WorldCat Identities

Kotler, Philip

Overview
Works: 1,105 works in 4,357 publications in 16 languages and 68,051 library holdings
Genres: Case studies  Textbooks  Handbooks and manuals  Interviews  Examinations 
Roles: Author, Interviewee, Editor, Other, Author of introduction, Compiler, Creator, Narrator, Contributor, zxx, Collector
Classifications: HF5415, 658.8
Publication Timeline
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Most widely held works about Philip Kotler
 
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Most widely held works by Philip Kotler
Marketing management by Philip Kotler( Book )

754 editions published between 1963 and 2016 in 12 languages and held by 11,795 WorldCat member libraries worldwide

This is the 12th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning
Principles of marketing by Philip Kotler( Book )

407 editions published between 1980 and 2018 in 7 languages and held by 6,122 WorldCat member libraries worldwide

'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework
Marketing : an introduction by Philip Kotler( Book )

190 editions published between 1983 and 2017 in 5 languages and held by 3,259 WorldCat member libraries worldwide

This volume introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy
Strategic marketing for nonprofit organizations by Philip Kotler( Book )

73 editions published between 1975 and 2014 in English and Spanish and held by 2,270 WorldCat member libraries worldwide

Reflecting contemporary research developments, this text forms a conceptual and practical foundation for marketing in non-profit organisations. Its coverage encompasses the entire process, providing valuable insights on strategic evaluations, positioning, and market targeting
Marketing for hospitality and tourism by Philip Kotler( Book )

77 editions published between 1996 and 2017 in 4 languages and held by 1,603 WorldCat member libraries worldwide

"Philip Kotler, one of the world's foremost authorities on marketing, along with hospitality marketing experts John Bowen and James Makens bring their knowledge of the industry to the pages of Marketing for Hospitality and Tourism, Fourth Edition. The authors' understanding of the industry provides for a very readable and extremely practical text. The text has been both updated and refined over four editions. Introductory students and experienced managers alike will find this book a useful tool, providing a strong foundation for hospitality marketing decision-making and know-how." "Whether you are in marketing, sales, human resource management, food and beverage management, front of the house or back of the house operations, or general management, you are involved in marketing. This book takes an integrative approach to marketing - explaining the how and why of everyone's role in marketing."--Jacket
Marketing for nonprofit organizations by Philip Kotler( Book )

32 editions published between 1974 and 1995 in English and Undetermined and held by 1,526 WorldCat member libraries worldwide

Marketing moves : a new approach to profits, growth, and renewal by Philip Kotler( Book )

27 editions published between 2002 and 2011 in 9 languages and held by 1,133 WorldCat member libraries worldwide

The authors advocate holistic marketing, a dynamic concept that combines the best tools of traditional marketing with new digital capabilities to build long-term relationships. In today's world, customers are scarce, but consumerism is still powerful -- leading to holistically identifying why people buy and marketing to their tastes
Strategic marketing for educational institutions by Philip Kotler( Book )

30 editions published between 1985 and 2006 in 3 languages and held by 1,113 WorldCat member libraries worldwide

Here is the handbook for academics and practitioners who want to understand what marketing is, how it can contribute to their institutions' greater effectiveness, and how to do it. This revised edition, like its predecessor, provides a solid background in marketing in the context of educational institutions and their essential activities. It emphasizes quality, including service quality, and the value of cost-effective research to uncover and gain a better understanding of the institutions marketing problems, as a basis for planning effective programs. It focuses on marketing as a process based on strategic planning, and presents ways to replace guesses with estimates through the use of tools for estimating market demand. The book illustrates sound, systematic ways to develop and test new programs, and focuses on direct mail including guidelines for using direct mail effectively and on educational institutions as service providers. 80% of the material is new or has been updated. It contains a new description of the marketing issues facing educational institutions in the 90s with the latest available statistics, and includes more examples of practical marketing-research tools
Social marketing : influencing behaviors for good by Philip Kotler( Book )

28 editions published between 2008 and 2016 in English and Undetermined and held by 1,078 WorldCat member libraries worldwide

The Third edition of Social Marketing will be positioned as a core textbook for advanced undergraduate and graduate courses in social marketing, consumer behavior, health communication, social change, and public communication. The book examines how social marketing can be used as a strategy for changing behavior. It highlights successful social change campaigns that have been launched by governments, by a combination of governments and citizens, and by citizens themselves
Social marketing : strategies for changing public behavior by Philip Kotler( Book )

