WorldCat Identities

Keegan, Warren J.

Overview
Works: 93 works in 525 publications in 7 languages and 9,373 library holdings
Genres: Case studies  Conference papers and proceedings  Handbooks and manuals 
Roles: Author, Editor, Author of introduction, Other, Redactor
Classifications: HF1416, 658.848
Publication Timeline
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Most widely held works by Warren J Keegan
Global marketing management by Warren J Keegan( Book )

137 editions published between 1974 and 2017 in 7 languages and held by 1,805 WorldCat member libraries worldwide

This book is divided into six parts providing a big picture approach and introducing the field of global marketing, covering the major dimensions of the environment of global marketing, looking at assessing market opportunities, discussing strategic issues such as market selection and market entry alternatives and covering the global marketing mix
Global marketing by Warren J Keegan( Book )

120 editions published between 1990 and 2018 in 4 languages and held by 1,604 WorldCat member libraries worldwide

Global Marketing gives students an understanding of global marketing as a whole, as well as focusing on the importance of emerging nations in contemporary global marketing. Including regional market characteristics and preferential, social and cultural environments
Marketing plans that work : targeting growth and profitability by Malcolm McDonald( )

5 editions published in 1997 in English and held by 1,418 WorldCat member libraries worldwide

The key to success in marketing and business is to recognize that the essence of marketing and strategy is focus. Marketing Plans That Work helps you identify and target markets where you can create a unique value for your customers and a sustainable competitive advantage for your company. Marketing Plans That Work is a step-by-step guide to the preparation of a marketing plan. The approach taken by the authors is practical, comprehensive, strategic, and global. It guides the reader through the difficult process of marketing planning with an easy-to-follow outline
Offensive marketing : an action guide to gaining competitive advantage by J. H Davidson( )

11 editions published between 2003 and 2016 in English and held by 1,153 WorldCat member libraries worldwide

A resource for all marketing students and professionals interested in achievable strategies and profitable marketing, this title serves as a practical, leading-edge guide to five key principles of effective marketing
Multinational marketing management by Warren J Keegan( Book )

40 editions published between 1970 and 1984 in English and Undetermined and held by 1,041 WorldCat member libraries worldwide

Marketing plans that work by Malcolm McDonald( Book )

6 editions published in 2002 in English and held by 554 WorldCat member libraries worldwide

"Marketing Plans That Work is a practical and insightful step-by-step guide to successfully preparing and executing a marketing plan. The book combines the very best of current practice with necessary theoretical and technical background. Marketing managers and business executives developing marketing and e-business strategies, especially those integrating new marketing technologies, will profit tremendously from Marketing Plans That Work."--Jacket
Judgments, choices, and decisions : effective management through self-knowledge by Warren J Keegan( Book )

6 editions published in 1984 in English and Spanish and held by 335 WorldCat member libraries worldwide

Marketing by Warren J Keegan( Book )

24 editions published between 1991 and 1995 in English and held by 288 WorldCat member libraries worldwide

Advertising worldwide : concepts, theories, and practice of international, multinational, and global advertising by Marieke K. de Mooij( Book )

14 editions published between 1991 and 1992 in English and held by 237 WorldCat member libraries worldwide

Multinational product management by Marketing Science Institute( Book )

7 editions published in 1977 in English and Undetermined and held by 232 WorldCat member libraries worldwide

Principles of global marketing by Warren J Keegan( Book )

18 editions published between 1996 and 2002 in 3 languages and held by 220 WorldCat member libraries worldwide

This entirely new, designed for undergraduates, groundbreaking book follows the tradition of Keegan's acclaimed Global Marketing Management text. Principles of Global Marketing, a concise introduction to the field that is presented in a lively student-oriented style. The authors integrate relevant real- world cases, vignettes, and boxed features with a clear, engaging narrative to effectively communicate the excitement, challenge and discipline of global marketing
Case studies in the management of economic development by Warren J Keegan( Book )

1 edition published in 1968 in English and held by 144 WorldCat member libraries worldwide

Fundamentos de mercadotecnia internacional by Warren J Keegan( Book )

3 editions published in 1998 in Spanish and held by 32 WorldCat member libraries worldwide

El ambiente economico mundial / El ambiente financiero mundial y las decisiones de tipo de cambio extranjero/ Ambiente social y cultural / Los ambientes politico, legal y regulador /Canales de mercadotecnia mundial y distribucion fisica /Caracteristicas de los mercados regionales /Decisiones de comunicacion en la mercadotecnia mundial : publicidad, relaciones publicas, promocion de ventas y ventas personales /Decisiones de precio / Decisiones de producto /Direccion, organizacion y control del esfuerzo de mercadotecnia mundial / Elementos estrategicos de la ventaja competitiva /Estrategias cooperativas y sociedades estrategicas mundiales /Estrategias de abastecimiento : exportacion e importacion / Estrategias para entrar al mercado mundial : concesionarios, coinversiones y propiedad /Inicio de operaciones a nivel mundial : decisiones de segmentacion, orientacion de estrategias y abastecimiento / Introducción a la mercadotecnia mundial / Sistemas de información de mercados mundiales e in
Guo ji xing xiao xue by Ji Gen( Book )

4 editions published between 1998 and 2007 in Chinese and held by 29 WorldCat member libraries worldwide

Guo ji xing xiao guan li by Qi gen( Book )

1 edition published in 2002 in Chinese and held by 29 WorldCat member libraries worldwide

Case studies in the management of economic development by Warren J Keegan( Book )

14 editions published in 1968 in English and held by 18 WorldCat member libraries worldwide

Guo ji xing xiao guan li by Tenkai( Book )

2 editions published between 2000 and 2009 in Chinese and English and held by 18 WorldCat member libraries worldwide

Global marketing, global edition by Warren J Keegan( )

3 editions published between 2015 and 2016 in English and held by 16 WorldCat member libraries worldwide

For undergraduate and graduate courses in global marketing The excitement, challenges, and controversies of global marketing. Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help students apply the 4Ps to global marketing. MyMarketingLab for Global Marketing is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams-resulting in better performance in the course-and provides educator
Scanning the international business environment: a study of the information acquisition process by Warren J Keegan( Book )

7 editions published in 1967 in English and held by 15 WorldCat member libraries worldwide

Guo ji xing xiao gai lun by Warren J Keegan( Book )

3 editions published in 2011 in Chinese and held by 13 WorldCat member libraries worldwide

 
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Audience Level
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  Kids General Special  
Audience level: 0.43 (from 0.11 for Marketing ... to 0.88 for Guo ji xin ...)

Marketing plans that work
Alternative Names
Keegan, Warren.

Keegan, Warren 1936-

Keegan, Warren J. 1936-

Keegan, Warren J. (Warren Joseph), 1936-2014

Keegan, Warren Joseph.

Keegan, Warren Joseph 1936-

Keegan, Werren

키건, 워렌 J

Languages
Covers
Global marketingMarketing plans that work : targeting growth and profitabilityOffensive marketing : an action guide to gaining competitive advantageMarketing plans that workMarketingPrinciples of global marketingGuo ji xing xiao guan li