When branding works, the sales people enter the offices of customers already well-known and respected who stand ready to give them a hearing. Our book is one of the first to probe deeply into the art and science of branding industrial products. We provide the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. Written for: Practitioners, especially corporate marketing communications managers, as well as management consultants Keywords: B2B Brand Management B2B Branding Brand Management Brand Myths Branding Business Branding Business Brands Business-to-Business Branding Re-branding
41 editions published between 2006 and 2010 in 8 languages and held by 482 WorldCat member libraries worldwide
As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Branding has been the essential factor in the success of well-known consumer goods such as Coca Cola, McDonald's, Kodak, and Mercedes. In fact, these brands are worth many times more than the book value of the property used to make these brands. Now it is time for more industrial companies to start using branding in a sophisticated way. Some industrial companies have led the way ... Caterpillar, DuPont, Siemens, GE. But industrial companies must understand that branding goes far beyond building names for a set of offerings. Branding is about promising that the company's offering will create and deliver a certain level of performance. The promise behind the brand becomes the motivating force for all the activities of the company and its partners. Thus if Motorola promises six sigma quality, then everyone at Motorola is driven to create and deliver this level of performance. Thus branding is the road that a company must travel to define what it wants to be excellent at and how its offerings differ from competitors. Branding is the outward expression of the company's earlier decisions on positioning its products and articulating its value propositions to buyers. When branding works, the sales people enter the offices of customers already well-known and respected who stand ready to give them a hearing. Our book is one of the first to probe deeply into the art and science of branding industrial products. We provide the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. Written for: Practitioners, especially corporate marketing communications managers, as well as management consultants Keywords: B2B Brand Management B2B Branding Brand Management Brand Myths Branding Business Branding Business Brands Business-to-Business Branding Re-branding
Ten deadly marketing sins : signs and solutions by
Philip Kotler(
Book
)
19 editions published in 2004 in English and Undetermined and held by 479 WorldCat member libraries worldwide
"Devoting a chapter to each deficiency, Kotler first lists the signs and symptoms that indicate whether a company is guilty of this weakness - then proposes key improvements to strengthen your company's practice. Kotler offers proven, actionable responses for putting failing marketing efforts back on track. These aren't quick fixes, but real long-term solutions for long-term problems. Ten Deadly Marketing Sins offers a methodology for building real marketing efforts from top to bottom that get results - and return failing businesses to profitability." "Ten Deadly Marketing Sins is a must-read for marketers who want to remain competitive in an increasingly challenging marketplace. This is an indispensable resource for every company - and every marketer - who wants to develop better products and services, better marketing plans, and better customer relationships."--Jacket
19 editions published in 2004 in English and Undetermined and held by 479 WorldCat member libraries worldwide
"Devoting a chapter to each deficiency, Kotler first lists the signs and symptoms that indicate whether a company is guilty of this weakness - then proposes key improvements to strengthen your company's practice. Kotler offers proven, actionable responses for putting failing marketing efforts back on track. These aren't quick fixes, but real long-term solutions for long-term problems. Ten Deadly Marketing Sins offers a methodology for building real marketing efforts from top to bottom that get results - and return failing businesses to profitability." "Ten Deadly Marketing Sins is a must-read for marketers who want to remain competitive in an increasingly challenging marketplace. This is an indispensable resource for every company - and every marketer - who wants to develop better products and services, better marketing plans, and better customer relationships."--Jacket
Ingredient branding : making the invisible visible by
Philip Kotler(
Book
)
15 editions published between 2010 and 2014 in English and held by 429 WorldCat member libraries worldwide
"This book explains how and why putting the brand of an ingredient on the outside of a product increases its appeal to the customer. The authors give managers and business leaders important insights into how this innovative marketing concept works and implement it".-John A. Quelch, Lincoln Filene Professor of Business Administration, Harvard Business School, Cambridge, MA, and author of "Greater Good: How Good Marketing Makes for Better Democracy."
15 editions published between 2010 and 2014 in English and held by 429 WorldCat member libraries worldwide
"This book explains how and why putting the brand of an ingredient on the outside of a product increases its appeal to the customer. The authors give managers and business leaders important insights into how this innovative marketing concept works and implement it".-John A. Quelch, Lincoln Filene Professor of Business Administration, Harvard Business School, Cambridge, MA, and author of "Greater Good: How Good Marketing Makes for Better Democracy."
