WorldCat Identities

Action for Children's Television

Works: 113 works in 182 publications in 1 language and 4,674 library holdings
Genres: Catalogs  Juvenile works  Constitution  Periodicals  Film catalogs  Conference papers and proceedings 
Roles: Other
Classifications: HQ784.T4, 791.455
Publication Timeline
Most widely held works about Action for Children's Television
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Most widely held works by Action for Children's Television
TV & teens : experts look at the issues by Meg Schwarz( Book )

3 editions published in 1982 in English and held by 941 WorldCat member libraries worldwide

Children's television; the economics of exploitation by William H Melody( Book )

5 editions published between 1973 and 1979 in English and held by 765 WorldCat member libraries worldwide

Turning young children into premature consumers has always been a potential danger of commercial television. In recent years improved marketing technology has enabled the television industry to pinpoint specialized audiences at specific times. Unfortunately, the ability to reach a young audience has not resulted in more inventive programming in the best interests of children. Instead, they have been exploited by advertisers who take advantage of this increasingly lucrative market. These developments have lead to mounting public concern, especially by consumer groups such as Action for Children's Television, which petitioned the Federal Communications Commission to set guidelines to protect children from commercial exploitation. This study, commissioned by ACT, focuses on the economic aspects of commercial children's .television and their relation to FCC public-policy options. William Melody examines the economic characteristics of advertising practices and how they affect programming. He traces the history of children's programming from television's early years, when quality children's shows were used as an incentive to promote the sale of television sets, to the present time of poor-quality, commercial-laden programming that exploits the economic potential of child consumers. Mr. Melody demonstrates clearly that as long as advertisers control programming it will respond to their own vested interests and not to the needs of the child. As a solution, he suggests alternate modes of financing children's television to be implemented gradually. In this way, better programming will be provided without causing significant financial hardship to the broadcast industry
The ACT guide to children's television : or how to treat TV with T.L.C. by Evelyn Kaye( Book )

4 editions published in 1979 in English and held by 497 WorldCat member libraries worldwide

TV, science, and kids : teaching our children to question( Book )

4 editions published in 1984 in English and held by 483 WorldCat member libraries worldwide

The family guide to children's television: what to watch, what to miss, what to change, and how to do it by Evelyn Kaye( Book )

1 edition published in 1974 in English and held by 449 WorldCat member libraries worldwide

Action for Children's Television (act) has compiled a comprehensive guide to children's television for parents. Information about broadcasting business, techniques, and advertising is given, along with professional opinions on the value and harm of television, effects of tv violence on children, and the effects and influence of commercials. Parents are also instructed on: ways to set sensible tv rules for children as to times and types of shows; how to judge programs; methods for helping children resist commercials and develop critical thinking about them; and ways to bring about changes in children's programs by writing letters, monitoring programs, and working with both local and national groups. The Federal Communications Commission's (fcc) role, policies, courses of action, and penalties are described, along with proposals act has made for improved fcc rules and codes. There is a workbook section for the active participation of children in finding their own tv habits, rating programs, experimenting with viewing environments, understanding commercials and their reactions to them, and creating their own productions. The National Association for Better Broadcasting presents a guide to 1974 tv programs with a brief opinion on each one. (Ls)
Children with special needs : ACT's guide to TV programming for children by Maureen Harmonay( Book )

10 editions published between 1977 and 1979 in English and Undetermined and held by 330 WorldCat member libraries worldwide

Exploring the arts : films and video programs for young viewers by Paula Rohrlick( Book )

4 editions published in 1982 in English and held by 227 WorldCat member libraries worldwide

The Arts : ACT's guide to TV programming for children( Book )

2 editions published in 1979 in English and held by 179 WorldCat member libraries worldwide

Television in the after school hours : a study of programming and advertising for children on independent stations across the United States by Francis Earle Barcus( Book )

3 editions published in 1975 in English and held by 61 WorldCat member libraries worldwide

A study analyzed the programing and advertising matter in the after-school hours on independent commercial television stations unaffiliated with the major networks. These stations, primarily uhf, relied almost entirely on syndicated programing that is often reruns of former network programs. These programs draw large after-school audiences. By collecting many different categories of data, an overall picture of independent station programing across the U.S., and an in-depth look at a sample of these stations through actual videotape recording and analysis were obtained. These procedures yielded data for 350 program segments broadcast on 68 of 73 independent tv stations in 43 markets. Analysis revealed a process of relabeling programs produced for prime time tv as "children's television." Approximately 60% of all programs were not originally designed for children. Nearly two-thirds of the audience for these programs were children 2-11 years old. About 20% of the viewing time is devoted to commercials, most of which contained little product information; 46% of these commercials were for edibles, usually for food with high sugar content. Appendixes and data tables throughout document the narrative of the extensive research report. (Hb)
Weekend commercial children's television - 1975 by Francis Earle Barcus( Book )

