WorldCat Identities

Keegan, Warren J.

Overview
Works: 88 works in 502 publications in 7 languages and 9,348 library holdings
Genres: Case studies  Conference papers and proceedings  Handbooks and manuals 
Roles: Author, Editor, Author of introduction, Redactor, Other
Classifications: HF1416, 658.848
Publication Timeline
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Most widely held works by Warren J Keegan
Global marketing management by Warren J Keegan( Book )

134 editions published between 1974 and 2014 in 8 languages and held by 1,770 WorldCat member libraries worldwide

This book is divided into six parts providing a big picture approach and introducing the field of global marketing, covering the major dimensions of the environment of global marketing, looking at assessing market opportunities, discussing strategic issues such as market selection and market entry alternatives and covering the global marketing mix
Global marketing by Warren J Keegan( Book )

109 editions published between 1990 and 2017 in 4 languages and held by 1,092 WorldCat member libraries worldwide

The seventh edition examines the effect of the global financial crisis on global marketing strategy
Marketing plans that work by Malcolm McDonald( Book )

11 editions published between 1997 and 2002 in English and held by 1,050 WorldCat member libraries worldwide

"Marketing Plans That Work is a practical and insightful step-by-step guide to successfully preparing and executing a marketing plan. The book combines the very best of current practice with necessary theoretical and technical background. Marketing managers and business executives developing marketing and e-business strategies, especially those integrating new marketing technologies, will profit tremendously from Marketing Plans That Work."--Jacket
Multinational marketing management by Warren J Keegan( Book )

40 editions published between 1970 and 1984 in English and Undetermined and held by 1,048 WorldCat member libraries worldwide

Global marketing by Warren J Keegan( Book )

3 editions published between 2000 and 2008 in English and held by 410 WorldCat member libraries worldwide

Global Marketing gives students an understanding of global marketing as a whole, as well as focusing on the importance of emerging nations in contemporary global marketing. Including regional market characteristics and preferential, social and cultural environments
Judgments, choices, and decisions : effective management through self-knowledge by Warren J Keegan( Book )

6 editions published in 1984 in English and Spanish and held by 338 WorldCat member libraries worldwide

Marketing by Warren J Keegan( Book )

23 editions published between 1991 and 1995 in English and held by 287 WorldCat member libraries worldwide

Advertising worldwide : concepts, theories, and practice of international, multinational, and global advertising by Marieke K. de Mooij( Book )

14 editions published between 1991 and 1992 in English and held by 237 WorldCat member libraries worldwide

Multinational product management by American Marketing Association/Marketing Science Institute Research Workshop( Book )

7 editions published in 1977 in English and Undetermined and held by 234 WorldCat member libraries worldwide

Principles of global marketing by Warren J Keegan( Book )

17 editions published between 1996 and 2002 in 3 languages and held by 216 WorldCat member libraries worldwide

This entirely new, designed for undergraduates, groundbreaking book follows the tradition of Keegan's acclaimed Global Marketing Management text. Principles of Global Marketing, a concise introduction to the field that is presented in a lively student-oriented style. The authors integrate relevant real- world cases, vignettes, and boxed features with a clear, engaging narrative to effectively communicate the excitement, challenge and discipline of global marketing
Offensive marketing : an action guide to gaining competitive advantage by J. H Davidson( Book )

11 editions published between 2003 and 2016 in English and Undetermined and held by 189 WorldCat member libraries worldwide

A resource for all marketing students and professionals interested in achievable strategies and profitable marketing, this title serves as a practical, leading-edge guide to five key principles of effective marketing
Case studies in the management of economic development by Warren J Keegan( Book )

1 edition published in 1968 in English and held by 145 WorldCat member libraries worldwide

Global marketing by Warren J Keegan( Book )

1 edition published in 2010 in English and held by 34 WorldCat member libraries worldwide

A leading case text in international marketing, as well as a popular reference for practitioners, this volume focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries
Fundamentos de mercadotecnia internacional by Warren J Keegan( Book )

3 editions published in 1998 in Spanish and held by 32 WorldCat member libraries worldwide

El ambiente economico mundial / El ambiente financiero mundial y las decisiones de tipo de cambio extranjero/ Ambiente social y cultural / Los ambientes politico, legal y regulador /Canales de mercadotecnia mundial y distribucion fisica /Caracteristicas de los mercados regionales /Decisiones de comunicacion en la mercadotecnia mundial : publicidad, relaciones publicas, promocion de ventas y ventas personales /Decisiones de precio / Decisiones de producto /Direccion, organizacion y control del esfuerzo de mercadotecnia mundial / Elementos estrategicos de la ventaja competitiva /Estrategias cooperativas y sociedades estrategicas mundiales /Estrategias de abastecimiento : exportacion e importacion / Estrategias para entrar al mercado mundial : concesionarios, coinversiones y propiedad /Inicio de operaciones a nivel mundial : decisiones de segmentacion, orientacion de estrategias y abastecimiento / Introducción a la mercadotecnia mundial / Sistemas de información de mercados mundiales e in
Guo ji xing xiao xue by Ji Gen( Book )

4 editions published between 1998 and 2007 in Chinese and held by 29 WorldCat member libraries worldwide

Scanning the international business environment: a study of the information acquisition process by Warren J Keegan( Book )

7 editions published in 1967 in English and held by 15 WorldCat member libraries worldwide

Guo ji xing xiao gai lun by Warren J Keegan( Book )

3 editions published in 2011 in Chinese and held by 13 WorldCat member libraries worldwide

Case studies in the management of economic development by Warren J Keegan( Book )

12 editions published in 1968 in English and held by 13 WorldCat member libraries worldwide

Case studies in public administration by Warren J Keegan( Book )

4 editions published in 1968 in English and held by 9 WorldCat member libraries worldwide

Princípios de marketing global : Warren J. Keegan, Mark C. Green by Warren J Keegan( Book )

4 editions published between 1999 and 2006 in Portuguese and English and held by 3 WorldCat member libraries worldwide

 
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Audience level: 0.50 (from 0.11 for Offensive ... to 0.88 for Guo ji xin ...)

Marketing plans that work
Alternative Names
Keegan, Warren.

Keegan, Warren 1936-

Keegan, Warren J. 1936-

Keegan, Warren J. (Warren Joseph), 1936-2014

Keegan, Warren Joseph.

Keegan, Warren Joseph 1936-

Keegan, Werren

키건, 워렌 J

Languages
Covers
Global marketingMarketing plans that workGlobal marketingMarketingPrinciples of global marketingOffensive marketing : an action guide to gaining competitive advantageGlobal marketing