WorldCat Identities

Kotler, Philip

Works: 931 works in 3,166 publications in 16 languages and 44,223 library holdings
Genres: Case studies  Textbooks  Handbooks and manuals 
Roles: Author, Interviewee, Editor, Author of introduction, Other, Compiler, Creator, Contributor, Narrator, Collector, zxx
Classifications: HF5415, 658.8
Publication Timeline
Most widely held works about Philip Kotler
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Most widely held works by Philip Kotler
Marketing moves : a new approach to profits, growth, and renewal by Philip Kotler( Book )

60 editions published between 1974 and 2012 in 12 languages and held by 1,689 WorldCat member libraries worldwide

The authors advocate holistic marketing, a dynamic concept that combines the best tools of traditional marketing with new digital capabilities to build long-term relationships. In today's world, customers are scarce, but consumerism is still powerful -- leading to holistically identifying why people buy and marketing to their tastes
Marketing for hospitality and tourism by Philip Kotler( Book )

91 editions published between 1996 and 2016 in 7 languages and held by 1,600 WorldCat member libraries worldwide

"Philip Kotler, one of the world's foremost authorities on marketing, along with hospitality marketing experts John Bowen and James Makens bring their knowledge of the industry to the pages of Marketing for Hospitality and Tourism, Fourth Edition. The authors' understanding of the industry provides for a very readable and extremely practical text. The text has been both updated and refined over four editions. Introductory students and experienced managers alike will find this book a useful tool, providing a strong foundation for hospitality marketing decision-making and know-how." "Whether you are in marketing, sales, human resource management, food and beverage management, front of the house or back of the house operations, or general management, you are involved in marketing. This book takes an integrative approach to marketing - explaining the how and why of everyone's role in marketing."--Jacket
Marketing for nonprofit organizations by Philip Kotler( Book )

32 editions published between 1974 and 1995 in English and Undetermined and held by 1,559 WorldCat member libraries worldwide

Strategic marketing for nonprofit organizations by Philip Kotler( Book )

21 editions published between 1987 and 2014 in English and Italian and held by 1,135 WorldCat member libraries worldwide

Reflecting contemporary research developments, this text forms a conceptual and practical foundation for marketing in non-profit organisations. Its coverage encompasses the entire process, providing valuable insights on strategic evaluations, positioning, and market targeting
Strategic marketing for educational institutions by Philip Kotler( Book )

29 editions published between 1985 and 2005 in 3 languages and held by 1,124 WorldCat member libraries worldwide

Here is the handbook for academics and practitioners who want to understand what marketing is, how it can contribute to their institutions' greater effectiveness, and how to do it. This revised edition, like its predecessor, provides a solid background in marketing in the context of educational institutions and their essential activities. It emphasizes quality, including service quality, and the value of cost-effective research to uncover and gain a better understanding of the institutions marketing problems, as a basis for planning effective programs. It focuses on marketing as a process based on strategic planning, and presents ways to replace guesses with estimates through the use of tools for estimating market demand. The book illustrates sound, systematic ways to develop and test new programs, and focuses on direct mail including guidelines for using direct mail effectively and on educational institutions as service providers. 80% of the material is new or has been updated. It contains a new description of the marketing issues facing educational institutions in the 90s with the latest available statistics, and includes more examples of practical marketing-research tools
Social marketing : strategies for changing public behavior by Philip Kotler( Book )

18 editions published between 1989 and 2012 in 4 languages and held by 1,034 WorldCat member libraries worldwide

Outlines hows groups devoted to social change can effectively utilize their resources to maximize results, providing a marketing framework for social campaigning and targeting consumer groups
Principles of marketing by Philip Kotler( Book )

133 editions published between 1980 and 2016 in English and Spanish and held by 1,012 WorldCat member libraries worldwide

With global examples and completely up-to-date with the latest marketing techniques, 'Principles of Marketing' looks at the major decisions that marketing managers face in their efforts to balance an organisation's objectives and resources against needs and opportunities in the global marketplace
Marketing management : analysis, planning, and control by Philip Kotler( Book )

