WorldCat Identities

Action for Children's Television

Works: 122 works in 185 publications in 1 language and 4,623 library holdings
Genres: Catalogs  Juvenile works  Constitution  Periodicals  Film catalogs  Abstracts  Conference papers and proceedings 
Roles: Other
Classifications: HQ784.T4, 791.455
Publication Timeline
Most widely held works about Action for Children's Television
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Most widely held works by Action for Children's Television
TV & teens : experts look at the issues( Book )

3 editions published in 1982 in English and held by 925 WorldCat member libraries worldwide

Children's television; the economics of exploitation by William H Melody( Book )

5 editions published between 1973 and 1979 in English and held by 757 WorldCat member libraries worldwide

Turning young children into premature consumers has always been a potential danger of commercial television. In recent years improved marketing technology has enabled the television industry to pinpoint specialized audiences at specific times. Unfortunately, the ability to reach a young audience has not resulted in more inventive programming in the best interests of children. Instead, they have been exploited by advertisers who take advantage of this increasingly lucrative market. These developments have lead to mounting public concern, especially by consumer groups such as Action for Children's Television, which petitioned the Federal Communications Commission to set guidelines to protect children from commercial exploitation. This study, commissioned by ACT, focuses on the economic aspects of commercial children's .television and their relation to FCC public-policy options. William Melody examines the economic characteristics of advertising practices and how they affect programming. He traces the history of children's programming from television's early years, when quality children's shows were used as an incentive to promote the sale of television sets, to the present time of poor-quality, commercial-laden programming that exploits the economic potential of child consumers. Mr. Melody demonstrates clearly that as long as advertisers control programming it will respond to their own vested interests and not to the needs of the child. As a solution, he suggests alternate modes of financing children's television to be implemented gradually. In this way, better programming will be provided without causing significant financial hardship to the broadcast industry
The ACT guide to children's television : or how to treat TV with T.L.C. by Evelyn Kaye( Book )

4 editions published in 1979 in English and held by 483 WorldCat member libraries worldwide

TV, science, and kids : teaching our children to question( Book )

4 editions published in 1984 in English and held by 475 WorldCat member libraries worldwide

The family guide to children's television: what to watch, what to miss, what to change, and how to do it by Evelyn Kaye( Book )

1 edition published in 1974 in English and held by 443 WorldCat member libraries worldwide

Action for Children's Television (act) has compiled a comprehensive guide to children's television for parents. Information about broadcasting business, techniques, and advertising is given, along with professional opinions on the value and harm of television, effects of tv violence on children, and the effects and influence of commercials. Parents are also instructed on: ways to set sensible tv rules for children as to times and types of shows; how to judge programs; methods for helping children resist commercials and develop critical thinking about them; and ways to bring about changes in children's programs by writing letters, monitoring programs, and working with both local and national groups. The Federal Communications Commission's (fcc) role, policies, courses of action, and penalties are described, along with proposals act has made for improved fcc rules and codes. There is a workbook section for the active participation of children in finding their own tv habits, rating programs, experimenting with viewing environments, understanding commercials and their reactions to them, and creating their own productions. The National Association for Better Broadcasting presents a guide to 1974 tv programs with a brief opinion on each one. (Ls)
Children with special needs : ACT's guide to TV programming for children( Book )

3 editions published in 1977 in English and held by 237 WorldCat member libraries worldwide

Exploring the arts : films and video programs for young viewers by Paula Rohrlick( Book )

4 editions published in 1982 in English and held by 225 WorldCat member libraries worldwide

The Arts : ACT's guide to TV programming for children( Book )

2 editions published in 1979 in English and held by 175 WorldCat member libraries worldwide

Promise and performance: children with special needs : ACT's guide to TV programming for children, volume I. by Maureen Harmonay( Book )

4 editions published in 1977 in English and held by 69 WorldCat member libraries worldwide

Television in the after school hours : a study of programming and advertising for children on independent stations across the United States by Francis Earle Barcus( Book )

3 editions published in 1975 in English and held by 58 WorldCat member libraries worldwide

A study analyzed the programing and advertising matter in the after-school hours on independent commercial television stations unaffiliated with the major networks. These stations, primarily uhf, relied almost entirely on syndicated programing that is often reruns of former network programs. These programs draw large after-school audiences. By collecting many different categories of data, an overall picture of independent station programing across the U.S., and an in-depth look at a sample of these stations through actual videotape recording and analysis were obtained. These procedures yielded data for 350 program segments broadcast on 68 of 73 independent tv stations in 43 markets. Analysis revealed a process of relabeling programs produced for prime time tv as "children's television." Approximately 60% of all programs were not originally designed for children. Nearly two-thirds of the audience for these programs were children 2-11 years old. About 20% of the viewing time is devoted to commercials, most of which contained little product information; 46% of these commercials were for edibles, usually for food with high sugar content. Appendixes and data tables throughout document the narrative of the extensive research report. (Hb)
Weekend commercial children's television - 1975 by Francis Earle Barcus( Book )

2 editions published in 1975 in English and held by 54 WorldCat member libraries worldwide

Fighting TV stereotypes : an ACT handbook by Cynthia Alperowicz( Book )

3 editions published in 1983 in English and held by 38 WorldCat member libraries worldwide

