Kotler, PhilipOverview
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Most widely held works about
Philip Kotler
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Most widely held works by
Philip Kotler
Principles of marketing
by Philip Kotler
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429 editions published between 1980 and 2014 in 8 languages and held by 7,073 WorldCat member libraries worldwide 'Principles of Marketing' is organized around a customer-value and customer-relationship framework. Among the learning aids in the book are: concept previews; marketing stories; concept and key term reviews; discussions on applying concepts; exercises on using technology in marketing; and situations on ethics
Marketing management
by Philip Kotler
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261 editions published between 1967 and 2013 in 9 languages and held by 4,485 WorldCat member libraries worldwide This is the 13th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning
Marketing : an introduction
by Gary Armstrong
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169 editions published between 1980 and 2015 in 7 languages and held by 3,078 WorldCat member libraries worldwide This volume introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy
Marketing management : analysis, planning, and control
by Philip Kotler
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88 editions published between 1963 and 1997 in 3 languages and held by 2,395 WorldCat member libraries worldwide Conceptualizing marketing management; Analyzing marketing opportunities; Organizing for marketing; Planning the marketing program; Controlling the marketing effort; Broadening marketing
Strategic marketing for nonprofit organizations
by Philip Kotler
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65 editions published between 1975 and 2009 in English and held by 2,306 WorldCat member libraries worldwide Reflecting contemporary research developments, this text forms a conceptual and practical foundation for marketing in non-profit organisations. Its coverage encompasses the entire process, providing valuable insights on strategic evaluations, positioning, and market targeting
Marketing management : analysis, planning, implementation, and control
by Philip Kotler
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79 editions published between 1967 and 2007 in English and held by 2,192 WorldCat member libraries worldwide Focuses on the major dcisions that marketing managers and top management in their efforts to harmonize the organization's objectives, capabilities, and resources with marketplace needs and opportunities
Chaotics the business of managing and marketing in the age of turbulence
by Philip Kotler
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26 editions published between 2009 and 2010 in 4 languages and held by 1,863 WorldCat member libraries worldwide This work explores a new way of doing business for increasingly turbulent times. We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. This book presents a revolutionary set of guidelines designed to help businesses: detect sources of turbulence, prepare scenarios, predict resulting vulnerabilities and opportunities, develop responses to ensure longterm resilience and success, avoid risk while advancing the interests of the company, build flexibility into the balance sheet, price strategically, adjust products to meet new customer values, and more. Complete with metrics and measurements, it outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less
Marketing for nonprofit organizations
by Philip Kotler
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Book
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30 editions published between 1974 and 1995 in 3 languages and held by 1,620 WorldCat member libraries worldwide Conceituacao de marketing; Analisando o mercado; Determinando o programa de marketing; Administrando o programa de marketing; Aplicacoes; Casos de estudos
Marketing for hospitality and tourism
by Philip Kotler
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Book
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93 editions published between 1996 and 2014 in 4 languages and held by 1,547 WorldCat member libraries worldwide "Philip Kotler, one of the world's foremost authorities on marketing, along with hospitality marketing experts John Bowen and James Makens, bring their knowledge of the hospitality industry to the pages of Marketing for Hospitality and Tourism, Third Edition. The authors' understanding of the industry results in a practical text. Introductory students and experienced managers alike will find this book a useful tool, providing a strong foundation for hospitality marketing decision-making and know-how."--BOOK JACKET
Marketing insights from A to Z 80 concepts every manager needs to know
by Philip Kotler
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17 editions published between 2003 and 2013 in English and held by 1,477 WorldCat member libraries worldwide In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the next decade marketing techniques will require a complete overhaul. Furthermore, the future of marketing is in company-wide marketing initiatives, not in a reliance on a single marketing department
Kotler on marketing : how to create, win, and dominate markets
by Philip Kotler
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22 editions published between 1999 and 2001 in English and held by 1,359 WorldCat member libraries worldwide Kotler on Marketing offers his essential guide to marketing for managers, freshly written based on his phenomenally successful worldwide lectures on marketing for the new millennium. Through Kotler's profound insights you will quickly update your skills and knowledge of the new challenges and opportunities posed by hypercompetition, globalization, and the Internet. Perhaps most important, Kotler on Marketing can be read as a penetrating book-length discourse on the 14 questions asked most frequently by managers during the 20-year history of Kotler's worldwide lectures. You will gain a new understanding of such age-old conundrums as how to select the right market segments or how to compete against lower-price competitors
Ten deadly marketing sins signs and solutions
by Philip Kotler
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14 editions published in 2004 in English and held by 1,330 WorldCat member libraries worldwide Marketing's undisputed doyen offers an unbeatable guide on what not to doAs the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south. In this clear and comprehensive guide, renowned marketing expert Philip Kotler identifies the ten most common-and most damaging-mistakes marketers make, and how to avoid them. But these ten mistakes are much more than simple mess-ups; they're glaring deficiencies that prevent compani
