WorldCat Identities

Keegan, Warren J.

Overview
Works: 80 works in 283 publications in 7 languages and 6,734 library holdings
Genres: Case studies  Conference papers and proceedings  Handbooks and manuals 
Roles: Author, Editor, Author of introduction, Redactor, Other
Classifications: HF1416, 658.848
Publication Timeline
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Most widely held works by Warren J Keegan
Marketing plans that work by Malcolm McDonald( Book )

10 editions published between 1997 and 2002 in English and held by 1,066 WorldCat member libraries worldwide

"Marketing Plans That Work is a practical and insightful step-by-step guide to successfully preparing and executing a marketing plan. The book combines the very best of current practice with necessary theoretical and technical background. Marketing managers and business executives developing marketing and e-business strategies, especially those integrating new marketing technologies, will profit tremendously from Marketing Plans That Work."--Jacket
Multinational marketing management by Warren J Keegan( Book )

37 editions published between 1970 and 1984 in English and Undetermined and held by 1,063 WorldCat member libraries worldwide

Global marketing by Warren J Keegan( Book )

20 editions published between 2000 and 2017 in English and Undetermined and held by 556 WorldCat member libraries worldwide

Global Marketing gives students an understanding of global marketing as a whole, as well as focusing on the importance of emerging nations in contemporary global marketing. Including regional market characteristics and preferential, social and cultural environments
Judgments, choices, and decisions : effective management through self-knowledge by Warren J Keegan( Book )

5 editions published in 1984 in English and Spanish and held by 341 WorldCat member libraries worldwide

Marketing by Warren J Keegan( Book )

23 editions published between 1991 and 1995 in English and held by 285 WorldCat member libraries worldwide

Multinational product management by Workshop on Multinational Product Management( Book )

7 editions published in 1977 in English and Undetermined and held by 240 WorldCat member libraries worldwide

Advertising worldwide : concepts, theories, and practice of international, multinational, and global advertising by Marieke K. de Mooij( Book )

14 editions published between 1991 and 1992 in English and held by 240 WorldCat member libraries worldwide

Principles of global marketing by Warren J Keegan( Book )

16 editions published between 1996 and 2002 in 3 languages and held by 223 WorldCat member libraries worldwide

Offensive marketing : an action guide to gaining competitive advantage by J. H Davidson( Book )

11 editions published between 2003 and 2016 in English and Undetermined and held by 191 WorldCat member libraries worldwide

A resource for all marketing students and professionals interested in achievable strategies and profitable marketing, this title serves as a practical, leading-edge guide to five key principles of effective marketing
Case studies in the management of economic development by Warren J Keegan( Book )

1 edition published in 1968 in English and held by 145 WorldCat member libraries worldwide

Marketing sans frontières by Warren J Keegan( Book )

4 editions published in 1994 in French and held by 77 WorldCat member libraries worldwide

Global marketing management by Warren J Keegan( Book )

11 editions published between 1988 and 2014 in English and Polish and held by 52 WorldCat member libraries worldwide

This book is divided into six parts providing a big picture approach and introducing the field of global marketing, covering the major dimensions of the environment of global marketing, looking at assessing market opportunities, discussing strategic issues such as market selection and market entry alternatives and covering the global marketing mix
Márketing global by Warren J Keegan( Book )

8 editions published between 1996 and 2005 in 3 languages and held by 39 WorldCat member libraries worldwide

Guo ji xing xiao xue by Ji Gen( Book )

4 editions published between 1998 and 2007 in Chinese and held by 29 WorldCat member libraries worldwide

Márketing Internacional by Warren J Keegan( Book )

7 editions published between 2009 and 2010 in Spanish and held by 29 WorldCat member libraries worldwide

Guo ji xing xiao guan li by Qi gen( Book )

1 edition published in 2002 in Chinese and held by 29 WorldCat member libraries worldwide

Fundamentos de mercadotecnia internacional by Warren J Keegan( Book )

3 editions published in 1998 in Spanish and held by 27 WorldCat member libraries worldwide

El ambiente economico mundial / El ambiente financiero mundial y las decisiones de tipo de cambio extranjero/ Ambiente social y cultural / Los ambientes politico, legal y regulador /Canales de mercadotecnia mundial y distribucion fisica /Caracteristicas de los mercados regionales /Decisiones de comunicacion en la mercadotecnia mundial : publicidad, relaciones publicas, promocion de ventas y ventas personales /Decisiones de precio / Decisiones de producto /Direccion, organizacion y control del esfuerzo de mercadotecnia mundial / Elementos estrategicos de la ventaja competitiva /Estrategias cooperativas y sociedades estrategicas mundiales /Estrategias de abastecimiento : exportacion e importacion / Estrategias para entrar al mercado mundial : concesionarios, coinversiones y propiedad /Inicio de operaciones a nivel mundial : decisiones de segmentacion, orientacion de estrategias y abastecimiento / Introducción a la mercadotecnia mundial / Sistemas de información de mercados mundiales e in
Guo ji xing xiao guan li by Tenkai( Book )

1 edition published in 2009 in Chinese and held by 17 WorldCat member libraries worldwide

Scanning the international business environment: a study of the information acquisition process by Warren J Keegan( Book )

7 editions published in 1967 in English and Undetermined and held by 15 WorldCat member libraries worldwide

Princípios de marketing global : Warren J. Keegan, Mark C. Green by Warren J Keegan( Book )

4 editions published between 1999 and 2006 in Portuguese and English and held by 3 WorldCat member libraries worldwide

 
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Audience Level
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Audience level: 0.44 (from 0.12 for Offensive ... to 0.89 for Marketing ...)

Marketing plans that work
Alternative Names
Keegan, Warren.

Keegan, Warren 1936-

Keegan, Warren J. 1936-

Keegan, Warren J. (Warren Joseph), 1936-2014

Keegan, Warren Joseph.

Keegan, Warren Joseph 1936-

Keegan, Werren

키건, 워렌 J

Languages
Covers
Global marketingMarketingPrinciples of global marketingOffensive marketing : an action guide to gaining competitive advantageGlobal marketing managementMárketing globalMárketing Internacional