WorldCat Identities

Miller, Richard K. (Richard Kendall) 1946-

Overview
Works: 376 works in 882 publications in 2 languages and 22,964 library holdings
Genres: Handbooks and manuals  Guidebooks 
Roles: Author, Other
Publication Timeline
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Most widely held works by Richard K Miller
Secrets of noise control by Albert Thumann( Book )

10 editions published between 1974 and 1976 in English and held by 438 WorldCat member libraries worldwide

Fundamentals of noise control engineering by Albert Thumann( Book )

10 editions published between 1986 and 1990 in English and Spanish and held by 419 WorldCat member libraries worldwide

Consumer behavior 2015-2016 by Richard K Miller( Book )

3 editions published in 2015 in English and held by 56 WorldCat member libraries worldwide

Engineering-related E-commerce by Richard K Miller( Book )

3 editions published between 2000 and 2001 in English and Undetermined and held by 22 WorldCat member libraries worldwide

Consumer marketing 2009 by Richard K Miller( Book )

3 editions published in 2008 in English and held by 10 WorldCat member libraries worldwide

Restaurant, Food & Beverage Market Research Handbook 2014-2015 by Kelli D Washington( Book )

7 editions published in 2014 in English and Undetermined and held by 9 WorldCat member libraries worldwide

International consumer markets 2016-2017 by Richard K Miller( Book )

4 editions published in 2016 in English and Undetermined and held by 6 WorldCat member libraries worldwide

Business-to-business marketing 2016-2017 by Richard K Miller( Book )

3 editions published in 2016 in English and held by 5 WorldCat member libraries worldwide

Consumer marketing 2016-2017 by Richard K Miller( Book )

3 editions published in 2016 in English and held by 3 WorldCat member libraries worldwide

Consumer Marketing 2016-2017 assesses leading approaches for marketing to consumers from media advertising to social media marketing, from direct mail to email, and from customer service to experiential marketing. Consumer Marketing 2016-2017 categorizes consumer marketing tactics into 52 topics, each presented in a separate chapter. Current market research and statistics, an analysis of effectiveness, surveys of marketers and consumers, and discussions of trends are presented for each. The handbook also examines overall marketing strategies including analytics for ROI, budget distribution, and prioritization. Select topics include behavioral targeting, big data, branding, buy American initiatives, cause marketing, celebrity endorsements, consumer segmentation, consumer tracking, content marketing, crowdsourcing, customer engagement, customer relationship management, gamification, green marketing, lead generation, loyalty programs, market research, out-of-home advertising, place-based video advertising, sampling, shopper (in-store) marketing, sponsorships, sports marketing, and word-of-mouth. Over 1,200 website links directly embedded into the electronic edition will direct you to additional market research and other resources. Consumer Marketing 2016-2017 is designed to be a strategic business planning resource for marketing executives in all consumer business segments. Consumer Marketing 2016-2017 is also an essential reference for academic libraries that support business management and marketing curricula
Sports marketing 2016-2017 by Richard K Miller( Book )

3 editions published in 2016 in English and held by 1 WorldCat member library worldwide

Consumer Behavior 2014 by Richard K Miller( Book )

4 editions published in 2014 in English and Undetermined and held by 1 WorldCat member library worldwide

Consumer spending accounts for 69% of the U.S. gross domestic product, or $11.1 trillion. Consumer Behavior, 2014 assesses how this spending is distributed, the consumer behaviors that affect spending, and marketing techniques used by companies to maintain or expand their share of this market. It presents dozens of surveys analyzing consumer spending characteristics, behavioral responses, and preferences. Easy-to-read summaries of current research and other information useful for retailers, marketers, advertisers, and business consultants are presented. While there are other publications focusing on general consumer behavioral topics, Consumer Behavior 2014 is the only resource that integrates the full spectrum of applied consumer psychology, demographics, and purchasing influences with major consumer surveys. The demographics chapters present valuable insight into 25 segments, including the Hispanic, African-American, Asian-American, Baby Boomer, Generation X, Millennial, Gay & Lesbian, Affluent, and other consumer groups
Leisure business market research handbook 2015-2016 by Richard K Miller( Book )

4 editions published between 2014 and 2015 in English and Undetermined and held by 1 WorldCat member library worldwide

Consumer use of the internet & mobile web 2016-2017 by Richard K Miller( Book )

3 editions published in 2015 in English and held by 1 WorldCat member library worldwide

Leisure market research handbook 2008 by Richard K Miller( Book )

2 editions published between 2007 and 2008 in English and held by 1 WorldCat member library worldwide

Retail Business Market Research Handbook 2017-2018 by Richard K Miller( )

2 editions published in 2016 in English and held by 0 WorldCat member libraries worldwide

The 2009 restaurant, food & beverage market research handbook by Ciji Ann Tlapa( )

1 edition published in 2009 in English and held by 0 WorldCat member libraries worldwide

Sports marketing by Richard K Miller( )

2 editions published in 2014 in English and held by 0 WorldCat member libraries worldwide

Restaurant, food & beverage market research handbook 2016-2017 by Richard K Miller( )

2 editions published in 2016 in English and held by 0 WorldCat member libraries worldwide

The leisure market research handbook, 2012-2013 by Richard K Miller( )

2 editions published in 2012 in English and held by 0 WorldCat member libraries worldwide

Leisure Business Market Research Handbook 2017-2018 by Richard K Miller( )

3 editions published between 2016 and 2017 in English and held by 0 WorldCat member libraries worldwide

 
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Audience Level
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  Kids General Special  
Audience level: 0.46 (from 0.01 for Engineerin ... to 0.51 for Secrets of ...)

Engineering-related E-commerce
Alternative Names
Miller, Richard

Miller, Richard K.

Miller, Richard K. 1946-

Miller, Richard Kendall.

Miller, Richard Kendall 1946-

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