Corporate social responsibility : doing the most good for your company and your cause
by Philip Kotler
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20 editions published between 2004 and 2013 in 4 languages and held by 1,165 WorldCat member libraries worldwide "Offering more than just a theoretical perspective, this book includes the personal insight of some of the business world's most admired companies. Full of proven recommendations and real-world advice on social initiatives, it includes first-person stories from twenty-five business leaders."--BOOK JACKET
Strategic marketing for educational institutions
by Philip Kotler
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21 editions published between 1985 and 2002 in English and held by 1,121 WorldCat member libraries worldwide Here is the handbook for academics and practitioners who want to understand what marketing is, how it can contribute to their institutions' greater effectiveness, and how to do it. This revised edition, like its predecessor, provides a solid background in marketing in the context of educational institutions and their essential activities. It emphasizes quality, including service quality, and the value of cost-effective research to uncover and gain a better understanding of the institutions marketing problems, as a basis for planning effective programs. It focuses on marketing as a process based on strategic planning, and presents ways to replace guesses with estimates through the use of tools for estimating market demand. The book illustrates sound, systematic ways to develop and test new programs, and focuses on direct mail including guidelines for using direct mail effectively and on educational institutions as service providers. 80% of the material is new or has been updated. It contains a new description of the marketing issues facing educational institutions in the 90s with the latest available statistics, and includes more examples of practical marketing-research tools
Social marketing : strategies for changing public behavior
by Philip Kotler
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11 editions published in 1989 in English and held by 995 WorldCat member libraries worldwide
Marketing places : attracting investment, industry, and tourism to cities, states, and nations
by Philip Kotler
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24 editions published between 1992 and 2008 in English and Spanish and held by 991 WorldCat member libraries worldwide "Strategic marketing of places requires a deep understanding of how "place buyers" - tourists, new residents, factories, corporate headquarters, investors - make their place decisions. With this understanding, "place sellers" - economic development agencies, tourist promotion agencies, mayor's offices - can take the necessary steps to compete aggressively for place buyers. This straightforward guide for effectively marketing places will be the framework for economic development in the 1990s and beyond."--BOOK JACKET
A framework for marketing management
by Philip Kotler
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72 editions published between 2001 and 2012 in English and held by 958 WorldCat member libraries worldwide The Internet is changing the way that consumers buy, and the way that companies buy from each other. This updated text includes these new ways of buying and selling, showing how marketers can make the most of the new technology
Marketing moves : a new approach to profits, growth, and renewal
by Philip Kotler
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8 editions published in 2002 in English and held by 947 WorldCat member libraries worldwide The authors advocate holistic marketing, a dynamic concept that combines the best tools of traditional marketing with new digital capabilities to build long-term relationships. In today's world, customers are scarce, but consumerism is still powerful -- leading to holistically identifying why people buy and marketing to their tastes
High visibility the making and marketing of professionals into celebrities
by Irving J Rein
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10 editions published between 1997 and 2006 in English and held by 923 WorldCat member libraries worldwide Whether you are a lawyer, a physician, a marketing manager, or an artist, the ability to create and manage your visibility is vital to maximizing your success
Social marketing : influencing behaviors for good
by Philip Kotler
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21 editions published between 2007 and 2012 in English and Undetermined and held by 901 WorldCat member libraries worldwide The Third edition of Social Marketing will be positioned as a core textbook for advanced undergraduate and graduate courses in social marketing, consumer behavior, health communication, social change, and public communication. The book examines how social marketing can be used as a strategy for changing behavior.It highlights successful social change campaigns that have been launched by governments, by a combination of governments and citizens, and by citizens themselves more
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Advertising--Marketing Arab countries Asia Australia Behavior modification Business Business cycles Canada Celebrities Consumer behavior Consumers Corporate image Corporations--Charitable contributions Corporations--Public relations Educational fund raising Educational planning Education--Marketing Europe Fame Globalization Hospitality industry--Marketing Industrial location Industrial promotion Internet marketing Investments, Foreign Kotler, Philip Management Marketing Marketing channels Marketing--Management Marketing--Management--Computer simulation Marketing--Moral and ethical aspects Marketing--Planning Marketing research Marketing--Study and teaching New Zealand Nonprofit organizations Nonprofit organizations--Marketing Place marketing Porter, Michael E., Publicity Sales promotion Schools--Public relations Service industries--Marketing Social marketing Social responsibility of business Telemarketing Tourism Tourism--Marketing United States
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Alternative Names
Ketele, Felipu
Ketele, Felipu 1931-
Kotler
Kotler, Filip.
Kotler, Filip 1931-
Kotler, P., 1931-
Kotler philip
Kotler, Philip, 1931-
Kotler, Philip C.
Kotlers, Filips
Котлер, Ф. (Филип)
Котлер, Филип
קאטלער, פיליפ, 1931-
קוטלר, פיליפ
コトラー, P
コトラー, フィリップ
フィリップ・コトラー
科特勒, 菲利普
Languages
English
(1,264)
French (60) German (55) Spanish (43) Portuguese (16) Italian (13) Japanese (11) Czech (6) Chinese (4) Hebrew (3) Croatian (2) Turkish (2) Russian (1) Serbian (1) Slovak (1) Swedish (1) Thai (1) Covers
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