180 editions published between 1967 and 2016 in 9 languages and held by 966 WorldCat member libraries worldwide

This is the 14th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning
Marketing professional services by Philip Kotler( Book )

31 editions published between 1984 and 2012 in 5 languages and held by 879 WorldCat member libraries worldwide

"Marketing Professional Services, Second Edition has been completely revised to reflect the revolution that has swept the professional services sector since its original publication."--Jacket
Marketing : an introduction by Philip Kotler( Book )

78 editions published between 1987 and 2015 in 3 languages and held by 836 WorldCat member libraries worldwide

This volume introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy
Marketing management and strategy = formerly Readings in marketing management : a reader by Philip Kotler( Book )

25 editions published between 1980 and 1988 in English and Undetermined and held by 833 WorldCat member libraries worldwide

Marketing places : attracting investment, industry, and tourism to cities, states, and nations by Philip Kotler( Book )

19 editions published between 1993 and 2014 in English and held by 744 WorldCat member libraries worldwide

"Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler, Donald Haider, and Irving Rein argue that thousands of "places"--Cities, states, and nations - are in crisis, and can no longer rely on national industrial policies, such as federal matching funds, as a promise of jobs and protection. When trouble strikes, places resort to various palliatives such as chasing grants from state or federal sources, bidding for smokestack industries, or building convention centers and exotic attractions. The authors show instead that places must, like any market-driven business, become attractive "products" by improving their industrial base and communicating their special qualities more effectively to their target markets." "From studies of cities and nations throughout the world, Kotler, Harder, and Rein offer a systematic analysis of why so many places have fallen on hard times, and make recommendations on what can be done to revitalize a place's economy. They show how "place wars"--battles for Japanese factories, government projects, Olympic Games, baseball team franchises, convention business, and other economic prizes - are often misguided and end in wasted money and effort. The hidden key to vigorous economic development, the authors argue, is strategic marketing of places by rebuilding infrastructure, creating a skilled labor force, stimulating local business entrepreneurship and expansion, developing strong public/private partnerships, identifying and attracting "place compatible" companies and industries, creating distinctive local attractions, building a service-friendly culture, and promoting these advantages effectively."
The new competition by Philip Kotler( Book )

18 editions published between 1985 and 1986 in English and held by 725 WorldCat member libraries worldwide

High visibility by Irving J Rein( Book )

39 editions published between 1987 and 2006 in 5 languages and held by 708 WorldCat member libraries worldwide

Whether you are a lawyer, a physician, a marketing manager, or an artist, the ability to create and manage your visibility is vital to maximizing your success. High Visibility is the ground-breaking book that describes and explains the whole new industry that has evolved to help you - as a professional - achieve this much-sought-after celebrity. Based on hundreds of examples and case studies of celebrities from all walks of professional life, this book reveals the sophisticated marketing techniques used to separate the leaders from the followers with analyses of The Celebrity Industry: The key players in the image-making industry who shape the "celebrity culture"; The Building Blocks and Techniques of Transformation: The tools people use to change and shape their personalities and images to meet the success criteria of their professions; and Image Management: The techniques used by successful professionals to sustain their image over time. High Visibility provides a blueprint for every professional who wants to maximize his or her potential for success
Corporate social responsibility : doing the most good for your company and your cause by Philip Kotler( Book )

23 editions published between 2004 and 2013 in English and Thai and held by 656 WorldCat member libraries worldwide

"Offering more than just a theoretical perspective, this book includes the personal insight of some of the business world's most admired companies. Full of proven recommendations and real-world advice on social initiatives, it includes first-person stories from twenty-five business leaders."--Jacket
Marketing insights from A to Z : 80 concepts every manager needs to know by Philip Kotler( Book )

33 editions published between 2003 and 2015 in 3 languages and held by 605 WorldCat member libraries worldwide

