WorldCat Identities

Levitt, Theodore 1925-2006

Overview
Works: 185 works in 544 publications in 16 languages and 6,829 library holdings
Roles: Author, Author of introduction, Other
Publication Timeline
.
Most widely held works about Theodore Levitt
 
Most widely held works by Theodore Levitt
The marketing imagination by Theodore Levitt( Book )

59 editions published between 1983 and 2007 in 11 languages and held by 1,765 WorldCat member libraries worldwide

Since its publication in 1983, "The Marketing Imagination" has been widely praised as the classic, all-inclusive "Levitt on Marketing." Now Theodore Levitt, renowned as the Harvard Business School's guru of marketing, has newly expanded his original work to recap the developing globalization debate and to respond to his critics. He has also added his famed McKinsey Award-winning essay "Marketing Myopia," and included detailed accounts of how to maximize the product life cycle and achieve the delicate balance between innovation and imitation
Thinking about management by Theodore Levitt( Book )

19 editions published between 1991 and 2007 in 6 languages and held by 946 WorldCat member libraries worldwide

Consists of 27 briefings which expound some uncommon truths about three phases of the managerial mind: thinking, changing, and operating
Innovation in marketing, new perspectives for profit and growth by Theodore Levitt( Book )

37 editions published between 1962 and 2006 in 6 languages and held by 704 WorldCat member libraries worldwide

Marketing for business growth by Theodore Levitt( Book )

27 editions published between 1974 and 2002 in 4 languages and held by 522 WorldCat member libraries worldwide

The third sector; new tactics for a responsive society by Theodore Levitt( Book )

9 editions published between 1973 and 1975 in English and Undetermined and held by 458 WorldCat member libraries worldwide

The marketing mode; pathways to corporate growth by Theodore Levitt( Book )

24 editions published between 1969 and 1979 in 3 languages and held by 419 WorldCat member libraries worldwide

Industrial purchasing behavior; a study of communications effects by Theodore Levitt( Book )

11 editions published in 1965 in English and held by 333 WorldCat member libraries worldwide

Ted Levitt on marketing by Theodore Levitt( Book )

18 editions published between 2006 and 2008 in 4 languages and held by 273 WorldCat member libraries worldwide

Marketing myopia by Theodore Levitt( Book )

19 editions published between 1960 and 2017 in English and Italian and held by 228 WorldCat member libraries worldwide

"What business is your company really in? That's a question all executives should ask before demand for their firm's products or services dwindles." "Renowned marketing pioneer Theodore Levitt shows how companies can become obsolete when they misunderstand their market - and thus what their customers actually want." "In Marketing Myopia, Levitt identifies the four widespread myths that put companies at risk, and explains how business leaders can shift their attention to customers' real needs instead."--BOOK JACKET
Levitt on marketing by Theodore Levitt( Book )

18 editions published between 1965 and 1992 in English and held by 174 WorldCat member libraries worldwide

Reflexiones en torno a la gestión de empresas by Theodore Levitt( )

8 editions published between 1991 and 2008 in Spanish and held by 79 WorldCat member libraries worldwide

L'imagination au service du marketing by Theodore Levitt( Book )

5 editions published in 1985 in French and held by 73 WorldCat member libraries worldwide

The twilight of the profit movtive by Theodore Levitt( Book )

5 editions published in 1955 in English and held by 72 WorldCat member libraries worldwide

Réflexions sur le management by Theodore Levitt( Book )

2 editions published in 1991 in French and held by 69 WorldCat member libraries worldwide

L'esprit marketing = The marketing mode by Theodore Levitt( Book )

22 editions published between 1969 and 1975 in 4 languages and held by 65 WorldCat member libraries worldwide

Innovation et marketing. [Innovation in marketing] by Theodore Levitt( Book )

9 editions published between 1965 and 1971 in French and held by 49 WorldCat member libraries worldwide

La creatividad no es suficiente by Theodore Levitt( )

5 editions published between 1978 and 2004 in Spanish and held by 48 WorldCat member libraries worldwide

Über Management by Theodore Levitt( Book )

2 editions published in 1992 in German and held by 48 WorldCat member libraries worldwide

Marketing imagination by Theodore Levitt( Recording )

6 editions published between 1984 and 1989 in English and held by 36 WorldCat member libraries worldwide

Shows how and why marketing is everybody's business. Discusses imagination in marketing and managing customer relationships
Marketing myopia in the trust business : a report for bank CEO's, heads of trust departments, and other line officers impacting the direction of the bank's trust business by Theodore Levitt( Book )

3 editions published in 1979 in English and held by 31 WorldCat member libraries worldwide

 
moreShow More Titles
fewerShow Fewer Titles
Audience Level
0
Audience Level
1
  Kids General Special  
Audience level: 0.43 (from 0.04 for Gurus on m ... to 0.90 for Innovation ...)

Thinking about management
Covers
Thinking about managementTed Levitt on marketingMarketing myopiaLevitt on marketing
Alternative Names
Levitt Ted

Levitt Ted 1925-2006

Levitt Theodore

Levitt, Theodore, 1925-

Levitt, Theodore H.

Līvīt, Thiyūdūr 1925-2006

Teodor Levit

Theodore Levitt American economist and professor at Harvard Business School

Theodore Levitt deutscher Wirtschaftswissenschaftler

Theodore Levitt Duits econoom (1925-2006)

Theodore Levitt économiste américain

Theodore Levitt professor académico alemão

Theodore Levitt tysk ekonom

Theodore Levitt tysk økonom

Левитт, Теодор

Теодор Левітт

레비트, 시어도어 1925-2006

레비트, 테오도르 1925-2006

레빗, 데오도르 1925-2006

레빗, 시어도어 1925-2006

레빗, 테드 1925-2006

레빗, 테오도르 1925-2006

セオドア・レビット

レビット, T.

レビット, T. 1925-2006

レビット, セオドア

レビット, セオドア 1925-2006

西奥多·萊維特

Languages