Kotler, Philip
Overview
| Works: | 1,493 works in 6,114 publications in 17 languages and 80,267 library holdings |
|---|---|
| Genres: | Case studies Textbooks Handbooks and manuals Interviews Biography |
| Roles: | Author, Editor, Other, Interviewee, Author of introduction, Compiler, Creator, Contributor, Narrator, Collector, zxx |
| Classifications: | HF5415, 658.8 |
Publication Timeline
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Most widely held works about
Philip Kotler
- Legends in marketing by Philip Kotler( Book )
- Philip Kotler by Philip Kotler( )
- Māketingu o manabu hito no tameno kotorā nyūmon( Book )
- Philip Kotler( Book )
- Māketingu to tomo ni : firippu kotorā jiden by Philip Kotler( Book )
- Jing yi ke te le : dang dai xing xiao xue zhi fu de 77 ge he xin guan nian by Katsumi Nishimura( Book )
- Kyō kara soku tsukaeru kotorā no māketingu senryaku 54 by Akira Nakano( Book )
- Zukai de manabu kotorā nyūmon by Masayoshi Arai( Book )
- Kotorā o yomu( Book )
- Legends in marketing : Philip Kotler by Philip Kotler( Book )
- Gurus on marketing by Sultan Kermally( Book )
- Legends in marketing : Philip Kotler by Philip Kotler( Book )
- (Tu jie) ke te le ying xiao si xiang jing cui by Jing Hua( Book )
- Ketele : wo zhe yang kan shi jie, huan you wo zi ji by Philip Kotler( Book )
- Philip Kotler( Book )
- Legends in marketing : Philip Kotler by Philip Kotler( Book )
- Legends in marketing : Philip Kotler by Philip Kotler( Book )
- Legends in marketing : Philip Kotler by Philip Kotler( Book )
- My adventures in marketing : the autobiography of Philip Kotler by Philip Kotler( Book )
- Dian shi cheng jin : Ketelei tan ying xiao = Philip Kotler by He Lu( Book )
more
fewer
Most widely held works by
Philip Kotler
Principles of marketing by
Philip Kotler(
Book
)
555 editions published between 1980 and 2018 in 6 languages and held by 7,109 WorldCat member libraries worldwide
'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework
555 editions published between 1980 and 2018 in 6 languages and held by 7,109 WorldCat member libraries worldwide
'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework
Marketing management by
Philip Kotler(
Book
)
474 editions published between 1960 and 2018 in 11 languages and held by 5,138 WorldCat member libraries worldwide
This is the 12th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning
474 editions published between 1960 and 2018 in 11 languages and held by 5,138 WorldCat member libraries worldwide
This is the 12th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning
Marketing management : analysis, planning, and control by
Philip Kotler(
Book
)
238 editions published between 1963 and 2007 in 4 languages and held by 4,446 WorldCat member libraries worldwide
Focuses on the major dcisions that marketing managers and top management in their efforts to harmonize the organization's objectives, capabilities, and resources with marketplace needs and opportunities
238 editions published between 1963 and 2007 in 4 languages and held by 4,446 WorldCat member libraries worldwide
Focuses on the major dcisions that marketing managers and top management in their efforts to harmonize the organization's objectives, capabilities, and resources with marketplace needs and opportunities
Marketing : an introduction by
Gary Armstrong(
Book
)
257 editions published between 1987 and 2018 in 7 languages and held by 3,011 WorldCat member libraries worldwide
This volume introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy
257 editions published between 1987 and 2018 in 7 languages and held by 3,011 WorldCat member libraries worldwide
This volume introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy
Chaotics : the business of managing and marketing in the age of turbulence by
Philip Kotler(
)
28 editions published between 2009 and 2010 in 3 languages and held by 2,338 WorldCat member libraries worldwide
This work explores a new way of doing business for increasingly turbulent times. We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. This book presents a revolutionary set of guidelines designed to help businesses: detect sources of turbulence, prepare scenarios, predict resulting vulnerabilities and opportunities, develop responses to ensure longterm resilience and success, avoid risk while advancing the interests of the company, build flexibility into the balance sheet, price strategically, adjust products to meet new customer values, and more. Complete with metrics and measurements, it outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less
28 editions published between 2009 and 2010 in 3 languages and held by 2,338 WorldCat member libraries worldwide
