WorldCat Identities

Enis, Ben M.

Overview
Works: 36 works in 237 publications in 2 languages and 4,182 library holdings
Genres: Case studies  Bibliography  Conference papers and proceedings 
Roles: Author, Editor, Other, Compiler
Classifications: HF5415, 658.8
Publication Timeline
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Most widely held works about Ben M Enis
 
Most widely held works by Ben M Enis
Marketing classics; a selection of influential articles by Ben M Enis( Book )

109 editions published between 1955 and 2004 in English and Undetermined and held by 2,351 WorldCat member libraries worldwide

These thirty-eight articles are regarded as having enduring significance and include new selections in topical areas such as marketing ethics, global strategy, and technology diffusion
Experimentation for marketing decisions by Keith Kohn Cox( Book )

16 editions published between 1969 and 1973 in English and Undetermined and held by 317 WorldCat member libraries worldwide

Marketing decisions: a Bayesian approach by Ben M Enis( Book )

16 editions published between 1971 and 1973 in English and Undetermined and held by 244 WorldCat member libraries worldwide

The nature of marketing decisions; Rudiments of probability theory; Decision theory; Fundamentals og bayesian analysis; Bayesian analysis: the binomial distribution; The normal distribution in bayesian analysis; Summary and managerial perspective of the bayesian approach
Marketing is everybody's business by Betsy D Gelb( Book )

5 editions published between 1974 and 1977 in English and held by 235 WorldCat member libraries worldwide

Selling and sales management : a bibliography by Lawrence B Chonko( Book )

8 editions published in 1980 in English and held by 188 WorldCat member libraries worldwide

Readings in the marketing research process by Keith Kohn Cox( Book )

6 editions published in 1973 in English and held by 153 WorldCat member libraries worldwide

A new measure of responsibility for marketing : 1968 June conference proceedings ... June 17-19, 1968, Philadelphia by American Marketing Association( Book )

11 editions published in 1968 in English and Undetermined and held by 141 WorldCat member libraries worldwide

Marketing by Patrick E Murphy( Book )

4 editions published in 1985 in English and held by 139 WorldCat member libraries worldwide

Personal selling : foundations, process, and management by Ben M Enis( Book )

6 editions published in 1979 in English and held by 126 WorldCat member libraries worldwide

Managing salespeople by Lawrence B Chonko( Book )

10 editions published in 1992 in English and held by 104 WorldCat member libraries worldwide

Professional selling by Lawrence B Chonko( Book )

2 editions published in 1993 in English and held by 40 WorldCat member libraries worldwide

Review of marketing, 1981( Book )

4 editions published in 1981 in English and held by 40 WorldCat member libraries worldwide

The Great marketing wars by Philip Kotler( Visual )

3 editions published between 1984 and 2007 in English and held by 15 WorldCat member libraries worldwide

Traces in detail the functional analogies between military strategies and marketing practices. Helps students examine the competitive marketing strategies that have characterized particular product strategies over time
Marketing profile of efforts expended by states to promote commercial and industrial development by Kenneth J Roering( Book )

1 edition published in 1979 in English and held by 13 WorldCat member libraries worldwide

The Military metaphor( Visual )

3 editions published in 1984 in English and held by 10 WorldCat member libraries worldwide

Discusses in detail the functional analogies between military strategies and corporate marketing practices. Included in this program are interviews from major United States business executives
The Jeans battles( Visual )

4 editions published in 1984 in English and held by 8 WorldCat member libraries worldwide

Discusses in detail the functional analogies between military strategies and corporate marketing practices. This program centers on the marketing techniques used in the jeans industry. Included in this program are interviews from major United States business executives
A new measure of responsibility for marketing; 1968 June Conference proceedings, June 17-19, 1968, Philadelphia by American Marketing Association( Book )

2 editions published between 1968 and 1981 in English and held by 7 WorldCat member libraries worldwide

The soft drink battles( Visual )

4 editions published between 1981 and 1984 in English and held by 7 WorldCat member libraries worldwide

Discusses the ways beverage manufacturers use to promote sales of their soft drinks. Likens the marketing strategies of the corporations to the ways in which military forces approach battles. Stephen A. Greyser is the discussant
Eksperimentasi bagi keputusan pemasaran by Keith Kohn Cox( Book )

3 editions published in 1983 in English and Malay and held by 7 WorldCat member libraries worldwide

Instructor's manual to accompany Marketing classics : a selection of influential articles, fourth edition by Ben M Enis( Book )

1 edition published in 1981 in English and held by 4 WorldCat member libraries worldwide

 
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Audience Level
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  Kids General Special  
Audience level: 0.45 (from 0.36 for The Great ... to 0.99 for Enis, Ben ...)

Marketing classics; a selection of influential articles
Alternative Names
Enis, Ben, 1942-

Enis, Benjamin M.

Enis, Benjamin M. 1942-

Энис, Б. М 1942-

Languages
English (211)

Malay (1)

Covers