WorldCat Identities

Hartley, Robert F. 1927-

Overview
Works: 47 works in 352 publications in 3 languages and 8,382 library holdings
Genres: Case studies 
Roles: Author
Publication Timeline
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Most widely held works by Robert F Hartley
Management mistakes & successes by Robert F Hartley( Book )

69 editions published between 1991 and 2011 in 3 languages and held by 1,628 WorldCat member libraries worldwide

"Even the biggest names in business make management mistakes, and sometimes with enormous consequences. But now you can learn from their blunders, examine how they respond to adversity, and uncover the secrets of their successes." "In this Eighth Edition, Robert Hartley has once again compiled a collection of play-by-play analyses of the actual decisions and practices that led to major management setbacks, comebacks, crises, and triumphs at top corporations. These real-life war stories are packed with practical tips and insider insights that will serve you throughout your career." "The book is a perfect supplement for undergraduate Management courses, strategic Management courses, and MBA courses."--Jacket
Marketing mistakes by Robert F Hartley( Book )

60 editions published between 1976 and 2005 in English and Undetermined and held by 1,577 WorldCat member libraries worldwide

Discusses marketing mistakes of Coors, Nestle, Korvette, A.C. Gilbert, Gillette, Montgomery Ward, J.C. Penney, World Football League, Burger Chef, W.T. Grant, Edsel, DuPont, A & P, Osborne Computer, Adidas, STP, and Boise Cascade
Marketing mistakes and successes by Robert F Hartley( Book )

64 editions published between 1998 and 2014 in 3 languages and held by 1,486 WorldCat member libraries worldwide

"Experience may be the greatest teacher ... but who needs to repeat the classic marketing blunders of our time!"--BOOK JACKET. "This bestselling casebook presents a series of fascinating scenarios that lets you profit from the mistakes - and successes - of some of today's most prominent business players. In a lively, conversational style, Robert Hartley provides a play-by-play analysis of the decisions and practices that led to the classic marketing blunders and turn-arounds of the modern era."--Jacket
Marketing successes, historical to present day : what we can learn by Robert F Hartley( Book )

11 editions published between 1985 and 1990 in English and held by 839 WorldCat member libraries worldwide

Retailing : challenge and opportunity by Robert F Hartley( Book )

14 editions published between 1975 and 1984 in English and held by 411 WorldCat member libraries worldwide

Business ethics : mistakes and successes by Robert F Hartley( Book )

12 editions published between 2004 and 2005 in English and Undetermined and held by 389 WorldCat member libraries worldwide

"Robert Hartley, author of the popular Marketing Mistakes and Successes and Management Mistakes and Successes books, brings you face-to-face with major players and the temptations, crises, and torments they experienced. Thought-provoking discussion questions, role-playing exercises, and debates present you with key ethical concerns that may help you avoid similar situations in your own career."--BOOK JACKET
Management mistakes by Robert F Hartley( Book )

9 editions published between 1983 and 1986 in English and held by 367 WorldCat member libraries worldwide

Business ethics : violations of the public trust by Robert F Hartley( Book )

8 editions published in 1993 in English and held by 328 WorldCat member libraries worldwide

Bullseyes and blunders : stories of business success & failure by Robert F Hartley( Book )

9 editions published in 1987 in English and held by 319 WorldCat member libraries worldwide

Sales management by Robert F Hartley( Book )

19 editions published between 1979 and 2009 in English and Spanish and held by 239 WorldCat member libraries worldwide

Marketing: management and social change by Robert F Hartley( Book )

6 editions published in 1972 in English and held by 212 WorldCat member libraries worldwide

Marketing fundamentals for responsive management by Robert F Hartley( Book )

6 editions published in 1976 in English and held by 180 WorldCat member libraries worldwide

Marketing fundamentals by Robert F Hartley( Book )

7 editions published in 1983 in English and Undetermined and held by 133 WorldCat member libraries worldwide

Essentials of marketing research by Robert F Hartley( Book )

4 editions published in 1983 in English and held by 86 WorldCat member libraries worldwide

Xing xiao ge an fen xi by Ha te li( Book )

4 editions published between 2005 and 2010 in Chinese and held by 42 WorldCat member libraries worldwide

Xing xiao ge an fen xi by Robert F Hartley( Book )

2 editions published in 2000 in Chinese and held by 27 WorldCat member libraries worldwide

Errores en el marketing by Robert F Hartley( Book )

8 editions published between 1990 and 1991 in Spanish and Undetermined and held by 24 WorldCat member libraries worldwide

Marketing Mistakes and Successes by Robert F Hartley( )

in English and held by 21 WorldCat member libraries worldwide

Marketing Mistakes and Successes, 12th Edition by Robert F Hartley( )

1 edition published in 2012 in English and held by 13 WorldCat member libraries worldwide

Shang ye lun li by Robert F Hartley( Book )

1 edition published in 2000 in Chinese and held by 6 WorldCat member libraries worldwide

 
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Audience Level
0
Audience Level
1
  Kids General Special  
Audience level: 0.43 (from 0.35 for Marketing ... to 0.94 for Marketing ...)

Business ethics : mistakes and successes
Alternative Names
Hartley, Bob 1927-2012

Hartley, R. F. 1927- (Robert F.)

Hartley, R. F. (Robert F.)

Hartley, R. F. (Robert F.), 1927-

Hartley, Robert H. 1927-2012

Harṭli, Roberṭ F., 1927-

הרטלי, רוברט פ.

하틀리, 로버트 1927-

하틀리, 로버트 F. 1927-

ハートレイ, R. F

Languages
English (285)

Spanish (16)

Chinese (9)

Covers
Marketing mistakesMarketing mistakes and successesBusiness ethics : mistakes and successesBusiness ethics : violations of the public trustMarketing fundamentals for responsive management