This work explores a new way of doing business for increasingly turbulent times. We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. This book presents a revolutionary set of guidelines designed to help businesses: detect sources of turbulence, prepare scenarios, predict resulting vulnerabilities and opportunities, develop responses to ensure longterm resilience and success, avoid risk while advancing the interests of the company, build flexibility into the balance sheet, price strategically, adjust products to meet new customer values, and more. Complete with metrics and measurements, it outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less
Strategic marketing for nonprofit organizations by
Philip Kotler(
Book
)
91 editions published between 1975 and 2015 in 5 languages and held by 2,115 WorldCat member libraries worldwide
Reflecting contemporary research developments, this text forms a conceptual and practical foundation for marketing in non-profit organisations. Its coverage encompasses the entire process, providing valuable insights on strategic evaluations, positioning, and market targeting
91 editions published between 1975 and 2015 in 5 languages and held by 2,115 WorldCat member libraries worldwide
Reflecting contemporary research developments, this text forms a conceptual and practical foundation for marketing in non-profit organisations. Its coverage encompasses the entire process, providing valuable insights on strategic evaluations, positioning, and market targeting
Marketing for hospitality and tourism by
Philip Kotler(
Book
)
148 editions published between 1996 and 2017 in 5 languages and held by 1,888 WorldCat member libraries worldwide
"Philip Kotler, one of the world's foremost authorities on marketing, along with hospitality marketing experts John Bowen and James Makens bring their knowledge of the industry to the pages of Marketing for Hospitality and Tourism, 2/e. The authors' understanding of the industry provides for a very readable and extremely practical text. Introductory students and experienced managers alike will find this book a useful tool, providing a strong foundation for hospitality marketing decision-making and know-how. Book jacket."--Jacket
148 editions published between 1996 and 2017 in 5 languages and held by 1,888 WorldCat member libraries worldwide
"Philip Kotler, one of the world's foremost authorities on marketing, along with hospitality marketing experts John Bowen and James Makens bring their knowledge of the industry to the pages of Marketing for Hospitality and Tourism, 2/e. The authors' understanding of the industry provides for a very readable and extremely practical text. Introductory students and experienced managers alike will find this book a useful tool, providing a strong foundation for hospitality marketing decision-making and know-how. Book jacket."--Jacket
Marketing insights from A to Z : 80 concepts every manager needs to know by
Philip Kotler(
)
34 editions published between 2003 and 2015 in 3 languages and held by 1,576 WorldCat member libraries worldwide
"In Marketing Insights from A to Z, marketing's most respected sage, Philip Kotler, chooses and examines the most important concepts of the discipline for today and the future, offering a fresh and stimulating take on how marketing will change and how marketers must change with it." "From "Advertising" to "Zest," topics are organized alphabetically to allow readers easy access to advice. Relevant and straightforward, this book is comprehensive enough for managers who want a complete primer on marketing but also a cutting-edge resource for seasoned marketers who need to keep up with the latest thinking."--Jacket
34 editions published between 2003 and 2015 in 3 languages and held by 1,576 WorldCat member libraries worldwide
"In Marketing Insights from A to Z, marketing's most respected sage, Philip Kotler, chooses and examines the most important concepts of the discipline for today and the future, offering a fresh and stimulating take on how marketing will change and how marketers must change with it." "From "Advertising" to "Zest," topics are organized alphabetically to allow readers easy access to advice. Relevant and straightforward, this book is comprehensive enough for managers who want a complete primer on marketing but also a cutting-edge resource for seasoned marketers who need to keep up with the latest thinking."--Jacket
Marketing for nonprofit organizations by
Philip Kotler(
Book
)
38 editions published between 1974 and 1995 in English and Undetermined and held by 1,503 WorldCat member libraries worldwide