13 editions published between 1989 and 1991 in English and Dutch and held by 977 WorldCat member libraries worldwide

Outlines hows groups devoted to social change can effectively utilize their resources to maximize results, providing a marketing framework for social campaigning and targeting consumer groups
Marketing professional services by Philip Kotler( Book )

30 editions published between 1984 and 2004 in 5 languages and held by 864 WorldCat member libraries worldwide

"Marketing Professional Services, Second Edition has been completely revised to reflect the revolution that has swept the professional services sector since its original publication."--Jacket
High visibility by Irving J Rein( Book )

37 editions published between 1987 and 2006 in 3 languages and held by 700 WorldCat member libraries worldwide

Whether you are a lawyer, a physician, a marketing manager, or an artist, the ability to create and manage your visibility is vital to maximizing your success. High Visibility is the ground-breaking book that describes and explains the whole new industry that has evolved to help you - as a professional - achieve this much-sought-after celebrity. Based on hundreds of examples and case studies of celebrities from all walks of professional life, this book reveals the sophisticated marketing techniques used to separate the leaders from the followers with analyses of The Celebrity Industry: The key players in the image-making industry who shape the "celebrity culture"; The Building Blocks and Techniques of Transformation: The tools people use to change and shape their personalities and images to meet the success criteria of their professions; and Image Management: The techniques used by successful professionals to sustain their image over time. High Visibility provides a blueprint for every professional who wants to maximize his or her potential for success
Corporate social responsibility : doing the most good for your company and your cause by Philip Kotler( Book )

24 editions published between 2004 and 2013 in English and Thai and held by 671 WorldCat member libraries worldwide

"Offering more than just a theoretical perspective, this book includes the personal insight of some of the business world's most admired companies. Full of proven recommendations and real-world advice on social initiatives, it includes first-person stories from twenty-five business leaders."--Jacket
Marketing insights from A to Z : 80 concepts every manager needs to know by Philip Kotler( Book )

35 editions published between 2003 and 2015 in 3 languages and held by 620 WorldCat member libraries worldwide

"In Marketing Insights from A to Z, marketing's most respected sage, Philip Kotler, chooses and examines the most important concepts of the discipline for today and the future, offering a fresh and stimulating take on how marketing will change and how marketers must change with it." "From "Advertising" to "Zest," topics are organized alphabetically to allow readers easy access to advice. Relevant and straightforward, this book is comprehensive enough for managers who want a complete primer on marketing but also a cutting-edge resource for seasoned marketers who need to keep up with the latest thinking."--Jacket
Chaotics : the business of managing and marketing in the age of turbulence by Philip Kotler( Book )

29 editions published between 2009 and 2011 in 5 languages and held by 572 WorldCat member libraries worldwide

This work explores a new way of doing business for increasingly turbulent times. We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. This book presents a revolutionary set of guidelines designed to help businesses: detect sources of turbulence, prepare scenarios, predict resulting vulnerabilities and opportunities, develop responses to ensure longterm resilience and success, avoid risk while advancing the interests of the company, build flexibility into the balance sheet, price strategically, adjust products to meet new customer values, and more. Complete with metrics and measurements, it outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less
Confronting capitalism : real solutions for a troubled economic system by Philip Kotler( Book )

8 editions published in 2015 in English and held by 523 WorldCat member libraries worldwide

Since the fall of the Berlin Wall, capitalism shapes the market economies of all the wealthiest and fastest-growing nations. But trouble is cracking its shiny veneer. In the U.S., Europe, and Japan, economic growth has slowed down. Wealth is concentrated in the hands of a few; natural resources are exploited for short-term profit; and good jobs are hard to find. Kotler explains the major problems undermining capitalism, and delivers a heartening message: We can turn things around
Ten deadly marketing sins : signs and solutions by Philip Kotler( Book )

24 editions published between 2004 and 2016 in 4 languages and held by 518 WorldCat member libraries worldwide

"Devoting a chapter to each deficiency, Kotler first lists the signs and symptoms that indicate whether a company is guilty of this weakness - then proposes key improvements to strengthen your company's practice. Kotler offers proven, actionable responses for putting failing marketing efforts back on track. These aren't quick fixes, but real long-term solutions for long-term problems. Ten Deadly Marketing Sins offers a methodology for building real marketing efforts from top to bottom that get results - and return failing businesses to profitability." "Ten Deadly Marketing Sins is a must-read for marketers who want to remain competitive in an increasingly challenging marketplace. This is an indispensable resource for every company - and every marketer - who wants to develop better products and services, better marketing plans, and better customer relationships."--Jacket
Good works! : marketing and corporate initiatives that build a better world-- and the bottom line by Philip Kotler( Book )

