WorldCat Identities

Zaltman, Gerald

Overview
Works: 91 works in 382 publications in 5 languages and 9,641 library holdings
Genres: Conference papers and proceedings 
Roles: Author, Editor, Other
Classifications: HM101, 303.4
Publication Timeline
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Most widely held works by Gerald Zaltman
Hearing the voice of the market : competitive advantage through creative use of market information by Vincent P Barabba( Book )

14 editions published between 1990 and 1995 in English and held by 899 WorldCat member libraries worldwide

Hearing the Voice of the Market provides a detailed plan that enables managers throughout the organization to make more frequent & better use of market information. The book shows managers how to develop the two capabilities that distinguish the successful, market-oriented firm--competent curiosity, & competent knowledge use. The two are closely linked: inadequate information cannot be used well, & sound information is wasted if it is utilized poorly. Includes experiences & insights of the many managers & researchers cited in the text. Readers will learn how to create an environment in which managers are inquisitive about their markets, are able to satisfy their curiosity with real market information, & can make knowledge-based decisions that lead to success. This book provides guidance on how managers may make better use of market information. It argues that market research on its own is not enough, and that an intelligent system of interpreting and using market research information is required
Strategies for planned change by Gerald Zaltman( Book )

16 editions published between 1977 and 1978 in English and held by 788 WorldCat member libraries worldwide

Innovations and organizations by Gerald Zaltman( Book )

22 editions published between 1973 and 2012 in 3 languages and held by 730 WorldCat member libraries worldwide

The nature of innovations; Processes of innovations; Characteristics of organizations affecting innovation; Theories of innovations in organizations
Marketing metaphoria : what deep metaphors reveal about the minds of consumers by Gerald Zaltman( Book )

16 editions published in 2008 in English and Turkish and held by 649 WorldCat member libraries worldwide

"Marketing Metaphoria undresses the mind of the consumer to reveal the powerful, unconscious viewing lenses that shape what people think, hear, say, and do. These lenses are called "deep metaphors" and they populate the unconscious mind. Understanding how people use deep metaphors will help you develop new products, launch innovations, enhance purchase and consumption experiences, create engaging communications, and much more." "Drawing on thousands of interview, the authors identify seven primary deep metaphors. Knowing how they influence your consumers can have a huge effect on your sales and profits. Marketing Metaphoria describes how some of the world's most famous companies as well as small firms, not-for-profits, and social enterprises have successfully leveraged deep metaphors to solve their marketing problems."--Jacket
Processes and phenomena of social change by Gerald Zaltman( Book )

16 editions published between 1973 and 1978 in English and held by 622 WorldCat member libraries worldwide

Management principles for nonprofit agencies and organizations by Gerald Zaltman( Book )

6 editions published in 1979 in English and held by 600 WorldCat member libraries worldwide

Dynamic educational change : models, strategies, tactics, and management by Gerald Zaltman( Book )

13 editions published between 1976 and 1977 in English and Undetermined and held by 558 WorldCat member libraries worldwide

Studie over het onderwijs in de Verenigde Staten
Consumer behavior : basic findings and management implications by Gerald Zaltman( Book )

21 editions published between 1979 and 1987 in English and Undetermined and held by 516 WorldCat member libraries worldwide

Creating social change by Gerald Zaltman( Book )

15 editions published in 1972 in English and held by 414 WorldCat member libraries worldwide

Marketing: contributions from the behavioral sciences by Gerald Zaltman( Book )

14 editions published between 1965 and 1968 in 3 languages and held by 404 WorldCat member libraries worldwide

Readings in consumer behavior : individuals, groups, and organizations by Melanie Wallendorf( Book )

18 editions published between 1979 and 1984 in English and held by 402 WorldCat member libraries worldwide

Theory construction in marketing : some thoughts on thinking by Gerald Zaltman( Book )

7 editions published in 1982 in English and Undetermined and held by 371 WorldCat member libraries worldwide

Marketing, society, and conflict by Sidney J Levy( Book )

12 editions published in 1975 in English and held by 356 WorldCat member libraries worldwide

Metatheory and consumer research by Gerald Zaltman( Book )

14 editions published between 1973 and 1979 in English and held by 348 WorldCat member libraries worldwide

Organizational buying behavior by Thomas V Bonoma( Book )

9 editions published between 1977 and 1978 in English and held by 266 WorldCat member libraries worldwide

Marketing research : fundamentals and dynamics by Gerald Zaltman( Book )

17 editions published between 1975 and 1980 in English and Spanish and held by 260 WorldCat member libraries worldwide

Marketing scientific and technical information by William Richard King( Book )

10 editions published in 1979 in English and Undetermined and held by 198 WorldCat member libraries worldwide

Marketing scientific and technical information; STI dissemination: issues and opportunities; The STI user and market; The STI product; The distribution of STI; Developing a better understanding of STI marketing
Marketing management by C. Whan Park( Book )

6 editions published in 1987 in English and held by 165 WorldCat member libraries worldwide

Cases in marketing research by Randall L Schultz( Book )

7 editions published in 1975 in English and held by 132 WorldCat member libraries worldwide

Broadening the concept of consumer behavior : [papers( Book )

5 editions published in 1975 in English and held by 109 WorldCat member libraries worldwide

 
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Audience level: 0.46 (from 0.35 for Hearing th ... to 0.62 for Marketing ...)

Hearing the voice of the market : competitive advantage through creative use of market information
Alternative Names
Gerald Zaltman American academic

잘트먼, 제럴드

ザルトマン

ザルトマン, ジェラルド

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Marketing metaphoria : what deep metaphors reveal about the minds of consumers