WorldCat Identities

Kurtz, David L.

Overview
Works: 183 works in 790 publications in 3 languages and 9,679 library holdings
Genres: Case studies  Textbooks  Bibliography  Handbooks and manuals 
Roles: Author, Composer, Compiler, Editor
Classifications: HF5415, 658.8
Publication Timeline
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Most widely held works by David L Kurtz
Contemporary marketing by Louis E Boone( Book )

142 editions published between 1974 and 2016 in 3 languages and held by 2,147 WorldCat member libraries worldwide

This new edition continues the Kurtz and Boone tradition of delivering a technologically advanced, student-friendly, instructor-supported text
Contemporary business by Louis E Boone( Book )

131 editions published between 1900 and 2016 in 3 languages and held by 1,733 WorldCat member libraries worldwide

This book give students the business language they need to feel confident in taking the first steps toward becoming successful business majors and successful businesspeople. This outstanding edition and all its support materials remain the most current and comprehensive text of its kind on the market
Professional selling by David L Kurtz( Book )

31 editions published between 1976 and 2002 in English and Undetermined and held by 606 WorldCat member libraries worldwide

Foundations of marketing by M. Dale Beckman( Book )

26 editions published between 1977 and 1997 in English and Undetermined and held by 406 WorldCat member libraries worldwide

Focus on key issues of marketing practice and theory. Includes Chapter objectives and summaries
CEO : who gets to the top in America by David L Kurtz( Book )

4 editions published in 1989 in English and held by 389 WorldCat member libraries worldwide

Sales management : concepts, practices, and cases by Eugene M Johnson( Book )

21 editions published between 1974 and 1994 in English and held by 386 WorldCat member libraries worldwide

Marketing by David L Kurtz( Book )

20 editions published between 1981 and 2007 in 3 languages and held by 354 WorldCat member libraries worldwide

Services marketing by David L Kurtz( Book )

12 editions published between 1998 and 2004 in English and held by 296 WorldCat member libraries worldwide

In an engaging and interesting writing style, the authors present the latest theories and concepts of both domestic and international services marketing, all within the context of how theory is applied in today's dynamic environment. Each chapter contains a short case that allows students an opportunity to apply the concepts of the chapter. All cases are real-world companies, from Scandinavian Airlines to Kinko's. Plus, Services in Action boxes in each chapter spotlight how real-world companies use the concepts. Finally, 8 comprehensive cases throughout the text require readers to integrate the concepts and theories they have learned
Management by Louis E Boone( Book )

14 editions published between 1987 and 1992 in English and held by 253 WorldCat member libraries worldwide

Contemporary business communication by Louis E Boone( Book )

13 editions published between 1994 and 1997 in English and held by 246 WorldCat member libraries worldwide

Seeks to help students to develope effective oral, written and employment communication skills. Brings a business focus to business communication by using examples and applications from actual companies
Planning your financial future by Louis E Boone( Book )

12 editions published between 1997 and 2006 in English and held by 201 WorldCat member libraries worldwide

Contemporary marketing : plus by Louis E Boone( Book )

16 editions published between 1994 and 1995 in English and held by 187 WorldCat member libraries worldwide

Introduces some of the most significant artistic innovations made on Japanese soil
Contemporary marketing : wired by Louis E Boone( Book )

9 editions published between 1998 and 2001 in English and held by 187 WorldCat member libraries worldwide

Principles of management by Louis E Boone( Book )

5 editions published between 1981 and 1984 in English and held by 167 WorldCat member libraries worldwide

The sales function and its management; selected readings by David L Kurtz( Book )

4 editions published in 1971 in English and held by 161 WorldCat member libraries worldwide

Marketing: concepts, issues, and viewpoints; selected readings by David L Kurtz( Book )

6 editions published between 1972 and 1973 in English and Undetermined and held by 158 WorldCat member libraries worldwide

Principles of contemporary marketing by David L Kurtz( Book )

28 editions published between 2006 and 2013 in English and held by 154 WorldCat member libraries worldwide

An academic writer's guide to publishing in business and economic journals by David L Kurtz( Book )

8 editions published between 1972 and 1974 in English and Undetermined and held by 121 WorldCat member libraries worldwide

The sales management game by Louis E Boone( Book )

4 editions published between 1972 and 1978 in English and held by 120 WorldCat member libraries worldwide

Contemporary marketing : 1999 by Louis E Boone( Book )

5 editions published in 1999 in English and held by 88 WorldCat member libraries worldwide

 
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Audience Level
0
Audience Level
1
  Kids General Special  
Audience level: 0.40 (from 0.31 for Contempora ... to 0.66 for Principles ...)

Services marketing
Alternative Names
Kurtz, D. L. 1941-

Kurtz, D. L. (David L.), 1941-

Kurtz, David L.

Kurtz, David L. 1941-

Kurtz, David Lee

Kurtz, David Lee 1941-

Languages
English (494)

Spanish (3)

German (1)

Covers
Contemporary businessProfessional sellingSales management : concepts, practices, and casesServices marketingContemporary business communicationPlanning your financial futureContemporary marketing : wiredPrinciples of contemporary marketingContemporary marketing : 1999