Legends in marketing by
Philip Kotler(
Book
)
4 editions published in 2012 in English and held by 2 WorldCat member libraries worldwide
The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of other scholars about their work. The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field. This fifth set in the series, consisting of nine volumes, is a tribute to Philip Kotler. Known as
4 editions published in 2012 in English and held by 2 WorldCat member libraries worldwide
The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of other scholars about their work. The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field. This fifth set in the series, consisting of nine volumes, is a tribute to Philip Kotler. Known as
Philip Kotler by
Philip Kotler(
)
2 editions published in 2014 in English and held by 2 WorldCat member libraries worldwide
Experience a first-hand interview with the legendary Philip Kotler, American marketing author, consultant and professor; currently the S.C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. Kotler is the author of more than 55 marketing books. He was the first person to receive the "Leader in Marketing Thought" voted on by the academic members of the American Marketing Association. The first recipient of the William L. Wilkie "Marketing for a Better World" Award from the American Marketing Association and the first recipient of the Sheth Foundation Medal for Exceptional Contribution to Marketing Scholarship and Practice. In 2005 The Financial Times surveyed 1,000 executives in 25 countries on the Most Influential Business Writers/Management Gurus and Philip Kotler ranked fourth after Peter Drucker, Bill Gates, and Jack Welch. The modern business topics discussed in each chapter of The Mind of a Leader Legends are closely related to the issues raised in Niccol©ø Machiavelli's controversial strategic masterpiece "The Prince". The Mind of a Leader Legends is an outstanding training and development tool offering practical hands-on advice in regards to both individual and organizational success. A fascinating journey to the inside of successful modern organizations and leadership minds
2 editions published in 2014 in English and held by 2 WorldCat member libraries worldwide
Experience a first-hand interview with the legendary Philip Kotler, American marketing author, consultant and professor; currently the S.C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. Kotler is the author of more than 55 marketing books. He was the first person to receive the "Leader in Marketing Thought" voted on by the academic members of the American Marketing Association. The first recipient of the William L. Wilkie "Marketing for a Better World" Award from the American Marketing Association and the first recipient of the Sheth Foundation Medal for Exceptional Contribution to Marketing Scholarship and Practice. In 2005 The Financial Times surveyed 1,000 executives in 25 countries on the Most Influential Business Writers/Management Gurus and Philip Kotler ranked fourth after Peter Drucker, Bill Gates, and Jack Welch. The modern business topics discussed in each chapter of The Mind of a Leader Legends are closely related to the issues raised in Niccol©ø Machiavelli's controversial strategic masterpiece "The Prince". The Mind of a Leader Legends is an outstanding training and development tool offering practical hands-on advice in regards to both individual and organizational success. A fascinating journey to the inside of successful modern organizations and leadership minds
Ketele : wo zhe yang kan shi jie, huan you wo zi ji by
Philip Kotler(
Book
)
1 edition published in 2015 in Chinese and held by 1 WorldCat member library worldwide
1 edition published in 2015 in Chinese and held by 1 WorldCat member library worldwide
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fewer
Audience Level
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1 | ||
| Kids | General | Special | ||
Related Identities
- Armstrong, Gary (Gary M.) Other Author Contributor
- Lee, Nancy 1945- Editor Author Contributor
- Keller, Kevin Lane 1956- Contributor Creator
- Rein, Irving J. Author
- Armstrong, Gary Other Author Editor
- Caslione, John A. Narrator
- Kartajaya, Hermawan 1947- Author
- Pfoertsch, Waldemar
- Andreasen, Alan R. 1934- Author of introduction Honoree Author
- Makens, James C. Author
Useful Links
Associated Subjects
Arab countries Australia Behavior modification Branding (Marketing) Brand name products Brand name products--Management Business cycles Canada Capitalism Capitalism--Social aspects Consumer behavior Consumers--Attitudes Corporate image Corporations--Charitable contributions Corporations--Public relations Economic policy Education Educational fund raising Educational planning Education--Marketing Europe Globalization Group decision making Hospitality industry--Marketing Internet marketing Kotler, Philip Management Marketing Marketing--Management Marketing--Management--Computer simulation Marketing--Moral and ethical aspects Marketing research Marketing--Social aspects Market surveys Merchandising New Zealand Nonprofit organizations Nonprofit organizations--Marketing Relationship marketing Schools Schools--Public relations Small groups Social groups Social marketing Social responsibility of business Strategic planning Teams in the workplace Telemarketing Tourism--Marketing United States
Alternative Names
Filip Kotler
Ketele, Felipu
Ketele, Felipu 1931-
Kotler
Kotler, Filip.
Kotler, Filip 1931-
Kotler P.
Kotler, P. 1931-
Kotler, Philip 1931-
Kotler, Philip C.
Kotlers, Filips, 1931-
K'ot'ŭllŏ, P'illip 1931-
Philip Kotler Amerikaans wiskundige
Philip Kotler amerikai tudós
Philip Kotler amerikanischer Wirtschaftswissenschaftler
Philip Kotler amerikansk ekonom
Philip Kotler amerikansk økonom
Philip Kotler economista statunitense
Philip Kotler ekonomista amerykański
Котлер Ф.
Котлер, Ф. (Филип), 1931-
Котлер, Филип
Котлер, Филип, 1931-
Филип Котлер
Филип Котлър
Філіп Котлер
Ֆիլիպ Կոտլեր
פיליפ, קוטלר
קאטלער, פיליפ 1931-
קוטלר, פיליפ
فيليب كوتلر
فيليب كوتلر، 1931-
فیلیپ کاتلر اقتصاددان آمریکایی
फिलिप कोट्लर
ফিলিপ কোটলার
ಫಿಲಿಪ್ ಕೋಟ್ಲರ್
ფილიპ კოტლერი
코틀러, 필립 1931-
필립 코틀러
コトラー, P
コトラー, フィリップ
コトラ- , フィリップ 1931-
フィリップ・コトラー
科特勒, 菲利普
菲利普·科特勒
Languages
English
(1,298)
Spanish (132)
French (115)
Chinese (69)
German (48)
Italian (22)
Polish (20)
Japanese (19)
Portuguese (16)
Turkish (13)
Czech (10)
Dutch (5)
Russian (4)
Thai (3)
Indonesian (2)
Korean (2)
Vietnamese (1)
Malay (1)
Slovak (1)
Spanish (132)
French (115)
Chinese (69)
German (48)
Italian (22)
Polish (20)
Japanese (19)
Portuguese (16)
Turkish (13)
Czech (10)
Dutch (5)
Russian (4)
Thai (3)
Indonesian (2)
Korean (2)
Vietnamese (1)
Malay (1)
Slovak (1)
Covers