38 editions published between 1974 and 1995 in English and Undetermined and held by 1,503 WorldCat member libraries worldwide
Ten deadly marketing sins : signs and solutions by
Philip Kotler(
)
20 editions published in 2004 in English and held by 1,352 WorldCat member libraries worldwide
"Devoting a chapter to each deficiency, Kotler first lists the signs and symptoms that indicate whether a company is guilty of this weakness - then proposes key improvements to strengthen your company's practice. Kotler offers proven, actionable responses for putting failing marketing efforts back on track. These aren't quick fixes, but real long-term solutions for long-term problems. Ten Deadly Marketing Sins offers a methodology for building real marketing efforts from top to bottom that get results - and return failing businesses to profitability." "Ten Deadly Marketing Sins is a must-read for marketers who want to remain competitive in an increasingly challenging marketplace. This is an indispensable resource for every company - and every marketer - who wants to develop better products and services, better marketing plans, and better customer relationships."--Jacket
20 editions published in 2004 in English and held by 1,352 WorldCat member libraries worldwide
"Devoting a chapter to each deficiency, Kotler first lists the signs and symptoms that indicate whether a company is guilty of this weakness - then proposes key improvements to strengthen your company's practice. Kotler offers proven, actionable responses for putting failing marketing efforts back on track. These aren't quick fixes, but real long-term solutions for long-term problems. Ten Deadly Marketing Sins offers a methodology for building real marketing efforts from top to bottom that get results - and return failing businesses to profitability." "Ten Deadly Marketing Sins is a must-read for marketers who want to remain competitive in an increasingly challenging marketplace. This is an indispensable resource for every company - and every marketer - who wants to develop better products and services, better marketing plans, and better customer relationships."--Jacket
Kotler on marketing : how to create, win, and dominate markets by
Philip Kotler(
Book
)
29 editions published between 1999 and 2014 in English and Malay and held by 1,284 WorldCat member libraries worldwide
Kotler on Marketing offers his essential guide to marketing for managers, freshly written based on his phenomenally successful worldwide lectures on marketing for the new millennium. Through Kotler's profound insights you will quickly update your skills and knowledge of the new challenges and opportunities posed by hypercompetition, globalization, and the Internet. Perhaps most important, Kotler on Marketing can be read as a penetrating book-length discourse on the 14 questions asked most frequently by managers during the 20-year history of Kotler's worldwide lectures. You will gain a new understanding of such age-old conundrums as how to select the right market segments or how to compete against lower-price competitors
29 editions published between 1999 and 2014 in English and Malay and held by 1,284 WorldCat member libraries worldwide
Kotler on Marketing offers his essential guide to marketing for managers, freshly written based on his phenomenally successful worldwide lectures on marketing for the new millennium. Through Kotler's profound insights you will quickly update your skills and knowledge of the new challenges and opportunities posed by hypercompetition, globalization, and the Internet. Perhaps most important, Kotler on Marketing can be read as a penetrating book-length discourse on the 14 questions asked most frequently by managers during the 20-year history of Kotler's worldwide lectures. You will gain a new understanding of such age-old conundrums as how to select the right market segments or how to compete against lower-price competitors
Corporate social responsibility : doing the most good for your company and your cause by
Philip Kotler(
Book
)
27 editions published between 2004 and 2013 in English and Thai and held by 1,272 WorldCat member libraries worldwide
"Offering more than just a theoretical perspective, this book includes the personal insight of some of the business world's most admired companies. Full of proven recommendations and real-world advice on social initiatives, it includes first-person stories from twenty-five business leaders."--Jacket
27 editions published between 2004 and 2013 in English and Thai and held by 1,272 WorldCat member libraries worldwide
