WorldCat Identities

Ogilvy, David 1911-1999

Overview
Works: 97 works in 475 publications in 19 languages and 7,343 library holdings
Genres: Biography  History  Interviews  Anecdotes  Handbooks and manuals  Television interviews  Nonfiction television programs  Quotations 
Roles: Author, Author of introduction, Other, Interviewee
Classifications: HF5823, 659.1
Publication Timeline
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Most widely held works by David Ogilvy
Ogilvy on advertising by David Ogilvy( Book )

105 editions published between 1983 and 2015 in 11 languages and held by 2,517 WorldCat member libraries worldwide

This primer on all aspects of advertising was written by the founder of Ogilvy & Mather, an advertising agency with 450 offices in 120 countries. This text covers what does as well as what does not sell, and is illustrated with 185 advertisements
Confessions of an advertising man by David Ogilvy( Book )

125 editions published between 1963 and 2013 in 13 languages and held by 948 WorldCat member libraries worldwide

"David Ogilvy was an advertising genius. Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made the book an international bestseller. If you aspire to be a good manager in any kind of business, then this is a must read. His views are timeless and form a blueprint for good practice in business. Book jacket."--Jacket
The art of writing advertising; conversations with William Bernbach [and others] by Dennis Higgins( Book )

12 editions published between 1965 and 1998 in English and held by 170 WorldCat member libraries worldwide

In this book, five pioneer advertising writers reveal the secrets to great advertising and great writing. Four decades ago, five of the original giants of advertising copywriting, William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, and Rosser Reeves, discussed their writing techniques with Advertising Age magazine. Fascinating and enlightening, these interviews were so popular with writers everywhere that they were compiled into this book. The Art of Writing Advertising allows history's greatest advertising copywriters to freely discuss what they know best: writing and creating. The classic primer for professional copywriters, it has over the years become equally prized as a hands-on idea-starter for writers of every stripe from all walks of life
The unpublished David Ogilvy by David Ogilvy( Book )

22 editions published between 1986 and 2013 in 4 languages and held by 138 WorldCat member libraries worldwide

First collected by his devoted family and colleagues as a 75th birthday present, The Unpublished David Ogilvy collects a career's worth of public and private communications - memos, letters, speeches, notes and interviews - from the 'Father of Advertising' and founder of Ogilvy & Mather. Still fizzing with energy and freshness more than 25 years after it was first published, its success outside the private circle of friends and colleagues it was created for was, in the words of one of its editors: 'because so often he spoke out on important matters long before the crowd caught up to him; because all of what he says, he says so well; because so little of what he says in the book had ever before appeared in print'. It includes The Theory and Practice of Selling the AGA Cooker, described by Fortune magazine as 'the finest sales instruction manual ever written', and an interview in which he makes disclosures that even long-standing associates had never heard before. This is a business book unlike any other: a straightforward and incisive look at subjects such as salesmanship, management and creativity, presented in his trademark crisp prose. Whether carefully prepared for a lecture or as a private joke to a friend, his writing always underlines the importance of the rule, 'it pays an agency to be imaginative and unorthodox'
Ogilvy über Werbung by David Ogilvy( Book )

2 editions published in 1984 in German and held by 53 WorldCat member libraries worldwide

Ao ge wei zi zhuan by David Ogilvy( Book )

2 editions published in 1997 in Chinese and held by 52 WorldCat member libraries worldwide

The rage to persuade : memoirs of a French advertising man by Marcel Bleustein-Blanchet( Book )

1 edition published in 1982 in English and held by 45 WorldCat member libraries worldwide

Madison Avenue, USA by Martin Mayer( Book )

6 editions published between 1958 and 1961 in English and held by 36 WorldCat member libraries worldwide

Ogilvy over reclame by David Ogilvy( Book )

4 editions published between 1984 and 1989 in Dutch and held by 29 WorldCat member libraries worldwide

Achtergronden en adviezen op het gebied van reclame en marketing
Les confessions de David Ogilvy by David Ogilvy( Book )

6 editions published between 1964 and 1975 in French and held by 17 WorldCat member libraries worldwide

Blood, brains & beer : the autobiography of David Ogilvy by David Ogilvy( Book )