19 editions published between 2011 and 2013 in 4 languages and held by 466 WorldCat member libraries worldwide

In this book the author, a marketing guru explains how social initiatives can help your business grow. Businesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Marketing and corporate social initiatives requires a delicate balancing act between generating financial and social dividends. This is a book for business builders, not a corporate social responsibility treatise. It is for capitalists with the hearts and smarts to generate positive social impacts and bottom-line business results. It contains actionable advice on integrating marketing and corporate social initiatives into broader business goals. It makes the case that purpose-driven marketing has moved from a nice-to-do to a must-do for businesses, and explains how to balance social and business goals
B2B brand management by Philip Kotler( Book )

33 editions published between 2006 and 2010 in 4 languages and held by 458 WorldCat member libraries worldwide

As products become increasingly similar, companies are turning to branding as a way to create a preference in their offerings. Branding has been the essential factor in the success of well-known consumer goods such as Coca Cola, McDonalds, Kodak, and Mercedes. Now it is time for more industrial companies to start using branding in a more sophisticated way. Some industrial companies have led the way: Caterpillar, DuPont, Siemens, GE. But industrial companies must understand that branding goes far beyond building names for a set of offerings. Branding is about promising that the company's offering will create and deliver a certain level of performance. The promise behind the brand becomes the motivating force for all the activities of the company and its partners. This book is one of the first to probe deeply into the art and science of branding industrial products. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods
Ingredient branding : making the invisible visible by Philip Kotler( Book )

15 editions published between 2010 and 2014 in English and held by 426 WorldCat member libraries worldwide

"A fascinating, eye-opening perspective on the marketing and positioning of new, complex products, and a most valuable, wonderfully practical and readable book and guide for business leaders wanting to communicate the qualities of their products and components - by "making the invisible visible".-Rolf D. Cremer, Dean and Vice President, CEIBS, China Europe International Business School, Shanghai, China --Book Jacket
 
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Audience level: 0.51 (from 0.07 for Chaotics : ... to 0.92 for ( Tu jie ) ...)

Social marketing : strategies for changing public behavior
Alternative Names
Filip Kotler

Ketele, Felipu

Ketele, Felipu 1931-

Kotler

Kotler, Filip.

Kotler, Filip 1931-

Kotler P.

Kotler, P. 1931-

Kotler, Philip 1931-

Kotler, Philip C.

Kotlers, Filips, 1931-

K'ot'ŭllŏ, P'illip 1931-

Philip Kotler Amerikaans wiskundige

Philip Kotler amerikai tudós

Philip Kotler amerikanischer Wirtschaftswissenschaftler

Philip Kotler amerikansk ekonom

Philip Kotler amerikansk økonom

Philip Kotler economista statunitense

Philip Kotler ekonomista amerykański

Котлер Ф.

Котлер, Ф. (Филип), 1931-

Котлер, Филип

Котлер, Филип, 1931-

Филип Котлер

Филип Котлър

Філіп Котлер

Ֆիլիպ Կոտլեր

פיליפ, קוטלר

קאטלער, פיליפ 1931-

קוטלר, פיליפ

فيليب كوتلر

فيليب كوتلر، 1931-

فیلیپ کاتلر اقتصاددان آمریکایی

फिलिप कोट्लर

ফিলিপ কোটলার

ಫಿಲಿಪ್ ಕೋಟ್ಲರ್

ფილიპ კოტლერი

코틀러, 필립

필립 코틀러

コトラー, P

コトラー, フィリップ

フィリップ・コトラー

科特勒, 菲利普

菲利普·科特勒

Languages
English (1,475)

Spanish (136)

French (85)

German (60)

Chinese (55)

Japanese (28)

Italian (17)

Turkish (9)

Dutch (9)

Swedish (3)

Thai (3)

Czech (2)

Vietnamese (1)

Polish (1)

Portuguese (1)

Russian (1)

Covers
Principles of marketingMarketing : an introductionStrategic marketing for nonprofit organizationsMarketing for hospitality and tourismMarketing moves : a new approach to profits, growth, and renewalStrategic marketing for educational institutionsSocial marketing : influencing behaviors for goodSocial marketing : strategies for changing public behavior