"Offering more than just a theoretical perspective, this book includes the personal insight of some of the business world's most admired companies. Full of proven recommendations and real-world advice on social initiatives, it includes first-person stories from twenty-five business leaders."--Jacket
Social marketing : influencing behaviors for good by
Philip Kotler(
Book
)
48 editions published between 2007 and 2016 in English and held by 1,189 WorldCat member libraries worldwide
The Third edition of Social Marketing will be positioned as a core textbook for advanced undergraduate and graduate courses in social marketing, consumer behavior, health communication, social change, and public communication. The book examines how social marketing can be used as a strategy for changing behavior. It highlights successful social change campaigns that have been launched by governments, by a combination of governments and citizens, and by citizens themselves
48 editions published between 2007 and 2016 in English and held by 1,189 WorldCat member libraries worldwide
The Third edition of Social Marketing will be positioned as a core textbook for advanced undergraduate and graduate courses in social marketing, consumer behavior, health communication, social change, and public communication. The book examines how social marketing can be used as a strategy for changing behavior. It highlights successful social change campaigns that have been launched by governments, by a combination of governments and citizens, and by citizens themselves
Confronting capitalism : real solutions for a troubled economic system by
Philip Kotler(
)
13 editions published in 2015 in English and held by 1,151 WorldCat member libraries worldwide
Assesses fourteen major vulnerabilities in the American economic system, and offers solutions for buttressing shortcomings and returning to a more sustainable capitalism
13 editions published in 2015 in English and held by 1,151 WorldCat member libraries worldwide
Assesses fourteen major vulnerabilities in the American economic system, and offers solutions for buttressing shortcomings and returning to a more sustainable capitalism
A framework for marketing management by
Philip Kotler(
Book
)
109 editions published between 1997 and 2016 in 4 languages and held by 1,142 WorldCat member libraries worldwide
The Internet is changing the way that consumers buy, and the way that companies buy from each other. This updated text includes these new ways of buying and selling, showing how marketers can make the most of the new technology
109 editions published between 1997 and 2016 in 4 languages and held by 1,142 WorldCat member libraries worldwide
The Internet is changing the way that consumers buy, and the way that companies buy from each other. This updated text includes these new ways of buying and selling, showing how marketers can make the most of the new technology
Good works! : marketing and corporate initiatives that build a better world-- and the bottom line by
Philip Kotler(
)
18 editions published between 2011 and 2013 in English and held by 1,095 WorldCat member libraries worldwide
In this book the author, a marketing guru explains how social initiatives can help your business grow. Businesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Marketing and corporate social initiatives requires a delicate balancing act between generating financial and social dividends. This is a book for business builders, not a corporate social responsibility treatise. It is for capitalists with the hearts and smarts to generate positive social impacts and bottom-line business results. It contains actionable advice on integrating marketing and corporate social initiatives into broader business goals. It makes the case that purpose-driven marketing has moved from a nice-to-do to a must-do for businesses, and explains how to balance social and business goals
18 editions published between 2011 and 2013 in English and held by 1,095 WorldCat member libraries worldwide
In this book the author, a marketing guru explains how social initiatives can help your business grow. Businesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Marketing and corporate social initiatives requires a delicate balancing act between generating financial and social dividends. This is a book for business builders, not a corporate social responsibility treatise. It is for capitalists with the hearts and smarts to generate positive social impacts and bottom-line business results. It contains actionable advice on integrating marketing and corporate social initiatives into broader business goals. It makes the case that purpose-driven marketing has moved from a nice-to-do to a must-do for businesses, and explains how to balance social and business goals