Suitable for classroom use, the handbook promotes public awareness of the need to provide more positive role models and fewer negative stereotypes on children's television. Each section contains photographic examples and quotations by members representing organizations such as Black Endowment Television, the National Association for the Advancement of Colored People (naacp), the Chicano Coalition of Los Angeles, The Gray Panthers, the National Council of Negro Women, and the National Black Media Coalition. The handbook presents research indicating that proportional representation of racial minorities, women, handicapped people, and the elderly in tv comedies and dramas has actually declined over the last decade despite the fact that minorities are the fastest growing segment in the population. A look at what is wrong with the way minorities are depicted on the screen extends into a discussion of stereotyping in advertising. Statistical evidence that minorities and women are underrepresented in the ownership and control of the media is presented. Examples of networks, programs, and alternative technologies are given which offer hope that children's television of the future will do a better job of putting diversity in programming. Affirmative action efforts to promote policies aimed at encouraging minority ownership of tv stations, and the hiring and advancement of women and minorities are noted. In addition, fourteen steps for changing the system and improving tv messages are outlined. (Lh)
The TV-smart book for kids : puzzles, games, and other good stuff by Peggy Charren( Book )

1 edition published in 1986 in English and held by 38 WorldCat member libraries worldwide

Includes planning calendar and pull-out parents' guide
Programming and advertising practices in television directed to children by Ralph M Jennings( Book )

7 editions published between 1970 and 1971 in English and held by 33 WorldCat member libraries worldwide

Who is talking to our children? by National Symposium on Children and Television( Book )

3 editions published between 1972 and 1977 in English and held by 32 WorldCat member libraries worldwide

Television, children and the constitutional bicentennial : a report by Peggy Charren( Book )

2 editions published in 1986 in English and held by 31 WorldCat member libraries worldwide

Commercial children's television on weekends and weekday afternoons : a content analysis of children's programming and advertising broadcast in October, 1977 by Francis Earle Barcus( Book )

4 editions published in 1978 in English and held by 31 WorldCat member libraries worldwide

Saturday children's television : a report of TV programming and advertising on Boston commercial television by Francis Earle Barcus( Book )

3 editions published in 1971 in English and held by 31 WorldCat member libraries worldwide

Saturday children's television programming in Boston was monitored and videotaped so that the content could be analyzed for a study to gather data relevant to content and commercial practices. Some of the major findings were that overall, about 77 percent of time is devoted to program content and 23 percent to announcements of various kinds; that commercial announcements (CA's)--product and program promotion--account for almost 19 percent of total time; that there were more commercials within programs than between programs; that CA's were evenly divided among four major categories--toys, cereals, candy, and other foods; that CA's appear to have both sexual and racial biases; and that little product information is given in the CA'S. Other findings were that noncommercial announcements were primarily either youth-oriented or for medical or environmental causes, and some of these did not appear to be appropriate for children. Also, when individual cartoons and other program segments were studied in detail for subject matter, it was found that 64 percent of the dramatic programming was in some sense violent, while 67 percent of nondramatic segments dealt with science and technology, race and nationality, literature and fine arts, and nature. However, 77 percent of total programming was drama, with only 12 percent informational. (Sh)
Re:ACT by Action for Children's Television( )

in English and held by 28 WorldCat member libraries worldwide

Food advertising on children's television : an analysis of appeals and nutritional content by Francis Earle Barcus( Book )

1 edition published in 1978 in English and held by 28 WorldCat member libraries worldwide

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Audience Level
Audience Level
  Kids General Special  
Audience level: 0.36 (from 0.15 for [Sister He ... to 0.90 for Video orga ...)

Associated Subjects
Action for Children's Television Advertising--Cereals, Prepared Advertising--Food Alperowicz, Cynthia American Newspaper Publishers Association Arts Arts--Study and teaching (Elementary) AT & T (Firm) Broadcasting policy Bullwinkle show (Television program) Charren, Peggy Children's television programs--Law and legislation Children with disabilities Communications Act of 1934 (United States) Corporations--Political activity Deregulation Equal time rule (Broadcasting) Fairness doctrine (Broadcasting) Ferris, Charles D., Marketing research Massachusetts--Boston Minorities on television National Council of the Churches of Christ in the United States of America.--Communication Commission Public service television programs Satellite Business Systems Science--Study and teaching (Elementary)--Audio-visual aids Socialization Tariff--Law and legislation Telecommunication policy Telephone companies Telephone credit cards Television advertising Television advertising and children Television and children Television and teenagers Television and youth Television broadcasting Television broadcasting of news--Law and legislation Television broadcasting policy Television in art education Television in education Television--Law and legislation Television--Production and direction Television--Psychological aspects United Church Board for World Ministries United States United States.--Congress.--Senate.--Committee on the Judiciary.--Subcommittee on Antitrust and Monopoly United States.--Department of Justice United States.--Federal Communications Commission United States.--Office of Telecommunications Policy
Alternative Names

A.C.T. (U.S.)


ACT (Action for Children's Television)

Action for Children's Television

Action for Children's Television organization

Kodomo Ni Yoriyoi Terebi O Kodosuru Shimin No Kai

コドモ ニ ヨリヨイ テレビ オ コウドウスル シミン ノ カイ

English (87)