WorldCat Identities

Keegan, Warren J.

Overview
Works: 75 works in 475 publications in 7 languages and 9,244 library holdings
Genres: Case studies  Conference papers and proceedings  Handbooks and manuals 
Roles: Author, Editor, Author of introduction, Redactor, Other
Classifications: HF1416, 658.848
Publication Timeline
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Most widely held works by Warren J Keegan
Global marketing management by Warren J Keegan( Book )

132 editions published between 1974 and 2014 in 7 languages and held by 1,675 WorldCat member libraries worldwide

This book is divided into six parts providing a big picture approach and introducing the field of global marketing, covering the major dimensions of the environment of global marketing, looking at assessing market opportunities, discussing strategic issues such as market selection and market entry alternatives and covering the global marketing mix
Global marketing by Warren J Keegan( Book )

110 editions published between 1990 and 2017 in 4 languages and held by 1,485 WorldCat member libraries worldwide

Global Marketing gives students an understanding of global marketing as a whole, as well as focusing on the importance of emerging nations in contemporary global marketing. Including regional market characteristics and preferential, social and cultural environments
Multinational marketing management by Warren J Keegan( Book )

37 editions published between 1970 and 1984 in English and Undetermined and held by 1,063 WorldCat member libraries worldwide

Marketing plans that work by Malcolm McDonald( Book )

10 editions published between 1997 and 2002 in English and held by 1,060 WorldCat member libraries worldwide

"Marketing Plans That Work is a practical and insightful step-by-step guide to successfully preparing and executing a marketing plan. The book combines the very best of current practice with necessary theoretical and technical background. Marketing managers and business executives developing marketing and e-business strategies, especially those integrating new marketing technologies, will profit tremendously from Marketing Plans That Work."--Jacket
Judgments, choices, and decisions : effective management through self-knowledge by Warren J Keegan( Book )

5 editions published in 1984 in English and Spanish and held by 341 WorldCat member libraries worldwide

Marketing by Warren J Keegan( Book )

23 editions published between 1991 and 1995 in English and held by 287 WorldCat member libraries worldwide

Advertising worldwide : concepts, theories, and practice of international, multinational, and global advertising by Marieke K. de Mooij( Book )

14 editions published between 1991 and 1992 in English and held by 239 WorldCat member libraries worldwide

Multinational product management by American Marketing Association/Marketing Science Institute Research Workshop( Book )

7 editions published in 1977 in English and Undetermined and held by 239 WorldCat member libraries worldwide

Principles of global marketing by Warren J Keegan( Book )

16 editions published between 1996 and 2002 in 3 languages and held by 224 WorldCat member libraries worldwide

Offensive marketing : an action guide to gaining competitive advantage by J. H Davidson( Book )

11 editions published between 2003 and 2016 in English and Undetermined and held by 190 WorldCat member libraries worldwide

A resource for all marketing students and professionals interested in achievable strategies and profitable marketing, this title serves as a practical, leading-edge guide to five key principles of effective marketing
Case studies in the management of economic development by Warren J Keegan( Book )

1 edition published in 1968 in English and held by 145 WorldCat member libraries worldwide

Globales Marketing-Management : eine europäische Perspektive by Warren J Keegan( Book )

3 editions published in 2002 in German and held by 91 WorldCat member libraries worldwide

Guo ji xing xiao xue by Ji gen( Book )

4 editions published between 1998 and 2007 in Chinese and held by 29 WorldCat member libraries worldwide

Fundamentos de mercadotecnia internacional by Warren J Keegan( Book )

3 editions published in 1998 in Spanish and held by 27 WorldCat member libraries worldwide

El ambiente economico mundial / El ambiente financiero mundial y las decisiones de tipo de cambio extranjero/ Ambiente social y cultural / Los ambientes politico, legal y regulador /Canales de mercadotecnia mundial y distribucion fisica /Caracteristicas de los mercados regionales /Decisiones de comunicacion en la mercadotecnia mundial : publicidad, relaciones publicas, promocion de ventas y ventas personales /Decisiones de precio / Decisiones de producto /Direccion, organizacion y control del esfuerzo de mercadotecnia mundial / Elementos estrategicos de la ventaja competitiva /Estrategias cooperativas y sociedades estrategicas mundiales /Estrategias de abastecimiento : exportacion e importacion / Estrategias para entrar al mercado mundial : concesionarios, coinversiones y propiedad /Inicio de operaciones a nivel mundial : decisiones de segmentacion, orientacion de estrategias y abastecimiento / Introducción a la mercadotecnia mundial / Sistemas de información de mercados mundiales e in
Scanning the international business environment: a study of the information acquisition process by Warren J Keegan( Book )

7 editions published in 1967 in English and Undetermined and held by 15 WorldCat member libraries worldwide

Guo ji xing xiao gai lun by Warren J Keegan( Book )

3 editions published in 2011 in Chinese and held by 13 WorldCat member libraries worldwide

Case studies in the management of economic development by Warren J Keegan( Book )

12 editions published in 1968 in English and held by 11 WorldCat member libraries worldwide

Case studies in public administration by Warren J Keegan( Book )

4 editions published in 1968 in English and held by 9 WorldCat member libraries worldwide

The mechanisation of African farming in Wambu : a case study of the implementation of a government policy decision in an African country by Warren J Keegan( Book )

2 editions published in 1963 in English and held by 9 WorldCat member libraries worldwide

Princípios de marketing global : Warren J. Keegan, Mark C. Green by Warren J Keegan( Book )

4 editions published between 1999 and 2006 in Portuguese and English and held by 3 WorldCat member libraries worldwide

 
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Audience Level
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Audience level: 0.51 (from 0.16 for Marketing ... to 0.88 for Guo ji xin ...)

Marketing plans that work
Alternative Names
Keegan, Warren.

Keegan, Warren 1936-

Keegan, Warren J. 1936-

Keegan, Warren J. (Warren Joseph), 1936-2014

Keegan, Warren Joseph.

Keegan, Warren Joseph 1936-

Keegan, Werren

키건, 워렌 J

Languages
Covers
Global marketingMarketing plans that workMarketingPrinciples of global marketingOffensive marketing : an action guide to gaining competitive advantage