Strategic marketing for educational institutions by
Philip Kotler(
Book
)
31 editions published between 1985 and 2006 in English and Chinese and held by 1,082 WorldCat member libraries worldwide
Here is the handbook for academics and practitioners who want to understand what marketing is, how it can contribute to their institutions' greater effectiveness, and how to do it. This revised edition, like its predecessor, provides a solid background in marketing in the context of educational institutions and their essential activities. It emphasizes quality, including service quality, and the value of cost-effective research to uncover and gain a better understanding of the institutions marketing problems, as a basis for planning effective programs. It focuses on marketing as a process based on strategic planning, and presents ways to replace guesses with estimates through the use of tools for estimating market demand. The book illustrates sound, systematic ways to develop and test new programs, and focuses on direct mail including guidelines for using direct mail effectively and on educational institutions as service providers. 80% of the material is new or has been updated. It contains a new description of the marketing issues facing educational institutions in the 90s with the latest available statistics, and includes more examples of practical marketing-research tools
31 editions published between 1985 and 2006 in English and Chinese and held by 1,082 WorldCat member libraries worldwide
Here is the handbook for academics and practitioners who want to understand what marketing is, how it can contribute to their institutions' greater effectiveness, and how to do it. This revised edition, like its predecessor, provides a solid background in marketing in the context of educational institutions and their essential activities. It emphasizes quality, including service quality, and the value of cost-effective research to uncover and gain a better understanding of the institutions marketing problems, as a basis for planning effective programs. It focuses on marketing as a process based on strategic planning, and presents ways to replace guesses with estimates through the use of tools for estimating market demand. The book illustrates sound, systematic ways to develop and test new programs, and focuses on direct mail including guidelines for using direct mail effectively and on educational institutions as service providers. 80% of the material is new or has been updated. It contains a new description of the marketing issues facing educational institutions in the 90s with the latest available statistics, and includes more examples of practical marketing-research tools
High visibility : the making and marketing of professionals into celebrities by
Irving J Rein(
)
12 editions published between 1997 and 2006 in English and held by 950 WorldCat member libraries worldwide
Whether you are a lawyer, a physician, a marketing manager, or an artist, the ability to create and manage your visibility is vital to maximizing your success. High Visibility is the ground-breaking book that describes and explains the whole new industry that has evolved to help you - as a professional - achieve this much-sought-after celebrity. Based on hundreds of examples and case studies of celebrities from all walks of professional life, this book reveals the sophisticated marketing techniques used to separate the leaders from the followers with analyses of The Celebrity Industry: The key players in the image-making industry who shape the "celebrity culture"; The Building Blocks and Techniques of Transformation: The tools people use to change and shape their personalities and images to meet the success criteria of their professions; and Image Management: The techniques used by successful professionals to sustain their image over time. High Visibility provides a blueprint for every professional who wants to maximize his or her potential for success
12 editions published between 1997 and 2006 in English and held by 950 WorldCat member libraries worldwide
Whether you are a lawyer, a physician, a marketing manager, or an artist, the ability to create and manage your visibility is vital to maximizing your success. High Visibility is the ground-breaking book that describes and explains the whole new industry that has evolved to help you - as a professional - achieve this much-sought-after celebrity. Based on hundreds of examples and case studies of celebrities from all walks of professional life, this book reveals the sophisticated marketing techniques used to separate the leaders from the followers with analyses of The Celebrity Industry: The key players in the image-making industry who shape the "celebrity culture"; The Building Blocks and Techniques of Transformation: The tools people use to change and shape their personalities and images to meet the success criteria of their professions; and Image Management: The techniques used by successful professionals to sustain their image over time. High Visibility provides a blueprint for every professional who wants to maximize his or her potential for success