11 editions published between 1978 and 1998 in 4 languages and held by 15 WorldCat member libraries worldwide

Ben shu ji lu le da weiAo ge wei de sheng ping shi ji,Gong 8 zhang,Bao kuo:"bao bei xiao zhu ren","zai ba li zuo chu shi","niu yue yu hao lai wu","fu wu qing bao bu men","guang kuo de xiang cun xiu dao yuan"deng
The present importance of free church principles : or, disestablishment the necessary sequel of the disruption by David Ogilvy( Book )

4 editions published in 1875 in English and held by 6 WorldCat member libraries worldwide

I segreti del mestiere : la pubblicità raccontata da un Maestro by David Ogilvy( Book )

1 edition published in 1989 in Italian and held by 6 WorldCat member libraries worldwide

Type & layout : are you communicating or just making pretty shapes by Colin Wheildon( Book )

2 editions published between 2004 and 2005 in English and held by 6 WorldCat member libraries worldwide

Advertising on Ogilvy( Visual )

1 edition published in 1997 in English and held by 6 WorldCat member libraries worldwide

Chronicles David Ogilvy's contributions to the advertising industry
The Unpublished David Ogilvy : a selection of his writings from the files of his partners : presented to him on his 75th birthday, June 23, 1986 by David Ogilvy( Book )

3 editions published between 1986 and 2002 in English and held by 5 WorldCat member libraries worldwide

Ogilvy a reklámról by David Ogilvy( Book )

5 editions published between 1990 and 2006 in Hungarian and held by 5 WorldCat member libraries worldwide

Tested advertising methods by John Caples( Book )

4 editions published in 1997 in English and held by 5 WorldCat member libraries worldwide

"Here are all the proven selling techniques to remove the guesswork from advertising, making it a science of sure results. From writing the headline to making the offer ... from finding the right appeal to putting it into your copy ... from selling layouts to conducting practical, affordable testing, Caples shows you, step by step, how to make all your advertising successful." "You'll learn why some ads work, and why others fail. You'll discover how to write headlines that attract readers ... choose graphics that help sell your product ... and find the right appeal for your audience."--Jacket
Ogilvy aan het woord by David Ogilvy( Book )

1 edition published in 1987 in Dutch and held by 5 WorldCat member libraries worldwide

Bundel aantekeningen, memo's, brieven e.d. over reclame en reclamemensen van een internationaal bekende reclamegigant
How to advertise by Kenneth Roman( Book )

3 editions published between 1976 and 1983 in Italian and English and held by 5 WorldCat member libraries worldwide

An updated guide to advertising contains coverage of such topics as marketing communications, generating creative ideas, advertising on the Internet, and integrating communications
 
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Audience level: 0.38 (from 0.21 for Advertisin ... to 0.99 for Ogilvy a r ...)

Ogilvy on advertising
Alternative Names
David Ogilvy britischer Werbetexter

David Ogilvy Brits auteur

David Ogilvy pubblicitario britannico

fawikiquote دیوید آگیلوی

Ogilvy, David

Ogilvy, David Mackenzie.

Ogilvy David Mackenzie 1911-1999

Девід Огілві

Дейвид Огилви

Огилви, Дэвид

Огилви, Дэвид 1911-1999

ديفيد أوجلفي

데이비드 오길비

오길비, 데이비드 1911-1999

オグルヴィ, デイヴィッド

オグルビー, デビッド

オグルビー, デビッド・マッケンジー

デイヴィッド・オグルヴィ

デビッド, オグルビー

大卫·奥格威

Languages
English (223)

Spanish (37)

Chinese (35)

German (26)

French (17)

Italian (15)

Japanese (10)

Dutch (7)

Czech (6)

Hungarian (5)

Vietnamese (3)

Turkish (3)

Korean (3)

Swedish (2)

Finnish (2)

Malay (1)

Danish (1)

Russian (1)

Thai (1)

Covers
Confessions of an advertising manThe art of writing advertising; conversations with William Bernbach [and others]Blood, brains & beer : the autobiography of David OgilvyType & layout : are you communicating or just making pretty shapesTested advertising methodsThe king of Madison Avenue : David Ogilvy and the making of modern advertisingBlood, brains & beer : the autobiography of David Ogilvy