WorldCat Identities

Levitt, Theodore 1925-2006

Overview
Works: 164 works in 526 publications in 16 languages and 6,853 library holdings
Roles: Author, Author of introduction, Other
Publication Timeline
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Most widely held works about Theodore Levitt
 
Most widely held works by Theodore Levitt
The marketing imagination by Theodore Levitt( Book )

79 editions published between 1983 and 2007 in 12 languages and held by 1,921 WorldCat member libraries worldwide

Since its publication in 1983, "The Marketing Imagination" has been widely praised as the classic, all-inclusive "Levitt on Marketing." Now Theodore Levitt, renowned as the Harvard Business School's guru of marketing, has newly expanded his original work to recap the developing globalization debate and to respond to his critics. He has also added his famed McKinsey Award-winning essay "Marketing Myopia," and included detailed accounts of how to maximize the product life cycle and achieve the delicate balance between innovation and imitation
Thinking about management by Theodore Levitt( Book )

18 editions published between 1991 and 1998 in 5 languages and held by 960 WorldCat member libraries worldwide

Consists of 27 briefings which expound some uncommon truths about three phases of the managerial mind: thinking, changing, and operating
Innovation in marketing, new perspectives for profit and growth by Theodore Levitt( Book )

50 editions published between 1962 and 2006 in 6 languages and held by 764 WorldCat member libraries worldwide

Marketing for business growth by Theodore Levitt( Book )

26 editions published between 1974 and 2002 in 3 languages and held by 533 WorldCat member libraries worldwide

The third sector; new tactics for a responsive society by Theodore Levitt( Book )

7 editions published between 1973 and 1975 in English and held by 461 WorldCat member libraries worldwide

The marketing mode; pathways to corporate growth by Theodore Levitt( Book )

25 editions published between 1969 and 1979 in 3 languages and held by 420 WorldCat member libraries worldwide

Industrial purchasing behavior; a study of communications effects by Theodore Levitt( Book )

11 editions published in 1965 in English and held by 342 WorldCat member libraries worldwide

Ted Levitt on marketing by Theodore Levitt( Book )

17 editions published between 2006 and 2008 in 4 languages and held by 274 WorldCat member libraries worldwide

Marketing myopia by Theodore Levitt( Book )

19 editions published between 1960 and 2017 in English and Italian and held by 221 WorldCat member libraries worldwide

What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles. In Marketing Myopia , Theodore Levitt offers examples of companies that became obsolete because they misunderstood what business they were in and thus what their customers wanted. He identifies the four widespread myths that put companies at risk of obsolescence and explains how business leaders can shift their attention to customers' real needs instead
Levitt on marketing by Theodore Levitt( Book )

18 editions published between 1965 and 1992 in English and held by 176 WorldCat member libraries worldwide

Reflexiones en torno a la gestión de empresas by Theodore Levitt( )

8 editions published between 1991 and 2008 in Spanish and held by 74 WorldCat member libraries worldwide

Réflexions sur le management by Theodore Levitt( Book )

2 editions published in 1991 in French and held by 71 WorldCat member libraries worldwide

The twilight of the profit movtive by Theodore Levitt( Book )

5 editions published in 1955 in English and held by 70 WorldCat member libraries worldwide

L'esprit marketing = The marketing mode by Theodore Levitt( Book )

22 editions published between 1969 and 1975 in 4 languages and held by 68 WorldCat member libraries worldwide

Über Management by Theodore Levitt( Book )

2 editions published in 1992 in German and held by 43 WorldCat member libraries worldwide

La creatividad no es suficiente by Theodore Levitt( )

5 editions published between 1978 and 2004 in Spanish and held by 43 WorldCat member libraries worldwide

Marketing imagination by Theodore Levitt( Recording )

5 editions published between 1984 and 1989 in English and held by 35 WorldCat member libraries worldwide

Shows how and why marketing is everybody's business. Discusses imagination in marketing and managing customer relationships
Marketing myopia in the trust business : a report for bank CEO's, heads of trust departments, and other line officers impacting the direction of the bank's trust business by Theodore Levitt( Book )

2 editions published in 1979 in English and held by 30 WorldCat member libraries worldwide

Business classics : fifteen key concepts for managerial success( Book )

7 editions published between 1991 and 1996 in English and held by 30 WorldCat member libraries worldwide

What business are you in? by Theodore Levitt( )

2 editions published between 2010 and 2011 in English and held by 23 WorldCat member libraries worldwide

This Harvard Business Review (HBR) article focuses on Ted Levitt's classic question, what business are you in and what are you doing about it. He provides the classic example of why the Canadian railroads succeeded in the mid-20th century while the American ones faltered. The Canadians identified their business as transportation unlike the Americans who narrowly focused on being railroads. Therefore, the Canadians expanded into air and bus travel, as well as hotels and resorts for people to stay at on their trips. The Americans stayed focused on their railroads, missed these other opportunities, and saw much of their base business wither away. This audio book includes six best selling articles by HBS professor Ted Levitt: Marketing Myopia, After the Sale is Over, Marketing Success through Differentiation of Anything, Production Line Approach to Service, The Globalization Approach to Markets, and Creativity is not Enough
 
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Audience level: 0.43 (from 0.02 for Gurus on m ... to 0.89 for Réflexion ...)

Thinking about management
Alternative Names
Levitt, Ted.

Levitt Ted 1925-2006

Levitt, Theodore H.

Līvīt, Thiyūdūr 1925-2006

Teodor Levit

Theodore Levitt deutscher Wirtschaftswissenschaftler

Theodore Levitt Duits econoom (1925-2006)

Theodore Levitt économiste américain

Theodore Levitt tysk ekonom

Theodore Levitt tysk økonom

Левитт, Теодор

Теодор Левітт

레비트, 시어도어 1925-2006

레비트, 테오도르 1925-2006

레빗, 데오도르 1925-2006

레빗, 시어도어 1925-2006

레빗, 테드 1925-2006

레빗, 테오도르 1925-2006

レビット, T.

レビット, T. 1925-2006

レビット, セオドア

レビット, セオドア 1925-2006

西奥多·萊維特

Languages
Covers
Thinking about managementTed Levitt on marketingMarketing myopiaLevitt on marketing