Social marketing : strategies for changing public behavior by
Philip Kotler(
Book
)
12 editions published between 1989 and 1991 in English and Dutch and held by 947 WorldCat member libraries worldwide
Outlines hows groups devoted to social change can effectively utilize their resources to maximize results, providing a marketing framework for social campaigning and targeting consumer groups
12 editions published between 1989 and 1991 in English and Dutch and held by 947 WorldCat member libraries worldwide
Outlines hows groups devoted to social change can effectively utilize their resources to maximize results, providing a marketing framework for social campaigning and targeting consumer groups
Marketing moves : a new approach to profits, growth, and renewal by
Philip Kotler(
Book
)
17 editions published in 2002 in English and Chinese and held by 935 WorldCat member libraries worldwide
The authors advocate holistic marketing, a dynamic concept that combines the best tools of traditional marketing with new digital capabilities to build long-term relationships. In today's world, customers are scarce, but consumerism is still powerful -- leading to holistically identifying why people buy and marketing to their tastes
17 editions published in 2002 in English and Chinese and held by 935 WorldCat member libraries worldwide
The authors advocate holistic marketing, a dynamic concept that combines the best tools of traditional marketing with new digital capabilities to build long-term relationships. In today's world, customers are scarce, but consumerism is still powerful -- leading to holistically identifying why people buy and marketing to their tastes
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Related Identities
- Armstrong, Gary (Gary M.) Author
- Keller, Kevin Lane 1956- Other Author Contributor Creator
- Lee, Nancy 1945- Author Contributor
- Armstrong, Gary Other Editor Author Contributor
- Rein, Irving J. Author
- Kartajaya, Hermawan 1947- Other Author
- Caslione, John A. Narrator
- Pfoertsch, Waldemar
- Andreasen, Alan R. 1934- Author of introduction Honoree Author
- Makens, James C. Author
Useful Links
Associated Subjects
Asia Australia Behavior modification Business cycles Canada Capitalism Capitalism--Social aspects Celebrities Consumer behavior Corporate image Corporations--Charitable contributions Corporations--Public relations Customer relations--Management Economic policy Educational fund raising Educational planning Education--Marketing Europe Fame Globalization Group decision making Hospitality industry Hospitality industry--Marketing Internet marketing Kotler, Philip Management Marketing Marketing--Management Marketing--Management--Computer simulation Marketing--Mathematical models Marketing--Moral and ethical aspects Marketing research Marketing--Social aspects Marketing--Study and teaching Market surveys New Zealand Nonprofit organizations Nonprofit organizations--Marketing Publicity Relationship marketing Scandinavia Schools--Public relations Small groups Social marketing Social responsibility of business Strategic planning Telemarketing Tourism Tourism--Marketing United States
Covers
Alternative Names
Felipu Ketele 1931-
Filip Kotler
Ketele, Felipu
Ketele, Felipu 1931-
Kotler
Kotler, Filip.
Kotler, Filip 1931-
Kotler P.
Kotler, P. 1931-
Kotler, Philip 1931-
Kotler, Philip A. 1931-
Kotler, Philip C.
Kotler, Phillip, 1931-
Kotleris Filipas
Kotlers, Filips, 1931-
K'ot'ŭllŏ, P'illip 1931-
Philip Kotler
Philip Kotler Amerikaans wiskundige
Philip Kotler amerikai tudós
Philip Kotler amerikanischer Wirtschaftswissenschaftler
Philip Kotler amerikansk ekonom
Philip Kotler amerikansk økonom
Philip Kotler economista statunitense
Philip Kotler ekonomista amerykański
Philip Kotler théoricien américain du marketing
Котлер Ф.
Котлер, Ф. (Филип), 1931-
Котлер Филип
Котлер, Филип, 1931-
Филип Котлер
Филип Котлър
Філіп Котлер
Ֆիլիպ Կոտլեր
פיליפ, קוטלר
קאטלער, פיליפ 1931-
קוטלר, פיליפ
فيليب كوتلر
فيليب كوتلر، 1931-
فیلیپ کاتلر اقتصاددان آمریکایی
फिलिप कोट्लर
ফিলিপ কোটলার
ಫಿಲಿಪ್ ಕೋಟ್ಲರ್ ಗಣಿತಜ್ಞ
ფილიპ კოტლერი
코틀러, 필립 1931-
필립 코틀러
コトラー, P
コトラー, フィリップ
コトラ- , フィリップ 1931-
フィリップ・コトラー
科特勒, 菲利普
科特勒, 菲利普 1931-
菲利普·科特勒
菲利普 科特勒 1931-
Languages