3 editions published in 1975 in English and held by 57 WorldCat member libraries worldwide

Some 25-1/2 hours of Boston commercial television for children were monitored on a Saturday and Sunday in April 1975. The monitoring covered three network affiliated stations and two independent uhf stations. Monitoring, coding, and editing provided much statistical data, which was analyzed to yield findings in the areas of distribution of broadcast time, nature of programs, advertising, program promotion, commercial practices, advertising of edibles and noncommercial announcements. Among the findings, it was reported that there was a commercial message an average of every 2.9 minutes for all stations. About 8 or 10 minutes was entertainment programing, and more than half of that was cartoon comedy. Eight of 10 stories contained some incidental or more serious violence, and more than one in four were classified as saturated with violent acts. The most frequent subject-matter of the stories was interpersonal rivalries and conflicts, with little rationale given to them. Cereals and candies accounted for almost half of the ads, and the voice speaking in commercials was most often an adult male. About 68% of all produce commercials were for edibles, and of these, 64% were sugared. (Hb)
The TV-smart book for kids : puzzles, games, and other good stuff by Peggy Charren( Book )

1 edition published in 1986 in English and held by 39 WorldCat member libraries worldwide

Includes planning calendar and pull-out parents' guide
Fighting TV stereotypes : an ACT handbook by Cynthia Alperowicz( Book )

3 editions published in 1983 in English and held by 39 WorldCat member libraries worldwide

Programming and advertising practices in television directed to children by Ralph M Jennings( Book )

7 editions published between 1970 and 1971 in English and held by 36 WorldCat member libraries worldwide

Who is talking to our children? by National Symposium on Children and Television( Book )

3 editions published between 1972 and 1977 in English and held by 33 WorldCat member libraries worldwide

Saturday children's television : a report of TV programming and advertising on Boston commercial television by Francis Earle Barcus( Book )

3 editions published in 1971 in English and held by 33 WorldCat member libraries worldwide

Commercial children's television on weekends and weekday afternoons : a content analysis of children's programming and advertising broadcast in October, 1977 by Francis Earle Barcus( Book )

4 editions published in 1978 in English and held by 32 WorldCat member libraries worldwide

Television, children and the constitutional bicentennial : a report( Book )

2 editions published in 1986 in English and held by 32 WorldCat member libraries worldwide

Food advertising on children's television : an analysis of appeals and nutritional content by Francis Earle Barcus( Book )

1 edition published in 1978 in English and held by 30 WorldCat member libraries worldwide

Re:ACT by Action for Children's Television( )

in English and held by 29 WorldCat member libraries worldwide

Cable and children : an ACT handbook by Action for Children's Television( Book )

1 edition published in 1981 in English and held by 28 WorldCat member libraries worldwide

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Audience Level
Audience Level
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Audience level: 0.35 (from 0.16 for [Sister He ... to 0.90 for Video orga ...)

Associated Subjects
Action for Children's Television Advertising--Cereals, Prepared Advertising--Food Alperowicz, Cynthia American Newspaper Publishers Association Arts Arts--Study and teaching (Elementary) AT & T (Firm) Broadcasting policy Bullwinkle show (Television program) Cable television Charren, Peggy Children's television programs--Law and legislation Children with disabilities Communications Act of 1934 (United States) Corporations--Political activity Deregulation Equal time rule (Broadcasting) Fairness doctrine (Broadcasting) Ferris, Charles D., Marketing research Massachusetts--Boston Minorities on television Public service television programs Satellite Business Systems Science--Study and teaching (Elementary)--Audio-visual aids Socialization Tariff--Law and legislation Telecommunication policy Telephone companies Telephone credit cards Television advertising Television advertising and children Television and children Television and teenagers Television and youth Television broadcasting Television broadcasting of news--Law and legislation Television broadcasting policy Television in art education Television in education Television--Law and legislation Television--Production and direction Television--Psychological aspects United Church Board for World Ministries United States United States.--Congress.--Senate.--Committee on the Judiciary.--Subcommittee on Antitrust and Monopoly United States.--Department of Justice United States.--Federal Communications Commission United States.--Office of Telecommunications Policy
Alternative Names

A.C.T. (U.S.)


Action for Children's Television

Kodomo Ni Yoriyoi Terebi O Kodosuru Shimin No Kai

コドモ ニ ヨリヨイ テレビ オ コウドウスル シミン ノ カイ

English (90)