"In Marketing Insights from A to Z, marketing's most respected sage, Philip Kotler, chooses and examines the most important concepts of the discipline for today and the future, offering a fresh and stimulating take on how marketing will change and how marketers must change with it." "From "Advertising" to "Zest," topics are organized alphabetically to allow readers easy access to advice. Relevant and straightforward, this book is comprehensive enough for managers who want a complete primer on marketing but also a cutting-edge resource for seasoned marketers who need to keep up with the latest thinking."--Jacket
Chaotics : the business of managing and marketing in the age of turbulence by Philip Kotler( Book )

29 editions published between 2009 and 2010 in 5 languages and held by 568 WorldCat member libraries worldwide

This work explores a new way of doing business for increasingly turbulent times. We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. This book presents a revolutionary set of guidelines designed to help businesses: detect sources of turbulence, prepare scenarios, predict resulting vulnerabilities and opportunities, develop responses to ensure longterm resilience and success, avoid risk while advancing the interests of the company, build flexibility into the balance sheet, price strategically, adjust products to meet new customer values, and more. Complete with metrics and measurements, it outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less
Good works! : marketing and corporate initiatives that build a better world-- and the bottom line by Philip Kotler( Book )

32 editions published between 2011 and 2014 in 7 languages and held by 539 WorldCat member libraries worldwide

In this book the author, a marketing guru explains how social initiatives can help your business grow. Businesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Marketing and corporate social initiatives requires a delicate balancing act between generating financial and social dividends. This is a book for business builders, not a corporate social responsibility treatise. It is for capitalists with the hearts and smarts to generate positive social impacts and bottom-line business results. It contains actionable advice on integrating marketing and corporate social initiatives into broader business goals. It makes the case that purpose-driven marketing has moved from a nice-to-do to a must-do for businesses, and explains how to balance social and business goals
Ingredient branding : making the invisible visible by Philip Kotler( Book )

13 editions published between 2010 and 2014 in English and held by 426 WorldCat member libraries worldwide

"This book explains how and why putting the brand of an ingredient on the outside of a product increases its appeal to the customer. The authors give managers and business leaders important insights into how this innovative marketing concept works and implement it".-John A. Quelch, Lincoln Filene Professor of Business Administration, Harvard Business School, Cambridge, MA, and author of "Greater Good: How Good Marketing Makes for Better Democracy."
Attracting investors : a marketing approach to finding funds for your business by Philip Kotler( Book )

9 editions published in 2004 in English and held by 361 WorldCat member libraries worldwide

Based on the premise that entrepreneurs and business owners often don't understand what investors want and how they make their decisions, Attracting Investors offers a larger view of the factors involved, and guides both startup and veteran firms in effectively raising capital
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Audience level: 0.44 (from 0.04 for Gurus on m ... to 0.91 for Māketingu ...)

Social marketing : strategies for changing public behavior
Alternative Names
Filip Kotler

Ketele, Felipu

Ketele, Felipu 1931-


Kotler, Filip.

Kotler, Filip 1931-

Kotler P.

Kotler, P. 1931-

Kotler, Philip 1931-

Kotler, Philip C.

Kotlers, Filips, 1931-

Philip Kotler Amerikaans wiskundige

Philip Kotler amerikanischer Wirtschaftswissenschaftler

Philip Kotler amerikansk ekonom

Philip Kotler amerikansk økonom

Philip Kotler economista statunitense

Philip Kotler ekonomista amerykański

Котлер Ф.

Котлер, Ф. (Филип), 1931-

Котлер, Филип

Котлер, Филип, 1931-

Филип Котлер

Филип Котлър

Філіп Котлер

Ֆիլիպ Կոտլեր

פיליפ, קוטלר

קאטלער, פיליפ 1931-

קוטלר, פיליפ

فيليب كوتلر

فيليب كوتلر، 1931-

فیلیپ کاتلر اقتصاددان آمریکایی

फिलिप कोट्लर

ফিলিপ কোটলার

ფილიპ კოტლერი

필립 코틀러

コトラー, P

コトラー, フィリップ


科特勒, 菲利普


Marketing for hospitality and tourismStrategic marketing for nonprofit organizationsStrategic marketing for educational institutionsSocial marketing : strategies for changing public behaviorPrinciples of marketingMarketing management : analysis, planning, and controlMarketing professional servicesMarketing : an introduction