WorldCat Identities

Enis, Ben M.

Overview
Works: 34 works in 98 publications in 3 languages and 1,781 library holdings
Genres: Case studies  Conference papers and proceedings 
Roles: Author, Editor
Classifications: HF5415, 658.8
Publication Timeline
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Most widely held works by Ben M Enis
Experimentation for marketing decisions by Keith Kohn Cox( Book )

16 editions published between 1969 and 1973 in English and Undetermined and held by 325 WorldCat member libraries worldwide

Marketing classics; a selection of influential articles by Ben M Enis( Book )

1 edition published in 1995 in English and held by 278 WorldCat member libraries worldwide

Marketing is everybody's business by Betsy D Gelb( Book )

5 editions published between 1974 and 1977 in English and held by 244 WorldCat member libraries worldwide

Marketing decisions: a Bayesian approach by Ben M Enis( Book )

1 edition published in 1971 in English and held by 211 WorldCat member libraries worldwide

The nature of marketing decisions; Rudiments of probability theory; Decision theory; Fundamentals og bayesian analysis; Bayesian analysis: the binomial distribution; The normal distribution in bayesian analysis; Summary and managerial perspective of the bayesian approach
Readings in the marketing research process by Keith Kohn Cox( Book )

6 editions published in 1973 in English and held by 158 WorldCat member libraries worldwide

A new measure of responsibility for marketing : 1968 June conference proceedings ... June 17-19, 1968, Philadelphia by American Marketing Association( Book )

10 editions published between 1968 and 1981 in English and Undetermined and held by 146 WorldCat member libraries worldwide

Marketing by Patrick E Murphy( Book )

5 editions published in 1985 in English and held by 137 WorldCat member libraries worldwide

Managing salespeople by Lawrence B Chonko( Book )

10 editions published in 1992 in English and held by 103 WorldCat member libraries worldwide

Professional selling by Lawrence B Chonko( Book )

2 editions published in 1993 in English and held by 40 WorldCat member libraries worldwide

Review of marketing, 1981( Book )

4 editions published in 1981 in English and held by 40 WorldCat member libraries worldwide

Marketing profile of efforts expended by states to promote commercial and industrial development by Kenneth J Roering( Book )

1 edition published in 1979 in English and held by 13 WorldCat member libraries worldwide

The Military metaphor( Visual )

3 editions published in 1984 in English and held by 12 WorldCat member libraries worldwide

Discusses in detail the functional analogies between military strategies and corporate marketing practices. Included in this program are interviews from major United States business executives
The Great marketing wars( Visual )

1 edition published in 1984 in English and held by 10 WorldCat member libraries worldwide

Traces in detail the functional analogies between military strategies and marketing practices. Helps students examine the competitive marketing strategies that have characterized particular product strategies over time
The Jeans battles( Visual )

4 editions published in 1984 in English and held by 10 WorldCat member libraries worldwide

Discusses in detail the functional analogies between military strategies and corporate marketing practices. This program centers on the marketing techniques used in the jeans industry. Included in this program are interviews from major United States business executives
Eksperimentasi bagi keputusan pemasaran by Keith Kohn Cox( Book )

3 editions published in 1983 in English and Malay and held by 7 WorldCat member libraries worldwide

The Great marketing wars( Visual )

2 editions published between 1984 and 2007 in English and held by 7 WorldCat member libraries worldwide

Traces in detail the functional analogies between military strategies and marketing practices. Helps students examine the competitive marketing strategies that have characterized particular product strategies over time
The soft drink battles( Visual )

1 edition published in 1981 in English and held by 7 WorldCat member libraries worldwide

Discusses the ways beverage manufacturers use to promote sales of their soft drinks. Likens the marketing strategies of the corporations to the ways in which military forces approach battles. Stephen A. Greyser is the discussant
Instructor's manual to accompany Marketing classics : a selection of influential articles, fourth edition by Ben M Enis( Book )

1 edition published in 1981 in English and held by 3 WorldCat member libraries worldwide

Ying xiao xue jing dian : quan wei lun wen ji, di ba ban( Book )

1 edition published in 2000 in Chinese and held by 3 WorldCat member libraries worldwide

Ben shu jing tiao xi xuan le 1953-1992 nian jin 40 nian jian fa biao de zai guo ji ying xiao xue jie zui ju ying xiang li de 38 pian lun wen, an nei rong fen wei ying xiao li nian, xiao fei zhe yu shi chang xing wei, ying xiao zhan lue he ying xiao ji hua si ge bu fen
The Soft-drink battles( Visual )

3 editions published in 1984 in English and held by 2 WorldCat member libraries worldwide

Discusses in detail the functional analogies between military strategies and corporate marketing practices. This program centers on the marketing techniques and strategies used in the soft-drink industry. Included in this program are interviews from major United States business executives
 
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Audience level: 0.47 (from 0.23 for The soft d ... to 0.89 for Ying xiao ...)

Marketing classics; a selection of influential articles
Alternative Names
Enis, Benjamin M.

Enis, Benjamin M. 1942-

Энис, Б. М 1942-

Languages
English (75)

Malay (1)

Chinese (1)

Covers